Mary Henderson Coaching

PERSONAL BRANDING & ONLINE BUSINESS SPECIALIST 

WHAT I DO: I help Industry Experts commercialise their knowledge, wisdom and skills into a business and brand so they become an authority in their niche or industry.

WHY IT MATTERS:  In today’s digital economy, your Personal Brand is the ONE thing nobody else can BE or replicate, especially if you’re a Coach, Consultant or Business Owner.  People are buying YOU (i.e. Personal Brand) as much as the services you provide.

WHAT MAKES ME UNIQUE: You can take the girl out of tech, but you can’t take the tech out of the girl!  I grew up professionally in the IT industry and tech and algorithms and systems are in my blood.  As a result, I’ve developed a unique, proprietary software around Personal Branding that helps you get clear on - what you do (your uniqueness), who you serve (your target audience), what you stand for (your mission), what you promise (your authority).

MY STORY: Having spent the past 17 years both creating and running my own digital agency, along with working as a Coach & Consultant for clients such as Open Universities, UNSW,  Entrepreneurs & Coaches, I have a unique perspective & passion for the importance of commercialising Personal Brand's in today’s marketplace.  

WHAT OTHERS SAY:
"When I hired Mary, I was flat-out stuck. I'd developed a great coaching program but knew I needed all the moving parts and strategy to get my brand and service offering out into the world. Hiring Mary was one of the best decisions and investments I have ever made in my entire life. I can't say enough about her genius zone - which is to tap into who people are, shine a light on their best parts, and help them achieve business success." Gina Riley - Career Coach

HOW IT WORKS: I have a 12 week coaching program and 1:1 coaching

READY TO TALK? Reach out to me directly here on LinkedIn or

E: mary@maryhendersoncoaching.com 
W: https://www.maryhendersoncoaching.com
1:1 Coaching: Book a 45 Minute Coaching call here👇
https://www.maryhendersoncoaching.com/apply

Personal Branding | Online Program | Lead Generation | Founder of Lights Cameras Action Mastermind

Industry Expert Magazine is a FREE magazine published monthly and is exclusive to Linkedin. It is the magazine that Digital Entrepreneurs & Business Owners have been waiting for that delivers informative, relevant and actionable content each month. There are 10 content contributors who are masters in their craft and deliver high-quality content each month.

Founder & Editor in Chief | Industry Expert Magazine

R-Co Aust. Pty Ltd

R-Co is a leading Corporate Branding Specialists who work with the top 10% companies in Australia.  In 2012, my company GeekIT merged with R-Co to form one agency to enhance R-Co's service offering.  

I was appointed as the Digital Director and worked on a variety of different scale online projects for clients such as Bluescope Steel, AusNet Services, www.coop.com.au, Lu Simon, General Mills, just to name a few.

Digital Director

GeekIT Digital

GeekIT Digital was established in 2005 as a full service digital agency predominantly servicing the academic sector in Australia.

Managing Director & Founder

Belkin International

Responsible for establishing new sales channels, distribution channels, managing a National Sales team, executing sales strategy from 2001 - 2005, setting up sales systems internally and exceeding budget YOY.

Director of Sales Aus/NZ

TechPacific

Responsible for setting up fulfillment model that co-coincided with the Coles Myer ordering system to ensure fulfillment reached 85%-100%.  This was achieved by setting up an independant 3PL location within TechPacific to ensure we met Coles Myers logistic and fulfillment KPI's.  The average fulfillment rate was 90% month on month.

Business Manager

Welcome to where transformation meets authenticity. My name is Mary. If you're here, you're likely seeking a profound shift, ready to elevate your expertise and impact. With 40,000 hours in personal branding, sales mastery, and digital strategy, I guide entrepreneurs like you from potential to undeniable success.

Let me ask you, what is driving you?

👉🏼 Are you passionate about turning your wealth of knowledge into impactful solutions?
👉🏼 Do you seek to authentically present your unique expertise on LinkedIn?
👉🏼 Is mastering the art of effortless selling on your radar?
👉🏼 Are you driven to diversify your income through innovative online programs?
👉🏼 Do you aspire to share your insights on grand stages and influential platforms?
👉🏼 Do you envision being recognized as a leading authority in your field?

If these aspirations resonate, you've found your path.

I have a holistic approach to your signature brand & solution. This is how I do it:

I blend your professional achievements with personal experiences, crafting a signature program that truly represents you. This strategy allows you to show up authentically, making selling an act of ease and grace. It also fuses every aspect of you so you give your clients the full experience of the wisdom you have accumulated over the years. 

My approach uses Systems Design Thinking to create strategic frameworks that deliver tangible results. I empower you to thrive independently, embodying everything I know, so you never need to come back.

What You Can Expect:

✅ Strategic Brand Clarity: Craft a brand that truly reflects you, attracting those who need your wisdom, using our software
✅ Expertise Productization: Turn your experiences into a signature program, for continuous revenue.
✅ Sales & Marketing Mastery: Develop strategies in sync with your brand, attracting and converting clients with ease.
✅ Content That Connects: Use desire-based marketing to engage and inspire your audience, compelling them to act.

Your Outcomes:

✅ Gain confidence in a brand that mirrors your essence.
✅ Achieve clarity on your offerings, pricing, and market position.
✅ Ensure a seamless client journey from discovery to loyalty.
✅ Establish yourself as the go-to authority with compelling content.
✅ Be ready for monetization within 12 weeks.
✅ Embrace a journey that transforms your business and aligns with who you are

I offer different ways to work with me to suit your budget and needs:

👉🏼 One-on-One Mentoring
👉🏼 12 Week Bootcamp
👉🏼 Self-Guided Programs

Book a 30 minute Zoom call: https://go.oncehub.com/MaryHenderson

I made $54 million in 48 months, but there was one problem…



It wasn’t my company. 

I wish I could say I earned 1% of that $54 Million 
But that was not the case either. 

I did earn multiple six figures, and 
I did fly business class and sit in lounges, but who cares? 

At the end of the day, I was building someone else’s empire. 

Not mine. 

Then one day I got curious. 

I asked myself, “What if I could do this for myself?”

This turned on my inner light, and I got excited.

I resigned. 

I believed in myself.

I truly believed that it would work.

In my first year as a start-up tech company, I made $300K
In my second year, I made $600K

Then, I started my second start-up software company
In my first year, I made $500K
In my second year, I made $1M

Now I am on to my third company, and 
Through all the trials and tribulations

I have found my purpose and mission. 

This time it’s different. 

You do not have to get it right the first time. 

You just have to be open-minded and 
Believe that every step you take 
Will lead you closer to your purpose. 

I would do it all over again. 

The mistakes, the failures, the disappointments, the lost pitches…

All of it. 

Why?

Because I never want to look back and say, “I wish I did that.”

Instead, I can say, “I did exactly what I wanted to do."

The next step is to get out of your way.


Book a 15-minute Zoom call, and let me show you 
👉🏼How to productise your knowledge and wisdom 
👉🏼Into an online signature program and 
👉🏼Generate multiple revenue streams every single week. 

The booking link is below. 

#entrepreneurship #personalbranding #coaching #consulting #solopreneur

Mary Henderson

I am excited to launch my weekly show and newsletter - The Micro Influencer. Exclusively for #IndustryExperts, #coaches, #Consultants & #Solopreneurs.

Each week, I intend to challenge the status quo and share my 15 years of knowledge as an entrepreneur. 

We will talk about different topics each week:

Personal Branding
Productising your knowledge, wisdom and skills
Digitising your knowledge, wisdom and skills
Lead generation
Sales strategies
Content strategies
Mindset that follow universal principles
Building a true tribe
And....so much more. 

Subscribe and let's rise together. 

#Personalbranding #coaching #consulting #microinfluencer #solopreneur #entrepreneur

Mary Henderson on LinkedIn • 2 min read

Welcome: The Micro Influencer

100% of my coaching business is virtual.
90% of my clients are international. 


I live in Australia
I hardly work with Australians.
100% of my business is over Zoom.

People find that fascinating.
Especially my accountant 😂

My coaching business is by design.

𝗜 𝘄𝗮𝗻𝘁𝗲𝗱 𝘁𝗼 𝗲𝗹𝗶𝗺𝗶𝗻𝗮𝘁𝗲:
Shiney objects
Fancy offices
Employees
1:1 Coaching
Done for you services

Instead, I re-designed by business model
To a more simplified and highly profitable model.
👉It gives me more time to do what I love
👉My ROI is off the charts
👉And I get to focus on my marketing
👉Update my content in my Academy
👉Build relationships

𝗧𝗵𝗶𝘀 𝗶𝘀 𝗺𝘆 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗺𝗼𝗱𝗲𝗹:
1. I run a 12-week Bootcamp
2. I limit 1:1 coaching to 5 clients per year
3. I have nine self-led online programs

This model generates multiple revenue streams.
EVERY 👉SINGLE 👉WEEK.

Last year I replaced my VA
With AI services
It has amplified my productivity
Reduced my expenses
I have a web developer
I have a designer
I have a video editor

This is the same model I teach my clients.

If you're intrigued, book a call with me
I will do a free audit on your:

👉Brand
👉Offers
👉Digital presence
👉Lead magnet

You will leave with A LOT of clarity.

This is a free service (soon will be a paid service)

If you want to get a free audit, please let me know in the comments
or DM me and I will send you a link.

Selling is about empowering people, not convincing them. This is why I focus on desire-based content rather than pain-point content. 
.
As #coaches, #consultants and #solopreneurs, we are responsible for showing our prospects what their lives could be like if they say yes to our solution. There are only two outcomes they will experience:
.
(1) Feeling empowered
(2) Feeling powerless
.
This is why I am totally against pain point marketing. It's masculine, driven by scarcity, and based on how much is in it for me. 
.
Marketing is a struggle for many people. But there is another way. 
👇🏼
Challenge the status quo. 
👇🏼
Know who you are. (this is so critical)
.
I did and never looked back. 
.
This approach is the foundation of what I teach my clients. 
.
I want you to know that there is nothing wrong with you. 
.
You can make your business work for you.
.
Shift your belief. There is a solution. I promise you. 
.
PS: My 12-week BootCamp is open for registration and exclusively designed for industry experts who want to define their brand, dial in their messaging, turn their knowledge and wisdom into a signature program and an online academy, and implement a sales, marketing, and content strategy. 
.
Book a 15-minute Zoom call with me. The Link is in the comments below.

Certification only gives you credibility if you can back it with experience. ⬇️
.
.
Instead, spend time mastering your marketing. 

A pattern I see often is people leaving their corporate job

Or coaches who aren't monetising

Rush into getting certified as "something."

Believing that it will give them the credibility.

Credentials are not based on a certificate.

Credentials are based on experience. 

You can have 100 certificates.

However, your future client wants evidence

They want to know if you have experience

They want to know you can deliver outcomes and results

They want to know that you can reduce their pain

They want to know you can change their situation

They DO NOT care how many certificates you have.

Does that mean that getting certified is a waste of time?

Absolutely not.

Getting certified in a specialisation such as NLP
Is brilliant.

But do that once you have case studies.

Why?

It builds trust and;
The sales process will be effortless.

Your foundation must be solid to begin with. 

That means your experience is your specialisation.

You have to work back to front.

Not front to back.

This is how I would approach it: ⬇️
Serve as many people or businesses as you can
Get as many testimonials as you can
Deliver outcomes, results and transformation
Then, add certification to a solid foundation.
If you are spending six months getting certified,
You are wasting a lot of time.

Instead, do this: ⬇️
Focus on a marketing strategy
Define what you do
Define Who you serve
Define What you promise.

Then execute as follows: ⬇️
Create a 30-day content strategy
Be clear on your content pillars
Showcase your expertise
Post every day

My point is this. ⬇️
Stop hiding behind certifications.
They are holding you back.
-----------------
Book a 15 Minute Zoom Call With Me
I'll Show You How to Productise and Digitise Your Experience
Become a Micro-Influencer
⬇️ Link in Comments ⬇️
------------------

Coaching Tip #5 👉🏼 Focusing on a niche is bad advice & limits your revenue. 



Instead focus on who needs that problem solved. 
👇🏼
Listen to the 60 second video
👇🏼
Follow me for more content like this. 

#personalbranding #microinfluncer #solopreneur #coachingbusiness

If you still have your corporate job and don't like it, you DO NOT need to leave it to start your entrepreneurial dream. 



Take the advice I told my 13 YO son, “You be the guy on centre court fulfilling your dream, not the guy sitting in the crowd cheering the guy on centre court who has a dream.”

You can pursue your dream but must do it strategically and deliberately.

Leaving your corporate job with nowhere to go is dangerous and not necessary. 

Instead, you build your contingency plan, have all the parts lined up and implemented and you leave when you can replace your monthly salary (or a number you are comfortable with).

If that takes 12 months, so be it.

But here is what happens when you build a contingency plan. 

You show up to your corporate job differently. 
You have energy that is powerful, not powerless.

Why?

Because you are no longer focused on how much you hate your job. 

You have given yourself a new meaning to your life. 

This is the switch you need to flip to own your power.

When you are focused on building something that is yours, you fulfil YOUR purpose and mission.

If you are given other advice (to leave your job), you are being sold tactics and this will lead to pain and anxiety.

I have worked with many industry experts who were in senior corporate positions, and this is the path they took that I want to share with you:

(1) Define the complex problem you can solve
(2) Convert that into a system that delivers outcomes and results
(3) Define your avatars - who need this problem solved
(4) Define your brand positioning and promise
(5) Create strategic and deliberate content on social media (especially LinkedIn) 
(6) Connect with your avatars so they can start to see your content on social media
(7) Test your solution in your corporate job if possible or with a small group to validate it
(8) Be active on social media and stay in your lane
(9) Belong to a tribe of people who can support you

Start building your empire, not someone else’s empire. 

We are conditioned to support other people's dreams, not our own. 

It’s time to turn that around. 

Challenge society's ideologies and be the master of your destiny. 

You CAN do this. 

Book a 15-minute Zoom call with me, and let's talk. The link is in the comments below. 👇🏼👇🏼👇🏼

Are You Building a Following or Cultivating a Tribe?

In the digital expanse, 
Where everyone hustles for likes and followers, 
The true changemakers are those who build tribes, 
Not just followings.

🔍 Dive into my latest article👇🏼
"The Micro Influencer: Mastering Your Domain Through Strategic Influence" 
I unveil the myth of the follower chase and guide you on a journey to genuine influence.

🛠 I lay out a groundbreaking framework that flips the script: 
Focus on the 10% who will advocate for you, 
not just the 90% who follow you. 

It’s about nurturing a community that believes in your message as much as you do.

💡 Learn about the Influence Pyramid, understand why your Reach should be deep, not wide, and discover the systematic approach that turns casual connections into a dedicated tribe.

#MicroInfluencer #BuildATribe #ThoughtLeadership #InfluenceStrategy

Mary Henderson on LinkedIn • 5 min read

Mastering Your Domain Through Strategic Influence

Welcome to The Micro-Influencer Show with Me, Mary Henderson


Every week, I invite you to join me on an electrifying journey on "The Micro-Influencer Show." This isn't just a show; it's our weekly live masterclass where I'll share with you the wealth of knowledge I've accumulated over 40,000 hours in branding, marketing, and transforming wisdom into impactful online programs. 

Together, we'll embark on a path of empowerment, helping you shine as the expert and influencer you're destined to be without getting drowned out in the social media chaos.

Who This is For: 👇🏼

This is your calling if you're one of the brave, the knowledgeable, the mission-driven:

✅ Senior Corporate Executives in transition,
✅ Consultants on the brink of something greater,
✅ Coaches with a powerful message,
✅ Industry Experts with unique insights,
✅ Solopreneurs with a purpose,
✅ Service-Based Business Owners with a vision.
✅ If you're striving to make a real impact and connect with the right audience rather than chasing fame, you're in the right place.

Why This Matters:👇🏼

In a world overflowing with distractions, making your voice heard is paramount. You don't need millions of followers; you need the right ones. On "The Micro-Influencer Show," I'll arm you with the strategic insights needed to position yourself as the leading expert in your field, ensuring your voice stands out.

What We'll Explore Together 👇🏼

Every Thursday, I'll unveil secrets on:

✅ Building a Personal Brand that Echoes Your Essence,
✅ Converting Your Knowledge into Marketable Wisdom,
✅ Creating Strategic Content that Elevates You as an Expert,
✅ Embracing Universal Principles for Success Beyond Conventional Strategies.
✅ This journey is about transforming your expertise into influence.

Why Our Show Stands Apart: 👇🏼

This isn't just another informational broadcast. Together, we'll dive into ancient wisdom, universal truths, and my personal voyage of discovery. 

These principles are not just lessons but your compass to thrive and truly fulfil your purpose. With my guidance, you'll learn to weave these timeless truths into your life's fabric, manifesting success and converting your mastery into currency.

When We Meet: 👇🏼

Tune in Live Every:
U.S. > Thursday @8pm EST / 5pm PST
Aust >Friday @11am AEST

Circle these dates. This is our time to grow, to absorb, and to transform into the micro-influencers we were meant to be. 

Join me and a community of forward-thinking experts on a transformative journey to empowerment and influence.

Ready for Our Journey Together?

Sign up now and embark on your path to becoming a recognized brand and a true micro-influencer in your sphere. Let's turn your expertise into impact together.

How I fixed my declining reach on LinkedIn. 
[Hint: It was not the algorithm]



𝗧𝗵𝗶𝘀 𝗽𝗼𝘀𝘁 𝗶𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂 𝗶𝗳:
👉You feel invisible
👉You are an industry expert 
👉Your post reach is plummeting
👉You think the algorithm doesn't like you.


I hear you. 

I noticed a shift in my reach about 18 months ago. 

𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗪𝗔𝗦 𝗱𝗼𝗶𝗻𝗴 𝘁𝗼 𝗳𝗶𝘅 𝗶𝘁:
👉Listening to the LinkedIn "influencers"
👉Followed their content frameworks
👉Used ChatGPT to write my content

All of the above was a bad move. 

𝗜𝗻𝘀𝘁𝗲𝗮𝗱, 𝗜 𝘁𝗿𝗶𝗲𝗱 𝘁𝗵𝗶𝘀:
👉Tried different mediums
👉Focused on one problem
👉Focused on one desire
👉Focused on one avatar
👉Focused on one call to action
👉Focused on the obvious next logical step

I tested, tested, tested and did not give up. 

The outcome was not what I expected. 

𝗜 𝗻𝗼𝘁𝗶𝗰𝗲𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗽𝗿𝗼𝗳𝗼𝘂𝗻𝗱:
✅ If my posts lacked energy, they failed
✅ If the sentences were too wide, they failed
✅ If there was "too much" information, they failed

𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗥𝗢𝗜 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻:
🎬LinkedIn LIVES 

𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗹𝗲𝗮𝗿𝗻𝗲𝗱:
✅Short sentences
✅Write for mobile
✅One problem
✅One desire
✅One avatar

𝗕𝗼𝗻𝘂𝘀 𝗹𝗲𝘀𝘀𝗼𝗻 𝗹𝗲𝗮𝗿𝗻𝗲𝗱:

✅Be YOU
✅Don't follow others
✅Test what others are doing
✅There is no one size fits all
✅Speak your truth and align it with your values
✅Target your content to the 10%, not the 90%


𝗛𝗮𝘀 𝗶𝘁 𝗽𝗮𝗶𝗱 𝗼𝗳𝗳?
I got the #LinkedInTopVoice badge in January this year. 😍


#personalbranding #LinkedIntip #coachingtip

Your reach on LinkedIn is declining? 
Do this 👇🏼


Have you noticed a drop in your reach?

The last 12 months have been brutal.

After a lot of research.

I can tell you one thing for sure.

⬇️
It's not you.
It's not your content.
It's internet-wide.
Across all social media platforms.
Things are changing big time.

Let me break this down.
⬇️
𝗬𝗼𝘂 𝗮𝗿𝗲 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝘁𝗼:
Expand your reach
Build a following
Sell your services

Am I right?

If yes, let me explain something
that you need to understand.
⬇️
It's what I call the 90/10 rule.

I want to break down the three parts
Of the image in my post.
⬇️

𝗧𝗵𝗲 𝘁𝗼𝗽 𝗽𝗮𝗿𝘁 𝗶𝘀 𝗿𝗲𝗮𝗰𝗵.
This is where you are right now
It is how you get attention
It is how you get more followers
On social media.

𝗧𝗵𝗲 𝗻𝗲𝘅𝘁 𝗽𝗮𝗿𝘁 𝗶𝘀 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴.
Here your followers
Know who you are
They are in between
Knowing you and loving you
They are not loyal to you

𝗧𝗵𝗲 𝗻𝗲𝘅𝘁 𝗽𝗮𝗿𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝘁𝗿𝘂𝗲 𝘁𝗿𝗶𝗯𝗲.
These are your 10%
They absolutely love you.
They trust you.
They buy from you
They will advocate for you.

Social media is still a critical platform
To drive your reach.

But, It is going to get harder
To reach your tribe via social media.

That is by design.

𝗦𝗼 𝘄𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻?

Focus on building a business
That is a direct-to-tribe business
The 10% should be your focus

𝗪𝗵𝘆?
Depth and connection will future-proof your business
These people are not transient
They will buy from you all the time

𝗛𝗼𝘄 𝗱𝗼 𝘄𝗲 𝗱𝗼 𝘁𝗵𝗶𝘀?
⬇️
Micro Influence.

That is a different strategy.
One that I am teaching my clients
In a very strategic way.

𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹𝗹𝘆 𝘁𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝟯 𝗽𝗮𝗿𝘁𝘀:
⬇️
Media
Tribe
Commerce

It's our job as creators & as experts
to build a hard-core tribe
and ultimately serve our top 10%

𝗪𝗮𝗻𝘁 𝗺𝗼𝗿𝗲 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻?
⬇️
Join me every week for my new 30-minute show:

⬇️
𝙏𝙝𝙚 𝙈𝙞𝙘𝙧𝙤-𝙄𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚𝙧 𝙎𝙝𝙤𝙬 𝙬𝙞𝙩𝙝 𝙈𝙖𝙧𝙮 𝙃𝙚𝙣𝙙𝙚𝙧𝙨𝙤𝙣

⬇️
I will break down everything you need to know
About micro influence
ESPECIALLY if you are an industry expert

Register below if you don't want to miss the weekly episodes.

Let's rise together.

#LinkedIn #socialmedia #personalbranding #LinkedInTopVoice

It’s not always the service providers fault. What do you think???? Agree or disagree👇🏼👇🏼👇🏼

How to increase your pricing for your coaching services. I share my model in the video👇🏼
.
.
.
There are four levels of monetisation when it comes to your coaching business and how you make money.
.
✅ Level 1 - Information
.
Here you are literally selling information like swipe files, blueprints. 
.
✅ Level 2 - Methodology / Systems
.
Here you have a solution that can 100% deliver outcomes and results. 
.
✅ Level 3 - Universal Principles
.
This is where you can deliver real transformation based on your inner journey. 
.
✅ Level 4 - Authority
.
This is the ultimate. When you have the three levels in place, you are an authority and you can command your demand with ease and grace.
.
✅Comment 10X in the comments 

👉🏼To get my masterclass where I show you:

✅How to Productise Your 1:1 Coaching Into a Signature Online Program 
✅So You Can 100X Your Impact, 
✅10X Your Income and Reduce Your Working Hours in Half
.
 #coachingtip #personalbranding #entrepreneur #coachingbusiness

After spending five years actively posting on #LinkedIn, a clear pattern emerged in my audience's preferences: 90% lean towards pain point marketing, while only 10% resonate with desire-based marketing. 👇🏼

This insight was a game-changer for me, reshaping how I present myself and my business.

It's essential to recognize that there's no universal strategy that works for everyone. 

We each have our unique approach. 

My focus on patterns and a systems design approach has led me to a crucial realisation of pain point marketing. 

Contrary to popular belief, I see it as reinforcing a victim mentality, encouraging people to dwell on their challenges rather than seeking solutions.

This mindset is evident in the majority who engage with motivational content but rarely take actionable steps towards change. 

On the other hand, the smaller segment actively seeks solutions, driven by a clear purpose and mission. 

They're the ones ready to make significant strides, preferring meaningful interactions like strategy calls or attending masterclasses over superficial social media engagements.

Faced with this dichotomy, I had to choose: chase popularity on LinkedIn or build a substantial, results-driven business. 

I chose the latter, leading to the creation of multiple six-figure revenue streams through genuine, purposeful connections.

My strategy isn't about spending countless hours on engagement tactics but about creating a feedback loop that leads to real outcomes. 

This approach is what I share in my 12-week bootcamp, designed for those who value their time and are focused on impactful results, not just online visibility.

If you're ready to dive deeper and align your coaching practice with your true mission, let's talk. 

Book a 15-minute Zoom call with me to explore how this bootcamp can transform your business and the lives of those you aim to help.
👇🏼👇🏼👇🏼
The link is in the comments below.

#personalbranding #solopreneur #coaching #consulting  #linkedintip

Taplio

Mary Henderson's Linkedin Analytics

Mary Henderson

What is Mary talking about?

Who is engaging with Mary

Mary Henderson's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Mary Henderson's Linkedin Analytics

Mary Henderson

What is Mary talking about?

Who is engaging with Mary

Mary Henderson's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Mary Henderson's Linkedin Analytics

Mary Henderson's Best Posts (last 30 days)