Repeatable Revenue

We offer products, programs & services to help service businesses build, grow, and scale to 7-figures. There are 3 ways we can best help founders:  

1️⃣  For established service businesses, our 7-Figure Accelerator helps you create repeatable systems to market, sell, and deliver services at scale. 

We'll get you laser focused on the high leverage priorities with our Founder Focus System™, and systematize demand, sales, and delivery of services.  

The Accelerator is part coaching & training, part operating system & execution. So we help you build a roadmap + keep you laser focused on executing it. 

We also meet in-person 2x a year in Cabo. 🏝️

2️⃣ For service businesses just starting out, our 12 Week Bootcamp is a proven process to help you:  

✅  Niche down & define your ICP
✅  Create a crystal clear unique selling proposition
✅  Productize services for repeatable sales & delivery 
✅  Stand up a simple but wildly effective funnel for lead gen
✅  Install a tried & true sales process that’s driven $10+ million in client sales  

This is the process we've used to help 100+ founders launch their business and start generating high ticket clients on demand. 

3️⃣ And we offer free training & stupidly affordable courses to help you consistently break $100k/year. 

Visit www.RayJGreen.com to learn more.

Founder 

Sales and sales management advisor for small and midsize IT business.

Expert In Residence: Sales & Sales Management

RJG Consulting

Through RJG, I install repeatable sales processes and strategies to systematize growth. 

My specialty is $2-25 million/yr. service businesses that need a clear plan and support for building a scalable sales team. 

Most engagements start with our 360° Sales Audit. Our audit is a deep dive into the sales and marketing systems driving revenue today and a playbook on what’s needed to get you where you want to be tomorrow.

For more information, visit: www.rayjgreen.com.

Contract Executive & Consultant

SaaS Academy

Sales process consultant and fractional Executive Leadership Team member.

Sales Consultant

LAW Publications

Recruited by investors to determine scalability of company and drive growth through operational and sales improvements. 

Key wins included:  
- Highest month of revenue in co.'s 45-year history
- Rebuilding of executive team
- Introduction of principles-based management culture
- Overhaul and improvement of products (including Gold Davey Award Winning product)
- Installation of company-wide CRM
- Integration of a company operating system
- Development of analytics capabilities, tools, and resources
- Professionalization of key functions in HR, production, finance, operations, and sales
- Replaced handwritten, manual processes and paperwork with automation and technology, including integration of a company-wide CRM, national rollout of iPads, installation of VOIP systems, and collaboration software.

Chief Executive Officer

U.S. Chamber of Commerce

During my career with the US Chamber of Commerce, I ascended through roles of increased scope and responsibility for the world’s largest business federation representing 3M+ businesses, associations, and organizations. 

In this role, I held primary P&L accountability for a nation-wide SME unit. I directed multiple sales and membership acquisition channels, including outside, inside, direct mail, and online sales, as well as customer services. I defined and executed the business unit’s long-term strategic direction. 

Highlights include…

~  Secured first year-over-year growth in small business membership by launching new membership model. 

~  Spearheaded initiative to boost political and special issue fundraising, which would go on to surpass membership fundraising for the first time. 

~  Increased membership engagement rates by 33x through new digital communications strategies. 

~  Relaunched Chamber’s small business online presence and deployed new digital model to acquire members.

Managing Director, Small and Midsize Business

I received a promotion to assume P&L accountability over the Chamber’s national sales and fundraising center, which oversees political fundraising, special issue fundraising, membership sales, customer service, and membership operations. 

Highlights include…

~  Achieved first revenue increase in 11 years, positioning center to become largest SME fundraising operation in the Chamber. 

~  Doubled revenue-per-sale of specific-issue fundraising by generating substantial new sales and delivering comprehensive fundraising best practice training. 

~  Fostered culture of achievement through strategic hiring, training, and motivational compensation plans.

Managing Director, National Small Business Sales & Contact Center

I advanced the company’s sales and revenue growth objectives by managing an inside sales team of the National Small Business Membership Center. In addition to recruiting, hiring, and coaching Sales Directors (as well as other sales personnel), I defined and executed sales and fundraising messaging. I managed all aspects of sales operations and quality assurance. 

Highlights include…

~  Met and surpassed ambitious sales objectives every month of tenure. 

~  Diversified and grew sales by integrating novel and innovative sales programs. 

~  Significantly enhanced sales capacity by launching recruitment and training programs to repeatedly add sales directors who performed in the upper quartile.

Division Manager, Inside Sales

Promoted three times from direct fundraising to support, manage, and lead special projects, sales divisions, and growth initiatives.

Key wins included:
- Creatively developed solutions to monetize non-paying members through partnerships with Fortune 500 companies.
- Exceeded every sales and fundraising goal.
- Supported senior management initiatives, including program to enter midmarket membership with new products, services, and offers. 
- Developed framework for the Corporate Leadership Advisory Council, a policy council for midmarket sized companies.

Fundraising - Special Projects - Corporate Relations

Various Companies

Started, sold, worked for, and advised 10+ ventures, including: 

Operating Partner - Like My Mother Does: LMMD is an entrepreneurial venture that began when the founder started making custom baby bedding on Etsy. Within months, demand dramatically exceeded capacity and the waiting list stretched almost four months long. I helped the founder turn her hobby into a boutique referral only business and discover profitability by developing financial, shipping, and inventory models; developing a pricing strategy that resulted in quadrupling prices; and updating and automating digital strategies. 

Operating Partner - After Hours Flowers: Family owned, retail florist that I co-led the turnaround of, took online, pivoted the business model away from third party wire services, and sold. 

Founder - Imagine Promotions: Founded and later sold a music promotions company that represented 20+ artists and organized  or co-organized dozens of concerts and festivals. 

Worked for and advised numerous other startups, ventures, and independent businesses.

Founder - Managing & Operating Partner Roles (RJG)

Napster (Rhapsody International)

Customer Success Specialist

Build a $1 million service business online without sacrificing your lifestyle | Repeatable growth systems for expertise-based entrepreneurs | DM me for details

We help founders of service businesses (consultants, coaches, agencies, etc.) build 7-figure businesses that don't own them. We do that in 3 ways:

1️⃣  7-Figure Accelerator: For established businesses, this program installs repeatable systems in marketing, sales, and fulfillment, plus our our Founder Focus System ™  to stay laser focused on high-impact priorities.  

The Accelerator combines coaching & training with an operating system to keep you focused and executing with precision on the right things. 

We also meet in-person 2x a year in Cabo. 🏝️
   
✅  6 founders reached their first $1 million in 2023 alone.

2️⃣ 12 Week Service Business Bootcamp: For startup service businesses, our proven process will help you: 

✅  Niche down & define your ICP
✅  Create a crystal clear unique selling proposition
✅  Productize services for repeatable sales & delivery
✅  Stand up a simple but wildly effective funnel for lead gen
✅  Install a tried & true sales process that’s driven $10+ million in client sales

This is the process we've used to help 100+ founders launch their business and start generating high ticket clients on demand.

3️⃣ And we offer free training & stupidly affordable courses to help you consistently break $100k/year.

ABOUT ME:

In 2019, I walked away from the C-Suite and moved my family to a remote Mexican beach. 🏝

Prior to going out on my own, I’d:

➡️  Been recruited by private equity groups to lead turnarounds as CEO.

➡️  Spent 10 years as a senior sales exec and never missed a quote - or a bonus.

➡️  Received 7 promotions in 7 years, from sales rep to Managing Director at the U.S. Chamber of Commerce, the world’s largest business federation.

➡️  Was flown around to raise 6-and-7-figures from CEOs & board members of F1000 companies.

➡️  Earned my Executive MBA + was invited to Beta Gamma Sigma as a top 20% student at a top 5% business school.

➡️  Founded and fixed a few small business, 2 of which were successfully sold.

But I got tired of just building other people’s dreams while I put mine on hold.

So, my wife and I extended a family vacation to Baja - indefinitely - to build a new kind of business… and lifestyle to suit.

I started out consulting, coaching, and doing fractional executive work.

And I’ve had the pleasure to work with world-class clients like Dan Martell, the world’s largest B2B SaaS coach; Robin Robins, the world’s largest IT business coach; and other well known names.

Visit www.RayJGreen.com to learn more.

Final takeaway from my mastermind in Cabo last week: 
 
Teamwork is a superpower (even if you’re solo). 
 
For years I was a solopreneur. 
 
I found ways to leverage my time. 
 
→ Systems
→ Automation
→ Productization
 
But long before I hired full-time employees, delegation was a huge source of leverage for me. 
 
For example, what I delegate to my wife. 
 
Behind the scenes, my wife makes everything I do possible. 
 
Like this 3-day event we just had. It literally wouldn’t have been possible without her running point on logistics. 
 
→ Yacht
→ Venue
→ Dinner
→ Lunches
→ Transportation
 
And every other detail was something she managed. 
 
Hell, she coordinated family flying in to help us with the boys so she could focus on the event. 
 
Organizing things like this is her strength, and my weakness. 
 
She’s my secret superpower. 
 
And what I find with every other entrepreneur I consider to be successful: 
 
(Meaning they have a business that affords them the lifestyle they want to have.) 
 
Is they have incredible people supporting them as a superpower. 
 
→ Maybe it’s a big team. 
→ Dedicated contractors & freelancers. 
→ Or a damn good spouse or group of friends. 
 
But no one I know that’s crushing it in business + life is doing everything themselves. 
 
They’ve got help. 
 
So don’t be afraid to ask for some when you need it. 
 
And thanks, Samantha Green for you help! 
 
Have a great weekend! 
 
🏝 
Grab my UPDATED free training: 5 Steps To Scale Your Service Business: https://lnkd.in/eKdpsgeS 


Ray J. Green

We help founders of service businesses (agencies, coaching programs, consulting firms, etc.) launch and scale their high ticket service business. We help in 3 ways:

1️⃣  For established businesses, our Scale Program helps you systematize demand, sales, and delivery of services and grow to 7 and 8-figures.

The Scale Program is part coaching & training, part operating system & execution. So we help you build the plan + keep you laser focused on executing it.

We also meet in-person 2x a year in Cabo. 🏝️

✅  We've helped 6 founders reach $1 million run rate in 2023.
✅  We drove sales for one client from $597k/mo to $1.004 million in 90 days.
✅  We helped another catapult close rates in from 26% to 44% in the same time frame.

2️⃣ For service businesses just starting out, our Launch Program is a proven process to help you:

✅  Niche down & define your ICP
✅  Create a crystal clear unique selling proposition
✅  Productize services for repeatable sales & delivery
✅  Stand up a simple but wildly effective funnel for lead gen
✅  Install a tried & true sales process that’s driven $10+ million in client sales

This is the process we've used to help 100+ founders launch their business and start generating high ticket clients on demand.

3️⃣ And we offer free training & stupidly affordable courses to help you consistently break $100k/year.

ABOUT ME:

In 2019, I walked away from the C-Suite and moved my family to a remote Mexican beach. 🏝

Prior to going out on my own, I’d:

➡️  Been recruited by private equity groups to lead turnarounds as CEO.

➡️  Spent 10 years as a senior sales exec and never missed a quote - or a bonus.

➡️  Received 7 promotions in 7 years, from sales rep to Managing Director at the U.S. Chamber of Commerce, the world’s largest business federation.

➡️  Was flown around to raise 6-and-7-figures from CEOs & board members of F1000 companies.

➡️  Earned my Executive MBA + was invited to Beta Gamma Sigma as a top 20% student at a top 5% business school.

➡️  Founded and fixed a few small business, 2 of which were successfully sold.

But I got tired of just building other people’s dreams while I put mine on hold.

So, my wife and I extended a family vacation to Baja - indefinitely - to build a new kind of business… and lifestyle to suit.

I started out consulting, coaching, and doing fractional executive work.

And I’ve had the pleasure to work with world-class clients like Dan Martell, the world’s largest B2B SaaS coach; Robin Robins, the world’s largest IT business coach; and other well known names.

Visit www.RayJGreen.com to learn more.

Last year I resigned from a $30k+/mo. fractional role.

After some reflection, I created 6 guidelines for fractional gigs:

1. Am I proud of the work I'm doing?
2. Do I have the leeway I need to deliver results?
3. Does this role give me energy, or does it drain it?
4. Am I aligned from an org. culture and values standpoint?
5. Can I maintain focus on building my business, not just theirs?
6. Am I being paid what I'm worth & in line with the work I'm doing?

I don’t do much fractional work anymore, but that's my decision making filter when considering a client.

If you're doing fractional work, it's worth remembering:

➡️ You didn't go into business for yourself to do shit you don't want to do.

And one important lesson I've learned in fractional work:

➡️ Having more case studies is 100x more valuable than having more clients.

If it's not producing a case study, it's coming with a cost.

🏝
Grab my UPDATED free training: 5 Steps To Scale Your Service Business: https://lnkd.in/eKdpsgeS 


Biggest business wins of the week:  

•  Had lunch in the middle of the week with my wife, just because. 
•  Attended 2 school events in the middle of the day w/my boys. 
•  Walked and ran just over 45 miles and hit weights 4 times. 
•  Ate dinner with my family every night at 6 o’clock. 
•  Had a family beach day over the weekend. 

Why do I count these as wins for the “business”? 

Because this means my business is delivering what I want it to deliver: A lifestyle by design. 

I’m designing the business to deliver what I want it to deliver: 

→  Freedom
→  Time with family
→  Financial independence

If the business isn’t giving me the opportunity to live life the way I want to, it’s not a successful business.  

I refuse to let my business hold me hostage. Or be a victim to a machine I built. 

Because I believe in building businesses by design. So you can live the lifestyle you want - by design. 

Whatever lifestyle that is. 

I’m not trying to give the impression it’ll be like this on day 1. I’ve put in a lot of hard work. And I’ll continue to. 

But all that work was invested into building a very specific type of business. 

I defined what that was, and have been reverse engineering ever since. It’s a process I call Vision Founder Fit. 

The same process I share with my clients. 

If you’re interested in hearing more about it, shoot me a DM and I’ll share a link to read more. 

P.S. - We also got 4 testimonials from happy clients. So it’s not like this is coming at the expense of the real work that needs to be done: delivering value for clients. 

🏝️
Grab my UPDATED free training: 5 Steps To Scale Your Service Business: https://lnkd.in/eKdpsgeS

I’ve fallen out of love with the idea of building a one-person business.

When I started out, being “solo” was as one of 5 considerations.

1: $1 million in profit
2: Location independence
3: Work I loved
4: Lifestyle I wanted
5: No full-time employees

This was the ideal business for me.

Throughout this journey I’d hit plateaus and “systematized” my way through them.

→ $10k/mo - admin.
→ $20k/mo - marketing.
→ $40k/mo - productization.
→ $60k/mo - sales processes.

But when you’re running a one-person service business, it still means one person is ultimately responsible for marketing, selling, and fulfilling services.

Not to mention all the day-to-day general business operations.

And being responsible for all the content, engagement, sales calls, sales follow up, onboarding, and the actual delivery of services, PLUS all the day-to-day operations got really damn old.

I don’t say this lightly.

But I’ve concluded that 99% of one-person service businesses are unsustainable.

They are a phase in the growth of a business. The spot between freelancing to create income & starting to build a real business.

At some point you will want to hire someone. Because if you don’t burnout, you’ll get bored.

Do you want to write, edit, trim, crop, and schedule all your content?
Do you want to tinker with the tech, tools, ops, and zaps?
Do you want to take sales calls & follow-up on them?
Do you want to deliver 100% of the services?
Forever?

Maybe you do. But I know I didn’t.

And when you start hiring, you aren’t really solopreneuring.

You’re running a small business.

Maybe it’s a VA. Maybe it’s a salesperson. Maybe it’s someone to help you w/fulfillment. Maybe it’s a “Swiss Army Knife."

I came to the conclusion that of my 5 criteria I had for my business, 1-4 were non-negotiable.

But number 5 was a preference. And one that changed when “the dog caught the car.”

Yes, managing people can mean more stress and complexity.

But it can also mean:
Great relationships.
People that challenged you.
The thrill of building a great team.
Accomplishing things you couldn’t on your own.

In other words, did I not want employees? Or did I not want bad employees?

That’s why I started hiring. And why I can’t really call myself a solopreneur anymore.

None of this is intended to say you can’t do it. Maybe you can build a $1 million service business entirely solo and be happy with it.

I’m not here to tell you you’re wrong.

But for me, and nearly everyone I know doing similar things online, it’s not a long-term strategy. It’s a phase we go through as we establish product market fit, grow, and learn how to focus our time and energy on the parts of the business we love most. Then delegating the rest.

What do you think? Am I wrong?

P.S.

This pic is from what was arguably the most competitive game of Jenga played in the U.S. with my sister while on my 3-mo. summer trip. Sometimes this is how I felt trying to make my $1 million one-person service business work.

🏝

The most difficult (but profitable) skill to master as an entrepreneur? 

The discipline to say no. To yourself.  

No doubt you’ve got a lot of great ideas. 

But acting on all your great ideas leads to ‘perpetually pivoting.’ 

Always changing directions, retooling, and restarting at the hardest spot (the beginning).

That leaves you spread too thin. 

And leaves all your ideas haphazardly executed as you move from one to another. 

In the long-run, your business just stagnates because you can’t get traction on any 1 thing.  

It’s a pattern I’ve seen kill more great ideas (and businesses) than anything else.

That’s why saying no to yourself is a skill you’ve got to master as an entrepreneur. 

A few things we’ve found to be massively helpful in honing that skill in our business, and with clients? 

→  Time audits
→  OKRs (Objectives & Key Results)
→  Weekly scorecards and accountability 

All part of our Founder Focus System™ we use to help clients create laser-like focus. 

How do you avoid chasing shiny objects? 

🏝
Grab my UPDATED free training: 5 Steps To Scale Your Service Business: https://lnkd.in/eKdpsgeS 


A big takeaway from my mastermind in Cabo last week:

Kill your darlings and do less, but better…

Default mode for most entrepreneurs is to do more.

More lead magnets.
More audiences.
More services.
More content.
More effort.

Which leads to “more” things being haphazardly done.

And a long list of good ideas that never reach their true potential.

Because you’re moving on to the next good idea before the last one was truly realized.

Here’s the thing:

You'll always have more great ideas than you have the capacity to execute really well.

And that’s true if you’re a “company of one.” Or a 1,000 employee company.

After the mastermind, I killed quite a few projects we’ve been working on.

I committed to doubling-down on what we’re already doing well, and making sure we do it better than anyone on the planet.

Helping solopreneurs and service businesses hit 7-figures with repeatable growth systems.

Believe me, it was harder than it sounds to kill these projects.

Some of them were damn good ideas! And exciting to work on.

But none of them could’ve reached their full potential without the commitment to focus on doing less, but better.

So, kill your darlings. Do fewer things. And do them better than anyone else.

When you do, quality will deliver more than quantity ever could have.

Sharing this for anyone who might need the reminder.

(Photo: Tim Perreira and me digesting this message at the event.)

🏝 
Grab my UPDATED free training: 5 Steps To Scale Your Service Business: https://lnkd.in/eKdpsgeS 


10 books that have helped me generate $1 million+ from a Mexican beach:
 
The Middle Finger Project - Ash Ambirge
Takeaway: High income, remote entrepreneurship is an option for anyone willing to bet on themselves.
 
Business of Expertise - David C. Baker
Takeaway: Selling knowledge at a premium is all about strategic positioning.
 
Company of One - Paul Jarvis
Takeaway: Doing better, rather than getting bigger, is a very successful business strategy.
 
$100M Offers - Alex Hormozi
Takeaway: A clear market + clear problem + clear solution + low risk offer = unprecedented results.
 
The ONE Thing - Gary Keller
Takeaway: Work your goals backwards, down to the ONE high leverage thing to focus on right now.
 
Essentialism- Greg McKweown
Takeaway: You make more progress by focusing on doing less, but better.
 
Not Nice - Dr. Aziz Gazipura
Takeaway: Being “nice” by putting yourself second is an unhealthy and breakable habit.
 
Hard Thing About Hard Things - Ben Horowitz
Takeaway: Persevering when others quit is the essence of entrepreneurship.
 
Psycho-Cybernetics - Maxwell Maltz
Takeaway: Your self-image dictates your behavior, and you can rewire it.
 
100 Ways to Improve Your Writing - Gary Provost
Takeaway: Writing everyday doesn’t lead to improvement, intentional practice does.
 
→ What’s the book that’s influenced your career or business most?
 
🏝 
Grab my UPDATED free training: 5 Steps To Scale Your Service Business: https://lnkd.in/eKdpsgeS 


Every few months, I write my boys an email.

They’re 6 & 8, so they won’t read ‘em for awhile.

But when they do, they’ll get my perspective on: 

•  A general life update for us.
•  Hardships, victories, or big events.
•  Big lessons I think are worth passing on.

Hopefully I’m around when they read them the 1st time.

But if I’m not, my actions today will have an impact forever.

It’s part therapeutic.
It’s part mentoring.
It’s part legacy.

I see it as:
Seeds today.
Trees tomorrow.

What seeds are you planting today?

🏝
Grab my UPDATED free training: 5 Steps To Scale Your Service Business: https://lnkd.in/eKdpsgeS 


Takeaway #3 from my Cabo mastermind last week:


Don’t compare the inside of your business to the outside of someone else’s.

There’s a lot of smoke and mirrors in the digital marketing space.

Exaggerated claims about business success.

People with lives & businesses that look nothing like what they project online.

And people using black hat tactics to get results they’ll never share with you.

So, it’s useless to compare what you KNOW about your business with what you THINK about other people’s.

You’ve got to develop the mental discipline to ignore the noise and focus on you, your business, your customers & clients.

Those are the only things that really matter.

You.
Your business.
Your customers & clients.

And if you’re trying to keep up with the Joneses online, just know you may be comparing yourself to something that doesn’t even exist.

Measure what actually matters.
Focus on the fundamentals.
Execute accordingly.
Ignore the BS.
Keep going.

P.S. Take a peek at my profile for other takeaways from my in-person event last week.

Photo: Marcus A. Chan and George Homer and I cruising down the Baja with others that attended on day 3.

🏝
Grab my UPDATED free training: 5 Steps To Scale Your Service Business: https://lnkd.in/eKdpsgeS 


Don’t get me wrong, our 2nd Cabo Business Adventure mastermind was a ton of fun. 

But I walked away from that event and made massive improvements to my business within a week. 

We killed off several projects we were working on. 
And we refined and narrowed our strategy on a few things. 
Made changes to our team, structure, focus, and our services. 

And I’m just the host of this thing. 

Feedback from others was that the event was “truly life changing.” 

And an opportunity to “meet with some of the best business minds in a casual environment.” 

We do this for 3 reasons: 

1. To pull our clients out of their business for a few days to work ON the business. 

2. To level up our skills with guest speakers, workshops, and masterminding of ideas. 

3. To have some fun and get together in-person and create a real sense of community. 

Here’s the best part: This event is 100% complimentary for our Accelerator Program clients. 

And we do it 2x a year. 

Looking forward to our 3rd Cabo Business Adventure in May! 

See you there? 

🏝

P.S. - We’ve got a special offer happening right now of up to $1,000 off our coaching programs to get a jump on 2024. What you do today will determine how you start the year. Book a 15-min clarity call with my team to learn more. Link in my profile.

Grab my UPDATED free training: 5 Steps To Scale Your Service Business: https://lnkd.in/eKdpsgeS 


My Thanksgiving post this year is about… YOU. 

While I have a lot to be grateful for:

→  An incredible wife. 
→  Awesome mentors. 
→  Happy & healthy boys. 
→  A unique lifestyle abroad. 
→  A business, team & clients I love working with. 

I just want to say how grateful I am for YOU.  

Yes, you. 

Over the years I’ve been able to create experiences and a lifestyle for my family I couldn’t have imagined. 

And that’s because of you. 

If you didn’t read or support my content, I wouldn’t have the opportunities I have today. 

You’re giving me your most valuable asset: Your time and attention. 

And I’m incredibly grateful for that. 

Thank you. 

Hope you have a day of thanks, friends & family, food, and gratitude.  

Then get back to work making 2024 your best year yet. 😉

Happy Thanksgiving. 

🏝

P.S. - We’ve got a special offer happening right now of up to $1,000 off our coaching programs to get a jump on 2024. What you do today will determine how you start the year. Book a 15-min clarity call with my team to learn more. Link in my profile.

Grab my UPDATED free training: 5 Steps To Scale Your Service Business: https://lnkd.in/eKdpsgeS 

The Wolf of Wall Street.
 
Met Jordan Belfort at an event we both recently spoke at. 
 
And something he said during his talk stuck out to me.
 
Paraphrasing, but “Your Beliefs, your Vision, and your Standards dictate your success in sales.”
 
And more generally, life.
 
Your Beliefs create your potential. Do you even believe success is really possible? Deep down in your core? If not, you’re putting a governor on your million dollar Ferrari.
 
Your Vision is your motivation. It's more powerful than goals. Goals are like markers along the way, but your vision is the ultimate motivator that keeps pulling you forward.
 
And your Personal Standards determine what you accept as the outcome. You can believe in - and visualize success. But low standards act like a thermostat that’ll kick in and turn off drive you need to get to the next level.
 
And this sums up the pattern of high performers I’ve worked with my whole life.
 
→ Top lobbyists in the world. 
→ Top entrepreneurs in the world. 
→ Top business coaches in the world.
 
Work on your mind.
 
Set a clear destination.
 
Don’t f#*%king stop until you get there.
 
Say what you will about The Wolf. But if you know his story before Wall St and since, you know he understands the psychology behind ultra high performance.
 
He’s repeated it multiple times.
 
Great lineup as always from my friends at TMT.
 
Thanks for having us.
 
Have a great Sunday Funday.
 
🏝 
Grab my UPDATED free training: 5 Steps To Scale Your Service Business: https://lnkd.in/eKdpsgeS 


Being crystal clear about your ‘why’ makes it easier to find your way. 

Because without understanding why you’re doing something, it’s tough to determine which way is right for you. 

When I started building online, there were a few “whys.” 

Family. Freedom. Financial independence. 

Those priorities create boundaries for my business. 

And make it easier to make decisions about what’s right for me. 

That’s how a clear why makes it easier to find your way. 

Enjoy your Sunday Funday! 

🏝
Grab my UPDATED free training: 5 Steps To Scale Your Service Business: https://lnkd.in/eKdpsgeS 


Your good ideas are killing your business. 

Because you’ll always have more good ideas than you have capacity to execute. 

Which is why entrepreneurs who try to pursue all their good (or even great) ideas end up not making any real progress on any of them. 

Each new great idea ends up being a distraction from the last great idea. 

You start all over, thinking THIS is the direction to go. 

And it is. Until you have another great idea. Then THAT is the direction to go. 

Instead, try this: Commit to your core focus for 12 months: 

→ 1 target market
→ 1 offer to sell them
→ 1 business model to use
→ 1 tech stack to support the model

And only make improvements within those things for 12 months. 

Create a “parking lot” of good ideas to capture ‘em during that time. They won’t go anywhere. 

I promise you’ll be further ahead in 12 months with imperfect choices and more focus than you would’ve been chasing the next great idea.  

Hope that helps create some focus - and traction. 

🏝
Grab my UPDATED free training: 5 Steps To Scale Your Service Business: https://lnkd.in/eKdpsgeS 


Founders: If you want to avoid 80 hour weeks, you need leverage. 

And content marketing is the ultimate form of leverage for 2 reasons: 

⒈ You are speaking one-to-many.

I record or write a piece of content one time. 
And that content is seen by tens of thousands of people. 
Hard to beat that kind of leverage as a small business - for free. 

⒉ You are speaking asynchronously.  

I record or write a piece of content when I can. 
And that content is seen by you hours or days later. 
I might be drinking a margarita while you’re reading this. 

This is why content marketing is a core component of all the client acquisition systems we build with clients. 

Sometimes it produces results instantly. 

Sometimes it takes some time to dial in the messaging. 

But in the long-run, if your content strategy is solid, it’s a powerful form of leverage for your services business. 

Which allows you to spend more time doing what you want to be doing: helping clients get results. 

How’s your content marketing strategy working for your business? 

🏝

P.S. - We’ve got a special offer happening right now of up to $1,000 off our coaching programs to get a jump on 2024. What you do today will determine how you start the year. Book a 15-min clarity call with my team to learn more. Link in my profile.

Grab my UPDATED free training: 5 Steps To Scale Your Service Business: https://lnkd.in/eKdpsgeS 


People always ask us about our tent when we use it.
 
“What is that?”
“How does it work?”
“Where’d you pick it up?”
 
1 bag carrying 1 piece of cloth that slides onto 1 rod.
 
It’s unique.
It’s stupidly simple.
And it’s incredibly effective.
 
It’s a perfect example of a product that markets itself. 
 
Bad news for most service providers though: Your market doesn’t get to see your services in use. 
 
Which means it’s up to YOU to leverage the great work you’re doing to help you find more great work. 
 
So, just a friendly reminder not to hold back on marketing your wins. 
 
Self-promotion is part of the job as a service provider. 
 
It's marketing.
 
And essential.
 
Don’t hold back. 
 
P.S.
 
The company that makes this contraption is Shibumi Shade
 
🏝 
Grab my UPDATED free training: 5 Steps To Scale Your Service Business: https://lnkd.in/eKdpsgeS 


Something that may surprise a lot of people: 

Self-promotion used to make me uncomfortable. 

It’s a skill I’ve had to develop. And a fear I’ve had to get over. 

→  How did I get over that fear and start marketing myself? ←

That’s one of the questions that came up in an “ask me anything” thread I posted recently. 

It’s actually a question I get a lot. 

Especially from professionals and experts who see an opportunity to sell their expertise, but who don’t have experience marketing themselves online. 

They’re a little timid about putting themselves out there. And don’t want to come across as a cheesy internet infomercial marketer. 

I get it. 

I recorded a video sharing how I got over that mindset and fear you can watch here: https://bit.ly/3SSFkMx

It’s got a couple actionable things you can do to break through the discomfort. 

And a few ways to reframe how you’re thinking about it. 

I hope it helps you start marketing YOU better. 

🏝
Grab my UPDATED free training: 5 Steps To Scale Your Service Business: https://lnkd.in/eKdpsgeS 


Some of your best work happens away from work.  

You know, that random idea that pops up on a family beach day. 

Or the spontaneous answer you’ve been racking your brain for that comes to you unexpectedly while you’re sitting by the pool. 

It stems from letting yourself (and your brain) relax.  

Our brains work differently when we give ourselves time to play. Our creativity has more space to operate. We consider more options and possibilities. And we interpret our own thoughts differently.   

Which is why we’ve gotta unplug from time to time. 

If you enjoy your Sunday Funday, your Monday may just be more lucrative for it. 

🏝

P.S. - In the book Essentialism: The Disciplined Pursuit of Less, author Greg McKeown makes this point in far more detail. Check it out on the next break you give yourself.

Grab my UPDATED free training: 5 Steps To Scale Your Service Business: https://lnkd.in/eKdpsgeS 

I just recently lost $13,500.

So, why am I so dang happy about that? 

A little over a year ago my wife and I bought her parents’ Cadillac.

It was a great extra daily driver kinda car. Was in perfect condition and her parents had taken great care of it. 

Perfect service record, receipts for everything, right down to oil changes.  

We drove it down the Baja and when we got it to Cabo, it broke. 

Maybe it was bad luck. Maybe it was shitty gas quality. Maybe something happened on the drive down. Who the hell knows.

There’s no Cadillac dealership in Cabo. The Chevy dealership didn’t want to work on it it.

So, we took it to a highly recommended mechanic. They “fixed” it. Same problem came back. They “fixed” it again. Same problem came back.

We took it to another highly recommended mechanic. They “fixed” it. Same problem came back. They “fixed” it again. Same problem came back.

We did this a few times.

The original $10,000 quick cash car idea was now a $15,000+ money pit.

Worse than that, it was a source of frustration a time suck. 

Logically, I should’ve given up after the 3rd, or 4th time. But I kept pushing because I liked the car. And because I didn’t want to give up. I’m stubborn like that.

Since I’d invested a lot of effort, energy, and time, I was more invested in seeing the outcome I wanted. Which led to investing more effort, energy, and time.

And that was dumb.

And I knew that, intuitively. But I thought, “Maybe this one last time is the one.”

Sunk cost fallacy if I’d ever seen it.

I finally gave up. 

I chalked it up as a loss and we found someone to pick up the car for a whopping 30,000 pesos, or about $1,500 USD. So, we lost about $13,500 and countless hours of frustration.

And ya know, it felt good to see it leave. While it was a loss in some ways, it was a win in another way: The amount of effort, energy, and time this thing was going to cost me going forward was now ZERO.

So, a little lighter in the pocketbook, but some peace of mind looking forward.

If you have something you’ve been pushing and pushing and pushing for without seeing the result you want, sometimes the answer is to stop pushing and find another route. 

Hope it helps. 

🏝
Grab my UPDATED free training: 5 Steps To Scale Your Service Business: https://lnkd.in/eKdpsgeS 


Impatience is killing your business.   
 
Here’s a perfect example from a LinkedIn “influencer”: 
 
And I quote... 
 
❝Your marketing should be working in 30 days. 
↳ If it’s not, set it on fire → Start again.  
. 
The things that work well, work in 30 days or less. 
The things that don't, keep burning your pockets. 
. 
So, when a marketing agency is telling you: 
. 
‘It's a long-term strategy’ 
‘We have to invest more’ 
’We need more testing’ 
. 
They’re talking bollocks.❞ 
 
End quote. 
 
Here’s the thing: Marketing takes iteration and repetition to work really well.  
 
And by “really well,” I mean producing exponential returns over time.  
 
But that’s only if you commit to something and give yourself enough time to get good at it.   
 
Which won’t happen if you have the attention span of a goldfish and keep starting over every 30 days.  
 
I’m not saying you should pour money into blackholes of marketing that don’t produce results.  
 
Or trust everything marketing agencies tell you. (I generally don’t recommend them for my clients).  
 
But perpetually pivoting means constantly starting over at the hardest part - the beginning. 
 
And never getting to the place where your marketing is producing exponential returns.  
 
Hell, if I only waited 30 days for things to “work,” I wouldn’t still be posting here.  
 
Disclaimer: I have no branding, SEO, YouTube, paid ads, or other marketing services that take longer than 30 days to work to sell you.   
 
But I have built and grown enough businesses to see that impatience and shortsightedness kills more of them than commitment to a good long game does.   
 
Hope this helps someone decide to get better at something today instead of starting over (and over, and over).  
 
🏝️
Grab my UPDATED free training: 5 Steps To Scale Your Service Business: https://lnkd.in/eKdpsgeS 


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