Build Impact Convert

Let's face it, you want to know:

1. Is LinkedIn the best place to be spending time to grow my biz
2. Can they actually get me results for my $ spent

Meet our client Sandra

5 yrs in biz, established presence on other social media & an offer that gets clients results

When she 1st found us she:

- Had 4,000 connections but wasn’t doing anything w/ her profile
- Was posting the same content from another platform getting NO traction
- Felt awkward talking about her biz among “professional” contacts 

Sound familiar? 

The 1st step to turning Sandra’s dormant LinkedIn into a $ generating operation was to map out a clear strategy for success

Approaching LinkedIn the same way she was other social media WASN’T working

Leaving her discouraged & never confident enough to give it a real chance to convert clients

Next the question of “how to talk about my business & offerings” on a job-seeking networking platform that only knew her from her previous corporate roles

If you don’t know how to share your story in a “LinkedIn-favored” way, your content will never get read (& you paid)

LinkedIn requires a very specific type of strategy because it has a very specific type of audience

Users are smart, educated, have $ to invest

By learning how to create content specifically for them, you stand out in the sea of millions of users

Once you know:

- How to build out your profile for your ideal prospect
- What you should be talking about every week in posts
- The best way to tell your story & share your expertise 

You’ll be consistently growing an audience & closing sales

Sandra booked 3 inbound, high-quality leads the 1st month working w/ us

We positioned her as the expert in her industry but still relatable to the professionals she could help

The result?

An entirely new high ROI lead gen channel for her biz

She now looks forward to logging in & showing up for her audience

If we could turn her dormant account around, there’s no doubt we could get results for you too

Co-Founder

Fabrik

Founding 50 Member

The Female Founder Collective

City Lead

Pollen

Member

the old girls club

Audience & Income

Medium

Named 2x top writer in relationships, mental health, love, and life. Bringing quality dating, relationship, and sex & intimacy content for high-achieving women in their 30's.

Blogger

Successful Love 

I help high-achieving single women who:

* Struggle to attract ideal partners 
* Lack confidence in dating 
* Feel unclear about what it is they want and need
and who 
* Struggle to communicate and relate to the opposite gender 


To find:
* Meaningful, committed, aligned relationships
* Acceptance and full self expression
* Clarity, deeper connection with themselves
and 
* Full self honesty and the ability to be vulnerable 

Through the use of ontological coaching, EFT (emotional freedom technique) tapping, and a forward focused, directive approach.

CEO, Founder, Dating & Relationship Coach

Mynd Mvmt

Financial Wellness Specialist | Intimacy and Relationship Specialist

Currency

Senior Account Executive

You’re an incredibly accomplished business owner

Either years of tenure in your industry or success as a professional turned entrepreneur

Your clients get results. You’ve built frameworks & systems. People pay for your expertise

But if someone were to go to your LinkedIn profile or Google your name, they’d never know

Your online presence *does not* match all the value & expertise you have to offer

In the beginning it didn’t matter. People were happy to share about your work, contracts & speaking gigs came easy

Then COVID. Everyone became a business owner, the economy more volatile, & customers way more price conscious 

A to-do always reserved for another day (revamp & get more active on your LinkedIn profile) now seems more pressing than ever

Your go-to referral partners dried up, inquiries to your site stopped flowing & everyone you know is creating content online

It’s now clear - to be relevant in '24, you’ve got to be active on LinkedIn

You’ve tried:

* Posting yourself - never gets traction
* Social media workshops - cringey strategies 
* Putting it off another day - you can’t go anywhere w/out someone asking to connect on LinkedIn

The time has come to be showing up online & now you’re overwhelmed

Looking “LinkedIn Cringe” is your biggest fear

& it all just feels like a giant time suck you have no idea how to figure out anyways

The # 1 mistake our clients make on LinkedIn - is implementing the wrong strategies

When what they really need is the support of LinkedIn experts who know what it takes to grow & expand a business’s presence on the platform

See what works on other social media doesn’t work on LinkedIn & most founders are just posting blindly w/ a “hope” strategy to get business & respect from their peers

It’s like showing up to a party you didn’t know had a dress code

Wearing the completely wrong thing

No reason to stress. There's tons of hope

You just need the support of 2 LinkedIn Evangelists who deeply believe in the power of the platform to skyrocket thought leadership & sales

Working w/ us, you learn how to:

1. Save time staying focusing on critical aspects of your biz
2. Tell your story in a way that aligns w/ your values & goals
3. Post content that actually solves the problems of your audience
4. Build brand identity by identifying key messages & unique selling points
5. Enhance credibility by sharing your brand’s story in a well-strutted, coherent & impactful way

Tired of trying to prove your expertise & lacking confidence in how you share your ideas & insights?

DM here or to hello @ buildimpactconvert . com

“What’s going on w/ the LinkedIn algorithm? My post reach has never been worse!”

I get this question at least once a day.

And while I wish I could give you a perfect answer, the ways of the LinkedIn algorithm are not exactly public knowledge.

(After going to LinkedIn HQ here in NYC earlier this year & signing 4 NDAs just to get in the building, I’m very skeptical of anyone claiming they’ve cracked the code. If they’re giving you intricate reports just to grab your email? Proceed w/ caution.)

Here’s what I do know, based on reviewing client data & being intentional about what I post myself:

1. Engaging & relationship-building are more important than ever.

True story: I’ve been slacking on my engagement routines lately. So last week, I blocked off a whole morning to go all in.

I spent 30 minutes engaging, then kept going for another hour. The result? One of my posts - an admittedly average one - performed at 5x the impressions of everything else that week.

Coincidence? I don’t think so. But do I have 90 mins to do this at one time every week? Definitely not.

Lesson: Engagement matters & should be prioritized, but make it sustainable for your schedule.

2. Good content still performs well.

Even w/ this fickle algorithm I do still have clients going viral, growing in followers & increasing visibility to their services. 

The quality of the writing matters. The confidence in how you communicate your ideas & stories matters. Your actual expertise & ability to powerfully speak on the subject matters. 

3. Video content - still up for debate.

I’ve had one video outperform a text post (w/ 229k impressions), but all my other videos perform about the same as a well-written text post. 

I like video & think audiences do too, but I think it’s a nice-to-have & not a must-have on LinkedIn right now. 

4. Links in posts - also up for debate.

I used to think adding a link in your post would tank its reach. But my top post last week (the one boosted by lots of engagement) had a link right there in the text.

My advice? If you’re using a link, x out of the link preview & just paste the URL right into the text. Test and see how it works for you.

5. Posting less has increased my impressions per post.

In October, I scaled back from 5 posts a week to 3 (which is actually what I recommend for clients too). My impressions per post have tripled & my lead flow hasn’t been impacted much at all (if I had to guess I think it’s just taking the reach from 5 and condensing it to 3).

Your audience isn’t tracking how often you post. LinkedIn even staggers when your content shows up, so that post you shared last week might just appear brand new to someone today.


My advice?

Just keep going. These things level out over time. 

Don’t spend time over-analyzing the algorithm. 

Instead:

- Focus on improving your writing.
- Deeply understanding your audience & clients.
- Prioritizing what’s most important to you.

That’s a strategy you can count on - no NDAs required.

Molly Godfrey

LinkedIn Strategist & Coach | I help female coaches, consultants & fractional professionals feel confident showing up on LinkedIn to get discovered by ideal clients + strategic partners | Generated $500k for clients

Last month, just before the holiday, I was invited to an exclusive industry dinner here in NYC.

The attendees? Some of the most accomplished women in their field, leaders at the absolute top of their professions.

My role for the evening:

To sit down with them 1:1 and review their LinkedIn profiles.

Casual…no big deal….

This is what I do every day, and I love it.

But as I started working with them, I realized something surprising:

Despite their brilliance  (like wowwww I met some crazy talented women) nearly every single profile was making the same three critical mistakes.

And these weren’t small errors.

These were mistakes costing them credibility, opportunities, and future clients.

In a 3-hour sprint, I helped them rework their profiles to project a lot more authority, showcase their accomplishments, and to attract the opportunities they deserve.

Tomorrow, I’m sharing those 3 (very common) LinkedIn Profile Mistakes and how to avoid them with my email subscribers.

Is your profile positioning you as the top choice and trusted authority in your industry?

Sign up here to get the full insider’s look: https://lnkd.in/gFijJhVV

I think the biggest LinkedIn / life / business lesson I’ve learned this year is:

What gets the most attention certainly doesn’t always equal the most qualified, the best, or the most competent.

Attention does not mean competence. It just means…attention.

{and yes getting attention in today’s world is a skill I will acknowledge that}

But when it feels like the ultimate currency -

The loudest voices, the flashiest marketing, and the most viral moments can easily overshadow deeper expertise, integrity, or honestly, real value.

What gives me hope?

The people you truly want to attract, whether that’s clients, colleagues, or collaborators. They already know this.

When you’ve lived enough life or gained enough experience, you stop falling for “shiny objects.”

You can’t be distracted by noise. And instead, you know how to pay attention to what really matters:

- The people who deliver on their promises.
- The quiet competence that doesn’t need to scream for validation.
- The value that stands the test of time, not just trends.

This isn’t just comforting, it’s empowering. 

Because it means you don’t have to inauthentically chase every trend or compete for the spotlight. 

You can trust that your people will find you when you consistently show up in way that’s true & genuine for you, provide value & be of service, and let your work speak for itself.

So if you’ve been feeling frustrated watching “attention-getters” thrive while quietly doing your best work, let this be a reminder: 

Discernment is alive and well - maybe even more than ever.

5 Ways to Have Good LinkedIn “Karma” ⬇ 

(# 2 is an especially fun one)

1. Engage with Sales Content: it can feel awkward to directly promote yourself so show some support when someone in your network is putting themselves out there.

2. Reply to Comments Within a Comments Section: An algorithm rumor is that LinkedIn appreciates when “conversations” are happening within the comments section and multiple threads of dialogue are going on. This can be a way LinkedIn will boost a post…so jump into a comment someone already left and create / keep a conversation going. 

3. Tag Relevant People: When someone puts out an ask for a type of service, tag suitable connections in your network (I’ve gotten many clients and speaking opportunities this way!)

4. Spread Valuable Posts: Share posts with your network if you think they’d benefit, it’s the best way to introduce someone to someone else’s work.

5. Engage Early: Don’t hesitate to engage with posts that haven’t gotten traction yet—it can help them gain momentum.

The older I get, the more and more I see the truth in “what comes around goes around.” 

Being helpful, generous, and prioritizing long-term relationships goes a long way, especially on such a social platform like LinkedIn.

What did I miss? 

What do “helpful acts” look like to you on LinkedIn?

If you want people to leave comments on your posts (comments help drive engagement)

Remember this:

LinkedIn is a very visible platform. 

Many of the actions you take will get announced to your entire audience’s feed. 

I.e. “So and so commented _____ on so and so’s post”

Which is great, it’s how your content gets pushed out to new users. 

But also, knowing that, it leaves people hesitant to get wildly vulnerable or reveal too much in a public LinkedIn comment.

So if you’re wanting to drive more engagement to your posts and effectively use questions, remember this: 

1. Keep the question at the end super simple that doesn’t require a ton of deep thinking “agree/disagree” goes a long way (people are busy and are going to move on if it requires them to dig tooo deep) 

2. Make sure the body of your post also has some anchors people can refer back to in a comment, numbers are effective for people to call out “yes I love point # 3”

3. Lean towards the positive when asking a final question ie “what’s your biggest struggle” might not get a ton of replies as people want to appear professional 

You’ll know you nailed your ending question (or wrote quality post content) when your comments section is popping off. 

What do you think? 

Have I made an accurate assessment of LinkedIn commenting behavior?

What’s working right now for my service-based clients on LinkedIn ⬇️ 

(i.e., bringing them consistent, new business from the platform)

And, before you keep reading just know this:

What I’m helping them do isn’t glamorous.

It’s not super exciting and definitely not a “quick fix.”

But it is working.

My clients are filling their programs, moving to waitlists, and booking out their 1:1 services.

Here’s what’s making it happen:

1. Posting with a proper Content Strategy

Last week a client reached out to tell me: 

“It really does work Molly.”

What doesn’t work?

- Posting selfies without purpose
- Trying to be "LinkedIn cool" someone everyone likes (but no one buys from)
- Randomly throwing content and re-posting into the void and hoping it sticks

A LinkedIn content strategy that actually brings in business includes:

- Thought leadership that positions you as an expert 
- Personal stories (relevant to LinkedIn) that build trust & connection
- Social proof and promotional posts that authentically sell without feeling salesy

2. Proactive Relationship-Building

My clients aren’t just putting up posts and waiting for business to roll in (although that is happening too). They’re also being proactive about relationship building to speed up conversions. 

Our work together helped them to build thoughtful, authentic systems to grow their audience and nurture relationships.

As a result:

- New connections see their targeted content (see point # 1^^) and reach out
- DM conversations feel natural, not forced

They feel confident initiating outreach because:

- Their profile is optimized to attract decision-makers
- They know exactly what to say in a DM
- Their post history showcases their authority and they know when someone comes to scroll old content, they’ll be impressed 

3. Mindset & Consistency

LinkedIn is working for these clients so they’re incentivized and motivated to show up.

They’ve shifted their mindset from “this might work” to “this is an opportunity.”

They now have systems to help them stay consistent with:

- Posting valuable content every week
- Engaging with the right activities (and ignoring the noise)
- Prioritizing LinkedIn as a critical part of their business growth

And the results?

They keep building momentum.
More visibility. More opportunities. More clients.

LinkedIn works when you:

- Show up in a way that aligns with this platform’s unique strengths
- Have systems that keep you accountable 
- Believe in your value and show up with confidence

“It really does work” has become my new favorite line to hear from clients.

Because when you get LinkedIn right, the results speak for themselves.

LinkedIn Hook Writing Tip: 

The boldest & “edgiest” thing you have to say should = your post’s very 1st line (aka the ‘hook’).

It might feel risky but I promise that’s the secret to influential writing online. 

When I coach founders in my LinkedIn Intensives, I quickly find that they have incredibly brilliant, insightful, “mic drop” things to say to their audiences.

Except allllll their wisdom often gets buried under lines of text and extra “qualifiers” that their audience scrolls right by. 

My favorite thing to do is to help them to cultivate both the inner courage to get *right to it* so they stand out in the massive sea of content online - {this often leads to viral posts and numerous calls that get booked in as a result}.

And I also love to help them get to know the parts of their story that will be compelling (& influential) future pieces content for their audiences. 

So that provocative thought you can’t imagine posting online??

Try making THAT the first sentence of your post.

Pattern disrupters capture attention.

“I’m a founder w/ all this interesting life experience, but I have NO idea how to turn any of it into a story that resonates w/ my audience.”

^ if this sounds like you:

a) You’re not alone
b) I’ve got you. Keep reading.

I've spent the last 4 years obsessively studying & dissecting viral social media content to figure out what resonates & why - helping my clients to generate close to $1mil now. 

But if I didn’t have this background (& weird obsession 🙃 ) & wanted to build a brand that brings in clients who are attracted to my authenticity & align w/ my values - 

Here’s what I’d do to craft “personal story” content:

1. Start w/ the MOMENT

Reflect on those “standout” experiences

Why?

a) Our brains hold onto emotional experiences
b) Emotional experiences make great stories

Here's a few ideas:

- You met someone who changed your life / perspective
- You got laid off, pivoted, left a job
- You relocated to a new place 
- Something you meticulously planned went sideways
- Something unexpected turned out amazing
- Someone gave you advice that stopped you in your tracks (my most viral, money-making piece of content was a blog about this btw)

2. Fast-forward to the takeaway

Don’t overthink the middle yet. Focus on what the experience taught you & why it matters to someone else.

Ex:

The Moment: You met someone who has your dream job & you realized you were on the wrong path. 
Takeaway: Sometimes one person can change your life. Be open to what the universe is presenting to you.

Another: 

The Moment: You burnt out at a job that didn’t make you happy & on vacation you slept through precious family time.
Takeaway: Overworking impacts more than just you.

The takeaway will become the final, impactful lines of your story.

3. Fill in the details

This is where your story comes to life. Get specific.

When did it happen? (Year, season, month)
Where were you? (Location, environment) 
Who was there? (Characters) 
What were people saying? (Dialogue, quotes) 
How did you feel—anxious, excited, scared?

The more sensory, the more vivid & engaging the story

4. Tie it together

You have your moment, takeaway & details. Start at the very beginning & let the story unfold.

Ex: “In the summer of 2017, I flew from LA to NYC to start a new career” 

Advanced tip: Highlight moments of tension or struggle, where you felt X because of Y. 

End w/ your takeaway to leave your audience w/ a clear, emotional resolution.

5. Let it sit, then post

Give yourself a day to review & edit. You might remember more details or refine your takeaway.

--

Seems simple when laid out like this, right?

But in reality, there’s a lot that goes into sharing your personal stories in a way that feels genuine to you AND strategically grows your business.

Storytelling is the most powerful way to connect.

It’s how you build trust & stand out from AI.

If this is where you struggle w/ your LinkedIn strategy.

This is exactly what I guide my clients to do - send me a DM to connect.

How many times a week should you be posting on LinkedIn?

We try to settle the debate here in this video:

cc: Eilish Wertheimer, Grace McCarrick, Silvi Specter

And should you be planning / posting new content between now and New Years?

You’ll also find many opinions on that.

Trust your instinct, if you genuinely need the break - take it, it’ll be quiet on here and I’m suspicious people are in full-on business & buying mode (the hardo gurus will disagree though and argue this is the BEST time be getting ahead of your competitors 🙃)

Last year - I took the entire 22nd - 3rd off and posted nothing at all and just let the algorithm show my old posts (people swore I was still posting which I found interesting) business was 0% affected. 

This year - I’m repurposing popular posts and scheduling them in advance after all the writing I did this year. I’m taking the screen / social media break.

For anyone who read this - happy a lovely lovely rest of 2024 and see you back for the new year!

Thank you to the The Slingshot Guys for capturing & editing content from November's The Growth Tribe event ✨

I have 2 clients doing exceptionally well on LinkedIn right now.

Here’s what they have in common ⤵️ 

And by “exceptionally well”, I mean: 

- Consistent, inbound leads
- High traction / viral content 
- Manageable routines & systems with the platform
- Increasingly growing in followers & quality relationships 
- Confidence to share about themselves & promote their services

What’s interestingly true for *both* of them?

They hired me back in August.

Meaning, they’ve kept at it, put in dedicated work, closely followed the strategy we built together, and showed up - for the last FIVE MONTHS.

And while they started seeing results early, their growth has now turned exponential, both of them went mega viral this week.

So I can’t emphasize it enough.

LINKEDIN TAKES TIME.

Anyone that’s selling you results in “a week, 30 days, 24 hours”.

Get out of here. 

Sure, I’ve seen some amazing quick wins with clients, but the real, sustainable, exponential growth?

It comes from:

- Following a proven plan
- Putting in the reps
- Consistently showing up

As you finalize your 2025 business strategy, ask yourself:

Where do you want to be by spring - April, May, June?

Because the results you want then will come from the actions you take now.

Everything you’re experiencing in business is a result of the last 6 months of actions you took.

I head offline for the year a week from today but I still have 4 available time spots on my calendar before then.

If you're ready to grow your online visibility, attract quality leads, and build a LinkedIn presence that works for you, let's connect before the end of 2024 so you’re not scrambling to get things in place come the new year. 

You can grab one here: 

https://lnkd.in/eR-g3NBk

Back in June, I accidentally stumbled upon a goldmine of LinkedIn content inspiration 💡

(Too good not to share about ⬇ )

At the end of May, I moved into a new apartment and found myself procrastinating the dreaded task of unpacking boxes.

Instead of tackling the mountain of boxes, I did what anyone might do, I opened Instagram.

And there it was again, the notification I’d seen a million times:

“All your friends are on Threads. Join them!”

The procrastination was real, so I caved and made a Threads account.

Setting it up was quick and easy, and honestly, the vibes were pretty good.

As I was scrolling through, my inner content nerd kicked in:

“I wonder what LinkedIn is posting about on Threads...” 🤔

Turns out LinkedIn is not only active on Threads, but they’ve also got some seriously viral content over there—and they’re leaving clues as to what works back on LinkedIn.

Because of course, they’re threading about the most “LinkedIn” topics ever:

- Mental health
- Work culture
- Leadership
- Job search
- Sales

Here are three viral Threads LinkedIn has posted recently:

1. “Changing careers is normal. Don’t let anyone say you can only be one thing for the rest of your life.” (1.4k likes, 272 re-threads)

▶ If you’ve pivoted, changed industries, or jobs, share your story. Paraphrase or use a similar sentiment in your closing thoughts, and you’ve got a recipe for a successful LinkedIn post.

2. “Your job doesn’t define you. Try to find time for the things that do.” (1.1k likes, 161 re-threads)

▶ Ever struggled with burnout or lost yourself in your career? Share your experience and tie it back to this idea—another winning LinkedIn post.

3. “Hi, hello, good morning. Mental health is not a luxury—it’s essential.” (1.7k likes, 221 re-threads)

▶ I can personally attest whenever I write about mental health it's very popular and brings in a lot of personal responses. Write about how you’ve prioritized your mental health, and you’re likely to see similar engagement.

There are soooo many more examples I could highlight, but you get the gist.

If you’re finding it tricky to understand LinkedIn’s unique content vibe, take a look at how they’re portraying themselves on other platforms like Threads. 

You’ll find plenty of inspiration.

Hope this helps!

Taplio

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