Nandini Rastogi's Linkedin Analytics

Here’s a breakdown of what I actually do as a Market Intelligence Advisor 🧠 At a VC fund, insights = action. Here’s what my work looks like behind the scenes: ✅ Research emerging markets & industry trends to help spot early opportunities. ✅ Segment customers to shape brand & go-to-market strategies. ✅ Build reports, internal presentations & decks for investors. ✅ Support founders with strategic inputs for growth. ✅ Track competitors & shifts in consumer behavior. I bridge data, business & storytelling — to help founders and investors make sharper decisions. If you're building something or working on similar problems — happy to jam anytime! 🤝 #marketintelligence #VC #startups #customersegmentation #marketresearch #strategy #womenInVC

As many of you know, I’m currently learning digital marketing from IIDE to sharpen my skills. Recently, I came across a concept that completely shifted my perspective—brand positioning. It’s not about being better; it’s about being different. Think about it: Apple isn’t just another phone company. Tesla isn’t just another car manufacturer. Their products might have great features, but that’s not what makes them stand out. It’s their positioning. ✅ Apple sells innovation and simplicity, not just tech. ✅ Tesla sells a vision of the future, not just electric cars. ✅ Nike doesn’t just sell shoes, they sell the mindset of an athlete. Great brands don’t compete on specs alone—they create a distinct identity that makes them irreplaceable. Positioning is everything. What’s one brand you think has nailed its positioning? 👇 #brandpositioning #marketing #brandstrategy #learnmarketing #marketingmindset

3 underrated skills that helped me grow in a VC-backed environment! No one told me these would matter this much 👇 In a fast-paced VC environment, these 3 skills made a real difference: 1. Simplifying complex research into 1-liner insights. 2. Asking sharp, outcome-driven questions. 3. Thinking like a builder, not just an analyst. Fancy dashboards and reports are great. But if you can't distill it down for action — you’re just adding noise. Master these, and people start relying on you for decisions. #vclife #marketintelligence #earlystagestartups #researchskills #buildermindset

How I blend storytelling with data in investor presentations 👇 Data doesn’t move people. Stories do. While creating decks for investors, I realized: Even the best data won't land… unless you make them feel something. Example: ❌ 62% of Tier 2 customers are price-sensitive. ✅ 62% of Tier 2 customers said: ‘We don’t want to waste money if the product doesn’t work. → That’s not just a stat. That’s a trust problem. Data becomes powerful when you: ✔ Ask what it means. ✔ Frame it in human terms. ✔ Link it to a decision or action. That’s how you earn conviction — not just attention. #vc #datastorytelling #pitchdecks #marketresearch #startups #presentationtips

What making a presentation for investors taught me about clarity 👇 I used to think clarity meant “more details.” But while preparing an investor deck, I realized: ✅ Clarity is about structure. ✅ It’s about what you don’t say. ✅ And how fast someone can get it. The biggest lesson? 🧠 Investors don’t want complexity — they want conviction backed by logic. If your message isn't obvious in 30 seconds, you're losing them. #startups #VC #marketintelligence #storytelling #presentationtips #clarity

I had a great family vacation last week in Udaipur, the views, food and experiences were just on point🤌🏻 After a very long time, I got a chance to have a restful week and spend quality time with my family. I slowed down, cherished every moment, explored various ways of having adventure & now it all becomes a part of my story that I can now share with people. Prioritising our overall well being is a key to a more productive and becoming a better human being. Hustling culture doesn't go a long way. Grind, put in the time & effort but also prioritise moments of rest. This year, I have made a goal for myself to travel to 4 new places at least, whether solo or with my family & glad I made one 😁

I believe life has a funny way of working itself out, but sometimes when we find ourselves in a very tiring energy or process, we might forget that everything is temporary. It's very easy to make bold decisions that are wrong when you're very emotional. But giving things time, helps us cut through the noise and move gracefully. 8 months back, when my mom passed away, I knew the coming months would be tough. But, I also told myself one thing, "I'll be fine" in fact, we all are going to be okay. We showed up each day, no matter how we felt emotionally & steadily we got back on our feet. Steadily, we became mentally and emotionally stable too. Grief doesn't go away, lower moments don't go away either, you just learn how to deal with them skillfully over time. If you're reading this, I want you to know don't give up on life and yourself too easily, no matter how hard the current moment is. Please find a reason to live for yourself and the ones you love. Cherish this one life, fulfill your potential and be of service. Sooner or later, you'll be exactly where you dreamed of. Keep moving forward 💪🏻

Building in public — one post at a time 💡 From working at a VC fund to learning digital marketing and storytelling... I'm documenting it all. If you're into: 🔹 Startups & market research 🔹 Brand building & content 🔹 The messy but fun process of learning in public …then I’d love to connect with you on X (formerly Twitter) too! I’m sharing bite-sized lessons, questions, and behind-the-scenes from my journey every day 🧠💬 Follow me here: https://x.com/nandini_23bh Would be great to stay connected there as well 🤝 #buildinpublic #startups #marketingjourney #venturecapital #digitalmarketing