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👋 Hi, I'm Brendan. A decade ago, I was immersed in traditional K12 school marketing, following the conventional playbook that everyone else used. After years of expensive advertising campaigns and diminishing returns, I discovered something transformative: inbound marketing—a methodology that would revolutionize how schools attract and enroll new families. That revelation led me to pioneer a new approach to education marketing, helping schools move beyond outdated tactics to build sustainable enrollment systems. In 2025, I captured these insights in my new book "School Marketing The Right Way," which became an instant Amazon bestseller in Education Marketing. The book reveals the system I've used to help schools transform their enrollment outcomes. Today, I share what I've learned through: → My weekly newsletter read by 5,000+ education leaders → Speaking engagements at major education conferences → Consulting with K12 schools ready to use the Internet to drive inquiries → Training workshops and community through the MarCom Society → My Marketing automation software, School MarketingCRM My mission is simple: help tuition-charging schools earn more inquiries and empower marketing, communication, and enrollment professionals with the tools and knowledge they need to thrive in the digital age. Want to transform your school's marketing approach? → Get my book: https://amzn.to/4hH0syP → Subscribe to my newsletter: https://schneiderb.com/subscribe-school-marketing-insider → Book a consultation: https://www.schneiderb.com/booking The future of education marketing isn't about selling—it's about creating genuine connections through inbound strategies that showcase your school's true value and transform casual inquiries into lifelong community members. Twitter: https://x.com/schneiderb BlueSky: https://bsky.app/profile/schneiderb.com
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