SchneiderB Media Inc.

SchneiderB Media helps schools get more inquiries. We accomplish that goal through our SEO consulting, Inbound Marketing consulting, Fractional Digital Marketing program, and our SchoolMakretingCRM school marketing software.

Founder and CEO

MarCom Society

The MarCom Society is a community created expressly for marketing and communications professionals as schools.

Founder

ChalkBooks

Advisor

ByDesign

Advisory Board Member

Teachers College, Columbia University

Guest Lecturer, Marketing Class

Sewickley Academy

Oversight for all external functions of the school including admission, alumni, development, marketing, and communications.

Director of Advancement

Director of Admission & Financial Aid

Assistant Boys' Varsity Lacrosse Coach

edsocialmedia

Contributing Blogger for edSocialMedia which explores the role of social media in education.

Contributor

AISAP: The Association of Independent School Admission Professionals

Board of Directors, Secretary

Hootsuite

- Advocate on behalf of the Hootsuite brand
- Amplify Hootsuite messages to their existing networks
- Provide feedback on the Hootsuite dashboard and regional insight
- Create a stronger presence for Hootsuite regionally through participation in events and online advocacy

Hootsuite Ambassador (Volunteer)

Western Reserve Academy

Director of Enrollment and Financial Aid

Head Boys Basketball Coach

Assistant Varsity Boys' Lacrosse Coach

Dean of Students

Director of Technology

Web Publishing

Faculty Member

Founder and CEO @ SchneiderB Media Inc. | K12 Digital Marketing Consultant

As an educational leader with over 28 years of experience in boarding and day schools, I've developed a deep passion for helping tuition-paying schools earn more inquiries through our fractional digital marketing program. I founded SchneiderB Media, my digital marketing agency; SchoolMarketingCRM, my school marketing software; and the MarCom Society, my online community, to empower marketing, communication, and enrollment professionals with the tools and knowledge they need to thrive in the digital age.

I'm a frequent speaker, blogger, and contributor in the education industry, where I share insights on school marketing, enrollment, and advancement. I'm also proud to advise and serve on the boards of edtech startups, helping shape the future of education.

If you're looking to enhance your school's digital presence or seeking expert insights on education marketing, feel free to get in touch.




With 26 years of experience in boarding and day schools, Brendan Schneider is a seasoned educational leader and digital marketing consultant. He is the founder and CEO of SchneiderB Media Inc., an agency that helps tuition-paying schools earn more inquiries through his fractional digital marketing program, which includes SEO, inbound marketing, Google PPC, Facebook Ads, and blog management. He is also the creator of SchoolMarketingCRM, marketing software made expressly for K12 schools.

Brendan also founded MarCom Society, a community for marketing and communications professionals in schools, and serves as an advisor and board member for several educational technology startups. He is a frequent speaker, blogger, and contributor on topics related to school marketing, enrollment, and advancement.

It was wonderful to be at The Lawrenceville School today, leading their communications team in a professional development workshop to help them understand the potential use cases of AI for school marketing and communications.

What a great team! 

I'm also so excited that they are leading from the front when it comes to AI.

Brendan Schneider

K12 Education Marketing Leader | Helping K12 Schools Enhance Digital Presence | Founder@SchneiderB Media

The hidden gem in digital marketing?  
 
Email. 
 
Amidst flashy social media campaigns, email marketing remains one of the most effective tools in reaching and engaging with potential students' families. 
 
But here's the catch: personalization is key.  
 
Generic blasts belong to the past; today, success lies in tailoring messages to meet your audience's specific interests and needs. 
 
 
#emailmarketing #schoolmarketing

The era of interruption marketing is over.  
 
It's time to focus on what really matters: meaningful engagement.   
 
In the realm of school marketing, this translates directly into an integrated approach combining the power of Google Ads, SEO, blogging, and thoughtful email campaigns.  
 
With these tools, we're not just reaching out; we're focusing on conversions and the opportunity to talk with our prospective families prior to their inquiry.

Are you ready to revolutionize your school marketing efforts and stay ahead of the competition?  
 
Look no further! I've put together an exclusive, comprehensive guide featuring 97 game-changing Artificial Intelligence (AI) tools that will transform the way you engage with your target families and drive enrollment.  
 
Inside this must-have resource, you'll discover: 
 
✅ Content Creation and Optimization Tools 
✅ SEO Strategies to Boost Your Online Presence 
✅ Email Marketing Automation Secrets 
✅ Social Media Management Hacks 
✅ Digital Advertising Innovations 
✅ Branding and Image Enhancement Techniques 
✅ Video Marketing Breakthroughs 
✅ Customer Journey and Relationship Management Tips 
✅ Marketing Funnel Optimization Tricks 
✅ Project Management Solutions 
✅ Data Analytics and Insights to Inform Your Decisions 
✅ AI Assistants to Streamline Your Workflow 
✅ Chatbot Tools to Enhance Family Engagement 
✅ Personal AI Tools to Elevate Your Skills 
 
Whether you're a seasoned school marketer or just starting, this guide has something for everyone. 
 
Don't miss out on this opportunity to leverage the power of AI and take your school marketing to new heights! Download your copy now and start exploring the endless possibilities that AI has to offer. 🌟 
 
To download, please like and comment on this post with the word "DOWNLOAD." 
 
#SchoolMarketing #AITools #MarketingAutomation #Enrollment #K12Education

This post outlines innovative ways school marketers can use AI for content creation, from generating fresh content ideas and drafting outlines to writing and editing, all while ensuring SEO optimization. 

It highlights the benefits of leveraging AI technologies to streamline the content creation process and ensure that content is relevant, engaging, and timely. 

This resource is invaluable for educators looking to enhance their marketing strategies with AI. It offers practical tools and insights for every step of the content journey. 

Discover how to revolutionize your school's content strategy!

AI: School Marketing's Future

Your school’s website: Is it a hidden gem or just hidden? 
 
An incredible number of schools have fantastic programs and passionate teachers but fail to showcase their strengths effectively online.  
 
The bridge between your school and potential students often begins with a search query. SEO isn’t just about getting to the top of Google; it's about being found by the right people - your future students. 
 
Optimizing your site with relevant keywords, updating blog content regularly, and ensuring your site is mobile-friendly are not just checkboxes but critical tools in making sure your school stands out in a crowded digital landscape. 
 
How are you ensuring that your school doesn’t remain the internet’s best-kept secret?

In today's rapid digital evolution, one might think emails are the go-to. 
 
  
But hear me out. 
 
 
There's something uniquely authentic about picking up the phone and making a call. It adds a personal touch that no email can replicate, especially in an industry built on trust and relationships like ours. 
 
Consider this: A conversation can clarify doubts, convey emotions, and forge connections in ways text on a screen simply cannot. So, before you hit send on that next email, ask yourself—could this be more impactful as a call? 
 
In our quest to digitalize every aspect of communication, let's not forget the power of human connection. Sometimes, the old-fashioned way might just be the key to setting your school apart.

"Life moves pretty fast. If you don't stop and look around once in a while, you could miss it." 
 
~ Ferris Bueller

The true power of AI in digital marketing isn’t about replacing humans; it’s about enhancing our ability to connect with our audience on a deeper level.  
 
Automation with a personal touch is the future.

I am speaking at Elevate 2024 Atlanta. Please check out my talk if you're attending the event! #factselevate2024 - via #Whova event app

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Digital Marketing: Your School's Secret Weapon or Just a Checkbox on Your To-Do List? 
 
In the bustling world of education marketing, where every school competes for attention and enrollments, digital marketing often gets labeled as a 'necessary evil.'  
 
But what if I told you it's not just a box to tick off your administrative checklist?  
 
What if digital marketing could be the secret weapon that propels your school into the spotlight? 
 
Here's the thing - in an age where parents and students alike turn to Google before making any decision, not leveraging digital marketing effectively is akin to leaving your school's brochure in a drawer. It’s there, but nobody sees it. Digital marketing spans across SEO, social media advertising, email campaigns, and more. It’s about making your school visible in the digital space where your prospective families are already looking. 
 
But here’s the kicker: it’s not just about visibility. It’s about creating connections, offering value through insightful content, and engaging with your community in ways that resonate. Whether it’s through crafting compelling stories on your blog or using targeted Facebook Ads to reach specific demographics, each strategy is an opportunity to showcase what makes your school unique. 
 
So here's my challenge to you: let's shift our perspective on digital marketing from being a necessary evil to embracing it as our secret weapon.  
 
Let’s dive deep into understanding our audience and crafting strategies that speak directly to their needs and aspirations. By doing so, we're not just ticking a box but building bridges between potential students and the incredible educational experience only our schools can offer. 
 
Are you ready to wield this powerful tool with expertise and creativity? The future of school marketing is digital, and the possibilities are endless.

Every school marketer knows the importance of SEO, but are you tapping into its full potential for your website? 
 
Optimizing your site for search engines goes beyond inserting keywords. It's about creating valuable content that answers questions, solves problems, and provides immense value to prospective students and their families.  
 
Plus, with the right SEO strategies, your school's visibility in search results skyrockets, bringing in more inquiries than ever before. 
 
Are you leveraging SEO to its fullest extent?  
 
Share your successes or struggles in the comments below!

Every click tells a story. 
 
Listen closely.  
 
Your audience is speaking volumes through their actions.  
 
Hear them out, tweak your strategy, and watch as those clicks transform into conversions.

Imagine a world where schools are just a message away! AI chatbots are reshaping how schools connect with students, parents, and future applicants. 
 
🔹 Say goodbye to waiting - these bots offer 24/7 support and lightning-fast responses. 
🔹 Personalized interactions? Check. Lead generation? Check. Improved user experience? Double check! 
🔹 They're cost-effective, scalable, data-savvy, and provide valuable insights. 
 
Ready to hop on board? Implementing AI chatbots is all about setting goals, selecting the right platform, crafting engaging conversations, integrating with existing systems, and ongoing training and monitoring.  
 
 #AIChatbots #EdTech #Innovation

Love this! I was more schools would focus on revenue when deciding whether to launch new academic, athletic, or artistic program offerings.

Helping leaders reimagine the independent school business model.

I just wrapped up the first draft of a revenue plan for a school embarking on an incredibly exciting program opportunity! 

Crafting plans like this fills me with immense gratitude, especially for schools that embrace an iterative approach to reimagining the independent school business model. 

If you're thinking, "Hey, our program could really use a solid revenue plan," don't hesitate to drop me a message. 

 I'd love to see if I can lend a hand. 

In today's digital age, reaching your audience online is key for K12 schools. 
 
Utilize tools like Google Analytics, Google Ads Keyword Planner, and AnswerThePublic for top-notch keyword research. 
 
Enhance your website performance with Google PageSpeed Insights without breaking the bank. 
 
Stay ahead of the competition with SEMrush and SpyFu for competitor research. 
 
Keep your finger on the pulse with Google Alerts and Social Mention for social listening.  
 
By harnessing these FREE SEO tools, schools can shine online and connect with their target audience effectively.  
 
 
#OnlineMarketing #SEO #EducationIndustry #DigitalMarketing

Forget vanity metrics like likes and retweets. Focus on creating valuable content that resonates with your audience and drives real results. Quality over quantity, always.

Are you a K12 school marketing or communications professional and are looking for your next job? 
 
The MarCom Society has a free job board for K12 schools. 
 
Check out all of the open positions:

Open article: School Communications Jobs by jobs.marcomsociety.org • 1 min read

Wondering about the impact of AI on marketing and society as a whole? 
 
"AI is probably the most important thing humanity has ever worked on. I think of it as something more profound than electricity or fire." 
 
~ Sundar Pichai, CEO of Alphabet and Google 
 
I respect the opinions of people smarter than me and who have access to more information. 
 
If you're not paying attention to AI, you should start right now.

Boost School Enrollment - Unlock Inbound Marketing Secrets!

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