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GTM Without AI? Prepare to Lose! AI Agents are set to transform how businesses plan and execute their GTM strategies fundamentally. This isn't just about incremental improvements; it's about unlocking new levels of precision, speed, and customer understanding. 🌪️ The Tailwinds: How AI Agents Accelerate GTM Success 👉 Hyper-Personalized Outreach: AI can analyze vast customer datasets to enable highly targeted and personalized messaging throughout your GTM process, from initial awareness to closing. 👉 Smarter Lead Generation & Prioritization: AI agents can automate lead scoring, identify the most promising prospects, and even initiate early-stage engagement, focusing your sales team on high-potential opportunities. 👉 Optimized Sales & Marketing Alignment: AI can provide a unified view of customer interactions and campaign performance, breaking down silos and ensuring your sales and marketing efforts are perfectly synchronized within your GTM plan. 👉 Data-Driven Market Insights: Leverage AI to analyze market trends, competitive landscapes, and customer feedback in real-time, allowing for more agile and informed GTM strategy adjustments. 👉 Increased Efficiency & Scalability: Automate repetitive tasks within your GTM process (e.g., data entry, initial qualification, content distribution), allowing you to scale your market reach more effectively. 👉 Predictive Forecasting: AI can help predict sales outcomes, campaign effectiveness, and even potential churn, enabling proactive interventions to keep your GTM strategy on track. 🌬️ The Headwinds: Potential Challenges in AI-Powered GTM 👉 Data Quality & Bias ("Garbage In, Garbage Out"): Your AI-driven GTM insights are only as good as your data. Biased or poor-quality data can lead to flawed strategies and missed opportunities. 👉 Integration Complexity: Seamlessly integrating AI tools with your existing CRM, marketing automation, and sales platforms is crucial for a cohesive GTM execution, but can be technically challenging. 👉 Strategic Misalignment: Implementing AI without a clear GTM strategy can lead to optimizing for the wrong metrics or creating disjointed customer experiences. AI should support the plan, not define it in isolation. 👉 Change Management & Skill Gaps: Teams must adapt to new AI-driven workflows and develop skills to leverage these tools effectively. This requires investment in training and a willingness to evolve. 👉 Ethical Considerations & Trust: Using AI to analyze customer data for GTM purposes raises essential privacy and moral questions. Transparency and building customer trust are paramount. 👉 Cost & ROI Measurement: The initial investment in AI tools and talent can be significant, and attributing GTM success to specific AI interventions can be complex. What do you think about AI's role in shaping Go-To-Market strategies? Share your experiences or questions below! 👇

What is your hardest leadership lesson David Walsh Listen below 👇

CSM teams are moving into revenue-generating machines! There are numerous opportunities for companies to leverage their customer success teams to generate revenue and create raving fans. It does not have to be an either/or - it is most likely BOTH This process starts before the first contract is signed. 1) Involve the CSM during the proposal stage of the original agreement 2) Ensure that you and your customer define "success" for the contract 3) CSM meets with your clients regularly (this is determined mutually) 4) Execute to the definition of Success This process will build a Foundation (through trust and accountability) to enable additional revenue opportunities to be presented. How does your CSM process work?

We are working with companies to inject AI into their GTM strategies and would love your perspective. Comment below to share specific tools or use cases that have transformed your GTM approach! #GTMGap

We act with bots in our day to day Why do we push back in B2B? Take a listen to Hannah Ajikawo 👇

I think I know the answer but it is very dangerous to assume...

The little things make a big difference In sales, if you do the little things, you will be in the top 5% of sellers What do I mean by the small things? 👉 Send a recap within 24 hours of your meetings WHY? This will enable alignment for you and the prospect! 👉 In larger, more complex deals, build a mutual action plan (MAP) WHY? This will ensure that you are capturing all of the steps in the process until the customer receives value 👉 Ask for assistance from internal resources. WHT? Sales is a team sport and you can gleem insight from other to help you with your blindspots What would you add to this list of what the top 5% of sellers do to make a difference? Comment below 👇

“You can’t have good AI with bad data.” Doug Camplejohn Doug Camplejohn joined Bridge the Gap to share the story behind Coffee AI and what founders often get wrong in their go-to-market journey. From the future of AI-powered CRMs to fixing data chaos and aligning with buyer journeys, Doug delivers the single best piece of GTM advice in the show’s history. 🔑 5 Key Takeaways 1. Startups Die in the Foundation-to-Repeatability Gap 👉 Too many founders assume product-market fit at $1M ARR. 👉 Real success comes from buyers renewing, not just buying. 👉 Perseverance matters more than fast pivots. 2. Think Like a Buyer, Not a Seller 👉 Map your GTM from the buyer’s POV, not your internal funnel. 👉 Secret-shop your own sales process—would you buy from you? 👉 Friction kills. Simple wins. 3. Fix Your Data Before You Scale 👉 Dirty CRM data breaks forecasting, follow-up, and AI. 👉 Reps only fill what gets them paid—everything else is suspect. 👉 AI-first CRM = good inputs, smart automation, cleaner decisions. 4. Build Brand Before the Product Launch 👉 Doug is leading with content, podcasting, and LinkedIn. 👉 “Founder brand” is a GTM superpower in the AI era. 👉 Demand gen starts before product release—own the narrative. 5. Leadership Requires Tough People Decisions 👉 Culture ≠ family. Culture = winning team. 👉 90-day check-ins create clarity for new hires. 👉 “Hire slow, fire fast” ensures long-term success. Where are you in your GTM journey? Have any questions, we would love to answer for you - just DM us. Listen to the entire pod 🎙️ here: https://lnkd.in/eWYT3r-V

How often should you pressure test you Ideal Customer Profile (ICP)? We talk about it with Lindsay Tjepkema - here is a small clip 👇

AI GTM Agents are not the answer (YET)! These agents might destroy your GTM motion and strategy, WHY? Garbage In = Garbage Out Dive deep into any IPaaS platform - N8N, Make, Gumloop You will find a ton of templates and processes however if you do not have a design and strategy, it will become a complicated MESS.  How do I know - we see this every day with Hubspot and SFDC! One of the biggest challenges we have when we work with clients is a previous VP of Sales who pretends that they know how to configure their CRM: 1) Sales Process 2) Workflows 3) Reporting The list can go on and on.. The reality is that the configuration is HURTING their GTM strategy and execution. We work with the companies to reconfigure and build a process that makes sense and can be modified by the business owners. No lets go back to these IPaaS platforms that are throwing out "templates" for executing GTM strategies.  Here is what you are going to see: 1) Inconsistent (even bad) content being published 2) AI Agents stepping on each others virtual :"toes" 3) Inaccurate data being reported The list will go on and on, you need a solid Foundation before implementing your GTM AI Strategy Revenue Reimagined has been working with companies on the design and strategy before the execution.  This will eliminate rework and loss of credibility to your customers and prospects. Do not jump before you think....

One of the biggest unlocks for your sales reps? Do you know? Continuous education, we were working with a client today on discovery calls. Jake Reni Nailed it today with Role Playing. Practice before you go into the game! Sales Professionals should be practicing (role playing) before the game (discovery call) Does your favorite athlete practice before the game? Comment the name of your favorite athlete below 👇

The GTM Wake-Up Call: Today’s 4-Phase Blueprint for Predictable Revenue Adam Jay and I are speaking with Pam Boiros and Rob Ciampa on Thursday, May 15th to provide the blueprint! What you will learn: 👉 Why GTM alignment—not just more pipeline—is your biggest revenue lever 👉 How to apply the GTM Gap™ model to diagnose and fix what’s broken 👉 A step-by-step look at Stabilization, Foundation, Repeatability, and Scalability 👉 How to align teams and eliminate friction across Sales, Marketing, and Success Any we can make fun of Adam along the way! Register here ->

“If I sound terrific but you’re only giving me a little bit of time to squeeze results out, we shouldn’t do this. It’s a waste of everyone’s time.” Kellen Casebeer In this episode, Kellen Kpar of The Deal Lab flips traditional outbound sales on its head. He shares why traditional tactics fail, how founders should approach experimentation, and what makes outbound marketing effective in the long term. Expect fresh takes on cold calling, direct mail, and why quick wins might kill your strategy. 5 Key Takeaways to Help You Find Your Catalyst: 1. Outbound Isn’t About Volume, It’s About Smart Targeting 👉Focus on market segments and sub-niches, not mass email blasts. 👉Stand out with relevance, not gimmicks that rely on personalization. 👉Treat outbound as a learning process, not just a pipeline fill. 2. Results Take Time, Set Expectations Right 👉True outbound success often takes 6–12 months, not 30 days. 👉Short-term thinking kills long-term wins. 👉Choose strategies you’re excited to commit to for the long haul. 3. Demand Isn’t Always the Answer, Be Strategic 👉Demand” can lead to undesirable behavior, such as flailing or desperation selling. 👉Don’t confuse activity with an effective go-to-market strategy. 👉 Understand your market’s behaviors before bombarding them with offers. 4. Stop Sounding Like Everyone Else 👉Avoid “I’m the best at X” language—it doesn’t work. 👉Lead with the buyer’s world, not your features. 👉Real differentiation comes from truly understanding your customer’s environment. 5. Test Before You Build Big 👉Validate messaging and audience fit before hiring reps or building full sales teams. 👉Use small, thoughtful experiments to test hypotheses. 👉Learn from failed tests—they’re valuable data, not wasted effort. Would love for you to have a listen - I will post full episode link in comments

"If you do not enable the people, you cannot blame the people" This was a quote I came up with today (not sure if someone else has said it in the past) during a live event with Rob Ciampa and Pam Boiros  for the SAMI community! The conversation was around how we enable GTM strategies through our GTM Gap™ framework, and one of the more relevant topics for the group was enablement with the "design and build" process. What are your thought around enablement in the GTM strategy and execution, Comment Below!