Nishit Kotak's Linkedin Analytics

SEO is key for lead generation. It’s not just about traffic or clicks. It’s about real customers. Here’s how SEO drives leads: → Keyword Research & Optimization   Find keywords your customers search for.   Use them in your content naturally.   Focus on popular keywords with intent. → Content Creation & Marketing   Create helpful content that answers questions.   Offer free resources to attract leads.   Target all stages of the sales funnel. → Link Building   Get quality backlinks from trusted sites.   Build relationships for referrals and links. → Website Optimization   Make your site mobile-friendly and easy to use.   Speed up your site for better user experience.   Add clear calls to action to guide visitors. → Local SEO   Optimize your Google My Business profile.   Use location-based keywords for local searches. → Monitor & Analyze   Use tools like Google Analytics to track progress.   See what works and adjust your strategy. For example, a roofing company can thrive with SEO. They can optimize for keywords like "roof repair" and "best roofing contractors near me." By creating useful content and building local links, they can raise their search ranking and attract more customers. SEO is not just a tactic. It’s a strategy for growth. When done right, it connects you with those who need your services most. This is how you turn visitors into leads.

STOP wasting money on random SEO tactics. I see too many local businesses throwing cash at "quick fixes" that never work. Do this instead: - Focus on Google Business Profile optimization - Build quality local citations - Get genuine customer reviews - Create location-specific content - Track and measure real results The main reason businesses fail? They chase shortcuts instead of proven strategies. Save your money - work with experts who understand local SEO and can show you real results. Want to dominate local search? Let's talk. Message me for a free business audit, and I'll share how we've helped businesses like yours grow.

The main issue that troubles local businesses today: Missed calls and lost leads. It’s a silent killer. ↳ Customers feel ignored, ↳ Opportunities slip away, ↳ Growth stalls. Businesses struggle to manage customer interactions effectively. That’s where SWAS comes in. The ultimate CRM platform that transforms how local businesses connect with their customers. SWAS captures every missed call. It organizes them automatically. No more lost opportunities. Every call is tracked and followed up on quickly. This boosts conversion rates and keeps potential clients engaged. Communication is key. SWAS acts as a unified hub. It brings together calls, SMS, emails, and social media messages into one feed. Businesses can respond faster. Consistent communication builds trust and loyalty. Automation is a game changer. SWAS sends reminders and follow-up messages automatically. This reduces manual work. It ensures that no customer interaction goes unnoticed. Reconnecting with potential clients becomes easier. Appointment scheduling is seamless. SWAS integrates calendars with automated booking confirmations and reminders. This cuts down on no-shows. Customer engagement stays on track, leading to better relationships. Lead capture is simplified. SWAS organizes leads into pipelines and campaigns. Businesses can follow up promptly. This maximizes sales opportunities and drives growth. Reputation matters. SWAS helps manage online reviews. It boosts visibility and trustworthiness in the community. A strong reputation attracts more customers. SWAS is an all-in-one platform. It combines CRM, marketing automation, appointment scheduling, and communication tools. This saves time and money. Local businesses can focus on what they do best. In essence, SWAS empowers local businesses to never miss a call or lead. It automates customer engagement and centralizes communication. This drives growth and improves customer satisfaction. The future is bright with SWAS leading the way.

Click fraud is a serious issue. It wastes your money. It skews your data. Understanding click fraud is key to protecting your ad spend. Click fraud happens when clicks on your ads come from bots or competitors. These clicks are not real interest in your offer. They inflate your costs without giving you any value. Examples of click fraud include: - Automated tools generating fake clicks. - Accidental clicks from users who quickly leave. - Competitors trying to drain your budget. The consequences of click fraud are severe. You lose money, and your campaign data becomes unreliable. This leads to poor performance and wasted resources. Identifying click fraud requires careful monitoring. Watch for unusual spikes in clicks without matching conversions. High bounce rates often signal fake clicks. Look for repeated clicks from the same IP address in a short time. Remember, shared IPs can have real users too. Compare your Google Ads data with Analytics. Discrepancies may indicate bot activity. Abnormal patterns in clicks, like unusual devices or locations, also raise red flags. Preventing and reporting click fraud is crucial. Use Google's tools to report invalid traffic. Contact Google Ads Support if you suspect fraud. Optimize your campaigns with accurate targeting. Regularly review your data for signs of fraud. Specialized third-party tools can help too. Tools like ClickCease, ClickGUARD, or Clixtell detect and block fraudulent clicks in real time. These tools can block suspicious IPs and analyze user behavior. They provide insights to help safeguard your ad spend. To effectively avoid click fraud, use the right tools. If you need advice on which solution is best for you, reach out.

Quick SEO engagement tip: 98% of people never scroll past page 1 of Google. Here's how smart businesses stay visible: - Optimize your Google Business Profile - Keep NAP (Name, Address, Phone) consistent everywhere - Target location-specific keywords - Respond to every customer review - Track competitor rankings - Update content regularly I helped a local cafe increase foot traffic by 43% using these steps. The secret? They committed to implementing changes weekly. Not monthly. Not quarterly. Weekly. Because here's the truth: Your competitors aren't sleeping. They're optimizing daily. They're stealing your customers. Want to know the best part? You can start right now. Pick ONE item from the list. Implement it today. Watch your visibility grow. Don't let another day pass by invisible. Drop me a message if you want my free SEO checklist to get started. Let's make your business impossible to ignore.

Google Search is shaking things up.  On June 4th, 2025, something strange happened.  Search rankings went wild.  SEO experts were buzzing.  Third-party tools showed spikes in volatility. This wasn’t a usual Friday update. It was a Wednesday.  That caught everyone off guard.  Since the March 2025 core update, Google has not confirmed any new changes. Yet, the ranking shifts keep coming.  Dates like May 29th and April 25th saw major fluctuations. Each week brings new surprises.  The SEO community is feeling the pressure. Many sites report sharp drops in organic traffic.  Some speculate these changes are linked to AI.  One user on WebmasterWorld said they lost a third of their traffic. Another mentioned ongoing issues with "zombie" traffic.  This kind of traffic is low-quality and automated. Big sites like Amazon seem safe, while others like eBay are struggling.  The general feeling is clear.  Organic traffic is on a slow decline.  AI's influence on search results is a hot topic.  Experts agree that something is changing, but the exact cause remains unclear.  The uncertainty is unsettling.  SEO professionals are left guessing.  With no official word from Google, many are left in the dark.  This pattern of volatility is not just a blip. It’s a trend.  As we move forward, it’s essential to stay informed.  Keep an eye on the fluctuations.  Adapt to the changes.  Your strategy needs to evolve with the search landscape.  This is not just about today.  It’s about the future of SEO.  Stay alert. Stay ready.  The game is changing.

BNI Rendezvous Education Spotlight from May 20th: Edward Klinger – “Tools of Our Trade” At last week’s BNI Rendezvous meeting, Edward Klinger delivered an insightful education session titled “Tools of Our Trade.” Edward focused on the essential role of the “Referrals to Look For” sheet—a powerful resource that all members receive each week. This sheet contains member contact details, their referral requests, and valuable information that helps us connect the right people with the right opportunities. His key message? This sheet isn’t just paperwork—it’s a vital networking tool we should carry with us in our daily lives. By sharing it with friends, family, and colleagues, we maximise our chances of giving and receiving high-quality referrals. Edward’s session reminded us that success in BNI comes from being proactive and prepared—making the referral sheet truly our “tool of the trade.” #BNIRendezvous #BNIUK #NetworkingTools #Referrals #BusinessGrowth #ToolsOfOurTrade #ProfessionalNetworking

Reputation marketing builds trust. And that matters. Let me explain. In today’s world, consumers trust what others say about a brand more than what the brand says itself. That’s why reputation marketing is vital. It focuses on positive perceptions. Think about it. People read reviews before buying. They listen to friends and influencers. A strong reputation attracts new customers and boosts sales. Here’s how to make reputation marketing work for you: → Showcase 5-star reviews.   Put positive customer reviews on your website and social media.   This builds credibility and trust. → Partner with influencers.   Collaborate with influencers who align with your brand.   They can share your story and reach new audiences. → Share customer success stories.   Highlight real-life examples of how your product helped someone.   This adds authenticity and connects with potential buyers. → Respond to reviews.   Always address both positive and negative feedback.   This shows you care and helps improve customer satisfaction. → Create engaging content.   Develop content that reflects your brand’s values and mission.   Share your positive impact on the community. Reputation marketing isn’t just about good reviews. It’s about trust, connection, and influence. Build your reputation, and watch your business grow.

My honest advice for everyone on LinkedIn: After helping 100+ local businesses achieve Page 1 rankings Your local business deserves to be found online. → You can't control Google's algorithm → You can optimize your local presence → You can consistently create value for your community Be: - Patient with the process - Persistent in your efforts - Present in your local market Success in local SEO isn't about overnight wins. It's about building a strong foundation that attracts the right customers to your door. Not about quick fixes or black hat tricks that hurt your business long-term. Agree? Share your thoughts below! 👇 Let's connect if you want to learn more about dominating your local market.

The best local SEO lesson you'll receive today: You don't need more keywords. You need better local pages. Stop: - targeting generic search terms - copying competitor content - ignoring neighborhood specifics Start: - creating city-specific service pages - including local landmarks and testimonials - optimising for voice search queries This is how you build unstoppable local search dominance. Let everyone else chase broad rankings. Like this post if you're ready to dominate your local market. Want more local SEO tips? Drop me a message now.

My best piece of advice for local SEO success? Ask yourself: "How can I help small business owners get more customers?" 👉 Here's what I learned after helping 100+ local businesses rank higher: Most local businesses fail at SEO because they: • Don't optimise their Google Business Profile • Have wrong contact info across websites • Ignore local keywords • Run slow, mobile-unfriendly sites • Never respond to reviews • Skip local directories • Can't track what's working But here's the truth: You don't need complex strategies. You need the basics done right. Start with: 1. Complete Google Business Profile 2. Consistent contact details everywhere 3. Local keywords in your content 4. Fast-loading mobile site 5. Active review management The results? • More local visibility • Higher rankings • Better qualified leads • Increased foot traffic • Growing revenue Want to stop losing customers to competitors? Want a free audit of your business? Send me a message, and I'll share my full local SEO checklist.

Outsourcing local SEO is a game changer. It brings hidden benefits that go beyond rankings. Here’s how it can transform your business. → Save Time and Resources Delegating SEO tasks lets you focus on what matters. When you hand off Google Business Profile optimization, backlink building, and content creation to experts, you free up time. This allows you to concentrate on product development and customer service. Tips: ✓ Identify SEO tasks that consume your time ✓ Choose a reliable SEO partner ✓ Set clear goals for your SEO efforts ☑ Access Advanced Tools and Expertise SEO specialists use powerful tools like Semrush and Ahrefs. They know local search algorithms and trends. This expertise keeps your business competitive. Tips: ✓ Research the tools your SEO partner uses ✓ Ask about their experience with local SEO ✓ Stay updated on industry trends together ☑ Stay Ahead of Algorithm Changes SEO professionals monitor updates closely. They adapt strategies to avoid ranking drops. This ongoing optimization is crucial in a fast-changing landscape. Tips: ✓ Schedule regular check-ins with your SEO team ✓ Discuss how changes impact your strategy ✓ Be proactive in adjusting your tactics ☑ Cost Efficiency and Scalability Outsourcing is often cheaper than hiring an in-house team. You cut overhead costs while gaining flexibility. As your business grows, outsourced services can scale quickly. Tips: ✓ Compare costs between in-house and outsourced SEO ✓ Choose a partner that offers scalable solutions ✓ Reassess your needs as your business evolves ☑ Customized Local Strategies Specialists create tailored SEO plans for your market. They consider customer demographics and competition. This maximizes your local search visibility. Tips: ✓ Share your business goals with your SEO partner ✓ Discuss your target audience in detail ✓ Regularly review and adjust your local strategy In summary, outsourcing local SEO is smart. It saves time and money while boosting your visibility. Leverage expert knowledge and technology for better results.

𝗚𝗼𝗼𝗴𝗹𝗲 𝗶𝘀 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗴𝗮𝗺𝗲 𝗮𝗴𝗮𝗶𝗻. The world of search is evolving fast. How is it changing? • 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗜 𝗠𝗼𝗱𝗲 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻:  Sundar Pichai announced a big shift. Google’s AI Mode will now blend seamlessly into the main search experience. This means users get AI Overviews right alongside traditional results. • 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗥𝗲𝗽𝗼𝗿𝘁 𝗜𝘀𝘀𝘂𝗲𝘀:  Many publishers face a major headache. Since June 5th, the Discover performance report shows zero or underreported impressions and clicks. A reporting bug is likely at fault, leaving many in the dark. • 𝗦𝗲𝗮𝗿𝗰𝗵 𝗥𝗮𝗻𝗸𝗶𝗻𝗴 𝗩𝗼𝗹𝗮𝘁𝗶𝗹𝗶𝘁𝘆:  The weekend brought wild fluctuations in rankings. Yet, the SEO community stayed quiet. This unusual silence raises eyebrows. • 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗿𝗼𝗳𝗶𝗹𝗲𝘀 𝗚𝗼𝗻𝗲:  Some businesses report their Google Business Profiles have vanished. Google is aware and investigating this alarming trend. • 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗤𝘂𝗲𝗿𝘆 𝗗𝗮𝘁𝗮 𝗶𝗻 𝗚𝗦𝗖:  There’s a new method to discover long, conversational queries in Search Console. This offers fresh insights into user interactions with AI search. • 𝗟𝗶𝘃𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 𝗧𝗲𝘀𝘁𝗶𝗻𝗴:  Google is testing a “Live Search” feature in the main Google Search app. This follows its earlier launch in the Gemini app. • 𝗕𝗶𝗻𝗴 𝗣𝘂𝗯𝗛𝘂𝗯 𝗥𝗲𝘁𝗶𝗿𝗲𝗺𝗲𝗻𝘁:  Microsoft is saying goodbye to Bing PubHub. No new publisher applications will be accepted. • 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗘𝘃𝗲𝗻𝘁:  In India, Google hosted a YouTube Shopping event, handing out branded shopping bags. The SEO landscape is shifting. Stay informed to stay ahead. Adapt your strategies now. Embrace the change. Your success depends on it.

Local search success comes from two powerful tools: Combining local SEO with paid advertising

Rule for SEO: AI is a tool, not a replacement. Traditional SEO still matters. Here are 5 reasons why traditional SEO is still essential, even in the age of AI: → User Intent Matters Understanding what users want is key. No AI can fully grasp the emotions and needs behind a search. This human touch ensures content connects on a deeper level. → Quality Content is King Creating valuable content is still the heart of SEO. AI can help with data, but it can't replace the creativity and insight that comes from real human experiences. People want stories, not just facts. → Keyword Research is Still Vital Finding the right keywords is crucial for visibility. AI can suggest keywords, but it’s up to us to choose the ones that resonate with our audience. This choice shapes our content strategy. → Technical SEO Needs Human Eyes AI can automate technical tasks, but it can't spot every nuance. Human expertise is needed to ensure everything runs smoothly. A small error can cost visibility. → Collaboration is the Future AI is here to enhance, not erase. The best results come from blending human expertise with AI capabilities. This partnership drives better engagement and visibility. Traditional SEO is the foundation. AI is the ally that helps us build on it. Together, they create a future full of possibilities.

Hiring an expert makes a difference. Doing it yourself can hold you back. SEO is not just a task; it’s a game changer. Local businesses thrive with professional help. Experienced SEO specialists drive real results. They bring 30-50% more targeted traffic to your site. → It’s about quality leads, not just numbers. With experts, conversion rates soar. You can see up to 5 times more leads turn into sales. This leads to sustained revenue growth. → It’s a smart investment, not an expense. Businesses often see annual revenue increase by 25% or more. The average return on investment is 122%. Expert SEO saves you from costly mistakes. → It improves user experience, not just rankings. A good SEO strategy enhances how users interact with your site. This builds a lasting online presence in your local market. → It’s about long-term success, not quick fixes. Managing SEO on your own can be overwhelming. Professionals simplify the process and focus on what matters. They help you avoid pitfalls and enhance your strategy. Investing in expert SEO is a wise choice. It’s cost-effective and leads to better outcomes. You gain more than just traffic; you gain growth. Don’t settle for less. Choose expertise over DIY. Transform your business with the right SEO partner.

My best piece of advice when creating local keyword strategies? Ask yourself: "How can I best help local customers find my business?" 👉 Build your keyword strategy with one ideal customer in mind. Here's what you should learn: • Generic keywords don't convert • "Near me" searches are gold • Voice search is growing fast • Local intent matters most • Specificity wins every time The game-changer? I started thinking like my customer: "Where can I find..." "Who's the best..." "...in [my city]" "...open now" This shifted everything. My traffic doubled. My leads tripled. My business grew. The secret? Pick ONE customer avatar Solve ONE specific problem Target ONE location Use ONE clear message Don't try to be everywhere. Be exactly where your customer is looking. Want to level up your local SEO? Drop me a message, and I'll share my top 3 local keyword research tools.

SEO matters for dental clinics. But here's what you might not realize: It can change everything. Think about it. Imagine two paths for dental practices: Visible vs. Invisible Visible: Patients find you easily. They see your clinic on Google Maps. → More calls → More appointments. Invisible: You blend in with the crowd. Patients can't find you. It’s tough, right? Not being seen means lost opportunities. ↳ Fewer patients. Less revenue. Here’s where SEO shines: → It boosts your online presence. It puts your clinic on the map. Now, let’s break it down: 1. **Increasing Online Visibility**: SEO helps your clinic stand out in local searches. Patients searching for dental services nearby will find you first. 2. **Attracting Targeted Local Traffic**: With local keywords and optimized profiles, you pull in patients looking for specific treatments. This leads to higher-quality traffic and more bookings. 3. **Boosting Website Engagement and Conversion**: A well-designed, mobile-friendly website keeps visitors interested. Good content turns them into patients. 4. **Building Trust and Credibility**: Showcasing patient reviews builds your reputation. Patients trust clinics with positive feedback. 5. **Sustained Growth and Competitive Advantage**: Ongoing SEO efforts lead to lasting increases in traffic. You’ll outshine competitors who stick to old marketing methods. 6. **Real-World Success Stories**: Some clinics have seen a 231% rise in traffic. Others have tripled their patient numbers. These stories prove SEO works. Investing in SEO is not just smart; it’s essential. It expands your patient base and boosts revenue. In a digital world, visibility is everything.

Congratulations to Nishit Kotak – Outstanding 60 Seconds Contribution Award! At last week’s BNI Rendezvous meeting, Nishit Kotak of Strategic Web Success Limited was honoured with the Outstanding 60 Seconds Contribution Award for his impactful and engaging presentation. Nishit’s commitment to delivering clear, concise, and valuable insights truly stood out and helped elevate the entire group’s networking experience. Well done, Nishit! Your leadership and expertise continue to inspire us all. #BNIRendezvous #BNIAwards #OutstandingContribution #NetworkingExcellence #StrategicWebSuccess #Leadership #BusinessNetworking

Yesterday, I achieved a milestone. I received Most Referrals in my BNI Network. This honour means everything to me. It’s not just a title. It’s proof of trust. Trust from amazing colleagues and connections. Your referrals are the lifeblood of my business. They show the strong relationships we’ve built. Together, we can achieve more. Networking is powerful. It opens doors. Here’s how you can benefit: • Build Strong Connections   Invest time in relationships. They pay off. • Share Your Success   Highlight your achievements. Let others know. • Be Supportive   Help others. Your kindness comes back. • Stay Engaged   Attend meetings. Be present and active. • Follow Up   Keep in touch. Nurture those connections. • Give Value   Offer help and resources. It strengthens bonds. • Celebrate Wins   Acknowledge each other’s successes. It builds community. This award is not just mine. It belongs to all of us. Let’s continue to collaborate and grow together. Here’s to more fruitful connections ahead. Thank you for your trust and support.