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"Marketing is more important than product." I nearly choked on my coffee when I heard a VC-backed founder say this with a straight face last month. That's the kind of delusional thinking that burns through $20M in funding only to discover you've built something nobody actually wants to use. Absolute insanity. After exiting a startup and running a private community of 900+ 7, 8, and 9-figure operators, I've watched the same deadly cycle play out countless times: A startup raises millions, hype machine goes into overdrive, users flood in... Then someone asks in my community: "Does this actually work for anyone else?" The thread explodes with complaints. People tell their friends it sucks. Word spreads like wildfire. Growth doesn't just stall, it reverses. And within 6-12 months, that once-darling company is either on life support or dead in the water. But the opposite is equally true. Create something that genuinely delivers, and people can't shut up about it.   They tell their friends, who tell their friends. Your customers become your marketing department. Growth compounds organically. Here's the raw truth I've learned from founding companies and watching startups bleed out in real-time: Nothing else matters if your product is garbage. Not your funding round.  Not your fancy office.  Not your PR strategy.  Not your "visionary" roadmap. Your product needs to do what you promised it would do (and do it exceptionally well). I'm watching this exact scenario play out right now with several "hot" startups. The pattern is painfully predictable: - Founders sell investors on a dream - Marketing team spends millions selling that dream to customers - Product fails to deliver on that dream - Everyone acts shocked when it all collapses B2B or consumer, doesn't matter. The market is ruthlessly efficient at killing companies that don't deliver. Your customers don't care about your challenges, your vision, or your excuses. They care if your product actually solves their problem. That's why I've completely shifted my approach. As I build Redux Payments, product is the number one focus. Our North Star metric is: Revenue generated for customers. Everything we build is trying to answer the question: “How do we generate more incremental revenue for our customers?” It’s simple. Not easy. The operators in my community who are thriving are doing the exact same thing. They've learned this harsh lesson: you can't market your way out of a product problem. Because at the end of the day, that's the only thing that matters.

I still remember that pit in my stomach when I finally looked at our company's books in late 2019. The numbers were brutal: we'd burned through over $100,000 in just six months, and my eCommerce brand was on the brink of bankruptcy. All because I'd put blind faith in "experts" who promised to revolutionize our Facebook ad strategy. When the agency first pitched us, they sold us the world. However, the cracks started to show almost immediately. Weekly check-ins became a masterclass in excuse-making: "Performance is right around the corner," they'd say. "CPAs will drop any day now." Being new to the world of facebook ads, I nodded along, hoping they knew something I didn't. Red flags were waving frantically in my peripheral vision, but I kept looking straight ahead. Our ad spend was scaling up despite missing targets, and every week brought new promises but no results. It took me six agonizing months to finally trust my gut and fire them. The aftermath was devastating. Between roi-negative ad spend and agency fees, we’d lost over $100,000. We were a young company, and in the slim-margin world of eCommerce, that kind of loss is nearly fatal for a bootstrapped startup. We couldn't pay our suppliers. Inventory orders ground to a halt. The hardest part? Letting team members go. Good people who'd trusted in my leadership. But rock bottom has a way of teaching the most valuable lessons. As we clawed our way back from the edge, I realized that outsourcing responsibility isn't the same as outsourcing expertise. No consultant, agency, or expert will ever care about your business as much as you do. While they saw our account as just another client, this was my dream, my team's livelihoods, my responsibility. Today, whenever I'm pitched a "silver bullet" solution, I remember those weekly calls where I ignored my instincts. Success isn't handed to you by experts. It's earned through intimate knowledge of your business, trusting your gut, and maintaining control of your destiny. Sometimes the most expensive lessons are the ones you never forget. The real irony? Learning to run our own ads ended up being far simpler than I'd thought. We just needed to care enough to learn. Now, when someone promises me the world, I make sure I know enough about the map to verify their directions.

There I was, 15 minutes into a product demo, enthusiastically explaining Redux Payments machine learning algorithms, dynamic retry logic, and transaction authorization rates. The customer's eyes had long since glazed over. They were doing that polite nodding thing that screams 'I have no idea what you're talking about, but I'm too nice to say it.' That's when it hit me. In my excitement, I was getting lost in the complexity of what we built instead of focusing on what it actually does for people. So let me share a simple story that changed how I explain this: Imagine two customers - one in New York, one in LA. Both of their subscription payments just failed because of insufficient funds. When's the best time to try charging them again? If you'd asked me that on the street, I would have said: "brother, I have no clue" But here's what fascinated me: there's actually a perfect time for each person. For our New Yorker, it's 9 AM Eastern on Friday - right when those paychecks hit their accounts. But try that same time for our friend in LA? You're pulling funds at 6 AM their time, before their money's even in the bank. They need their own 9 AM retry, Pacific time. And if those initial retries don't work? That's when it gets even smarter. The system knows to try again on the 1st and 15th of each month - when most people get their paychecks. But here's another clever bit: what if the 1st falls on Labor Day? The system is smart enough to wait until Tuesday when banks are actually processing payments again. No point trying on a holiday when nothing's going to happen anyway. It's like having a financial expert who knows exactly when each person is most likely to have money in their account, but can make these decisions in milliseconds. Think about it like knowing your friend's payday schedule. You wouldn't ask them to pay you back the day before they get paid. You'd wait until after. We just do this automatically, at scale, for every failed payment. And this is just ONE error code. Redux leverages data to create a custom retry plan for HUNDREDS of error codes for every single customer. The result? We quietly recover revenue that would have been lost forever, keeping those subscribers billing for many more months to come. All without anyone having to lift a finger. Sometimes the best solutions are the ones that make complex problems disappear (and make you more money). And who doesn't love that?

$100 = $1,200. Defies basic math, doesn't it? But subscription companies face this brutal equation daily. At Redux Payments, I've analyzed failed payment data from $1M ARR startups to $200M+ ARR powerhouses. One pattern clearly separates the fastest growing companies from the rest: They understand that when a $100 monthly subscription payment fails, they're not just losing $100. They're losing 12 months of future revenue from a customer who never wanted to leave. $100/month × 12 months = $1,200 in vanished lifetime value. From ONE failed payment. The scary part? This isn't rare. Every failed payment has months of future earnings associated with it.  And nearly half of all subscription churn comes from payment failures (what we call "involuntary churn") Not from unhappy customers. Not from competitors. From preventable payment issues. Here's what the top 1% of subscription founders are doing differently: 1/ They've abandoned the outdated method of blindly hammering away at failed payments Most companies use a one-size-fits-all retry schedule and hope for the best. But the fastest growing companies are surgical about recovery: 2/ They use AI to analyze hundreds of data points per transaction Think about it: Would you retry a card declined for insufficient funds at 3AM on Sunday? Or would you wait until 9AM Friday - when your customer actually gets paid? Timing is everything. 3/ They understand the growth flywheel this creates: - Better payment recovery = Higher customer lifetime value - Higher LTV = Higher allowable customer acquisition cost - Higher allowable CAC = Ability to outspend competition - Outspending competition = Faster growth And the flywheel repeats. While their competitors struggle with acquiring new customers, these companies can: - Bid higher on the best keywords - Test more marketing channels - Hire better sales people - Invest in long-term brand building TAKEAWAY In the data I’ve looked at, the pattern is clear: failed payments scale directly with your revenue. Every time you 10X your revenue, you 10X your failed payments. The companies that treat payment recovery as a strategic priority rather than an afterthought are the ones outpacing their competition. The rest are leaving millions in recoverable revenue on the table. And falling behind.

I run a private community of 900+ 7, 8 and 9-figure brands (doing $13B in GMV). What separates the top subscription brands from everyone else? One surprising trend I discovered: No top performers rely solely on their subscription platform's built-in recovery tools. Here's why: A common question I hear: "My platform already has AI-powered recovery, so why pay for another solution?" It’s a great question. The difference isn't about good vs bad, it's about general vs specialized. These are 3 reasons why a dedicated recovery solution will make you more money: === 1/ One-Size-Fits-All vs. Custom Solutions: This is a big one. Platform solutions often provide a simplified version of recovery that works for the average customer but lacks the sophistication needed for each individual brand. And this approach makes sense. They need their solution to work for all their customers, even if there is some reduced performance. Redux Payments tailors its approach to your specific brand, customer base, and payment patterns, recognizing that what works for one company may not work for another. === 2/ Single-Minded Focus vs. Divided Attention: Your subscription platform is juggling multiple critical functions: subscription management, billing, customer portals, analytics, product catalogs, discount management, and more. Payment recovery is just one feature among dozens. Flawlessly managing subscriptions is goal numero 1. Everything else is secondary.  Let me be clear, this is 100% the right move Redux, by contrast, has the luxury of singularly focusing on recovering failed payments. It's our entire business, not a side feature. This dedicated focus translates to quantifiably better recovery. === 3. Recovery-Driven Business Model: A tale as old as time: Incentives drive behavior. We’re solely focused on improving recovery rates. Why? Because we earn a small % of recovered revenue ABOVE what your platform recovers. Meaning if we’re not better, we don’t exist. Even a 1% improvement means millions of additional dollars for our customers and directly impacts our revenue. All day, every day our team is working on making our engine slightly better. Subscription platforms aren't incentivized in the same way; for them, "good enough for most clients" is good enough because (again) payment recovery is just one feature among many. For us, every single transaction matters, and we're relentlessly focused on getting more recovery for every customer because our success is completely tied to yours. === TAKEAWAY Your subscription platform's recovery features are a great starting point. But as your business scales, every percentage point matters, potentially representing millions in annual recovered revenue. The most successful subscription businesses recognize that platform solutions are a foundation, but a dedicated recovery partner is the key to leveling up your recovery efforts and making the most revenue possible.

Everyone and their uncle is obsessing over voluntary churn (people who actively cancel), but here's what most don’t know: Up to HALF your churn is involuntary (subscribers who want your product but lose access due to payment failures) This is absolute money left on the table: - 5-10% of ARR evaporating yearly - LTV’s unnecessarily declining  - Marketing spend wasted on acquiring customers who accidentally churn 3 ways to fix it now: 1/ Implement dynamic retry logic: each failed payment needs its own recovery strategy based on why it failed, not a one-size-fits-all approach 2/ Track authorization rates by country: you might have region-specific issues that are easily fixable once identified 3/ Stop bombarding customers with dunning emails: smart recovery happens behind the scenes without creating customer friction. Emails should be a last line of defense, not the entire strategy Pro tip: analyze your decline codes. The "generic decline" bucket often contains recoverable payments if you know what you're looking for.

Every founder obsesses over new MRR. But after auditing dozens of companies' payment systems, I know that's not what kills most subscription businesses. Here's what tracking millions of dollars in failed payments revealed... BACKGROUND: I see the same pattern every month. Founders celebrate hitting MRR targets while ignoring a silent killer that's eating 10%+ of their revenue. It's not your sales process. It's not competition. It's not product-market fit. It's failed payments that never get recovered. Here are 5 costly myths I see killing revenue: 1/ "Our Dunning Emails Work Fine" Most companies blast generic emails and hope for the best. But the majority of failed payments can be solved silently without ever contacting a customer. Your dunning is solving the wrong problem. 2/ "It's Only 1-2% of Revenue" Wrong. The average subscription business loses 10%+ to failed payments. Add the lifetime value of those customers, and you're looking at millions in lost revenue. Your metrics are hiding the real cost. 3/ "Our Subscription Platform Handles It" Subscription platforms are juggling 20+ priorities - billing, invoicing, pricing, reporting, features. Their recovery tools get a fraction of their attention and resources. Meanwhile, dedicated recovery solutions have entire engineering teams focused on one thing: getting you back every dollar of failed payments. 4/ "Failed Payments = Bad Customers" The data shows otherwise. The majority of customers with failed payments WANT to keep their subscription. But poor recovery processes make them feel like fraudsters or lose trust in your brand. You're losing good customers. 5/ "We Can't Control Payment Failures" After analyzing millions of dollars in failed payments, we found that 30% - 60%+ are recoverable with the right approach. But most companies never build the systems to capture this revenue. TAKEAWAY: Your MRR growth means nothing if you're leaking revenue. Stop obsessing over new logos. Start looking at your payment data. Build recovery systems that work. The companies that fix this grow exponentially faster. Not because they acquire more. But because they keep what they earn.

Running a private community of 7, 8 and 9 figure founders, I talk to CEOs daily. But one conversation last month knocked me back. A founder doing $16,000,000 ARR stopped me mid-sentence: "Look, I have a million things on my plate and we already do payment recovery. Why should I even consider Redux?" Fair question. After scaling and selling an 8-figure eCommerce brand, I've been pitched thousands of "game-changing" solutions. Most are just noise. But failed payments are different. Here's why: 1/ Most companies treat recovery as a side feature When I audited payment recovery data from 50+ companies, I discovered something shocking: Companies using general payment platforms were leaving 20-40% of recoverable revenue on the table. Even if they are already doing payment recovery. Why? Because general platforms view recovery as a checkbox feature, not a core focus. Think about it: - They have dozens of other features to maintain - Recovery is buried in their product roadmap - Their team isn't dedicated to solving this one problem That's why we built Redux Payments differently. Our team (former CTO and head of AI from a billion-dollar fintech unicorn) lives and breathes this single problem. The difference in results is significant... 2/ The Economics Are Pure Upside After getting burned by software vendors during my eCommerce days, I built Redux differently: - You only pay a fraction of recovered revenues  - Zero engineering resources needed - We only make money when you make money 3/ The Compound Effect Here's what that $16M ARR founder missed: Every recovered payment isn't just a one-time win. Each saved subscription compounds monthly, protecting months of future revenue that would have been lost. Every saved transaction is a huge win that compounds. 4/ Zero Risk to Test - No upfront costs - No technical headaches - Easy to validate results - Integrates with your subscription platform (Stripe billing, Recharge, chargebee, custom, etc...) TAKEAWAY: The real question isn't "Why switch?" It's "What's the downside?" When you can implement a solution that: - Requires no engineering time - Costs nothing upfront - Only charges on proven uplift - Is built by a team from a billion-dollar fintech unicorn ...there isn't one.

4X ROI, 53% more recovered revenue with 0 hours dev time. Pumped to share our latest Redux Payments case study with Crayo AI! Crayo has revolutionized the AI content creation space, amassing an impressive 2.1 million users worldwide in record time. But there was a problem, as user growth exploded, Crayo was watching potential revenue slip through their fingers due to underperforming failed payment recovery. They were using Stripe Billing’s native recovery solution, but it wasn’t enough. Looking to supercharge their failed payment recovery, they partnered with us to recover more revenue. Within 120 days, the Redux AI engine generated: - 4x ROI  - 53% more revenue than what Stripe was able to recover  - 0 hours of dev time required to get up and running According to Aleem Rehmtulla, CTO of Crayo: “Working with Redux has been a huge win. Previously, we were losing significant revenue to payment failures despite already using a recovery solution. Since partnering, we've not only recaptured that lost revenue but accelerated our overall growth rate. All while creating a more positive experience for our users." Full case study here: https://lnkd.in/gUVgR55U

These are 4 reasons your subscription business is LOSING the customer churn battle: I've spent years building and analyzing subscription businesses. The pattern is always the same. Teams obsess over voluntary cancellations while ignoring these silent killers eating away at their revenue. 1. You're fighting the wrong enemy. While you're focused on preventing cancellations, up to 50% of your churn is happening through failed payments. This "involuntary churn" is silent but deadly - customers who want your service are losing access without even realizing it. Every lost subscriber represents months or years of vanished future revenue. 2. Your defense strategy is outdated. Most subscription companies still use basic retry logic that recovers maybe 10-15% of failed payments. They view this as "normal." Meanwhile, their competitors are using sophisticated retry strategies to recover 30%+ of failures. That gap represents millions in lost revenue. 3. You're looking at the wrong numbers. Total churn rate is a vanity metric. It doesn't tell you why you're losing customers. Are you tracking authorization rates by payment method? Recovery rates by error code? Without granular metrics, you're fighting blind. The most successful companies I work with obsessively track these deeper metrics. 4. You're treating symptoms, not causes. Sending aggressive win-back email campaigns to churned customers is like putting a bandaid on a bullet wound. The real problem? Most of these customers didn't want to leave in the first place. They churned because of preventable payment failures. TAKEAWAY Here's the good news: These problems are all solvable. But first you have to acknowledge them. Stop treating failed payments as inevitable. Start treating them as your biggest retention opportunity. You don't have a churn problem. You have a revenue protection opportunity.

After 9 years as a founder with 2 exits and 8-figures in sales, I've become obsessed with one particular growth engine: the retention flywheel. Here's why it's so powerful: 1/ Greater revenue from existing customers enables higher spend on acquisition 2/ Higher acquisition spend lets you outbid competitors for attention 3/ Outspending competitors accelerates growth and customer base expansion 4/ Larger customer base generates more revenue... and the cycle continues What makes retention so crucial to growth? It directly determines your allowable customer acquisition cost (CAC) Higher allowable CAC = Faster growth potential The game-changer I've discovered is that retention has two distinct components that require equal attention: voluntary churn (customers who choose to leave) and involuntary churn (customers who wanted to stay but couldn't due to payment failures). Without strong retention, the flywheel doesn't work. Growth sputters. Then dies. Every percentage point improvement in retention compounds over time, creating exponential revenue impact. That’s why the fastest-growing subscription businesses are mastering both sides of this churn equation.

"We lost $2,400 because of a $200 failed payment." My CFO thought I was crazy when I said this. But in the subscription world, this math is painfully real. Here's the reality most companies miss: When a subscription payment fails, you're not losing one month's revenue. You're losing a customer who likely would have stayed with you for the next 6 months, 12 months or more. Think about it: this customer was happy. They weren't planning to cancel. But one payment error quietly ended what could have been years of loyal business. The math is startling: $200 monthly subscription × 12 months = $2,400 in lost future revenue And that’s for a single customer… Even more concerning? This isn't a rare occurrence. Studies show that nearly 50% of subscription cancellations aren't from dissatisfied customers or competitive pressure. They're from failed payments. The industry calls this "involuntary churn." This is exactly why successful subscription companies invest heavily in payment recovery systems. They understand that every recovered payment isn't just saving today's revenue, it's protecting an entire stream of future income. Simple problem. Huge implications. Smart companies are taking notice. Are you?

Recovering failed subscription payments is a cracked growth strat. Why? Because it allows you to: - Earn on future billing cycles from that recovered customer - Increase LTV - Increase the CAC you can spend to acquire each customer - Maintain revenue predictability and steady cash flow - Minimize revenue leakage from preventable churn The bottom line: Every recovered payment protects your revenue and growth trajectory. Don't let failed payments silently eat into your profits.

The start to 2025 has been a whirlwind, and I just wrapped up what I lovingly call my "Triangle of Chaos" - bouncing from Miami to Las Vegas to Charleston. Exhausting? Absolutely. Worth it? Without question. You see, events have been the secret sauce in my entrepreneurial journey and it’s core to Redux Payments. They're where deals get done and strangers turn into lifelong friends. I actually sold my last company to someone I first bumped into at a conference happy hour (funny how those things work out). But here's the thing - I had to learn how to make events work for me. In the early days, I was that person wandering around conference halls, thousands of dollars poorer, wondering if I was just burning money on fancy networking badges. The game-changer? Having a purpose. Now, instead of aimless networking, I go in with clear intentions: have three meaningful conversations, learn about a specific market trend, or connect with particular people. The magic of events isn't in the immediate ROI, it's in the slow burn. That person that was chill to hang out with at the afterparty? Six months later, they might become your biggest client. The founder you had coffee with? They might become a close friend. It's a long game, but when it pays off, it pays off big. What really gets me excited now is seeing familiar faces. There's this beautiful evolution from being the nervous newcomer to being part of the "conference family." Those moments when you walk into a venue and immediately spot five people you know? That's when events become really fun. Side note, I’ve never met anyone who does this better than Jason Selby. In Vegas, we couldn’t walk more than 5 feet without bumping into someone he knew. He knows EVERYONE. And let me tell you a secret, especially in B2B, the real gold isn't in the keynote speeches (sorry, not sorry). It's in those late-night conversations at the hotel bar, the impromptu dinner plans, and the casual coffee meetups. That's where the real connections happen. If you're still on the fence about events, take it from someone who's been there: get out there, be intentional, and play the long game. Your future self will thank you. Just remember to pack some extra energy drinks…

I thought I was a genius. After hours of struggling with syntax errors, my "Hello World" finally appeared on screen. But I was about to be massively humbled… Fast forward six months of learning to code, and I'd built a Shopify app with paying users. I was proud, convinced I'd mastered coding. Then I met the person who would become my first co-founder. Watching him work completely changed my perspective. He moved through code using only keyboard shortcuts, never touching the mouse. He'd navigate between files, functions, and code blocks with a speed and efficiency I'd never seen before. As I watched him build complex systems, I realized I knew nothing. That's when it hit me: I hadn't truly understood how large the gap between good and great engineers really is. Good engineers can solve problems. Great engineers see patterns, anticipate edge cases, and build scalable solutions that stand the test of time. Good engineers know languages; great engineers understand systems. What separates them isn't just years of experience, it's a mindset. Great engineers have both technical depth and the vision to see how pieces fit into a larger puzzle. This realization has shaped how I view technical talent, especially when building Redux Payments. I'm incredibly fortunate to work with engineers who exist on the "great" side of that chasm. One of my co-founders previously built neural networks at Meta before serving as CTO at a billion-dollar Silicon Valley unicorn. My other co-founder engineered payment systems at Twilio that processed billions annually before leading AI initiatives at another unicorn startup. What makes our team special isn't just impressive resumes, it's their approach to problem-solving. When tackling failed payments (a $443B industry problem), they don't just patch symptoms. They've built a machine learning system that analyzes 128 different variables across dozens of error codes for each individual transaction to determine the optimal retry strategy. Learning to code taught me to appreciate true engineering excellence. And now at Redux, I get to witness it every day as our team transforms how companies approach payment recovery. The gap between good and great engineering is real. With our world-class team at Redux, we're not just building a product, we're creating a new paradigm in payment recovery that will help businesses recover billions in lost revenue and fundamentally change how the industry operates.

A few months ago, I discovered something terrifying in a subscription company's payment data that made me physically ill. "How long has this been happening?" I asked, trying to keep my voice steady. The founder looked confused. "What do you mean?" I was staring at their payment dashboard during our payments audit when I spotted it - a deadly mistake that would soon trigger automatic flags at every major payment processor. They had no idea their sophisticated engineering team was about to send their business into a death spiral. Here's the critical error I caught: They were aggressively retrying payments that should never be retried (known as "Hard Declines" in payment processing). Why is this devastating? Major card networks like Visa and MasterCard have specific response codes that mean "DO NOT RETRY." Period. Here are some key ones you need to know: Hard Decline Categories (Category 1): Code 04: Pick up card (no fraud) Code 07: Pick up card, special conditions Code 12: Invalid transaction Code 15: No such issuer Code 41: Lost card - pick up Code 43: Pickup card, stolen card Code 46: Closed account Code 57: Transaction not permitted to cardholder Code 62: Restricted card Code 78: No account Code 93: Transaction cannot be completed Here's the thing about these codes - they're not suggestions. The banks have made it crystal clear: retry these transactions and they will be declined. Every. Single. Time. The consequences of ignoring these codes and retrying anyway are severe: 1/ Financial Penalties: You're charged premium fees (up to $0.10) for every invalid retry attempt 2/ Declining Authorization Rates: Your Transaction Authorization Rate (TAR) plummets, making even valid transactions more likely to fail 3/ Account Termination Risk: Too many invalid retries flags your account as high-risk, potentially freezing your ability to process payments The real tragedy? This is completely avoidable. Here's what the fastest growing companies do instead: 1/ Smart Error Code Analysis: They differentiate between soft declines (retry) and hard declines (never retry) 2/ Authorization Rate Monitoring: They track their TAR like a hawk, optimizing before issues arise 3/ AI-Powered Recovery: They leverage machine learning to analyze hundreds of data points and determine the perfect retry strategy for each unique transaction. AI avoids retrying hard declines while maximizeing recovery for soft declines. Here's the thing, payment failures will happen. It's inevitable in subscription businesses. But how you handle those failures determines whether you're putting your business at risk or recovering millions in lost revenue. The most sophisticated companies are using AI and machine learning to transform failed payments from a revenue leak into a growth lever. Monitor your retry strategy closely. Your business depends on it.

After helping dozens of subscription companies recover millions in failed payments, here are the 5 foundational steps that consistently drive the biggest impact: 1/ Know your authorization rate Your authorization rate is like your payment health score, aim for 90-95%. The real gold? Break it down by geography. I've seen companies panic over low global rates when the issue was isolated to a single region. Quick wins often hide in this data. 2/ Get smart about retry timing Ditch the "spray and pray" approach of fixed retry schedules. A failed payment due to insufficient funds needs a completely different strategy than an international processing error. 3/ Level up your payment data Small metadata tweaks = big results. I've seen companies meaningfully boost authorization rates by just by: - Standardizing ZIP code formats - Providing complete billing addresses - Including proper CVV data 4/ Watch those chargebacks Your chargeback rate should stay under 1%. Why? High chargeback rates make Banks skeptical of ALL your transactions, leading to more declines. Track patterns and adjust before it impacts your reputation. Look into chargeback alerts if chargebacks are a real problem for you. 5/ Decode your declines Every decline code tells a story. Start tracking them systematically. Focus on your most common codes first and build specific recovery strategies for each. Some need immediate retry, others need patience. Don't waste resources on unrecoverable transactions. While these fundamentals make a difference, modern payment recovery tools like Redux Payments can automate and optimize this entire process using AI/machine learning. We're seeing companies recover 30%+ of their failed payments without the complexity of building these systems internally. This translates to 8%+ ARR boosts. TAKEAWAY Whether you use a dedicated tool or build these systems in house, recovering failed payments has a massive impact on your bottom line. My advice is to start small. Any recovery is going to be better than doing nothing at all.

So I just woke up this morning to find that Redux Payments was featured on the home page of the Stripe App Store! Absolutely pumped! What's actually exciting about this? Now thousands of subscription businesses will discover how much money they've been leaving on the table with every declined transaction. To be clear, this isn't about us. It's about merchants finally accessing technology that converts declined transactions into actual cash. Every failed payment is literally money evaporating from your bottom line that should be yours. The real winners here are Stripe Billing merchants who will: - Recover revenue that was previously written off - Turn payment failures into a profit center - Keep more customers without additional acquisition costs A special thanks to the Stripe team for being such a great partner to work with! Check out the app here: https://lnkd.in/gM9XMDV9

This February marked my 9th year of being a founder. Fitness has been the only thing that's kept me sane. Entrepreneurship is chaos. At times, everything can feel out of your control. For me, fitness has always been a lever I can control. A constant. Major customer churned? Key employee quit? Huge regulatory changes? In that time at the gym or on a long run, nothing else matters. When the business feels like it's moving backward, I can still move forward - even if it's just one more rep or an extra mile. For me, fitness is my daily reminder that consistency compounds, that showing up matters more than intensity, and that the hardest problems are solved from persistent effort. Same goes for building a company. Nine years in, and I've learned this much: the only way forward is through.

Exciting milestone alert! We just helped a subscription client recover an additional $143,405 in failed payments - revenue that would have been lost even with their existing retry logic. Here's what makes this interesting: They were already using Stripe's built-in retry functionality but were still leaving significant money on the table. Redux Payments, our AI-powered solution worked alongside their existing stack to capture pure incremental revenue. The impact? That $143K in recovered revenue translates to over $760,000 in lifetime value that would have otherwise churned. Our AI-powered platform: - Recovers failed payments with intelligent retry logic - Reduces involuntary churn - Boosts authorization rates across your payment stack The best part? You only pay when we successfully recover revenue. 100% success based pricing.  Redux integrates seamlessly with major payment and subscription platforms including Stripe, Recharge, Chargebee, as well as custom payment solutions.  You can be live within days with zero engineering effort required. Ready to see how much additional revenue you could be capturing beyond your current retry solution? Get a free payment health audit to discover your recovery potential: https://lnkd.in/g9u2ZKQ3