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Hello, I'm a digital business transformation specialist, and the founder of All We Have Is Now (AWHIN, Inc), a consultancy created to help companies unleash the power of new technology, with a focus on making better products and services and on consumer centricity. I'm the host of "The Edge", an original series on Euronews which reaches 250 million households, explores the future of business and culture through technology and spotlights the companies and people taking bold leaps into what’s next. And recently I wrote Digital Darwinism, a business book that has been translated into seven languages, now in a brand new edition. As you can see I've got 700,000 followers on here, after being voted as the #1 Voice in Marketing. I'm a global Keynote speaker, delivering over 100 keynote speeches at leading public and private events across more than 42 countries. I like to span the gap between pundit and practitioner. I now advise Fortune 500 companies and startups on business transformation and innovation. As a proponent of “nowism,” a more practical form of futurism, I think that we have all the technology we need at our disposal and we can drive meaningful growth by taking action and using our imagination to unleash its power. Over the past 20 years, I've built a career spanning digital, creative/advertising, and media agencies, and studied the impact of new technology, new consumer behaviors, and changing rules of business. This experience informs my work in digital transformation and innovation. My work has been referenced in The New York Times and The Economist. I've published over 500 articles in publications including The Guardian, TechCrunch, Forbes, Digiday, Quartz, Marketing Week, Adweek, and the World Economic Forum. I don't know more than others, but I know enough to ask good questions and listen to those who know more about things. My style is provocative. I do this to get better and more passionate answers, not because I care one iota about engagement stats or building a community, but because I'm curious and like to learn. I passionately believe that we're alive at the most interesting time in the world, that new technology is making incredible things possible and that it creates enormously exciting and profound new things achievable for many people and businesses. I also think change is misunderstood, that many things are not changing, that many movements create existential threats and I'm here to try to provide guidance through this.
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I thought I'd play around with the "4 D's of Time Management" but for the AI era and I made this. So rather than Delete, Delegate, Do, Defer we've got different things. Since we've got a million interns, we don't need to delay or delete, but we can ask AI to help. But I changed the axis because AI can be so fast, it tends to reduce the impact of time, and instead I focused on things it's likely to be good at which is ROUTINE ( repetition, known ,structured, defined) vs things it's likely to be bad at , COMPLEXITY. I then added names which all started with the same letter, cos that's what you do. I don't think it's right, but it's not unhelpful. I did wonder how to consider the idea that mistakes vary. Sometimes being out by 1%, makes something 100% useless, sometimes it makes it 99% useful. Sometimes being 1% of the time makes something 100% useless, sometimes it makes it 99% useful Sometimes mistakes matter a LOT, like cancer diagnosis, sometimes it matters little, like geotargeted Advertising . Would appreciate any thoughts or builds ( especially if large teams have worked on this) ,as am quite surprised I've not seen more thinking like this. We can call this the Arlo matrix, named after my new puppy, who was snoring in the background while I did this.
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