Pranav Piyush

Paramark.com

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

Co-Founder & CEO

Reforge

I teach the marketing measurement course - incrementality, attribution, experimentation, and forecasting.

Course Instructor

BILL

Product and Customer marketing.
VP Marketing for Invoice2go (acquired by BILL in Sep 2021).

VP, Marketing

Pilot.com

Head of Growth

Magento, an Adobe Company

Launched new products. Grew marketing's impact.

Senior Director, Head of Growth

Dropbox

Led several growth initiatives for Dropbox Business and Teams.

Senior Product Manager, Dropbox Business

Padlet

Co-founded Padlet.com, grew it to >700k users globally, and raised seed money from YC, IK12, and others.

Co-Founder

PayPal

Manager, Corporate Strategy

a-connect

Management Consultant

Nineo.com

Co-Founder, Product

I help CMOs make the most of their marketing mix. Measurement, experimentation, and forecasting for fast-growing marketing teams.

Prior to this, I've led growth marketing, product marketing, and customer marketing teams at mid-sized and public companies.

I transitioned into marketing after spending time in Product Management, Strategy, and Consulting roles across the US, Europe, and Asia.

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