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1,775 days since I last drank alcohol, Going alcohol free doesn’t solve every problem but it certainly makes handling problems a lot easier. Much to contrary belief, I don’t think I’m better than anyone for not drinking and I don’t judge anyone that does. You must introduce other healthy habits along the way. I’ve heard countless people challenge me and say “I didn’t feel any different when I stopped”. Well you won’t if you treat your body like shit. There’s no good pumping yourself full of saturated fats and caffeine while not exercising and expecting to feel good. Before you get into any of that you must address the reason why you’re drinking in the first place. You’re not stressed so you need a drink, you’re stressed because you’re drinking. There’s a big diffence. The best thing about being alcohol free is that everyone else around you benefits as well. You’re more present with your family. You’re more organised around the house. You’re more focused at work. It’s the best gift you can give to yourself. Drink, don’t drink, I honestly couldn’t care less. But if you want to start performing at your best in every area of your life, it’s a great place to start. Are you alcohol free? Comment below P.s. This is exactly what my business does so if you’re looking for support with this, message me.

There’s a special place in the depths of Satan’s ar$e hole for these people, -Old men that talc their bollocks in gym changing rooms like they’re seasoning an uncooked chicken. -People who tell stories and say, “so last Wednesday I, oh wait, was it Thursday? Ye, it was Thursday so basically, actually, it was Wednesday…. You’re making my eyes itch. Just spit it out. -People that put “thank you for coming to my Ted talk” on a “hot take” like AI won’t take your job, someone that uses AI better than you will take your job. (AI is deffo coming for most jobs FYI) -If you sneeze into your hands or even worse, without blocking it in public, you belong in that fiery butthole. -People who moan about being stuck in traffic while they are part of traffic. -If you say “knock knock” before entering a room. You’re on the list. -If you refer to yourself a boss babe, SHEO, Boss bitch, badass bitch etc etc. -My Grandma shat her pants, here’s what it taught me about resilience. What are yours? Comment below

I was the victim of abuse for most of my life, Who was the abuser? Me. Having undiagnosed ADHD and Dyspraxia meant school was a complete shit show. I was misunderstood from a young age. The disrupter, easily distracted, not fulfilling my potential. My parents were told to manage their expectations about what was possible for me. I spent most of formative years feeling like I wasn’t good enough and this spilled out into every area of my life. My teenage years were spent being angry and confused. I understood what the teachers were saying at an intellectual level, but I couldn’t keep up or retain information like the other kids. I rejected extra help from the teachers as I didn’t want to feel anymore shame than I was already experiencing. When I collected my GCSE results and saw 3 C’s I knew I was in trouble. I was spoon fed a lie that to be successful you must go to school, go to uni and get a safe job. My late teens and 20’s were spent running bars and restaurants. The same feeling of inadequacy weighed heavy on me. Using food, alcohol and external validation to numb my internal suffering. This led to destructive relationships, weight gain, drinking too much and nearly ending my life. It was only when Covid hit that I took a step back and realised how much healing needed to be done. Over the last 5 years I have stopped drinking, eat a healthy diet (most days), drink water, get outside, practice gratitude and spend more time in nature. But the main work has come from being helped by my coach. He told me “every time you use self deprecating language, you are abusing your younger self”. So next time you look in the mirror and sigh, pinch your fat rolls, cringe at a picture or you’re tempted to punish yourself, just remember there’s a younger version of you that needs compassion and a more helpful strategy than abuse to make positive change. How do you create compassion for yourself? Comment below

“You’ve changed”. Too fucking right I did. I was fat, drinking most nights, miserable and unfulfilled. When people say “you’ve changed” in a judgemental way it often means they aren’t capable of it themselves. They try suck the life out of you with their bull shit so you won’t level up or make them look worse. “Don’t lose too much weight” “You’re not going to stop drinking forever are you?” “Why are you starting a business in the middle of a pandemic?” If you’re hanging around with people that say things like this, run for the hills before you get infected by their negative limitations. What are your thoughts on this? Let me know in the comments P.s. If you want to stop drinking alcohol, lose weight, become more focused and less stressed, message me with the word “Ready”

Yesterday was a bit surreal, I played in a charity football match at Leeds United’s Elland Road stadium. Captain. Two goals. Man of the match. We won 5-2. But the real win? Realising what a privilege it is to still do this stuff at 37 — and not take it for granted. Health isn’t just about looking good. That was my 20s. Back then it was about chasing abs for external validation. Now it’s about performance. Energy. Focus. Longevity. Not just for sport — but for life. For health. For business. Here’s what that looks like behind the scenes: ✅ Training regularly — Hyrox, tennis, football, yoga ✅ Prioritising sleep, recovery and hydration ✅ Eating well — without being obsessive ✅ Mindfulness, gratitude, journaling — yes, it all plays a part It’s not rocket science. But it is discipline. I train to be ready for whatever life throws at me. Hard training makes hard days easier. If you're a business owner, your body is the business. Don’t wait for a health scare to realise that. Let’s go. P.S. What’s one non-negotiable you do to stay physically or mentally sharp? Drop it below 👇

I set myself a goal when I started my business that would shift my mindset in ways I didn’t think were possible, When I first started A-Game I knew it would be a hard slog and that sacrifices would need to be made. No fancy meals out, goodbye to weekends away, hello to 12 hour days and limited options for holidays. I remember saying to my partner “give me a year and we can go wherever you want”. I spoke it into existence and it came true. This week I’m in paradise as we are in our favourite holiday destination in the Algarve. Manifestation without action is mental masturbation. When you pair manifesting with strategy, accountability and action, it can be life changing. What are your thoughts on manifesting? Comment below

Men not talking about their challenges isn’t the problem, It’s how people respond when they talk. Partners can judge and sometimes leave when things get tough. Organisations will replace you at the first sign of “weakness”. Friends will tell you “it’s not all bad” followed by a “just crack on mate”. “But this doesn’t happen to me”. Well you’re one of the lucky ones. Men don’t talk because they are often punished when they do so the only option is to go silent. There are so many men that are living a life of quiet desperation due to fear. This is why our transformational weekends are so…. Well, transformational. Yes there’s great food, time in nature, tech detox, yoga, workouts, cold water therapy and other healthy activities. But the breakthroughs we’ve had over the years is what separates us from other people in this space. -Martyn lost 2 stone and ran a marathon having previously been struggling with his weight. -Ben overcame trauma that has been holding him back for over 35 years! -Dave set up his own coaching business off the back of the retreat and is smashing it. -Graeme went from being unfulfilled, unfit and miserable to hitting multiple 6 figures in his business and competing in iron man’s. Our weekends are designed for impact and give you a space to share without judgement where you can be your true authentic self. If you’re feeling stuck or that you’re just scraping your potential, come join us next March 20th-23rd 2026 in the Yorkshire Dales for an experience like no other. We’ve already filled 4 spots and so there’s 6 left. Use this link to declare your interest. https://lnkd.in/e28d_GFf How can we better support men to share openly? Comment below

You don’t drink alcohol because you’re stressed, you’re stressed because you drink alcohol, Ben Hill came to us last year like most men do. Successful on the outside; -Nice house -Fancy car -Loving family -Solid career But he was unfulfilled and realised something was missing. That empty feeling of “is this is?”. It might be happening to you as well. You know things are going ok on the whole but you also know quietly that you’re capable of so much more. In the last 12 months Ben has achieved so many great wins through our programme. ✅Removed alcohol from his life ✅In great physical shape in his 40’s ✅Left his old job and started his own business ✅Put to bed some of his darkest traumas from his past ✅Created more inner peace and less stress We created the blueprint together, adjusted it where needed and then he took action while I held him accountable. This is the magic formula for our coaching. If you’re sick of feeling like shit or just know you’ve got more to offer to yourself, your family and your career, message me. P.s. I talk to Ben about his journey in our most recent episode of our podcast A-Game Unfiltered. It’s out tomorrow.

Financial freedom is based in ego. Creating time freedom is the true sign of success, Most people say they want financial freedom. What does that mean? Are you not financially free now? If you have a roof over your head, food on your table, clothes on your back, have a car and own an I-phone I would say you’re more than financially free. What people really mean is that they want to keep up with the lifestyle they’ve created (usually to impress others) Most successful people I’ve coached aren’t bothered by the stuff they get, it’s who they’re becoming and the joy of building something they love. Money isn’t a dirty word but the attachment to money can be a slippery slope. You can always get more money but you can’t get more time. In the early stages of building A-Game it was all about cash flow and revenue building as it’s the life blood of any business. Then we started to see some success and we got the company cars, went on 5 star business trips and kept pushing for more. This led to more stress and burnout. Success for me now is all about living in alignment, creating inner peace and being intentional with my time. Ask yourself each day, “who am I becoming?” Yesterday was a great day. I went to the gym, prepped my meals, went on a podcast, signed up 2 new clients, smashed 2 client calls, created some content, had a great chat about an exciting project, sun bathed and had dinner with a friend. This for me is creating a life that I love. What does success look like to you? Comment below

We are hiring, Must be based near Leeds as the role will be hybrid. £1,500 a month for 5 hours day Mon-Fri. So £15 an hour basically. There could be scope to go full time and also earn commission later down the line. You don't need to be a wizard at all of the above roles but you must be eager to learn and be adaptable. If you're interested, message me or email me at hello@agameconsultancy.com

You’re getting it all wrong when it comes to making positive changes, Current reality- Out of shape, drinking too much, underperforming in your business, family life is stressing you out, eating too many takeaways, doom scrolling and feeling like shit. Desired end outcome- Feel fit, lose weight, off the booze, playing with the kids, great sex life with your partner, smashing it at work and feeling happier in yourself. Here’s the issue, most people associate more pain to changing than they do about staying the same. “I’ll have to get up early for the gym” And? All you’re “sacrificing” is 2 hours of Netflix time on the evening. Go to bed earlier, wake up earlier. “I don’t have time to prep meals” Yes you do. Check your screen time and see how much time you’ve wasted on Instagram, TikTok and YouTube. “My friends will disown me if I stop drinking alcohol” If that’s the case, you have shit friends and they are a drinking buddy at best. Look, I get it. I’ve been there. Feeling stuck and attaching all the wrong things to what is supposed to be a positive change in your life. You’re not in a comfort zone, you’re in the familiar zone. You’ve been accustomed to feeling like shit. You are capable of so much more and I’ve seen this hundreds of times over the last 4 years of coaching. You’re basing your inability to achieve great things off the back of your current mindset and resources. Imagine where you could be with access to a team of health and performance experts for 4-6 months. Analysing your bloods, helping you remove alcohol, creating a nutrition plan that works for you, showing you how to reframe your negative thoughts, set healthy habits and get more shit done. Help is only a message away. More people associate pain to change than they do about staying the same, what are your thoughts on this?

I never thought of my Neurodiversity as a "superpower", in fact, I've hated my labels for most of my life, I'm not ADHD. I have ADHD. I'm not Dyspraxic. I have Dyspraxia. It made me feel less than, misunderstood and angry. It's only in the last few years that I have fully learnt to embrace all of myself and then look to make changes if something is rocking my inner peace. School was rough. Employment was sometimes problematic but I have now found my calling by running my own business. In the last few years I Co Founded a Coaching Business. We have gone on to coach over 500 people, pro athletes, large corporations, started a podcast and generated 1 million revenue. Teenage me would have laughed at you if you told him that he was going to leave school with no qualifications and then be interviewed about he turned his life around. When John Reynolds and Phil Anderton approached me to be a guest for their show/documentary I jumped at the chance. ADHD beyond the label is an apt title because you are so much more than the labels that others put onto you. Never limit yourself based off the opinion of others. Are you Neurodiverse? What do you think of labels? P.s. My Episode is going to be on the Bloomberg Channel tomorrow at 9am UK time. Channel 502 on Sky.

You’re teaching people how to treat you every day, “Can I just pick your brain Adam?” Nope. “Fancy a coffee chat to explore synergies?” No. And stop talking like a gimp. I’m sure I once watched a video where someone had their “synergy” explored. “I would love to foster a mutually beneficial partnership”. It won’t be mutual and the only time the word foster should be used is when you’re doing a quiz and you can’t remember the last name of that famous American actress. First name Jodie, last name….. If someone ghosts me, I get on with my day and don’t act like a scrambled Begg. I don’t “circle back” or “bump anything up”. If people aren’t ready to change then fine but I won’t be making myself look desperate. When people want to waste, steal or abuse my time, I move on quickly or put in a boundary. I’ve got paying clients to serve and dogs to nap with. If you are genuinely interested in my coaching services and want to perform better at work and home, stop drinking alcohol and avoid becoming a wet quilt then message me. P.s. How do you put in boundaries? Comment below

You don’t need a personal brand to have a successful business, I didn’t understand the concept of a personal brand and in all honesty, I think it can be a tad self indulgent to suggest I have one now. Before you consider “building a brand” find your ideal client, see if you can solve their problem and do that over and over again. This will then lead to your brand growing. I’m getting more and more opportunities than ever, revenue is strong, clients are seeing great results, appearing on at least 2 podcasts a week and I have more peace and calm than ever within the business. Last week I had the pleasure of doing a talk with my LinkedIn crush Lewis Kemp, Luke Dalton and Nathan McQueen MCICM on how to scale your business past the 500k revenue mark. 30 year old me would have laughed at you if uttered that sentence. Special thanks to Kallum Nicholson for hosting the event as well. If you’re looking for a public speaker around mindset, sobriety or business, hit me up. What are your thoughts on building a personal brand? Needed or not?

“Alcohol is actually healthy you know, that’s why people live to 100 in blue zones”, Give your head a wobble. Most people in blue zones live to that age for so many reasons. “Blue Zones are geographic areas where people have unusually long life expectancies, often exceeding 100 years, and enjoy a high quality of life in their later years”. Fresh food, sunlight, community, regular exercise and not glued to social media. These are the main contributing factors as to why they live so long. Yes I’m sure there will be some of them that enjoy a small (very small) amount of alcohol on occasion. They aren’t doom scrolling social media, eating Tesco meal deals, necking 3 pints of carling and watching 5 hours of Netflix each day. So trying to justify your own bull shit to carry on feeling terrible isn’t serving you. If you want to stop feeling like shit, remove alcohol and become less stressed, let’s talk.

There’s no wonder you keep drinking alcohol, You wake up from the previous nights brain fog promising yourself you’ll change. Step 1- Check your email and read the news. Step 2-Pump your body full of caffeine because you’re “exhausted”. (Your sleep is fucked due to alcohol) Step 3-Get annoyed at the kids as they’re being too noisy and you forgot to help with their packed lunch. Step 4- Get stuck in traffic and then complain about traffic. Even though you’re part of traffic. Step 5- Underperform at work and get annoyed at yourself. Step 6-Eat a meal deal and wonder why your energy is sapped in the afternoon. Step 7-Get fuck all done after lunch as you can’t focus. Step 8- (See step 4) Step 9-Get through the door and say “I’ve had such a hard day, I need a beer” 10- Drink some more beers and watch 5 hours of tv and wonder why you feel like shit. I’ve been there and it’s fucking exhausting. You’re not stressed so you need a beer, you’re stressed because of the beer. Yes there are several challenges in life but none of them are solved with alcohol. If you want to take a break from alcohol, lose weight, gain clarity and become more present at home, message me. Have you taken a break from alcohol? What benefits did you see? Comment below

There’s only one regret you’ll have when you stop drinking alcohol, That you didn’t do it sooner. It’s not a magic pill to self discovery and getting the physique of your dreams though. Your relationships aren’t suddenly going to be without their challenges. You’ll lose drinking buddies along the way. So why bother then? This is how your life will improve when you take just a 30 day break. ✅Better sleep  ✅Save money  ✅More energy  ✅Get more shit done ✅Reduced anxiety  ✅Less stressed Imagine the compound effect of this over the next few years, it will change your life. While you’ll still experience challenges, it makes handling them so much easier. We are always looking to take on more clients, there’s no limits to what we offer and I’ll never create false scarcity. With that being said, wouldn’t you rather get closer to feeling better today than delaying your own happiness? Up to you. I’m only a message away. Are you alcohol free? Comment

We have officially hit our first 1 million in revenue and multi 6 figures in profit, Thank you to everyone that has helped us achieve this. 4 years of hard graft has gone into this. Our amazing team, our incredible clients that keep believing in us to deliver results, all the expert advice, the podcast listens and the likes on our LinkedIn posts. It has all contributed to this milestone. To some its pittance and for others it’s a pipe dream. A lot of people tried to tear us down and we have heavily criticised along the way so thank you for giving us even more fuel. This was just an idea 4 years ago and while it’s been the hardest thing I’ve ever done it’s been worth it. The first 2 years were a hard slog but we just kept believing in what we were doing. The thing I’m most proud of is that Adam Mayhew and I haven’t had a single argument in the last 4 years and we have both maintained our health and relationships along the way. Make the decision. Get a plan. Get a mentor. Go all in. That’s where the true magic lies. Let’s fucking go.

1,750 days without alcohol. Cheers to that. Removing alcohol changed my life but it hasn’t come without its challenges. It’s also not a free pass to self discovery. With that being said, when you pair with other healthy habits, it will change your life in ways you couldn’t imagine. Had you told me all those days ago that I would have lost 30kg of fat, set up my own multi 6 figure business and be the fittest I’ve ever been I would have laughed at you. Here are 5 tips on how you can do the same. 1. Remove alcohol from your environment. Give it to a neighbour or a friend or pour it down the drain. 2. Avoid bars and pubs for a few weeks. If you want to lose weight you wouldn’t hang around in McDonalds 3. Get someone to be accountable to. Your friend, your partner, your colleague or a coach. 4. Find something else to focus on. Join a running club, a gym, football team…. Anything really just exploring your interests 5. Get alcohol free alternatives. The only product I’ve not been able to find that tastes like the real thing is wine. Most other products you can replace. People hire me when they want to stop drinking alcohol, become healthier and perform better at home/work. If you want my help, message me with the word “Ready” and we can have a chat. P.s. Are you alcohol free? Comment below

I saved this little girl when no one else would, I saw her rummaging around in an empty ginsters pasty wrapper looking for scraps with her grubby hands. She approached me and said “you’re that nob ed from LinkedIn that doesn’t shut up about being alcohol free aren’t you?” “Guilty as charged you little gibbon, what’s that got to do with anything?” I replied. “I need help turning my life around and it seems like you’re the guy” she said. I gave her a lasting life lesson. “I’ll give you a choice right now, I can offer you either £10,000 or my PDF guide on how not to be an insufferable helmet”. “Well of course I’ll take the pdf, why would I take £10,000? These lessons are invaluable” she stupidly retorted. It was from that moment that I made this brave (idiotic) little girl my VP of A-Game. Sometimes you just have to give people a chance. Am I right? Agree? Agree? Anyone agree? JUST AGREE