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Today is my most bittersweet birthday to date, I am in paradise with my partner but sadly my Auntie passed away this morning, It’s bittersweet mainly because I wasn’t there to say goodbye. Why am I smiling? While her passing is very upsetting, I choose to be grateful for the time I had with her and that is she free from pain now. She had MS for over a decade but soldiered on with a smile on her face everyday. 7 years ago I was in a dark place and nearly ended my life. She helped me everyday to come out the other side as I didn’t want to burden my parents with my challenges. I would call her 2-3 times a day for weeks. She taught me so many valuable lessons in my life. 1-Pick your battles and to kill people with kindness when they are being a dick. 2-Put in boundaries. She was firm but fair with me as a child when she looked after me and it taught me so much when it came to discipline. 3-Watch people’s actions, don’t listen to their words. 4-Smile in the face of adversity. She was wheelchair bound for years and lost pretty much all of her mobility from the neck down. Even then she found the positive in everything. I am also grateful that I get to share her passing with my birthday for the rest of my life as it gives me an even bigger incentive to celebrate her. Hug your loved ones tight today and I invite all of you to keep practising gratitude because one day, we won’t be here anymore.

I went for a massage the other day, safe to say it was not a happy ending, I removed my clothes, was told to relax, then sprayed and lathered with exotic oils and the rub down commenced. “Any areas you would like to focus on Mr. Smith?” Asked the masseuse. “Yes, if you could put a bit of attention on my hands that would be great, I go to the gym and play a lot of tennis so they cramp up you see” I replied. “Oh don’t worry, I like the hands as well” she said. “That’s good to hear, giving or receiving?” I uttered. Yep. That’s right. I said giving or receiving. Out loud. Giving. Or. Receiving. It was more awkward than a fart at a funeral. I wanted the massage table to collapse beneath me so I could exit this horrific ordeal that I have contrived. “Errrmmm, receiving I guess” she nervously replied. The only rational thing for me to do at this point is to move country or set myself on fire to ensure I never see her again. What’s the weirdest/most awkward thing you’ve done recently?

I remember when I would have to get my holiday approved by 3 different people and couldn’t take more than 2 weeks off at a time, Fill in my little form and get the area manager to check with the ops director and ask the MD if it was ok for me to take a week off. “Can’t do that week, someone else is off” “That week is usually really busy, can you do the week after?” Thank fuck I escaped that bull shit. The best thing about owning my own business is that I can go away whenever I want, for as long as I want. Last week was spent in paradise with my favourite person eating great food, sunbathing and training. I also managed to sign up to 2 new clients and have been invited onto 2 podcasts. I have created this life by design and fuck me it feels good. I used to settle for such bullshit until one day I decided I had enough pain to change and took action. Change is never easy but it beats the shit out of staying the same if you’re miserable. If you’re feeling like shit, drinking too much, out of shape and want to perform better at work and at home. Message me.

Yesterday was a bit surreal, I played in a charity football match at Leeds United’s Elland Road stadium. Captain. Two goals. Man of the match. We won 5-2. But the real win? Realising what a privilege it is to still do this stuff at 37 — and not take it for granted. Health isn’t just about looking good. That was my 20s. Back then it was about chasing abs for external validation. Now it’s about performance. Energy. Focus. Longevity. Not just for sport — but for life. For health. For business. Here’s what that looks like behind the scenes: ✅ Training regularly — Hyrox, tennis, football, yoga ✅ Prioritising sleep, recovery and hydration ✅ Eating well — without being obsessive ✅ Mindfulness, gratitude, journaling — yes, it all plays a part It’s not rocket science. But it is discipline. I train to be ready for whatever life throws at me. Hard training makes hard days easier. If you're a business owner, your body is the business. Don’t wait for a health scare to realise that. Let’s go. P.S. What’s one non-negotiable you do to stay physically or mentally sharp? Drop it below 👇

I have seen so many men use this as an excuse to not take action, “I’ll reach out in a few months when things calm down, I’m all or nothing you see” 1-There’s never a good time to take action. 2-You’ve probably never been “all” and you don’t have to be. 3-Why is the better alternative to do nothing? I always say the same thing to people when they reach out for my help and change their mind before booking a call, “I’ll be ready, when you are”. I’m not in the convincing business. I used to be and it’s exhausting. I will challenge the above narrative in posts like this though. I firmly believe we only get one life, why waste anymore of it than you need to being miserable? Here is how hiring our team can help you no matter how busy you are. -Ask good questions to challenge you. -Listen without fixing or judging you. -Help you develop a strategy to achieve your goals. -Hold you accountable to said strategy. -Surround yourself with a team of experts that have achieved the goals you desire and have helped hundreds of others do the same. So, if you are ready to remove alcohol, get in great mental and physical shape and become a better man, message me with the word “Ready” What’s the most common excuse you see in your industry? Comment below

There’s only one regret you’ll have when you stop drinking alcohol, That you didn’t do it sooner. It’s not a magic pill to self discovery and getting the physique of your dreams though. Your relationships aren’t suddenly going to be without their challenges. You’ll lose drinking buddies along the way. So why bother then? This is how your life will improve when you take just a 30 day break. ✅Better sleep ✅Save money ✅More energy ✅Get more shit done ✅Reduced anxiety ✅Less stressed Imagine the compound effect of this over the next few years, it will change your life. While you’ll still experience challenges, it makes handling them so much easier. We are always looking to take on more clients, there’s no limits to what we offer and I’ll never create false scarcity. With that being said, wouldn’t you rather get closer to feeling better today than delaying your own happiness? Up to you. I’m only a message away. Are you alcohol free? Comment below

How much pain do you need to go through before you’ll make a change? I get countless messages each week asking for help. Some don’t respond after I message them back, some book calls and don’t go ahead, some take action and change their lives. I find this concept so interesting. So many people are stuck in the region beta paradox. Essentially this means that they would actually be better off if things were worse. I had a call last week with a business owner (he’s now blocked me) Business is struggling, he’s overweight, drinking too much, marriage is falling apart and he’s constantly anxious. We talked through it all, “money wasn’t an issue” and he “needed to think about it”. In my world this usually means it’s going to be a no which I’m fine with. He then blocked me. One of my team asked “He’s been miserable for 2 years, what could he possibly need to think about?” Great question, my response was simple. “He hasn’t had enough pain yet”. Until you’ve had enough pain, you will never change. For some people, they can’t fit into their favourite jeans anymore and they take action. For others, they go through divorce, lose their business and end up at rock bottom. You don’t have to hit rock bottom to take action and if you could “just do it on your own” you already would have.

Financial freedom is based in ego. Creating time freedom is the true sign of success, Most people say they want financial freedom. What does that mean? Are you not financially free now? If you have a roof over your head, food on your table, clothes on your back, have a car and own an I-phone I would say you’re more than financially free. What people really mean is that they want to keep up with the lifestyle they’ve created (usually to impress others) Most successful people I’ve coached aren’t bothered by the stuff they get, it’s who they’re becoming and the joy of building something they love. Money isn’t a dirty word but the attachment to money can be a slippery slope. You can always get more money but you can’t get more time. In the early stages of building A-Game it was all about cash flow and revenue building as it’s the life blood of any business. Then we started to see some success and we got the company cars, went on 5 star business trips and kept pushing for more. This led to more stress and burnout. Success for me now is all about living in alignment, creating inner peace and being intentional with my time. Ask yourself each day, “who am I becoming?” Yesterday was a great day. I went to the gym, prepped my meals, went on a podcast, signed up 2 new clients, smashed 2 client calls, created some content, had a great chat about an exciting project, sun bathed and had dinner with a friend. This for me is creating a life that I love. What does success look like to you? Comment below

Men not talking about their challenges isn’t the problem, It’s how people respond when they talk. Partners can judge and sometimes leave when things get tough. Organisations will replace you at the first sign of “weakness”. Friends will tell you “it’s not all bad” followed by a “just crack on mate”. “But this doesn’t happen to me”. Well you’re one of the lucky ones. Men don’t talk because they are often punished when they do so the only option is to go silent. There are so many men that are living a life of quiet desperation due to fear. This is why our transformational weekends are so…. Well, transformational. Yes there’s great food, time in nature, tech detox, yoga, workouts, cold water therapy and other healthy activities. But the breakthroughs we’ve had over the years is what separates us from other people in this space. -Martyn lost 2 stone and ran a marathon having previously been struggling with his weight. -Ben overcame trauma that has been holding him back for over 35 years! -Dave set up his own coaching business off the back of the retreat and is smashing it. -Graeme went from being unfulfilled, unfit and miserable to hitting multiple 6 figures in his business and competing in iron man’s. Our weekends are designed for impact and give you a space to share without judgement where you can be your true authentic self. If you’re feeling stuck or that you’re just scraping your potential, come join us next March 20th-23rd 2026 in the Yorkshire Dales for an experience like no other. We’ve already filled 4 spots and so there’s 6 left. Use this link to declare your interest. https://lnkd.in/e28d_GFf How can we better support men to share openly? Comment below

Ever considered attending our retreats? Here’s what you can expect, A sense of belonging that most men didn’t think was possible. A judgment free space where you can be your authentic self without caveat. An opportunity to disconnect from the outside noise and tap into your potential. Destroy the limiting beliefs that have been holding you back. Cold water therapy, yoga, time in nature, healthy foods, no alcohol, morning workouts, practice gratitude. This environment is like no other has helped past attendees go on to achieve so many amazing things. From last year our cohort saw some of these results. -Adam has been over a year alcohol free -Dave buried a traumatic backstory that held him back for years. -Chris took his business to the next level. -Dan no longer people pleases and puts in boundaries. -Martyn lost nearly 2 stone in weight. Our next retreat is in March 2026 and we have created a waitlist which already has 6 people signed up for it. There’s only 10 spots and once they’re gone, they’re gone. Use this link to declare your interest https://lnkd.in/e28d_GFf

We are hiring, Must be based near Leeds as the role will be hybrid. £1,500 a month for 5 hours day Mon-Fri. So £15 an hour basically. There could be scope to go full time and also earn commission later down the line. You don't need to be a wizard at all of the above roles but you must be eager to learn and be adaptable. If you're interested, message me or email me at hello@agameconsultancy.com

You’re teaching people how to treat you every day, “Can I just pick your brain Adam?” Nope. “Fancy a coffee chat to explore synergies?” No. And stop talking like a gimp. I’m sure I once watched a video where someone had their “synergy” explored. “I would love to foster a mutually beneficial partnership”. It won’t be mutual and the only time the word foster should be used is when you’re doing a quiz and you can’t remember the last name of that famous American actress. First name Jodie, last name….. If someone ghosts me, I get on with my day and don’t act like a scrambled Begg. I don’t “circle back” or “bump anything up”. If people aren’t ready to change then fine but I won’t be making myself look desperate. When people want to waste, steal or abuse my time, I move on quickly or put in a boundary. I’ve got paying clients to serve and dogs to nap with. If you are genuinely interested in my coaching services and want to perform better at work and home, stop drinking alcohol and avoid becoming a wet quilt then message me. P.s. How do you put in boundaries? Comment below

Men not showing their emotions isn’t “toxic masculinity”, Men not showing their emotions is usually due to the fact that they are punished when they do share how they feel. Partners become distant. Employers doubt your ability. Friends become unavailable. “That’s not the case for me” Well then you’re very lucky. I’ve coached over 450 men and I can tell you, it’s a lot more common than you think. Men aren’t emotionally stupid, they’re emotionally stunted. So telling them to “just speak up” is ignorant and making out like they’re the problem. In most cases it’s due to them having an emotionally absent father, this is usually because their father was the same and so the cycle continues. If we really want men to open up we must learn to listen without fixing or judgement. None of the men I speak to have trouble opening up at all because I listen to them and ask more questions. You don’t have to be a qualified coach to do this either. We talk about this and more on our latest podcast episode, give it a listen using this link https://lnkd.in/gksK4d23 P.s. What are your thoughts on this? Comment below

“You don’t know what you’re talking about, it’s all about moderation with alcohol” After a 14 year career in hospitality, I know exactly what I’m talking about. Moderation is too broad and subjective as a counter argument to the endless benefits of removing alcohol or taking a break. Person number 1 drinks 2 beers a night. 730 drinks a year. Person number drinks one beer a week. 52 drinks a year. Very different and they both think it’s moderation. I have never been anti alcohol, I worked with it, tasted some of the best products in the world and was responsible for creating it in one of my roles. My message is simple, if alcohol is either ruining your life or having a negative impact on it, I can help you take a break and perform at higher levels. In my time during hospitality I saw the following; -2 people die in front of me -3 people being stabbed -20+ people get glassed -Countless mass brawls -Marriages destroyed -Careers ruined “This could have happened without the alcohol though” Give your head a wobble. So while I do think alcohol misuse is the issue as oppose to the sole problem, I think we can all agree if it was removed most of the incidents above wouldn’t have occurred. So if you are currently struggling due to drinking too much and want to improve your mindset, health, habits and relationships. I’m your guy. What are your thoughts on this? Comment below P.s. Our most recent podcast episode is out now. Use this link. https://lnkd.in/gksK4d23

Yesterday we started our role as the new Partner of ADHD 360 to coach their Senior Leaders, We will be coaching the team on all things company culture, leadership training and mastering communication to get the best out out of themselves and their teams. Phil Anderton and I hit it off straight away when we first met while recording for the ADHD beyond the label series (soon to air) This project holds a special place in my heart with me having ADHD and Dyspraxia myself. A massive thank you must all go to John Reynolds for connecting Phil and I in the first place. This is the start of something special and to say I’ll be playing a small part in helping the leaders behind the largest and best ADHD Diagnosis Clinic in the UK is an unbelievable feeling. What wins are you celebrating? Comment below

They’ve done it again, This inspiring bunch of men have come together to create magic at our retreat. We hosted this event last year and they all loved it so much, they signed up to do it again. -Ice baths -Yoga -Meditation -Exercise -Nature -No tech -Connection -Great food -Alcohol free beers If you haven’t followed this recipe for at least a few weeks you simply don’t know how good you can feel. The quality of our retreats are determined by the vulnerability and honesty of the attendees and they have yet again surpassed expectation. Adam Mayhew and I formed A-Game to change lives and we have done that again this weekend. We are hosting our next one in early next year so if you want more information, message me for details. Martyn Richards James Robson Chris Howe Dan Croft Adam Linney Christian Saunders Ben Hill Matt Simpson Daniel Moore thank you for making this weekend something that I will never forget.

There’s no wonder you feel like shit all the time, Waking up and playing whack a mole with your snooze button. Checking the news first thing in a morning. Comparing yourself to strangers on the Internet. Pumping yourself full of caffeine and saturated fats for breakfast. “Stop shaming people” I’m not. I lived this life and it was fucking miserable. Life doesn’t have to be lived this way. Start to introduce some of these things in the morning. ✅Put your phone out of the room the night before ✅Avoid screens for 15 mins ✅Drink 500ml of water ✅Eat a healthy breakfast ✅Get outside for a walk It’s not rocket science and if you just repeated this for a few weeks your life would be infinitely better. What healthy habits do you follow each day?

We have officially hit our first 1 million in revenue and multi 6 figures in profit, Thank you to everyone that has helped us achieve this. 4 years of hard graft has gone into this. Our amazing team, our incredible clients that keep believing in us to deliver results, all the expert advice, the podcast listens and the likes on our LinkedIn posts. It has all contributed to this milestone. To some its pittance and for others it’s a pipe dream. A lot of people tried to tear us down and we have heavily criticised along the way so thank you for giving us even more fuel. This was just an idea 4 years ago and while it’s been the hardest thing I’ve ever done it’s been worth it. The first 2 years were a hard slog but we just kept believing in what we were doing. The thing I’m most proud of is that Adam Mayhew and I haven’t had a single argument in the last 4 years and we have both maintained our health and relationships along the way. Make the decision. Get a plan. Get a mentor. Go all in. That’s where the true magic lies. Let’s fucking go.

Someone tried insulting me the other day but it was the best compliment I’ve received in years, “You’ve changed”. They said with a scowl that was reminiscent of a squirrel passing a kidney stone. “Good, you’re supposed to” I replied. They proceeded to tell me they were going through a divorce (their 2nd divorce at the age of 36) while smoking and drinking a pint at 11am. I’m not judging, my life was a shit show a few years ago and if I didn’t change, I would probably be dead. This was my life before; ❌Skin more rough than a brick layers elbow. ❌Body shape of a darts player from the 90’s. ❌Drinking more than Phil Mitchell during his meltdown. ❌Living my life with the same level of authenticity as a love island contestant. When people use phrases like “you’ve changed”, it usually means “I wish I could change”. “It’s easy for you”. “Try having kids mate” “I’m too busy to take care of myself” Blah blah blah. You’re limiting yourself and you don’t even know you’re doing it. Imagine actually liking the person that you’re becoming with your family excited to see you when you come home. In the best shape of your life physically, mentally and emotionally. Taking a break from alcohol and start creating new habits. This is all possible when you work with me. However… Nothing will change unless you do.

1,750 days without alcohol. Cheers to that. Removing alcohol changed my life but it hasn’t come without its challenges. It’s also not a free pass to self discovery. With that being said, when you pair with other healthy habits, it will change your life in ways you couldn’t imagine. Had you told me all those days ago that I would have lost 30kg of fat, set up my own multi 6 figure business and be the fittest I’ve ever been I would have laughed at you. Here are 5 tips on how you can do the same. 1. Remove alcohol from your environment. Give it to a neighbour or a friend or pour it down the drain. 2. Avoid bars and pubs for a few weeks. If you want to lose weight you wouldn’t hang around in McDonalds 3. Get someone to be accountable to. Your friend, your partner, your colleague or a coach. 4. Find something else to focus on. Join a running club, a gym, football team…. Anything really just exploring your interests 5. Get alcohol free alternatives. The only product I’ve not been able to find that tastes like the real thing is wine. Most other products you can replace. People hire me when they want to stop drinking alcohol, become healthier and perform better at home/work. If you want my help, message me with the word “Ready” and we can have a chat. P.s. Are you alcohol free? Comment below