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Andriy Boychuk is a founder of Flowium, an email marketing agency for eCommerce. Every week, he uploads a new video on his company's Youtube channel to share industry secrets of email marketing for online stores and the software used for it, such as Klaviyo. Andriy authored the Klaviyo Master course to help business owners grow their email subscribers list and figure out the technicalities behind this software. It's a self-paced online course with detailed tutorials, tips, and tricks to level up email marketing. When not working, Andriy enjoys an occasional movie night, and his perfect 4th of July celebration includes a BBQ with his loving wife and two beautiful daughters. ___ Let’s schedule a time to talk about the true scale of your email marketing strategy: flowium.com
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Sending more emails won’t fix a broken strategy. Neither will bigger discounts. Or a massive list. Or even sky-high open rates. Because email marketing isn’t about reaching more people - it’s about reaching the right people. If your emails don’t connect, if they don’t feel relevant, if they don’t land at the right moment - none of those numbers matter. The brands that win with email aren’t the ones sending the most. They’re the ones sending the most meaningful emails. Because when your emails resonate with the right audience, you don’t just get more opens. You get: 👉 Emails that people actually look forward to 👉 Clicks that turn into real engagement 👉 Sales from customers who trust your brand It’s not about inbox volume - it’s about inbox impact. How are you making sure your emails reach the right people? #flowium #emailmarketing #ecommerce
How did it impact Ukraine? Today, I had the pleasure of attending one of Dignitas Ukraine events in New Jersey. Lyuba Shipovich visited from Ukraine and spoke powerfully about: 👉 How technologies like drones, both in the sky and on land, are changing modern warfare 👉 Why countries must learn how to protect and fight back in this era of technological warfare—and how only Poland and Estonia are truly doing so 👉 How U.S. aid impacts civilians, not just the front lines And so much more. 📍If you’re based in the New York area, the next event is this Friday at Ukrainian National Home (2nd avenue) at 6pm. Join the Dignitas Ukraine event to hear it for yourself and ask any questions you might have. #ukraine #dignitasukraine #nycevent
88% of consumers trust online reviews as much as personal recommendations. But where should eCommerce brands collect and showcase reviews for the biggest impact? In this video, I’ll share the top platforms that help businesses build trust, increase conversions, and turn happy customers into brand advocates. Which platform has worked best for your store?
📆 Upcoming NYC Klaviyo Meetup This time, we’re excited to welcome our guest speaker, Justin Silver ! Few facts about Justin: 💰 Raised $15M+ in funding 🛍️ Got a brand into Sephora ⚕️ Launched SymptoGuard, a brand in the GLP-1 space 🏘️ Manages a $25M+ real estate portfolio 🎓 Teaches entrepreneurship at Yale and Wharton At the meetup you would be able to learn from Justin and be able to ask him questions. Join us at 6 PM on April 21st. RSVP 👉 https://lu.ma/ett2xxq9 #klaviyo #nyc #dtc
Flowium
🚨 Calling all DTC brands in NYC! We’re hosting our next Klaviyo Meetup — and this one’s all about turning first-time buyers into lifelong fans. 💥 🎙 Special guest: Justin Silver, Co-Founder at AAVRANI 🗓 Topic: From First Purchase to Lifelong Loyalty: Maximizing LTV in the Modern DTC Landscape Expect: ✅ Actionable takeaways you can implement immediately 💬 Roundtable convos (bring your laptop or pen & paper!) 🤝 Quality networking with fellow eCommerce pros 🍴 Tasty bites & drinks while you connect 🎟 Space is limited, so be sure to reserve your seat now! 🇺🇦 Andriy Boychuk Ashley Ismailovski https://lu.ma/ett2xxq9 #flowium #klaviyo #klaviyomeetup #d2c #ecommerce #meetup
Some of our traditions …
Flowium
At Flowium, we may be a fully remote team, but that doesn’t mean we’re distant. Our Flowium Universe Miro Board is where we bring our global team together, capturing every important moment in our journey. From the very start of the company to today, we’ve built a space that reflects not just our work, but who we are as individuals. Every team member has a board where they introduce themselves—sharing their backgrounds, cultures, hobbies, families, and passions. It’s our way of learning about the different traditions, lifestyles, and perspectives that make our team so unique. We also document every company milestone, from meetups to all-hands meetings, ensuring that no moment gets lost. For us, this isn’t just a digital board—it’s a living, evolving record of our team’s story. A way to foster connection, celebrate diversity, and build a culture that goes beyond borders. 💙 #flowium #emailmarketing #remotework #teamculture
If you haven’t signed up for this month’s Email Design Makeover Giveaway yet, now is a great time to do so! Each month, we select one business to receive a completely free email makeover. If your emails could use a fresh, high-converting design like the one we did for Just Grapes, we’d love to help transform them to better represent your brand. Sign up today, and you could be this month’s lucky winner: https://lnkd.in/e_h7P5VV #flowium #emaildesign #emailmarketing #giveaway
The anatomy of a high-converting email for a Health & Wellness brand Crafting an effective email isn’t just about making it look good—it’s about guiding your reader’s eye, keeping them engaged, and ultimately driving action. Here’s how to structure an email that not only grabs attention but converts: ✅ Compelling Subject Line & Header – First impressions matter. Keep it clear, benefit-driven, and curiosity-inducing. 🖼️ Standout Hero Image – A high-quality visual that instantly communicates your brand’s message and vibe. 🎯 CTA Above the Fold – Don’t make your audience scroll. Place your primary call to action front and center. 🛍️ Product Highlight Section – Showcase key benefits with a balanced text-image layout, clear pricing, and an irresistible offer. 📌 Value-Driven Content – A quick tip, educational insight, or wellness advice keeps your audience engaged and builds trust. 📩 Optimized Footer – Reinforce your brand, add social links, and ensure compliance with a visible unsubscribe option. Want to see this in action? Take a look at our latest email design for a top Health & Wellness brand. 👇
During the Dignitas Ukraine event, we discussed several important topics: 🇺🇸 What does it mean if the U.S. stops helping Ukraine? ⏳ How long can Ukraine stand without U.S. support? 🛰️ What are the alternatives to Starlink? 💡 What are the most innovative technologies being used on the battlefield? ⚔️ What is the current situation on the front lines—is Ukraine losing or winning? ❓❓❓If any of these topics interest you, please comment below, and I’ll do my best to answer all your questions. #dignitasukraine #war #drones
I love how the soft nude tones bring a fresh and modern feel to The Sports Edit's latest email designs. The subtle palette is not only visually appealing but also elevates the brand’s clean, athletic aesthetic. Check it out below and I would like to hear your thoughts on these designs as well. #flowium #emaildesign #emailmarketing
I’m a little behind on the hot topic of Klaviyo’s price increase, but here you go—our latest podcast episode with all the details. Thank you Bobi Nikolovski for all the insights! Check it out! 🎙️ #klaviyo #emailmarketing
If you’re looking for inspiration to make the most of Easter, this will save you hours of brainstorming. Our team just put together a Figma file with 50+ high-converting Easter email campaign ideas to help eCommerce brands boost engagement and drive more sales this season. Want a copy? Like + comment "EASTER", and I’ll DM it to you. (Must follow) #flowium #emailmarketing #emaildesign
Check out this amazing email design our team created for True Classic recently. And just a reminder - don’t forget, your emails need to look great on mobile too. :) #flowium #emaildesign #emailmarketing #ecommerce
What Taiwan can learn from Ukraine? Yesterday, I had the honor of being part of a panel at the Taiwan Center in New York, where we shared our experiences as an NGO (Dignitas Ukraine) and a community from a country at war, with the Taiwanese community and Formosan Association for Public Affairs. We covered key topics such as: ▶️ Advocacy initiatives ▶️ Successful marketing campaigns ▶️ Current technologies that are working—and their alternatives ▶️ How every member of the community can get involved 🫶 I was truly impressed by the unity and preparation of the Taiwanese community. I love how they take a proactive approach and are actively working to be ready for the worst-case scenario. A huge thank you to the FAPA NY Chapter leaders (Chi-An Wang and Ming-Yuan Lu, Ph.D.) for the invitation, and to FAPA Executive Director Chiao-Yun Anny Hsiao for moderating the discussion. And thank you to the entire Taiwanese community for your warm support. #fapa #taiwan #ukraine
Need ideas for your April email campaigns? Our team put together a full calendar of newsletter ideas to help you plan ahead. Whether you’re focusing on seasonal trends, product launches, or re-engaging your audience, this guide will give you fresh inspiration. Check out the full blog post that covers April newsletter ideas here: https://lnkd.in/eyFKPgjC Which campaign are you excited to try? #flowium #emailmarketing #ecommerce
My first pickleball experience—and a medal already! Starting the conference with a group workout and a fun sport like this was an amazing idea. I met new people and had a great time reconnecting with existing partners. #austin #ecommerceagencysummit #agencygrowth #ecommerceagency #easus2025
🇺🇦 🇺🇸 I had the honor of hosting the Dignitas Ukraine event yesterday. Thank you to everyone who joined us in support of the Tech Explorers by Dignitas Ukraine program—bringing robotics and tech education to children affected by war. 🎤 Inspiring talks from Lyuba Shipovich , Dmytro Kavun, and Bruce Searby 🎶 Incredible live music by Alex Pryrodny, Julian Milkis & opera singer Lyudmila Fesenko 🖼️ Powerful art auction curated by Olena Speranska & BIRUCHIY 🎖️ Moving words from Ukrainian veteran Andriy Apostol 💛 Huge thanks to our donors, volunteers, and partners—especially Olena Speranska & Yulia O'Connell —for making it all happen. Together, we're building hope, one child at a time. #StandWithUkraine #DignitasUkraine #Ukraine
We turned 8 years old Happy Birthday Flowium This company wouldn’t exist without the amazing people and talents who helped build it.
Flowium
Flowium turns 8! 🎉 Eight years ago, we started with one goal—helping eCommerce brands master email marketing. Since then, we’ve: ✅ Helped 500+ brands grow ✅ Built a global team of 70+ experts ✅ Created an industry-leading YouTube channel ✅ Released 2 Klaviyo Mastery courses ✅ Published 300+ blog posts ✅ Became Klaviyo Master Elite Partners ✅ Launched & grew Email Einstein podcast ✅ Partnered with 30+ amazing companies But none of this would be possible without YOU. 💙 Thank you for being part of our journey! 🚀 #flowium #emailmarketing #birthday #anniversary #globalteam
From 3K to nearly 500K monthly views on Pinterest - here’s what worked for us. A year ago, our presence on Pinterest was minimal. Today, we’re reaching almost half a million people every month. 📈 How? We started sharing email design examples for all the major eCommerce holidays throughout the year. Instead of just pinning at random, we created a system: ✅ Consistently posting high-quality email designs ✅ Focusing on seasonal and trending content ✅ Making Pinterest a key part of our marketing strategy Turns out, eCommerce brands aren’t just looking for inspiration - they’re actively searching for email marketing ideas that drive revenue. And Pinterest has become one of our biggest traffic drivers when it comes to social media. If you’re not using Pinterest yet for your business, you might be missing out. Check out our profile here: https://lnkd.in/eP5urzdz #flowium #emaildesign #designinspiration
On my way to Austin, TX for Ecommerce Agency Summit by Rachel Jacobs 🇺🇦 #easus2025 #ecommerceagencysummit #agencygrowth #ecommerceagency
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