OneShot.ai

OneShot.ai is the worlds first fully autonomous sales prospecting platform. The platform is able to self identify key prospects within your ICP and then use AI to autonomously prospect them with highly personalized messaging.

OneShot customers are able to automate all the manual tedious work of prospecting whilst increasing their meetings and response rates.

Co-Founder & CEO

CloudBees

Built and ran the northern EMEA sales team, hired and built team across U.K., Nordics and Benelux region to be become best performing region globally.

The region developed and implemented hyper growth processes to deliver the highest number of new logos across large complex enterprise.

VP Sales - EMEA

Neumob (acquired by Cloudflare)

Moved to San Francisco and was VP WW sales, Neumob. Acquired by Cloudflare.

Joined at pre-product, pre-revenue stage and built and ran global sales team for Accel backed Neumob from Bay Area.

Vice President of Worldwide Sales

Akamai Technologies

Operated and ran the U.K. enterprise sales team, with focus on large U.K. enterprise, partnerships and business development. 

The highest performing sales team within Akamai, significant growth across financial services and new logos.

UK Enterprise - Regional Sales Manager

cdnetworks

Built and ran the entire EMEA region building out team from 1-40 people in less than 3 years and scaling EMEA to be the fastest growing region in company, scaling from $2m-$35m in same time.

We operated and built teams across U.K. France, Germany, Benelux and Middle East. Over 80% of closed business was delivered through cold outbound prospecting with hyper personalized messaging.

Director of Sales - EMEA

Enterprise Account Executive managing large enterprise including U.K. finance, also built and managed South African business partnering with Big 4 SA financial services.

Enterprise Account Executive

Data Capture Solutions Ltd

New business account executive focused on new software division of traditional BPO services company.

Account Executive

Empirix, an Infovista company

SDR focused on supporting field account executives across EMEA region, responsible for engaging with new customers across the region to set up new meetings and support team across the sales cycle.

Sales Development Representative

Co-founder & CEO @Oneshot.ai

With over 20 years of experience in the software industry, I am a co-founder and CEO of OneShot.ai, the world's first fully autonomous sales prospecting platform. OneShot.ai uses AI to self-identify key prospects within your ideal customer profile and then autonomously prospect them with highly personalized messaging.

As a multi-time VP/CRO at hyper-growth SaaS companies, I have built and managed fast-growing sales teams across the globe, delivering the highest number of new logos and revenue growth. I have also been involved in two successful acquisitions and one unicorn company. I hold multiple patents, including the MeMo Sales Strategy, which is a proven framework for scaling sales operations and performance.

My mission is to empower sales professionals with the most advanced and efficient tools to generate more meetings and close more deals. I am passionate about leveraging AI to revolutionize sales prospecting and create a seamless and delightful experience for both sellers and buyers. I am always looking for new opportunities to partner with innovative and visionary organizations that share my vision and values.

We’re about to fire our SDR; he isn’t working out. 



I speak to several founders every week who genuinely say that. 

The founders company:

Zero product market fit 
Website from 2004 drawn
No clear value prop
Founder never booked a meeting themselves 
Zero investment into sales and marketing 
Product is terrible 
No GTM channel working 

But yeah, firing the smart, hardworking SDR will fix all that.

Gautam Rishi

The SDR role isn’t an email, calling and a LinkedIn game anymore. Wake the fu*k up. 



The conversation between AI and SDRs is all about stupid, of course AI is going to replace all the low level tedious work, we shouldn’t even debate that. 

Now imagine a world where the SDRs time is  completely freed up, and no the answer isn’t well they can now make a gazillion cold calls per day. 

It’s now a hybrid growth role, AI will find the leads, reach out across multi channels. Easy, but what else can the SDR do.

Joseph Shehadeh has been with us 7 months, he consistently books over 20 meetings per month through direct touch.

This is what he does:

Makes about 60-70 dials a day 
Sends personalized videos on LinkedIn
Sends voice notes
Creates social content for OneShot
Uses the OneShot social account to comment and post 
Sets up and owns Reddit and Reddit community 
Manages the Slack community 
Writes 1 blog a week for SEO 
Uses the OneShot platform to automate his outbound 

He’s doing all these growth tactics ALONGSIDE good ol fashioned cold calling. 

He didn’t know anything about SEO, communities, social content, but guess what he watches YouTube videos, reads up about it, uses AI. 

He books 20 meetings through traditional tactics, and prob another 30-40 through the other channels.

This is the new breed of SDRs.

No alternative text description for this image

This was the first office lease I ever signed, $30k a month overlooking St Paul’s Catherdal, I was 29 at the time. 


We grew CDNetworks from $1m to $40m in 3 years, EVERYTHING came together:

Product
People
Timing 
Market
Execution 

We just hired 10 AE’s, 6 SDR’s, SE’s, CS, Marketing, Support all within a 3-4 month period, it was intense but fun.

Build a revenue based culture, win more deals, everyone is happier.

Yes, that does mean if you have a bad month / quarter it sucks, it’s meant to.

In 2024 I learned that the best CEOs never stop being SDRs.


While everyone talked about AI replacing sales teams, we proved something different: 

AI makes great salespeople even better.

Here’s our numbers:

- 27 new customers in a single month
- 80-100 meetings per month consistently
- 20+ deals closed monthly
- $0 spent on marketing

But the real transformation wasn't in the metrics. 

It was watching our SDRs evolve from entry level prospectors into full-stack growth leaders.

Who makes you work 2 hours on a Saturday morning on the 21st December.


AI outbound is all the same, a new AI solution every week.

All the same data providers
Mailboxes
Messages
Results (none)

We are about to launch 2 new products (not features) products! 

We have been in the AI sales space for 4 years, we know every tool.

This will be the first level up across every GTM tool in the market, more importantly RESULTS.

So why are we working on a Saturday morning because we want to get the release out as it’s so damn good.

Recruit your elite AI GTM agents. 

Peda Venki Pola Allandhir Megharaj Ravi Pandya OneShot.ai

Don’t get a high performance culture confused for a toxic culture.


High performance isn’t always nice
30% of the time you hate your job
Leadership make decisions you don’t like
You sometimes hate your boss 
Repeat mistakes are not tolerated 
Low performers get fired 
Your feelings get hurt 
You sometimes want to quit 

That’s not toxic, what’s toxic is

Longest at the company gets promoted 
Staying at a job because the salary is good 
Saying it will be ok when it won’t 
Meetings for the sake of it 
Being online late at night 
First in last out 

Remember, most things in life are temporary, so a bit of pain is good.

The biggest mistake I made as a seller was putting way too much importance on features we didn't have.


The meeting would be going well, we have customers in their space, problem is pretty clear, we can help.  

They would ask about a specific feature which we don't have, I almost immediately overcompensated. 

Its in the roadmap
Its coming 
Yeah a few customers have asked about that
How important is that 

My brain almost forgot about their actual problem and our solution.  I almost used this as a reason to why we would lose the deal.  

As I became more experienced (lost loads more deals) I realised we never lost a deal because of a feature, it was always down to not providing enough value.

Dont sweat the feature, sweat the value of the solution.

A very easy pipeline hack that no one talks about, costs nothing and has an immediate impact.



Webinars 

Pick a good topic (not product pitch) have a good speaker (bonus if you can get a customer) 

1. 

Task everyone in the Sales and CS function to get 10 attendees registered. 

2. 

Drive cold campaigns just driving attendees, make it personalized not generic marketing emails.

“ Hey Sarah, we have an AI outbound webinar coming up next week, theres some practical advice on how you can use AI in your outbound process.

I noticed your 5 months in at Company so thought you might find it useful, we actually have the VP of Sales at Deel speaking.

Shall I send you over the registration link?

Thanks,

Gautam “

3. 

Every customer meeting you have, mention it. “Oh yeah Tom forgot to mention we have a webinar next week that could be right up your street, I think you will love it, will send you a mail on it after this call “

4. 

Cold calls when they say they don’t have time or budget drop it in

“ sure understand, separate point we have an AI outbound webinar on the 16th, quite a lot of your peers are attending, no sales pitch just some useful info and Jon from Microsoft is talking, shall I send you the details, it’s free” 

Don’t think webinars are outdated.

We did one this Tuesday, did exactly the above:

105 registrations (all ICP)
51 attendees
9 demos
2 deals already 

Build a cadence to have one every other month. 

You could literally plan one today for Jan, spin up a landing page and start driving attendees ready for Jan pipeline.

How to actually book meetings using AI.

1. Create a high-deliverability email infrastructure 

2. Find high-intent leads within your ICP 
    a) Newly hired
    b) Newly promoted
    c) Mentioned in news 
    d) Commented on social 
    e) Hit your website
    f) Engaged with your company

3. Improve data quality with waterfall enrichment 

4. Use AI to research and personalize 

5. Multi-touch, multi-channel, multi-modal outreach

6. Get the meeting

“Excellent performers are like self guiding missles, average performers you have to manage and tell what to do all the time” 


You have to watch the Nik Storonsky  20VC wih episode with Harry Stebbings. 

If you were to start Revolut again what would you do

“Build it faster and cheaper”

The difference between hires who are:

Excellent 
High performers 
Average 
Below average 

“If they are not ramped by week 3 to high performer, they won’t ever” 

50 minutes of actual magic.

Open video: How does Revolut’s CEO evaluate new hires? ✍️ on youtube.com

How does Revolut’s CEO evaluate new hires? ✍️

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