Jacob Shipley's Linkedin Analytics

How to ruin a social media account: Make it about you. Be edgy just to get attention. Sell sell sell. Be inconsistent. Disregard content quality. Ignore your community. fyi i send social media stuff to social media people socialstudies.beehiiv .com

📁 Digital Marketers └📁Social Media Managers └📁Free Time/Hobbies └⚠️Your entry does not exist

At this point it's not digital marketing... it's just marketing.

Don't forget to hit that go viral button today.

Oh you mean sr social media manager? I thought you said intern. Easy mistake.

WHAT DO WE WANT??? USEFUL FEATURES!!! WHEN DO WE WANT IT??? NOW!!! Linkedin: could we interest you in AI generated answers to questions you don't have or perhaps some puzzle and/or logic games?

An idea I've become obsessed with: Knowing the source of your memes Memes are fun, but they can be risky af. (risky as fire) That classic "change my mind" meme? Originally from a very conservative influencer. Not wrong, but maybe wrong for your brand. Whispering in George Bush's ear? That's from one of the most horrific moments of American history. This list could go on. I consult for a faith-based parenting ministry. Someone on the social team sent a me a meme for approval that featured Theo Von. The actual meme was squeaky clean, but let's just say Theo's stand up comedy... is not. I think he's hilarious, but we probably don't want to make an association between our brands. It doesn't matter how you intended the meme to come across. It just matters how it actually comes across. 1. Check before you share a meme. 2. Share this post to save a life (or someone's job)

when the organic social team gets a budget increase

Only social media managers know the "I'm just going to relax and scroll for a minute." that turns into 4 hours of researching trends and drafting up posts for the brand account.

Step 1: Create quality content. Step 2: Post content.

What degree did you abandon to work in social media marketing?

My wife just told me that I'm too easily offended. I literally cannot believe that she would say something like that. I'm furious.

There is zero excuse to have boring content on social media... A boring industry does not mean boring social content. Here are some industries where I've seen THRIVING social accounts: - Dental staffing agency - Bat conservation non-profit - Divorce lawyer - Dermatology - Income taxes - There's even a guy with a massive following just documenting his life working his 9-5 cubicle job

I posted every single day on LinkedIn for 2+ years (missed a few here and there). I’m certainly not a LinkedIn superstar but I was able to go from knowing nothing about LinkedIn to 42K followers. But then I let the voices get to me... I heard all these folks saying “quality over quantity” so I pulled way back. Coincidentally, my reach pulled way back too. So, I switched back to two posts per day. So far, so good.

This social media "best practice" is a major red flag 🚩 🚩 🚩 Your target audience will NEVER discover you through this type of content: National XYZ Day I've posted about this before but my friend Jake Bjorseth has talked about the idea of top -> down social content vs bottom -> up social content. So many brands start with "What content do I have that could fit social?" They start with the top and push it down to social. So if you're a coffee shop you list off: - National Coffee Day - BTS Roasting videos - Latte art The result? You look like every other coffee shop on social media. Spencer Mahoney and his crew at Atomic Coffee Roasters are the opposite of this. Instead, they study what works on social media (the bottom) and then filter up to ask the question "How can we create content that looks like that?" They create episodic content that feels native to the platform. - Coffee Talk For Dummies - Will it Straw? - The Morning Roast - Employee Word Search The result? There's no other coffee shop on social media that looks even remotely close to them. Your audience deserves better than "we're posting this because everyone else is."

The social media manager's prayer: Grant me the serenity to accept the algorithms I cannot change, The courage to create content that resonates, And the wisdom to know when to log off and touch grass. Amen. 🙏

when legal approves the post 6 months after the trend has passed

I'm a social media manager and my personal Instagram has 109 followers. When ya'll see someone in social with nothing to show on their personal accounts... don't assume it's a reflection on their abilities. My main gig is social media. My side gig is social media. When I'm not doing either of those, the only social media thing I want to do is posting stories with crazy filters because it makes my kids laugh. The choice to not build an audience isn't the same as an inability to build an audience.

I wrote a LinkedIn post that got 1.9 million views. Here's my guide for how to do the same... 1. Write the post. 2. Delete the half that isn't necessary. 3. Post it.

Did you know they don’t verify employment on LinkedIn? Completely unrelated topic, I’ve signed a one year contract with the chiefs.