Alohaa

Here is what I am interested in & and execute @ Alohaa.ai

Goals: See that, we have profitable acquisition & scale. 

1) To find the right audience, in really really large numbers (right channels).
2) See that we understand the pain points well, and use them as messaging (our customers should feel - this is exactly what's causing me pain while using traditional phone systems for their business, let me sign with Alohaa.ai and get free from it)
3) Once they are in our funnel, I would love minimal drop-offs(that's what we strive for)
4) From here on, our Sales, Support, and product teams play the post-acquisition picture and they do it great, so my job mostly here is to just have peace of mind knowing all the customers are being handled by the right people & teams.
5)Well, you may notice that I have PM experience(and also kept it here). 

Initially year, I worked both on Product and marketing, now that we are more confident about the product, and our team has great people who understand (and build for customer pain points/feedback), 
I completely moved into marketing to distribute our product to a much larger audience.

One last thing, If you want to talk about any of your - Business Telephony needs(VMNs, IVR, Cloud Call Centers, Voice broadcasting, WhatsApp messaging, etc.) and see how alohaa.ai can help you or want to talk about SaaS marketing/product/unit economics. You can simply DM me. I am available 24*7 to respond(kidding I am not, I will respond as soon as my work & life allow, but we will talk)

Product, Growth @ Alohaa

Reforge

Member

Reverie Language Technologies

India has 600Mn Internet users while 500Mn of them cannot read English. We help D2C, E-Comm, Fintech and other verticle markets to go local in 12 Indian Languages. Currently we are the only company to provide end-to-end solutions for any brand (Text, Speech, Bot automation etc,.). 

This will help you 5X your market size, get profitable faster and become a Unicorn in lesser time(if that's your goal). I am currently working on D2C, Fin-Tech & Transliteration services.

Product Manager

Travelling

After quitting my job at the previous company(Way2online). I wanted to take a 10-12 week travel and exploration break. I am currently exploration places back to back which is expanding my world view and how much each geography, person, and even food changes in an overnight journey.

10-12 weeks is a very short time for a full-time exploration of the world(for now few parts of India). But I am understanding the rules of a long journey. While I attach more memories to my heart & soul. I am finding myself and evolving as a person and I can really feel it.

Travel Break

Way2Online

I head the growth team.
Increased the funnel convention by 25% (landing page to code integration)
Grew the total website traffic from 2 Lakh to 5 Lakh (source: Similar web)
Grew the registrations by 10,000 with in 10 months
Doubled the organic traffic.
Helped launch WordPress and Shopify plugins. 
Came up with pricing strategy and become operationally profitable.
All above at zero marketing costs, same team size.

Co-Creator & Growth Head @ Truepush.com

Drew the Initial wireframes for the product on pen and paper, rolled out the product within 5 weeks of ideation. Managed new features and roadmaps for the product based on the feedback from the customers. managed the tech/design team until the push notifications reached 45 Bn Push notifications/month.

We have won multiple G2 and other Saas Awards for the product and ease of use. Have a great sense for good UX and really love not including things that are needed in the first place. I wrote the product copy. Have the product releases happen on time through sprints. Responsible to the growth/sales team and manage expectations while signing up with high-volume customers.

Our G2 Reviews - https://www.g2.com/products/truepush/reviews

Co-Creator & Product Head @ Truepush.com

10X - Business Short News 
Entrepreneurs, CXO's and Investors often have busy schedules and it will be impossible for anyone to be updated on all business news.  We at 10X are covering 7 major industry news, general business and politics/sports. We believe this is the only app you will need to cover all the news. Our content team works really hard to curate business news with quality and deliveries in time. You can download Android version here - http://bit.ly/a10xapp , IOS Version - http://bit.ly/i10xapp

Product Head - 10X - Business Short News

Startup Talks

Startup Talks is a Community for Early Stage Entrepreneurs where they can Learn, Network & Collaborate on different verticals of a Startup. We are currently have 25000 + members in our community.
If you are an early stage entrepreneur you can attend one of our monthly meetup at one of these cities - Hyderabad(www.meetup.com/startuptalks) , Bangalore (www.meetup.com/startuptalksbanglore) , Mumbai (meetup.com/startuptalksmumbai )

Founder & Organizer

[self-employed]

I am exploring a couple of niche spaces.
- Movie Franchising to brands 
- Helping Authors to Increase their PR, establish credibility to and increase book sales

Freelance Marketeer 

Zenty

Zenty helps Brands to connect with powerful Influncers handpicked by us to execute offline campaigns which helps them generate word of mouth, get consumer insights, generate content for their marketing channels and many more. Our platform will help Brands learn more insights and use the data and content generated to use in their other marketing activities which can increase their over all ROI on marketing and branding spent.  You can reach me at Manoj@zenty.co for more details.

Founder

Startup Leadership Program

The Startup Leadership Program (SLP) is a highly selective 6-month world-class training program and lifetime network for outstanding founders and innovators. SLP Fellows have founded over 1000 companies that have raised $450 million, and include breakthrough and award-winning startups like Runkeeper, Sensobi, Shareaholic, Solar Junction, Voicetap and Ubersense. The program began in Boston in 2006 with seven Fellows (participants). It has grown to 26 cities in 12 countries.

Fellows spend six months in a rigorous cross-disciplinary entrepreneurial-CEO training program that combines

* Mentoring from successful entrepreneurs
* Extensive participation in active VC, corporate, and entrepreneur network
* Coaching and professional development
* Fireside chats with entrepreneurs and VCs and
* Focused skill-building workshops

Fellow

IIIT-H Foundation

As part of its mandate to encourage entrepreneurship both inside and outside the IIIT-H community, the IIIT-H Foundation (aka Banyan Intellectual Initiatives) runs the incubator known as the Centre for Innovation and Entrepreneurship (CIE) on the IIIT-H campus. CIE provides an environment and an ecosystem that supports start-ups in building technology-differentiated products and in taking them to market.

Manager

I advice on Product Management | Growing your customer base | Career Growth

I shown results in product, growth areas. I’m a runner, reader and sometimes I travel. 

I have led both product & marketing teams and showed 3X to 10X results. 

For every project I work with, my goal is to see it become a profitable/self- sustaining business. 

My Everything Milestones:

Professional:
- Helped build & grow Truepush.com from 0 to 70 Bn Push notifications/per month 
(Played both PM & Growth Manager roles in different phases)

- Currently growing client base @ Alohaa MoM.

- I teach on product & growth. 

Community:
- Built a community (Startup Talks) from scratch from 0 to 25000 people in 3 cities(with an amazing team).

Personal: 
- Ran world's highest full marathon (42.2km) @ Ladakh.

- Goal for 2024 runs - Ultras (one 50km done, hope to do one 60 or 70km by end of the year) 

- I read(depending on the year, once I read 52 books in 52 weeks, another time 50 in 6 months).

- I write (Follow me here / check my activities-> Posts, to learn more).

- Took a 158-day break (best decision).

- Two failed startups (did you even push and grow if you never failed?)

- I stay healthy, hyderate & sleep well(most days).

Physical Health, Mental Health, Work. In that order.

How can you gain the greatest value from me?

- Ask me about your business telephony needs(Alohaa.ai)
- Ask me about how to find Ideal customers(hardest),positioning, messaging, scaling led generations
- Ask me about your career goals in Product / Growth roles
- Ask(or tell me) about travel and long breaks
- Ask me about how therapy is helping me(and see if it can help you too)
- Ask me about running long distances

I took Naval Ravikant , Paul Graham and Justin Welsh too seriously

Naval says, there are 3 ways you can create wealth

- Code 
- Content
- Own a piece of the company (stock options)

I don't code, 
so I know there are two options left

I already am in the 3rd option,
so I need to work on content.

Thankfully, I took Justin Welsh's course last year

He says

- Between your ears, you have $100k worth of content
- You just need to help people two steps behind you

My challenges?

- I have a full-time job and do not want to mix 
anything in my office timing, nor do similar work outside
(will get hard to compartmentalize)

- I need to think in leverage (1-hour work = repeatable sales?)

If you know me, 
I did start two startups(and shut down)
but learnt too many good lessons, 

which is  

- Do things that don't scale
- Understand your customers to the core.

Let's pause here.
Does this sound like a complex matrix?

It is, and I spent 50 hours talking to founders coaches to consultants.
(how do I know? because I tracked)

I realised this

- Understood my core audience
- I can leverage Linkedin
- I know how to run ads
- I can create content on weekends
- In weekday evenings, I can set up systems 
& work on to people.

Honestly, I did lose sleep on this few nights,
but I realised if it's costing my sleep,
this isn't worth it.

I did have a few paying clients,
Once I have done this exercise
and I have 100X clarity on my customer segment

Now, I just need to leverage my other two strengths

- Patience
- Putting in work every day

I can see the compounding effect already
(one of my strengths, let's just say)

As I mentioned before, I need my sleep, not mix it with my day's work,
run two ultras this year(50km / 80km), build strength, stay healthy,
and meet my friends and family frequently, and read 30+ books,
have better mental health, and watch all new(only good ones) movies, 
travel to two countries.

(I am wondering, how I got the confidence to push my goals publicly,
never would have imagined to be comfortable with them)

I am not asking too much,
I am just building things around that are important to me.
If you think these look insane, wait until the end of the year.

Manoj Surya

You can make large money, If you have

- A product solving a pain point

- Knows how to market
- Who to market
- What to say when you market 

And then you know 

- Sell that product
- Have patience to wait for results
- Have stomach to take rejections 

And then

- Can live with ambiguity 
- Can self learn all the time (from work, books, courses, mentors)

Then you probably will make an Awesome

- Entrepreneur
(Then you need to hire / make people believe in your product - and get people on boarded for  above skill functions)

- Solopreneur / Coach / Consultants
(You need to learn to do all by yourself)

But if all of above alignes, then 
Its very chance you won’t make large money.

#solopreneur #entrepreneur

Things money can’t buy

Few months back my fitness was 32
You get my point.

One of the best thing I saw today :)

Keeping the link in the first comment of this post.

Reforge

There is an orange alert in Hyderabad 
My Garmin says I may have lost 2900ml 
of sweat,

I feel like there is always something I keep
Learning as a person in this sport.

I did drink, 3.3 ltrs of water on the run
And at least 400ml before and immediately after the run)
Out of which 2.7 ltrs is with electrolytes 
(We lose electrolytes when we sweat,
We need to replinish it)

How did I know how much to drink?
I don’t, I was listening to the body

The heat was brutal towards the
Last few km and I couldn’t run like initial km
So I ran slower

Ofcourse if I keep doing this,
My heat adaption gets better
And I can run better even in heat

It’s just amazing how our body adapts,
And guess it’s same with mind and situations

Things may not get better,
But we can plan to our best
And adapt to the situation 
(If we can’t change the situation)

More to come

Work for free is a good advice in the start

If you are just starting off- what you need is not confidence to ask for money but rather proof of work. Because you will have life time to increase money. But you can only increase your prices if you have done more work and shown results. 

So the best way to do it is by doing 1-3 clients for low cost or free.

But then instead of asking for more money or money at all

Ask for Testimonials.

No amount of money can give you social trust.

When you open any website,

And you see a ton of logos,

Subconsciously you will know that they have clients already and they are real.

As humans we evolved to live in familiarity,

It’s our comfort zone.

When you work with your initial clients,

You not only get testimonials (only if you ask)

But you also get,

To listen to their problems, frustrations

and joy of having the problems solved

Use them in your future sales pitches,

Website, etc.

There is nothing powerful than writing the customer language.

You do not need 100 free clients,

If you are starting,

You just need 2 or 3.

Stop thinking like a cheap labour

And think of a sales person

Who needs sharpened tools to sell

more of your services at higher cost

(Tools = testimonials, exact words customers use for their frustrations and happiness once it’s solved)

What do you think?

#solopreneur #coaches #consultants

7 free tools I love using and made my life a lot easier
and each of these takes hardly a couple of minutes
to install/ sign up and use.

1) Kleo Plugin

- When I write LinkedIn posts on my desktop,

it shows both desktop and mobile previews in real time.
I exactly will know what it would look like
so instead of writing longer sentences,

I can break them down, like these, for better readability.

2) Youtube summary with Chatgpt & Claude

This plugin helps me to read a summary 
about a YouTube video, and it also helps 
me ask questions on Chatgpt based on that summary.

I can decide to watch it or not post that

3) Claude AI

I am not having as much fun with paid Chaptgpt
as much as I am having with Claude AI

Working like a charm,
to rewrite grammar for long posts, 
copy-pasting large tables from 
Excel and summarising it
and re-writing old posts in new formats.

I am still exploring more, 
but these use cases have been amazing.

4) Topmate

It's in my bio to book 1:1 calls, 
When I wanted to help/talk to a lot of people,

it worked like a charm
for scheduling calls,
more importantly, to collect testimonials.

5) Insight Timer

It's a meditation app and 
I am not consistent at all,
but when I pick, I stay for a few days.

While I am trying to get back on this again,
this is the best app to track your streak +
listen to hundreds of courses 
and you pick what suits you

What are the best tools you 
found that were useful for you?

6) Forest App

I use it as an SOS,
sometimes our heads are so messed up, 
or anxiety could be from a lot of work, life situations, 
while you still need to work,

I use Forest app to set a timer, 
block all apps /notifications &
focus on the work at hand.

7) Onrise

I use these to track multiple habits,
like my usual, I keep waiting to keep a streak

But I get back the wagon again.

My feeling at habits is -
Once you are conscious, 
even if I do it once in 3 days,
I would still end up doing 100+ times in a year.

While I try to do better than that in key habits
for multiple other habits, this helps me be conscious

.....
What are the tools you use regularly 
that aren't mentioned here?

Tell me in comments :)

Bill Gates reads 52 books a year
Yet people say, don’t be bookish 

People who never read books 
Won’t understand it’s the wisdom you get
And it’s not same as what you study for marks

I wouldn’t be the same person without books
And sometimes I just wish to take long breaks so I can read (fiction in breaks, mixed genres working)

Alex Hormozi tells to have no limit in spend on learning
And I did hear this from multiple succcessful people the same thing

Yet, I heard some people say
I don’t believe in online courses … 
It’s sad, you don’t need to finish the modules you know,
But can finish the other ones

I did find good and great ones online
Which helped me get a lot of results 

People wonder how to find good mentors
It takes knocking on the doors forever,
Or what looks like forever until you stumble 
Up on the right person 


The best things to learn are already there
The best people found out what works,
And thanks to them and good for us,
There is a lot of learning we could do
And stand on their shoulders and work from there

But most don’t 

No one can grow some one who doesn’t have hunger to grow

Spend time and money on learning
Your learning accelerates the process of success (doesn’t guarantee but it enhances the speed for sure)

Spend money , it will refill soon 
Time won’t

Knowledge stays for life
It’s not like food that goes off next day

Don’t be shy to spend , learn

Spend on that course or
pay someone to get their experience 
That you have been holding back and thinking if it will be useful for you.

First commit,
Then adjust your timings and routine to 
make it happen (not the other way around)

This can be your unfair advantage,

Think about it .

Being a solopreneur can you burn you out, 
Because you do everything yourself. 

do these 
(these worked for me, I hope it does for you too) 
 
- Talk to your friends, non-work friends preferably. Talk nonsense like you people always do. 
 
- Open up yourself to a few people, but not in the group, talk 1:1 either on chat, call, or in person. They shouldn't be judging you. 
 
- Give yourself a break, the world will not end. Your work is not even a blip in the universe. And you can't speed on a broken car, nor do any good in a burnout situation. 
 
- Go on a trip, preferably into nature, if that allows. 
 
- Exercise, or at least go for a walk. 
 
- Make sure you drink a lot of water and do not eat crappy food (for some reason I found this helps to recover quickly) 
 
- Sleep more in the bed, go early to bed, wake up late. It's fine to do, epecially when your body and mind asks for it. 
 
- Do not question yourself, your worth or your work, it's your brains way to shut you down from what you do. Accept the feeling of overworked, and take a break. 
 
- If you are Ultra-Ultra-rich, book a ticket for you and me - to do space tourism. (kidding, book it just for me and feel good about it). 
 
What are few ways you deal with burn out? 
 
#work

Solopreneur -> Scale through systems

Businesses have multiple people to take care of different functions

But Solopreneurs do everything by
themselves

If you are a coach / consultant,
The way you think should be as a 
Solopreneur who want to scale through 
systems

1) You need to (niche system)

- Understand your customer niche
- See if you know how to reach them
- See if you love working with that niche


2) Then you need know (Story system)

- Their pain points (if you don’t know, you need a system to gather data)

- Know how to present them their pain point, your unique story(to build trust) and then
present your solution 

- Know how to persuade with data and 
your unique positioning 

3) Tell them what you offer (product system)

- Deliverables
- Timelines
- What to except 
- Gurantees / Proof


4) Then you need to know (leads/sales system)

- either to build your audience (through lead magnets and direct selling)

- or be really good getting inbound leads

5) Delivery system

- yours tools , platforms to offer your services
- Framework of your own work - so you can see what to automate, what to repeat, what to customise 

Once you start seeing yourself in system,
You can measure them,
And identify where it’s not converting and work on it

Otherwise you will sail like a ship that goes 
whichever side the wind blows

If you want control, you need to do these.

PS: I helped 4 coaches /consultants to build 
these systems and generate clients faster 3X on average) than before. DM me and I will share you the details.

Knowing your persona changes everything 

I have been writing on Linkined forever,
But I used to be so lost on what to write. 

I can think about 

- Failures
- Startups 
- Travel
- Growth
- Marketing
- and few more

However, thought the topics are a lot

I exactly don’t know whom I was targeting.

Two months back I opened my calendar
And spoke to 20 people with in few weeks

53 hours spent 1:1 so far

What happened after that?

I figured I was getting a combination of

-  joy
- giving massive value
- and can get paid 

When I worked with coaches / consultants 

Basically who have expertise in their own field, or building their expertise 

But have no idea about business systems or marketing.

Post those interactions,
All my content - I started to focus only for them,

You can see the spike in the image where I opened my calendar to speak with people


And compare the after with before from that spike

Since I know whom I’m speaking to,
I know their pain journey, 
I know their desire 

I know what they know are missing out
I know a bit more about what they don’t know but should

I spoke about these points to few people and made 3 sales for 1:1 coaching. 

I know coaching is a misused work. 
Or let me say - I tell them what worked for me and help me implement exactly the same,

Before the paid , I went in depth and worked with 6 people people,
Once I saw results, I got confidence to put a price on it.

If you know me well,
You know I’m introverted 
Meaning won’t enjoy a lot being on sales calls 

But I do enjoy talking about things I do
And love to talk about it all day

Because those give me joy + 
I can talk in depth

So those 3 sales I did,
I was simply point out 
How the frameworks worked for me
Will work for them,

There were hardly any negotiations happened.

Ofcourse, I spoke to more,
But few are skeptical to pay,
Few seems to take time to consider 

But like I mentioned, 
I don’t like follow-ups 
(I know it’s not sales like and I’m not,
May be I should learn this)

So for now,
I’m thinking to work on

- A mini email course / video course
Super low cost or give it for free(as lead magnet) 

- Build volume, then open up doors for group coaching 

- Not push on my 1:1 coaching, unless someone asks me if I have something to offer 1:1 (also have a day job, won’t justify taking more than 4,5 people unless they are group sessions)

When I started thinking on course creation or 1:1,

I felt I have to build a course and start selling immediately,

Now I’m thinking more like(for this year)

 building audience on LinkedIn - 10-12k 
(Did the math , sounds doable)

Own audience on emails(no target number yet) - share in depth information 
Or 

Super low cost community to join (100 people max) - 

I feel - the cost should be slightly above what you pay to Netflix , so people know this is slightly more important that their OTT

So people connect there, I can do Bi-weekly or monthly sessions on these frameworks.

I’m curious how this will all go.

In the next 4-6 months, my overall book(read) count 
will be crossing #300 books

I still don't know if it means anything,
but I feel like I should pat my should myself to be consistent

I read for pleasure,
Fiction, non-fiction, both alike
(trying to find new sub-genres)

- I love physical books when I am home/my place
- On travel I prefer Kindle
- On walks, I use audible
Sometimes I take autos instead of driving just so I can listen to a 
book (if it's gripping)

My longest collection of audiobooks is - the complete works 
sherlock holmes( 77 hours, but on 1.2X speed or so,
I listened for 55 hours, took me months to finish)

The longest classic I read - was Anna Karenina by Leo Tolstoy (800 pages), but read half, and picked again after many months

Steve Jobs by Walter Isaacson is the best biography book I read

The Devotion of Suspect X, and then there were none, ABC murders were the best mystery books I read

Small books - The Old Man and the Sea, animal farm, 1984, lord of the Flies - I would say all are must-read

Best Comic books - Captain Underpants, Alice in the Wonder World, The BGF, Coraline 

Black Holes by Stephen Hawkings, Biography of Zero - totally loved these books

The checklist manifesto, the subtle art of not giving a f*ck, Ego is the enemy, the courage to be disliked, the concise 48 laws of power, the Almanak of Naval Ravikanth, How to die - I would keep these in the productivity category (even though only of it suits the genre)
 
Positioning, The tipping point, outliers, Do the work, getting real, expert secrets - these may help you in business

I did not keep the genres for all above here as the titles are self explanatory, but if you wish to check the authors and other books I read, you can check my book tracker link in the comments.

Once I knew why I wanted to make more money,
and how much, lot of things got clear,
and I started doing things more purposeful

Why more money?

- Personally speaking, I can work with the best people

(feels like freedom since they take max load and let you do what you should)
Eg: could be trainers, coaches, consulting, contractors, etc,.

- Freedom of buying things, travel, biggest is freedom of time

Money doesn't create happiness, but if you already are happy, 
you can accelerate it. 

I can sit in a cafe and be happy, I can drink a Rs.10 tea and be happy
But a scuba diving experience is priceless but usually priced at Rs.5000

Or travelling to Ice land to see northern lights,
these are things money can buy.

Ofcourse, if I know I don't need to work for money,
I would still be working, but without worrying about
what time I am working, whats the dead line, 
and probably work on things I love while delegating other things.

See my point?

How much Money is needed?

I wouldn't say my numbers, 
but here is a formula I figured helps to figure it out.

Idea is to have enough money in the bank, 
so your interest per month = how much you need to spend for that month

Post inflation if you can manage expenses with 4% of interest you get from a bank, then you probably have freedom to try things forever, while keeping the principle amount the same.

For example, you need Rs.2L / month to be comfortable
then you would need Rs.6Cr in your bank. 

6Cr , let's say you get 4% (not counting 7%, nor talking about mutual funds
which has higher returns)

4% is 24L/annum, meaning 2L / month.

There you go.

Now the money goal isn't vague, nor infinite.

This won't work, if you take out the principle amount.
So this could be your base line.

At least now you will have clarity on how much you need,
and why you need it.

Weather these things are doable or not,
May be they are, may be they aren't
but at least why and how much is clear,
you are left with, how to get there.

#money #goals

Solopreneur Lessons 101 for coaches/consultants: 
 
Individuals who work hard - will get clients/get paid. 
 
And Businesses get paid on Niching down & Leverage. 
 
Here is the catch, 
 
Any Individual can build themselves business systems for niching down & taking leverage 
(think, Solopreneur OS) 
 
Here are 9 steps for the same. 
 
1) Hourly work is a limit, you need leverage 
2) Create / Know your urgency 
3) Think in terms of leverage 
4) Think of your niche & delivery vehicle 
5) Optimize for Joy 
6) Trust the process 
7) Magic is in compounding 
8) Think in systems, even as an individual (think Solopreneur OS)
9) Consistent learning 
 
I wrote in detail on Substack 
You can check the post here 
 
https://lnkd.in/e6ufcUfP 
 
Let me know what you think.

thedoerclub.substack.com • 2 min read

Solopreneur Lessons 101 for coaches/consultants:

One of the things I really love doing is travel, 
 
When I travel, 
everything I do gets more meaning, 
 
Because more money could give me freedom to travel more.  
 
And travelling detoxes my mind, 
I don’t feel any mental fatigue  
or frustrations or anything similar  
 
Two years ago I took a 3 month work break and travelled, and hopefully  
I want to do that again after 2-3 years  
(Aka few month break) 
 
This is me yesterday, in Sri Lanka  
Got rejected to get in

Because this Buddhist temple  
Doesn’t allow people with shorts 
 
After some check, they gave me 
This cloth to tie around and go in, 
 
When you are in a Buddhist place 
And in doubt what to wear 
Wear pants people, wear pants. 
 
Alright, bye, and good day! 
 
#travelling

The phases of product building 

- this will change the world, this will make me rich
- oh shit, why are customers not excited
- oh shit, I hope it works, oh shit, I hope it works
- deep depression, what the hell is happening 
- dig down data and find patterns, get creative
- oh shit what the hell (repeat the loop minimum two times)
- Okay, how the hell the sale happened so quick?
- why are so many people signing up?
- oh damn it’s consistent 
- oh shit analytics aren’t in place
- oh shit our server resources aren’t enough, our old architecture is not longer working
- stress and panic for all good reasons 
- worry about scale , stability , and market expansion 

There you go!

The reality of a products growth

When I or anyone writes about a method or frame work, it means it works in one iteration and needs to be redone every time you pivot 

Where are you currently in this journey?

#SaaS #productgrowth

I don’t know if you noticed(yet)

When I opened Instagram chat,
I saw a circle on the top of search.

I did not except Meta AI to be there,
I asked it to write an ad and give a visual
For the same

1) ad copy was great in first go
2) Visual has come 90% better than
when I tried with ChatGPT 4

Given Meta has a ton of data about ads

I am assuming it would generate way better
Ad copies for lay people like us. 

Also it’s surprising to see ads looking beautiful. 

People who want to run ads and complain they don’t know how to,

I don’t think they would have any excuses now

Meta AI will just act as a - done for you service in coming future (as I see it)

Have you tried Meta AI yet? 
How did you like it?

#AI #MetaAI

I asked many coaches/consultants who their key personas are.

I keep hearing, what they do as a service, 
instead of telling which are their key personas.

A Key persona should

- Give you max profit
- In less time
- And give more Joy 

Sounds logical?

How do you find that out?

1) Use existing data

- List down all your existing clients
- Look for patterns
- Take out the most profitable segments from it

2) Shortlist based on 

- Give you max profit
- In less time
- And give more Joy 

With every Consultant/Coach I ran through this,
90% of their customer segments did not make sense
and they stopped being vague

Mostly they always ended up with 
2-3 customer segments to work with.

Once you do this exercise,
you can't unsee it,

you will work harder to get these 
and work only with these 2-3 customer segments

because you logically know that,
these are segments that bring you more profit, 
takes less time(less stress)
and gives you more joy.

Let me know if this is helpful for you.

How to / and not ask chatgpt to write a face book ad

❌ Dont ask like -

I sell lemons online, Create an ad to attract more customers.

✅ Do ask like - 

I sell lemons online and I can service in <xyz locations>. I have multiple customer segments but two major segments  a) people who like to drink lemon soda after a long day work b) restaurants who sell lemon sodas and biryani. As a business owner I want to attract both kind of customers. Create 3 ads for each of above mentioned customer segment. Use persuasion principles to write the same. No need to explain me those principles, simply give output. Write like gary halbert. These ideas main goal is to drive traffic to my website and make more sales.

Once you do this, you can mix and match content from different ads. If you don’t like those ads. Ask chaptgpt (or Claude AI) to give 3 more versions, don’t settle until you are satisfied.

PS: gary halbert is one of well known copy writers. I always got better outputs when I asked chatgpt / Claude ai to write like him (than when I did not mention his name).

#ads #facebookads #growthmarketing

Things I like to live by, as much as possible ...

1) Self > others

If I do not take care of myself, there is no way 
I can help myself or someone else.
This isn't selfish, this is necessary sanity.

2) Trust people

You have to trust people 
until they break it.
Once they break it, be careful. 
If possible avoid them.

3) Commit to at least one thing, all the time

Commitment and execution to 
at least one thing gives pride, 
confidence & strength in chaos 
even when everything else shatters.

4) Prioritize first circle

Ruthlessly prioritize the first circle,
spend every possible available time with them,
with the rest of the people, go with time availability

5) Do not judge

Someone can be smiling, 
but there could be a storm in their head,
do not judge people 

6) Tea > Coffee

If we cling cheers with beer glasses or wine,
I would still prefer tea in my glass

7) Keep learning

Either this is something nice I have or 
a toxic trait that I can't live without
(I did live without it, while on a 100-day break, b
ut maybe it's a different kind of growth)

But every year, if I can't look back and 
feel like my older self was a lot stupid,
then there isn't much I learnt

Good work helps. Also, books, a few coaches(online/offline), 
and mentors help
Learnt to take help and grow on other's shoulders 
when offered
(and you do the same for others)

Sometimes, I prioritize phases in 
which I want to do nothing, 
and I let it be that way. 
But I am conscious about it.

8) Dark chocolate > all other desserts

I am not eating desserts much these days, 
but if I do
it's dark chocolate, 
it's always dark chocolate

9) Mental health, physical health, relations, work & money 

I prioritize in this order. 
But I like a balance of these all

10) Find my why

This is something, that keeps changing based 
on interests at that time, I still feel like I haven't 
nailed it. So everything I do, I make a story around it, 
so I can stick with it. Until I find a why(in general).

Of course, individual ones, 
I know why. 
But those are specific to activities & not me I feel.


#selfgrowth   #growth

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