Matthew Burris's Linkedin Analytics

There are times when we all face moments of truth. Real life or death questions. ⚠️☠️ Questions like: When Chris Farley in Tommy Boy asks: “Does this suit make me look fat?” Wow, that's a bad question. It has all the hallmarks of getting you a bad answer. Only a truly crazy person would answer the way David Spade's character does. “No, your face does.” So imagine what happens when someone asks a similarly bad question where there can only be one answer. This is what happens quite often during customer discovery and marketing research. Questions like: ❓ Do you like our product? ❓ How do you like this new feature? ❓ Do you agree with my recommendations? These are the questions you and your team are asking. And nothing is learned from the answers. But they are used to justify product features, roadmaps, and strategic decisions. Bad questions lead to bad answers which lead to bad decisions which lead to bad products, company failures, and career risks. How you ask the question influences the answer. These factors are hidden. Invisible normally. But they shape everything. And you are blind to them right now. It’s how your questions are forcing people to answer a certain way. And you see the pattern in their answers that you put there. This leads to product death and sometimes the death of companies. Now imagine the hidden factors that shape how questions are answered are instantly visible. Now imagine you can see how the wording of each question will influence the answer. How the order of the questions you ask influences the answer to the next question. ‼️ You suddenly have the power to ask better questions or to see through the distorted answers to the truth. Imagine everyone on your team has this power at their fingertips to build powerful customer discovery and survey questions. Imagine the answers you get back come with a key to help you see through them to the truth, rather than what they thought you wanted to hear. Imagine the impact. 📈To your product’s success. 💰To your company’s success. 🧑‍💼 To your career. This is where CogBias AI’s QuDisc platform comes in to help you: 1️⃣ Ask better questions by showing you how you are influencing the answer. 2️⃣ Suggests better ways to ask the question. 3️⃣ Helps you see the hidden truth in answers 👉🏼Let us amplify the value of your customer discovery and market research. Check out CogBias AI’s QuDisc today. Follow CogBias AI as we turn an internal venture studio toolset in to a stand alone company as we build in public.