Paul Denham's Linkedin Analytics

With a rich and diverse experience in the industry, I remain actively engaged and committed to addressing significant challenges in the B2B domain. My present focus revolves around three problem areas: 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗢𝘃𝗲𝗿𝗹𝗼𝗮𝗱: B2B buyers are inundated with too much, often contradictory information. To alleviate this issue, I founded Research HQ – a blend of human expertise and AI technology. We curate content from over 3500 sources and construct dedicated microsites focused on particular pain points and solutions. Tailored to align with account-centric go-to-market strategies, particularly Account-Based Marketing (ABM), these Research Hubs save B2B buying teams time and hassle. 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: InsightBrief is our solution. As an independent third-party analyst firm and publisher, we deliver concise, rich, and authoritative content to help reduce friction for B2B buyers. I'm currently on the cusp of launching 𝗚𝗼𝗚𝗧𝗠, a technology platform that works with Research HQ and InsightBrief and is poised to assist mid-sized tech organisations in transitioning from conventional lead generation to a more targeted account-based marketing approach. With these initiatives, I aim to streamline the B2B market, improving both the buyer's journey and the efficacy of marketing strategies.