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Andrei Zinkevich

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We transform B2B Tech and Service-based companies from siloed sales and marketing to full-funnel account-based marketing and demand generation. We help your team develop an ABM strategy, launch pilot programs, operationalize and scale the programs without ramping up budget or depending on external agencies. Here is how. 1. ABM STRATEGY. We go together through a 3-week initial strategy sprint that includes: - Deep assessment of current marketing and sales processes - Challenges both teams face and the root reasons behind them - Revenue and channel analysis to identify focus markets and ICP for the ABM campaigns - Custom ABM strategy development including detailed: - Marketing and sales alignment with ICP, strategy and playbooks 2. LAUNCH PILOT ABM PROGRAM. Within a single quarter, we’ll work with a pilot team to implement a minimal viable full-funnel program, without pausing existing processes. The pilot team usually consists of one marketer and one sales development rep. When we hit the target KPIs, we move to the operationalization and scaling stage. 3.DEVELOPING FULL-FUNNEL ABM FUNCTION. At this stage we combine ABM with demand generation function to create a holistic model that creates awareness, generates demand and activates accounts that are already engaged across the full funnel. SPRINTS INCLUDE: -> Account-Based Marketing -> LinkedIn demand generation and social selling -> GTM strategy -> Sales enablement -> Demand generation and accounts warm-up Why Work With FullFunnel.io? 1. 30+ years of niche experience We were and still are “in the trenches”, know the lowdown of these businesses, so you’ll get access to 30+ years of our combined experience and knowledge. 2. Knowledge transfer. Your team gets consistent support and training, including step-by-step playbooks, templates, marketing and sales dashboards, tech stack, and process maps. 3. Revenue alignment. We align marketing and sales teams around revenue, ideal customer profile, target accounts and lead scoring criteria which helps to consistently hit your revenue quota and operate as one Revenue Operations team. OUR CASE STUDIES INCLUDE - $300k from a pilot ABM campaign with a software development company - 9 qualified sales opportunities and 3 new contracts, 10x ACV from an account-based demand generation campaign with AdTech development company - 7 sales-qualified opportunities from a pilot ABM campaign in the Nordics region with a cloud solutions vendor - 76% response rate, 36% accounts engaged, 5 opportunities from a pilot ABM campaign

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