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Pedram Parasmand

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I work with self-employed consultant coaches, trainers and facilitators to create more sales opportunities and scale their impact. We match expertise with market needs to create premium offers that are easier to market, sell and deliver. My clients already get results for their clients but might still: ❌ Find it hard to stand out despite being better than their competitors ❌ Overwhelmed packaging their expertise into proposals ❌ Frustrated by reinventing the wheel every time ❌ Annoyed they're not paid what they're worth ❌ Experience imposter syndrome ❌ Feel stretched over-delivering And they want to: ✅ Feel confident charging more for premium service ✅ Build a more sustainable six-figure business ✅ Have more impact doing work they love I've gone through frustrations myself. Since 2011, I've run my own Learning & Development consultancy. And for years, I struggled to package, market and sell the value of what I did. This is despite being an expert. I had: • Invested tens of thousands in my professional development. • A track record of getting client results on leadership development, team development, organisation change, and service design projects in the tech, finance, public, charity, and education sectors. • Designed & delivered thousands of learning experiences, workshops and training as a volunteer, educator, employee, and freelancer since 2001 Turns out: I was expert in my craft but not an expert in meeting market needs No one had shown me how to 'commercialise' my learning design expertise. And when I did sell my services, I either subcontracted at lower rates than I knew I was worth; or I wasted time reinventing my process, making my services less profitable. So there were times I had no work OR burned out because I was saying "yes" to everything that came my way. I wanted to put myself 'out there' but I felt stuck 😵‍💫 The turning point was when I started consulting with other L&D companies. I overhauled their learning production processes using my streamlined methods. And during the pandemic, I adapted the process to support 30+ charities through the digital transformation of their learning programmes. More focus allowed me to market, sell, and deliver my services more easily 📈 Since April 2022, I've been working with self-employed trainers and facilitators to avoid my mistakes. Book a Clarity Call to see how our approach can help: https://www.leverageaccelerator.co/

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Pedram Parasmand's Best Posts (last 30 days)

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Why people really buy coaching or workshops (and what you need to do about it) I've lost count of the number of times I've heard a potential client say: “𝘐 𝘭𝘰𝘷𝘦 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘥𝘰… 𝘣𝘶𝘵 𝘯𝘰𝘸 𝘪𝘴𝘯’𝘵 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘵𝘪𝘮𝘦.” Or “𝘐 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘵𝘩𝘪𝘯𝘬 𝘢𝘣𝘰𝘶𝘵 𝘪𝘵.” It's frustrating, especially when you know it's a great fit. But it's always a reminder that: People don’t buy when something looks nice to have. They buy when the pain of staying the same is greater than the pain of change. Pain drives decisions more than pleasure. Consider this... - People spend thousands on career coaches when they hate their job—not when they’re just kind of unhappy. - A company invests in leadership training when high employee turnover is costing them top talent—not when they just wish their managers were better. So if you want more sales, your job isn’t to “convince” anyone. Your job is to: ✅ Help them see their problem clearly. ✅ Show them the real consequences of staying stuck. ✅ Paint the contrast between where they are and where they could be. But pain alone isn’t enough. Confidence is the other key. Your potential clients need to trust: 🔹 YOU - that you truly understand their problem 🔹 Your OFFER - that it’s the bridge to their solution. 🔹 Your CLIENTS – that others have experienced success When pain is high AND confidence is strong, people take action. So whenever I hear “needs to think about it,” I reflect: - Did I help them unpack what's really at stake? - Did I give them confidence in the solution? And always remind myself that sales isn’t about pushing—it’s about guiding. ~~ Drop a 🔥 in the comments if this hits home. ✍️ And if you've had a big realisation about coaching and consulting sales, I’d love to hear it!


25

Posting great content is awesome, but are you missing an even bigger opportunity? Most self-employed coaches and consultants who post spend a lot of energy trying to write the perfect post (me included). You know the one—captivating, insightful, and maybe even viral. But maybe.... The best way to build trust and visibility isn’t always through your posts. It’s through your comments. Yep, commenting on other people’s posts can actually get you noticed faster—and with way less effort. How? Someone writes a post that sparks conversations in your niche. You jump in with a thoughtful comment, offering value and insights that others haven’t considered yet. Ta-da Now suddenly, you’re in front of their audience. Their readers see your name, your expertise, and they start thinking, “Wow, who’s this person?” So now and again: Focus on being the best comment in the room, rather than chasing the spotlight with your own posts every time. ~~ ✍️ What’s your approach—posting or commenting? Have you tried both?


16

Ever feel like your sales conversations just aren’t landing? Here’s the thing: Clients rarely show up saying, “I need a workshop.” or "I need coaching" Instead, they come with problems like: 🚧 “I’m stuck.” 🚧 “I don’t know how to fix this.” 🚧 “I need to learn [insert skill].” What they’re really expressing is pain: 😔 Anxiety about the consequences. 😤 Frustration from hitting a roadblock. 😩 Overwhelm from not knowing what to do Your job? ↳ Bridge the gap between their problems and the solution they believe will help. Maybe they think the answer is learning a new skill, having clear guidance, or getting accountability. The key is to show them how what you offer fits seamlessly into what they’re looking for. Show the way This isn’t about convincing them to want coaching. It’s about helping them see how your solution tackles their challenges head-on. Take a moment to reflect: Are you positioning your offer as the answer to their problem—or are you making them guess? ~~ ♻️ Share if this resonates. ✍️ What’s one way you uncover what your clients truly want? Drop your thoughts in the comments!


15

Trying to sell multiple offers at once? Here’s why that might be holding you back. I get it – as self-employed coaches, consultants, trainers, and facilitators, we have a TON of ideas. But here’s the thing: splitting your focus between two (or more) offers isn’t just doubling your workload – it’s diluting your impact. The result? 🚫 Delivery starts to feel clunky. 🚫 Less time to master marketing for one offer 🚫 Potential clients struggle to see you as the go-to expert. What’s even more challenging is realising that the delivery of your service is rarely the issue. It’s the marketing strategy and customer journey that need the most refinement. And when you try to juggle two distinct offers, you’re essentially building and optimising two separate journeys. So, what’s the alternative? Focus. Master. Optimise. By pouring your energy into one offer, you create space to: ✅ Perfect the client experience. ✅ Refine your messaging. ✅ Scale with confidence. It’s not about doing less – it’s about doing what works. What’s been your experience with managing multiple offers? Have you found focus to be your secret weapon, or are you still figuring it out? Drop a comment – I’d love to hear your take! 🎤


14

I talk to coaches and consultants every day who feel they’re on the verge of a breakthrough—if only they could get more clients. More client. More cash. More success. But that's too simplistic. First, we have to validate a premium offer for a target market with actual sales. Once you've got a validated offer… You don’t have a revenue problem. You have a capital problem. It's not that you’re not making enough money It’s that every $£€ that comes in goes right back out. On expenses, bills, and personal withdrawals. Leaving nothing to grow your business. Revenue alone won’t make your business sustainable. Without capital, there’s no budget for: ✅ Investing in a sales system that works. ✅ Hiring support so you can stop doing everything yourself. ✅ Marketing that attracts ideal clients before they need you. Which is why a lot of self-employed professionals unknowingly trap themselves in a cycle: 📌 Work harder → Earn more → Spend more → Stay stuck. Breaking free starts with shifting how you think about money: 💡 Revenue keeps you running. 💡 Capital helps you grow. If you feel like you’re stuck in place despite making money, ask yourself: Are you focusing on revenue... or are you building capital? ~~ ♻️ Reshare if this hits home! Let’s talk 👇 What’s your experience with this?


14

Struggling to get people to book calls without feeling like you’re pushing too hard? Here’s a small tweak that can make a big difference: Ask for permission first. Instead of saying, “Here’s the link to book,” try this: “Would you be happy to block some time for this?” Why does this work? ✅ It’s polite and non-pushy. ✅ It feels collaborative, not transactional. ✅ It gets a positive “yes” response upfront, making them more likely to follow through. This subtle shift shows respect for their time and creates a positive interaction right from the start. Give it a try on your next follow-up! 💡 What’s your go-to approach for booking calls? Share your tips below 👇


15

The simple formula to craft a headline value proposition for any coaching and consulting business to thrive. We all know that first impressions count. So it's a bit embarrassing to tell you that, for years, I got it all wrong when presenting my services. I would lead with what I did or how I did it. Coaching technique this Consulting framework that Facilitation process the other Bla dibla dibla... and an extra dose of bla! Sure, I won work But I could have won more And had more impact sooner How? ↳ By leading with a headline value proposition Why? ↳ It's the first impression potential clients get A headline value proposition isn't just a statement. It's a promise of the tangible outcomes your clients will achieve by working with you. And why it matters The formula ↳ Get [result] to achieve [aspiration] Here's why it works: 🔹 Focuses on the outcome, not the process. - Clients aren’t interested in the 'how'. - They want to know the 'what'. 🔹 Communicates the ultimate goal - Clients want to know you 'get' them - Connecting the dots shows them you do When you speak to their desires, you align your offer with their aspirations. Think about this: 🤔 Are you 'helping executives develop leadership skills'? Or are you 'turning high-potential managers into confident decision-makers in 90 days to drive company-wide growth'? 🚀 🤔 Are you 'training teams in communication skills'? Or are you 'reducing meeting times by 50% to create a culture of efficiency and innovation'? 🚀 🤔 Do you 'help busy parents improve their mindset'? Or do you 'rewire daily habits to create more time and energy for their family—without sacrificing their career ambitions'? 🚀 ... It's about the results they achieve, Not just the services you deliver. The more tangible the outcome The more compelling your offer becomes. Remember, your headline value proposition is your commitment to your clients. ♻️ Share if you found this a useful reminder ✍️ Curious to hear...what's your headline value proposition? Share it below!


16

My go-to evaluation framework to be a transformational coach or facilitator Measuring impact. We all say it’s important, but let’s be honest… Too often, it’s: ❌ focused on the wrong things ❌ an afterthought ❌ not done at all Every coach, trainer and facilitator I know wants their work to make a real difference. But if we don’t define impact upfront, how can we be sure we’re actually achieving it? Enter: Kirkpatrick Model. Over the years, I’ve blended different models, but the one I keep coming back to is The Kirkpatrick Model. It’s simple, clear, and—most importantly—it helps me and my clients get aligned on what really matters. Here it is: 😍𝗟𝗲𝘃𝗲𝗹 𝟭: 𝗥𝗲𝗮𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗲𝗮𝗰𝗵 𝗶𝗻𝘁𝗲𝗿𝘃𝗲𝗻𝘁𝗶𝗼𝗻 ⇒ Was the intervention relevant to the participants' needs? 🎓𝗟𝗲𝘃𝗲𝗹 𝟮: 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗼𝗳 𝗲𝗮𝗰𝗵 𝗶𝗻𝘁𝗲𝗿𝘃𝗲𝗻𝘁𝗶𝗼𝗻 ⇒ Did participants learn the intended knowledge and skills? And are they committed to applying them? 🏃‍♀️𝗟𝗲𝘃𝗲𝗹 𝟯: 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿 𝗰𝗵𝗮𝗻𝗴𝗲 𝗮𝘀 𝗮 𝗿𝗲𝘀𝘂𝗹𝘁 ⇒ Have the participants applied what they learnt to their day-to-day? 📈𝗟𝗲𝘃𝗲𝗹 𝟰: 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿 𝗰𝗵𝗮𝗻𝗴𝗲 ⇒ What measurable impact did this have on the organisation? --- Most evaluation stops at L1 & 2. But real transformation happens in L3 & 4. Be transformational That’s why, when I plan with clients, we start with the end in mind. Then, we work backwards: ✅ What change do they want to see? ✅ What behaviours or skills support that? ✅ How will we track these beyond session feedback forms? Go from “That was a great session!” To real change in the workplace. Impact isn’t about what we teach—it’s about what they do with it. ~~ ♻️ Reshare if this got you thinking! ✍️ What’s your go-to impact framework, and how do you use it? Drop a comment below! 👇


18

Ever wonder what really drives your clients’ buying decisions? It’s not just the business problem they need to solve. It’s also about them. Their fears. Their worries. Their status. Think about it: • Will this decision make them look good in front of their colleagues? • Will it confirm they’re successful or expose their doubts? These questions are quietly running through their minds as they weigh up your offer. This doesn’t mean you need to plaster emotional appeals all over your marketing. But it does mean understanding what truly makes your clients tick. When you tap into both the logical and emotional drivers behind their decisions, your messaging will hit closer to home. What’s one emotional factor you’ve noticed that influences your clients’ decisions? Drop your thoughts below – let’s compare notes! 🚀


17

Growing a coaching or consulting business isn’t about doing more—What the last four weeks have reminded me... My business partner, Riley and I have been building out a new more sustainable way to attract clients for an updated offer. We’ve been deep in the trenches: 🧠 Learning new tools 🧠 Building back-end infrastructure 🧠 Writing copy, refining messaging And even with just ONE focused system, it’s a LOT of work. And just now I was imagining if we had to do this for every single idea we’ve ever had for a service... for every single type of client we've thought about working with. We'd be 🚨 Overwhelmed. 🚨 Spread too thin. 🚨 Have no time left to refine or improve what’s we've build This is where so many coaches, trainers, and consultants get stuck. They believe growing means offering more—more services, more packages, more customisation. But the truth? 🔹 Complexity drains energy and momentum. 🔹 Simplicity makes a business sustainable. 🔹 A single, well-positioned offer builds long-term success. Not just because it's easier to deliver But because of all the systems and processes that we need to build, optimise and maintain. ✅ Standardising gives us time back. ✅ Capacity to grow our business. ✅ Better work-life balance. Like putting together IKEA furniture for every room in your house AT the same time. You’re surrounded by scattered parts, missing screws, and instructions that make no sense. Meanwhile, your one perfect chair sits unfinished because you got distracted by a new “brilliant” idea. So I offer you my reminder... If you’re always chasing new ideas instead of doubling down on what already works, you’re making growth harder than it needs to be. The classic: Less is More! Growing a coaching or consulting business isn’t about doing more—it’s about doing less but doing it better. ~~ ♻️ Reshare if this resonates! ✍️ Have you had a realisation like this? Drop a comment—shre your experience


18

Ever feel like outreach is a mountain you’re just not ready to climb? You’re not alone. Many self-employed coaches, consultants, trainers, and facilitators hesitate because outreach feels... awkward. Like you’re imposing. Or worse, like you're about to sell something before the other person even knows you. But here’s the thing: Outreach doesn’t have to be perfect—it just has to happen. The goal isn’t to pitch. Or even schedule a call right away. It’s simply to connect. Take one step at a time. In the clip, I break down how to make your outreach simple and authentic: - Start with a thoughtful connection request. - Show genuine interest in their work. - Forget about asking for anything upfront. Think of it this way: your only job is to get the connection request accepted. Nothing more. Most will ignore it. Some won’t. That’s okay. It’s not about mass approval. It’s about meaningful conversations. If you’ve been overthinking your outreach, watch the video for a quick strategy to take the pressure off and start connecting with ease. ~~ What’s one step you take to make your outreach feel more authentic? Drop a comment below 👇


20

Ever feel like your coaching or facilitation business isn’t growing as fast as you want it to? Here’s a hard truth: your calendar is a better predictor of success than anything else. Why? It shows what you actually prioritise, not just what you say you care about. But here’s the catch: Most self-employed coaches, consultants, and facilitators I work with don’t block out time to work on their business—they’re too busy working in it. This is the real reason you might feel stuck: ❌ You’re caught up in client delivery with no time to strategies. ❌ Your week is filled with admin, leaving no space to grow. ❌ You’re running on autopilot, reacting instead of creating. The good news? You can change this. Imagine this instead: ✅ You block out 90 minutes a day for business growth. ✅ You finally have a plan to grow your impact and your income. ✅ You use that time to sharpen your offers, refine your messaging, or connect with prospects. Your calendar reflects your future. So, what’s it saying about your priorities? ~~ What’s your go-to strategy to work on your priorities? Let’s learn from each other


19

The best ideas in facilitation don’t just happen—they’re exchanged. Excited to see the venue for the inaugural Inclusive Facilitation Exchange event—a gathering dedicated to advancing inclusive facilitation through neuroinclusion. I’m honoured to support Jenny Martin and Jane Livesey in bringing this to life. Speaking personally, I started out as a teacher in 2003 and also spent 6 years as a school Governor for a school specialising in neurodiversity. Both shaped the way I think about the environments I seek to create. And one thing is clear: ✨ Good practice for a few makes the experience better for all. Seeing the venue in person made Jenny and Jane’s vision feel even more real. We've got world-class speakers and facilitators coming to help coaches, trainers, and facilitators: 🔹 Foster deeper connections 🔹 Tackle challenges with curiosity and care 🔹 Create spaces where diverse voices are heard If you want to create more engaging and inclusive sessions that work for everyone, this is the kind of conversation you won’t want to miss. Even more exciting (for me, at least)? I’ll finally meet LinkedIn friends—who I've got to know well over the last few years—face to face for the first time. ~~ 🤔 Curious about what the event is all about? Check out the link in the comments! It’s happening on 21 March—grab your spot by following the link. 📢 And if you're attending... Let me know if I’ll see you there!


59

Just upgraded my coffee setup. No more all-in-one machine. Finally got a separate coffee grinder and espresso machine. And wow, the difference is night and day. Here’s why… My old all-in-one machine seemed convenient. But over time, different parts kept breaking—one after the other. First, the grinder went, which meant I had no way to get a proper grind. Then, more recently, the solenoid failed, so now there’s NO water pressure at all. he whole thing is useless. But the worst part... Even when it was working, it was never that great. The grinder was just “okay.” The espresso extraction was inconsistent. The machine tried to do everything, but it never did any one thing exceptionally well. Now, I’ve switched to specialist equipment: ☕ The grinder gives me the perfect grind size every time 💧 The espresso machine extracts richer, smoother flavours with precise water pressure 🔧 And if something breaks? I can just fix or replace one part—without losing the whole system And that got me thinking… For years, I ran my business like an all-in-one coffee machine. I tried to be the "one-stop shop" for my clients. Leadership training? Sure. Team development? Of course. Creativity workshops? Why not? It felt like I was opening myself up to more opportunities. But in reality? ❌ I struggled to stand out in a crowded market ❌ Potential clients didn't know what problems I solved ❌ constantly reinventing my services with every new client made me inefficient It wasn’t until I specialised—just like with my coffee setup—that things clicked. I picked a niche, refined my offer, and everything became easier. ✅ My marketing became crystal clear ✅ Clients understood what I problem I solved ✅ I could do more with less, helping me grow my business So for this Sunday ask yourself: 👉 Are you trying to be the all-in-one solution—doing everything, but never quite excelling? 👉 Or is it time to specialise, refine, and become the go-to expert? Specialists stand out. Generalists blend in. ~~ ✍️Agree or disagree? --- P.S. If you’re ready to make the shift from being an experienced generalist to premium specialist, I’d love to help… Shoot me a DM and we can have a virtual coffee to see if I’ve got anything that will help.


39

Coaches and L&D consultants, you'll never escape a scarcity mindset of where your next client is coming from without this habit. Waiting for clients to find you is a recipe for unpredictable sales. That’s why one of the first things we get our clients to do is build a list of potential clients. And keep on adding to this list as a weekly habit. Not just a task—but a mindset shift. Here’s why this one shift changes everything: 1 Underestimate the power of our networks. Your next opportunity might already be in your existing connections. You just haven’t mapped it out yet. By listing out your network, you’re not just writing down names. You’re uncovering hidden opportunities. 2 Underestimate the power of proactivity Without a steady flow of potential clients, it’s easy to get trapped in a scarcity mindset. You finish with one client and start worrying about where the next one will come from. But when you continuously build a list, you see the opportunities already around you. And here’s the best part… Creating the list is just the beginning. The real power comes from using it to build genuine connections. Not to sell or be creepy. But to have conversations, add value, and build relationships. 💡 More connections = more conversations 💡 More conversations = more insights 💡 More insights = more clarity 💡 More clarity = more opportunities 💡 More opportunities = more confidence. Now, you're no longer scrambling for the next client. You've got a process of cultivating clients. And select opportunities that align with your goals. And that is priceless! Not making referrals or organic reach wrong. But my personal experience and having worked with dozens of others that... growing list isn’t just about the names—it’s peace of mind. ~~ ♻️ Share this if you believe connections create opportunities. ✍️ Have you ever built a list like this? What worked—or what held you back?


33

95% of self-employed coaches and consultants run their businesses like a hobby. Here's why that's a problem. You've got the passion. You’ve got the expertise. And the drive to change lives. Yet, your calendar looks like a patchwork quilt of sporadic client bookings, and your revenue is as unpredictable as the British weather 🌦️ Sound familiar? You're not alone. For 8 years, I was stuck in this exact trap. And I see so many self-employed coaches and consultants unintentionally treat their business with the casualness of a weekend hobby. They want the upside of self-employment. But they don't set up the systems and habits to give themselves freedom, choice or control. Why does this happen? ⚠️ Lack of a clear offer Trying to be too many things to many people with vague service descriptions. ⚠️ No defined sales pipeline Rely on referrals and have no structured process to move ideal clients from interest to purchase ⚠️ Absence of a 'scalable' model Forget that 'scale' is a buzzword, but only trading time for money limits growth and your impact. ⚠️ Over-investing in certificates Underinvesting in learning how to monetise expertise. Inadvertently devaluing their time and undervaluing their expertise. ⚠️ Inconsistent marketing Sporadic posts or 'hope-for-the-best' promos hoping the algorithm gods will dish it to their ideal clients, ready and willing to buy now. It doesn't have to be this way. Here's what our clients do instead: 🎯 Engage the market directly to co-create an offer with tangible outcomes 🚇 Master fundamentals of generating leads - without cold DMs, posting content or Ads ⚙️ Create a simple sales system to turn ideal clients into actual clients 🤓 Package expertise into premium repeatable programs Your expertise is valuable. But without structure, it’s just a hobby. ~~ ✍️ Agree or disagree?


31

Hate sales? 4 questions every coach or consultant must add to their discover calls to have clients sell themselves Sales calls can be exhausting. But what if instead of convincing your client to work with you… they convinced themselves? This isn’t about manipulation. It’s about asking the questions to uncover ✅ Readiness ✅ Urgency ✅ Fit Too many coaches and consultants think they need to “sell” their offer. Having personally had hundreds of sales conversations, what I have learnt. And keep learning is: The best sales calls feel more like coaching. So if coaching is a skill, then you've already got an advantage. When a prospective client fully understands their problem—and sees you as the person who can help— the decision makes itself. 𝗕𝗲𝗳𝗼𝗿𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗮𝘀𝗸: 🔹 What’s your biggest challenge you;re trying to solve right now? Why now? - Articulate pain in their own words - Reveals urgency—or lack of it 🔹 What would success look like for you? - Paints a picture the transformation - Reveals readiness 🔹 What have you already tried? What help are you looking for now? - Reveals seriousness - Determines if there is a fit 𝗔𝗳𝘁𝗲𝗿 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗮𝘀𝗸: 🔹 Do you feel like it’s what you need to get to [outcome]? (yes) Great in what way? - Assess fit from client perspective - Articulate benefits to 'sell' themselves If. they say 'no', or 'kind of...' then get curious and explore. This is ... Asking question is about helping prospective clients connect the dots for themselves, Pull. Don't push Sales gets easier when you stop selling and start guiding the decision. You don’t need to push. They pull themselves toward the solution. ~~ ♻️ Reshare if you’ve seen this play out in your own sales calls. ✍️ What’s one question you ask that helps prospects sell themselves?


27

Early in my facilitation career, I made a big mistake. Spent hours crafting engaging activities and perfecting every little detail… Thinking that amazing learning design is what would make my workshops stand out and get me rehired. Some went great. Some bombed. You know the ones, sessions where: - One participant dominated the conversation. - People quietly disengaged, barely participating. - half the group visibly frustrated but not saying anything. I would push through, hoping things would course-correct. But by the end, it was a bit… meh. I knew my learning design was great so... What was I missing? Why the inconsistency between sessions? 💡I relied too much on implicit agreements. I realised that I either skipped or rushed the 'working agreements'. Treating it like a 'tick' box exercise. And it's here I needed to invest more time Other names for this: Contract, Culture or Design Alliance, etc... Now, I never start a session without setting a working agreement. And the longer I'm with the group, the longer I spend on it. 25 years of doing this. Here are my go-to Qs: 🔹 What would make this session a valuable use of your time? → This sets the north star. It ensures participants express their needs, not just my agenda. 🔹 What atmosphere do we want to create? → This sets the mood. Do they want an energising space? A reflective one? Let them decide. 🔹 What behaviours will support this? → This makes things concrete. It turns abstract hopes into tangible agreements. 🔹 How do we want to handle disagreement? → This makes it practical. Conflict isn’t the problem—how we navigate it is. ... The result? - More engaged participants. - Smoother facilitation. - Ultimately, a reputation as the go-to person for high-impact sessions. You probably already know this. But if things don't go smoothly in your session. Might be worth investing a bit more time at the start to prevent problems later on. Great facilitation doesn't just happen, It's intentional, and it's designed. ~~ ♻️ Share if this is a useful reminder ✍️ Have you ever used a working agreement in your workshops? What’s one question you always ask? Drop it in the comments!


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No one really likes filling out surveys after a workshop. STOP and do these three things instead. Let’s be honest: You feel awkward giving out surveys. Participants want to get on with their lives. And everyone groans a little inside. Don't get me wrong. Surveys are valuable tools. Any self-respecting consultant, trainer, or facilitator will want to know. It helps us demonstrate value. And provides feedback to help us grow and improve. Here are 3 alternative ways to collect data 1️⃣Set clear, active objectives Write objectives using verbs. This let's you SEE and HEAR success. Avoid vague objectives like “to understand” Share at the start and track throughout. 2️⃣ Debriefs Structure the debrief Give participants space to process. Get the learning. Include accountability and ownership. 3️⃣ Use a feedback wall Set up a (physical or virtual) with 2 prompts: - “What I appreciated about this session...” - “What would have made it better for me...” Encourage participants to leave notes as they leave. ... These techniques not only give you valuable feedback but also create a more reflective and engaging experience. It doesn't measure long-term impact But it gives you proxy indicators. Because transformation happens when clarity meets action. Design with intention, deliver with purpose. And if you're self-employed, it's a game changer in credibility that will have your clients want you to come back for more. ~~ ♻️ Share if you think more facilitators should consider these. ✍️ Have you used any of these strategies before?


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I’ve compiled a PDF with the 6 fundamental building blocks for engaging and impactful workshops—that every coach, trainer and facilitator needs to know to be the go-to expert. Want it? Comment FUNDAMENTAL and I’ll DM it to you


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