Preston 🩳 Rutherford's Linkedin Analytics

I cofounded Chubbies. $100M exit. 40% growth at 25% EBITDA margins. But 5 years in, we almost died. Why? We were addicted to short-term ROAS. Only investing where we could measure immediate returns. It worked until it didn't. Growth stalled. Nothing we tried moved the needle. The problem: We'd stopped building our brand. We'd lost what made people love us because we couldn't measure its impact. So we built our own measurement system. What we discovered changed everything: Moving from 3% to 50% brand investment unlocked growth we hadn't seen since year one. That shift saved our business and drove our acquisition. Now I'm building Marathon - the software platform that finally measures top-of-funnel ROI. Because every brand deserves to escape the performance marketing hamster wheel that almost killed us. Here's what Marathon does: 1. Quantifies future revenue from brand investments 2. Proves the ROI your CFO needs to see 3. Shows you the optimal brand/performance split (hint: it's not 97/3) If you're stuck refreshing ROAS dashboards while growth flatlines, you're exactly where we were. The difference? You don't have to guess your way out. Apply for early access: marathondataco.com