Preston 🩳 Rutherford's Linkedin Analytics

With over a decade of experience as a Founder, my journey has been about pioneering e-commerce platforms and cultivating brands that resonate with millions. At my current stealth startup, we're crafting a revolutionary technology product that will finally give marketers the confidence and financial justification for, investing in Brand. My unique experience in profitable Brand Building and transitioning from over-reliance on performance marketing to a balanced approach honed at Chubbies Shorts, resulting in a 9-figure acquisition and 10-figure IPO, are now fueling this venture. The mistakes we made (which almost put us out of business), and the lessons we learned that propelled Chubbies Shorts to a successful exit is the same that guides my current endeavors. It's a new world in data and measurement to help Brand builders measure the long term impact of their efforts, and with that information, it took us from almost going out of business, to profit generation and helped us get acquired for over 100M. The problem is huge and widespread, so it's our mission to help other brands find the same success.