Preston 🩳 Rutherford's Linkedin Analytics

Cofounder @Chubbies ($100M), @Loop. Now, Marathon: Creative production, advisory, and the software tool that measures the revenue impact of brand building. We're helping brands in 3 ways: Creative Agency URL: marathon.pictures Software Platform: marathondataco.com Advisory: www.marathondataco.com/marathon-advisory Background: At Chubbies, we built more than just a popular brand. Sure, we drove over 1 billion video views, grew to 4 million social followers, and became the most-viewed men’s apparel brand on social. But none of that mattered without increased profits, asset value, and exit potential. The result? A $100M+ business that scaled profitably across DTC, retail, and wholesale, culminating in an acquisition and IPO. What I’m Building Now At Marathon, we focus on what really matters: making brand-building measurable and tying creative efforts to long-term, sustainable growth. A great brand isn’t just a feel-good exercise—it’s a competitive advantage that drives equity value and resilience. Marathon Pictures Creative production focused on profitability. We don’t just create content; we produce and deliver that systematically improve margins and asset value, while connecting emotionally with audiences. Full-funnel creative production and advisory designed to balance short-term performance with long-term brand-building. We help brands engage the 95 percent of their audience not ready to buy while converting the 5 percent who are, creating scalable, impactful creative. Performance based pricing to make it accountable and align incentives. Marathon Brand Building Measurement Software The tool we wished we had at Chubbies. Marathon quantifies how your Brand building builds short term and long term Baseline Revenue—the revenue driven by organic search, direct traffic, and social—so brands can finally measure how brand investments directly drive predictable, profitable growth. Marathon Advisors Tom Montgomery and I advise brands on how to build their in-house content machine to create content for paid and organic that earns engagement AND simultaneously increases the probability that when someone sees this content, it increases the change they search & buy from you Why It Matters Brand isn’t a luxury. It drives predictable profits, equity value, and resilience by attracting customers who come directly to you—without relying on heavy discounts or ads. Measuring brand impact isn’t optional; it’s essential. At Marathon, we’ve been there. We know what it takes to scale a brand because we’ve done it—and we’ve built tools to help others do the same.