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I co-founded a SaaS startup (Syft AI) that modernizes the selling process to lead with value. Syft is a sales application that uses AI to automatically match our customers to buyers with problems their products can solve. Outside of work, I enjoy watching my Houston sports teams. On the weekends, my wife and I love exploring all there is in being new(ish) parents to our son Charlie. 🏃♂️ Follow Me on: 🐦X: https://twitter.com/zachwrightsyft
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Last week, I had a custom demo turn into three demos on the same call. First, the Regional Sales Director. Then he called someone over from the other room: “Come here, you’ve got to see this.” Then his boss. He was mid-demo when he picked up the phone and called his VP directly: “You need to see this. Can you hop on this bridge?” Same walk-through, three times, all inside one call that ran over an hour (scheduled for 30 mins). Some background: We’re several months out from a renewal with one of our customers. To grow our demand, I’d been sharing success stories of how Syft was already driving results in other regions. That caught his attention. For this net new director’s territory, I built profiles and pulled the last four weeks of fresh value matches. Each one hit. His notes filled up: “Make sure Sarah grabs this.” “Ryan needs to jump on that.” Mid-call, he started slacking reps: “Have you all seen what’s happening at this account?” Then he asked me to filter his entire region for a competitor product that’s being deprecated. Syft surfaced eleven accounts. He only knew about two. That was the tipping point. The VP called it a "no-brainer." We rolled Syft AI out across five regions. By Monday morning, every rep was onboarded in this first region. “This is all brand new. I’d say 60 percent of what you showed me wasn’t even on our radar.” Not in motion. Not being worked. Until now.
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