Zach Wright

Syft AI

Head of GTM.

Our mission is to put value at the center of any engagement between companies.

We provide AI-automated account research, targeting, and value proposition creation so companies can focus exclusively on providing value to their prospects.

Please visit our website (syftai.com) or click request demo to start automating your value-matching efforts.

Co-Founder and CRO

Board Member

Pavilion

Started CRO school 10/2023
Graduated 12/2023

Executive Member

Oracle

Led a team of seven field individuals selling Oracle's platform, analytics and infrastructure cloud into named Mid-Market accounts across North America.

Regional Sales Director

Informatica

I sold into Mid-Market accounts in the Central region

Account Executive: Mid-Market

Covered Minnesota in the SMB space (<$500M)
FY'18: Strategic Named accounts
FY'16 & FY'17: Net New accounts

2x Presidents Club excellence

SMB Technology Account Executive

Business Development Consultant

Sales Development Intern

I co-founded a SaaS startup (Syft AI) that modernizes the selling process to lead with value. Syft is a sales application that uses AI to automatically match our customers to buyers with problems their products can solve.

Outside of work, I enjoy watching my Houston sports teams. On the weekends, my wife and I love exploring all there is in being new(ish) parents to our son Charlie.

🏃‍♂️ Follow Me on:
🐦X: https://twitter.com/zachwrightsyft

Co-founder and CRO

Syft is a “value matching” application that uses AI to enhance the process of value selling by matching sellers with the most suitable prospects. Instead of the traditional "spray and pray" approach, Syft focuses on connecting sellers with prospects more likely to need their products or services. Syft then automates gathering the necessary information to present a "value hypothesis" for the seller to approach the prospect with a perspective. This approach results in a high-quality sales pipeline, improving the efficiency and effectiveness of the sales process.

Please visit our website (syftai.com) or click request demo to start automating your value-matching efforts.

We just won a deal against three competitors with combined funding of $67+ million. How did we do it? 👇

It wasn’t about overwhelming them with endless features in a generic demo. It was about clearly showing how we’d deliver value in their world, and then actually doing it.

The demo got their attention, but it was the follow-up that sealed the deal.

Instead of generic "just checking in" messages, we proactively highlighted a new personalized “value match” each week. A value match is a prospect with a clear project or problem our customer could solve.

Each week, we also shared the total quantity of additional matches we had uncovered.

It was about the real pipeline slipping away while they waited.

“The pain of loss hits up to 5x harder than the thrill of gain,” and that kind of FOMO creates urgency that moves deals forward.

We didn't read the news, we made the news.

My cofounder Lee Rodgers always says, "The best way to get the job is to do the job." This buyer-centric approach was his idea, and it's making all the difference.

We signed them on Monday. By Thursday, their entire team was onboarded and live on Syft AI.

No multi-month implementation.
No annual lock-in.
Immediate impact.

The lesson?

We didn’t win because we promised value. We won because we proved it week after week.

Co-founder @ Syft AI- Connecting Companies Around Value

Last week, I shared how we won a competitive deal against three well-funded competitors by focusing on simplicity, speed, and execution. Here’s what happened next. 👇

They signed with us on Monday.
Their entire team was live and trained by Thursday.
By the following Monday, they booked their first meeting with a high-priority target using intel they found directly in Syft.

From purchase to pipeline in seven days.

It’s one thing to sell them on the value of Syft.
It’s another thing entirely to help them capture that value in their first week.
That’s what prospecting should look like.

The truth is, most sales teams don’t lose because of bad messaging or a weak product.
 
They lose because they never saw the opportunity in the first place.

Every week, key buying signals are hiding in plain sight. If your team isn’t seeing them, someone else will.

At Syft AI, we help you see the pipeline you're missing and act on it fast.

The lesson?
You don’t lose because your product isn’t good enough.
You lose because you never got a seat at the table.

“We put a Syft AI email into our internal email competition without telling anyone… and it won. That moment changed everything.” – Chase Langley

At Instabug, sellers run a weekly email battle, where they submit their best cold emails for judging. 

The emails are scored on:
• Personalization – Is it tailored to the recipient?
• Trigger Relevance – Does it reference a compelling reason to reach out?
• Connection to the Prospect’s Needs – Does it tie back to their pain points?

Let’s be honest. Most AI-generated emails are awful.

They start with "I hope this finds you well" and end with a generic product pitch.

That’s why Instabug’s team was skeptical.

But one week, Chase decided to submit an email generated by Syft AI to the competition, an email built with real insights, real personalization, and real relevance.

The result?

It won. 

That’s when everything clicked.

Instabug’s sellers didn’t just see a better email. They saw a shift in how they could spend their time. They realized they didn’t need to spend hours crafting the perfect message anymore. Instead, they repurposed their time on what actually moved the needle: live conversations (Nooks). 

They weren’t just writing better emails. They were taking back 6-7 hours per week, hours they used to spend buried in manual work.

Now they were spending that time where it mattered most, talking to prospects and driving real pipeline.

AI-generated emails are usually terrible. Would you trust one that actually wins and gives you time back for what really works? 

📽 Watch this clip to see how AI became a true sales enabler at Instabug.

Most B2B sales reps spend their time working named accounts.
But with our most recent customer, 95.2% of the real opportunities found in Syft AI came from unmapped accounts.

When we onboarded new customers, we asked a simple question:

Do you want to surface value matches from a list of named accounts or let Syft uncover them based on your ICP (ideal customer profile), territory, and trigger criteria?

This customer chose both.

We mapped 100 named accounts per rep and supplemented them with Syft-provided accounts that matched their ideal customer profile.

And most importantly, accounts showing real buying signals identified in the last 90 days.

This week alone, Syft surfaced 62 value matches for their team.
59 came from Syft-provided accounts.
Only 3 came from their named account list.

That’s not a knock on their list.
It’s a reminder that pipeline isn’t just being lost — it’s being missed entirely.

Every day, buying signals are hiding in plain sight.
The challenge isn't that reps are ignoring them.
It’s that they don’t have time to find them in the first place.

Most sales teams don’t lose because their product isn’t good enough.
They lose because they didn’t have a seat at the table.

Syft helps outbound teams uncover pipeline they don’t know about yet and take their seat at the table.

What does it mean to be a modern outbound sales leader?
For Chase Langley, SDR leader at Instabug, it starts with a simple question: “What should my reps not be doing?”

With Syft AI, he built a system that surfaces real reasons to reach out, rooted in each account’s unique challenges, and handles the time-consuming research and value-prop creation.

The result? Each rep gets 7 hours a week back. 

That time now goes into cold calling in Nooks and focusing on high-value accounts with a personalized talk track and a real reason to call.

He’s built a modern GTM stack designed for both efficiency and effectiveness. 

And it’s working: 20 meetings a month became 50+, with more pipeline to match.

Click through the interactive story to see Chase’s journey. The part about the email competition is a personal favorite—a trust-building moment that helped reps buy in by discovering the value for themselves.

Shoutout to Darren Fanton ✦ , Adam Fanton ✦, and the ScreenSpace ✦ team for bringing this story to life.

https://lnkd.in/gxZbkppv

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