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Alex Hormozi

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Deciding to skip business school to start a gym in 2013 changed my life forever. Here’s what happened next: 2013: Launched United Fitness in Huntington Beach, CA, and grew to 6 locations 2016: Founded Gym Launch and switched from privately owning gyms to doing in-person turnarounds 2017: We transitioned from in-person turnarounds to a licensing business and helped over 4500+ facilities transform their businesses. 2019: Our supplement company, Prestige Labs, launched to help those gyms create another profit center and provide their customers with high-quality nutritional products. 2020: Started ALAN, a software company that helps brick-and-mortar businesses get twice as many people in the door on average for one-third the price of a front desk admin. 2020: Founded Acquisition.com, to invest in and help grow companies. Made our first 3 investments. 2021: We sold our majority shares of ALAN to a strategic partner and a 66% stake in Gym Launch and Prestige Labs to American Pacific Group. It’s been a ride. Today, through Acquisition.com we participate as minority or majority partners and use the same models that helped scale each of our companies. If you own a profitable and growing $1M+ in EBITDA company and you’d like us to see if we can help you grow faster: ➡️ Reach out at Acquisition.com Always looking to meet great companies and founders. And if you're below that revenue/EBITDA, we’ve created resources to help entrepreneurs get to that point for free. You can grab Acquisition.com free courses, books, and articles here: 🔗 Youtube @AlexHormozi 🔗 Instagram @Hormozi 🔗 Twitter @alexhormozi 🔗 TikTok @ahormozi 🔗 Podcast: The Game w/ Alex Hormozi 🔗 #1 Best Selling Book: $100MM Offers (400,000+ copies, 13,000+ 5-stars on Amazon) 🔗 Free Courses at Acquisition.com 🔗 Speaking Inquiries: acquisition.com/speaking

Check out Alex Hormozi's verified LinkedIn stats (last 30 days)

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Posts
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Alex Hormozi's Best Posts (last 30 days)

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Business strategies that actually work: 1. Be significantly faster than everything else. 2. Be significantly easier than everything else. 3. Be significantly better than everything else. 4. Be significantly cheaper than everyone else. 5. Be more reliable than everyone else. Pick one. Get to work.


2k

Real Life Cheat Code To Success


1k

If you want to be in the 1%, don’t do what 99% of people are doing.


1k

When you’re 85 years old on your deathbed, you’re not going to wish you had fewer crazy stories. You won’t be telling your grandkids about that marketing campaign you almost launched. You definitely won’t be thinking about the business you almost scaled. What you will remember are the decisions that changed everything. That moment when your business finally broke through the ceiling that held you back for years. The day you stopped guessing and started following a proven path. The transformation that happened when you got in a room with people who had already solved the exact problems you were facing. Here’s what nobody tells you about business growth: 1. The difference between staying stuck and breaking through isn’t more effort. 2. It’s not more hours. It’s not even more money. It’s knowing exactly what to focus on at your specific stage of growth. That’s exactly what we help founders do at our Scaling Workshops. It’s a two-day, hands-on event at our HQ where we help identify the ceiling in your business and show you the steps to break through… Based on what we’ve done to scale our portfolio companies past every one of those levels. If that sounds interesting, click the link in my profile, book a call, and let’s talk.


1k

Skills are the ultimate hedge against inflation and currency changes.  Doctors are going to get paid in Bitcoin or sea shells or USD. It does not matter. If you have a skill that the market demands. You will get paid.  If you have value to exchange, the world will find a way to trade for it. Invest in skills, invest in yourself. That is the ultimate hedge against recession.


1k

If you find a partner who believes in your dreams more than you do, who makes you want to be a better man, who’s willing to work alongside you to get there and is grateful for whatever you have. Just marry her.


1k

If you are split between two paths. Pick the one with the better story. Stories and what we've been through during our life is what we will have left at the end of the day anyways. Pick the better story. For example: You can have hard conversations and grow or you can have easy conversations and keep living the same six months over and over for the rest of your life. You can choose your path, not where it takes you.


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    A business rule I live by: Always promote. Never slander.


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      I sold my last company for $46.2M Things I wish i knew before that would've saved me time. 1. Follow instructions. 2. When you reach a point where you don't understand. Ask questions, Google it. The answer is there, you gotta find it. 3. When you figure out the answer. Post about it. It will help someone else. Karma matters. 4. Actually follow the rule of 100. 5. You'll be excited for a week, then it will wear off. That's when the work begins. 6. Your work works on you more than you work on the business. You are the product that's getting built more than your community. Remember that. 7. Everything is unscalable in the beginning. That's the point. It's how you learn every piece of it. This is called mastery. 8. The pain of repetition is what forces you to seek improvement. When you figure out ways to get more for what you do, you have... gained a skill. 9. Don't complain. Nobody's coming to save you. 10. Literally thousands of people have already succeeded. You are NOT special. Repeat the same activities. Repeat the same outcomes. 11. Write down every reason you're going to stick with it. Put it in front of you. Revisit when you need to remember to stick with it. 12. Business is shockingly simple but surprisingly hard. The hard comes in the form of consistency. The moment you don't want to do it, or just skip today... Is the day you realize what hard feels like. Overcome it. 13. Just win.


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      agree or is there a number 4?


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        Most valuable business lessons I learned in the past 10 years, summarized in less than 30 seconds. 1. Promise late, deliver early. 2. Learn fast, trust slow. 3. Bet big, test small. 4. Give first, ask last. 5. Ignore opinions; treasure facts. 6. Always promote, never slander. 7. Disregard doubters; believe in you. 8. Always persist; never stop.


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        I've lost money on my first two real estate deals.  I've lost millions in crypto.  I've lost multiple millions in bad hires.  I've had 6 failed businesses.  I've had 9 failed partnerships. The best entrepreneurs in the world have the biggest failure resumes. You're not going to hit it out of the park on the first shot. The crazy thing about how success works is that you only need to win once.


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        If someone says “that’s not my job” they probably shouldn’t do anything else at your company either.


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        People are impressed by people who don’t try to impress people.


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          Beating 99% of people is simple but not easy. 1. Show up early.  2. Prepare the day before.  3. Remember everyone's name.  4. Say no to opportunities that don't bring value.  5. Follow up quickly.  6. Follow up multiple times.  7. Deliver value at every interaction.  8. Never make the same mistake twice. It's all about doing the basics at scale consistently that makes you advanced. There is no magic potion.


            4k

            If it’s hard for you, it’s hard for everyone. Most people avoid hard things. Which is why you can beat most people by just trying.


              5k

              agree?


                6k

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