Alex Hormozi's Linkedin Analytics

He is closing 55% of the leads. One of the craziest stats I've heard in my career.  When I asked him how he is accomplishing this crazy stat, he had a simple response. He pays one employee $60,000. This employee's only job is to call any leads within 60 seconds. That's her only job. He gets 2-3 leads a day... and this employee does nothing else but call these people in 60 seconds or less. If you've ever needed a stronger reason to have someone dedicated to call your leads faster, let this story be your sign. Success loves speed.

The biggest risk to your future isn’t your competition. It’s the distractions you insist on keeping in your life. Rather than doing what you know you should be doing but aren’t.

I used to struggle with rejections on sales calls.  In the beginning, it feels impossible to overcome.  Now I always make jokes in a sale.  It builds rapport, it breaks the ice, and it allows you to call people on their shit later.

In my 20s, I thought it was about the destination.  In my 30s, I realized it was about the journey.  In my 40s now, I realize it’s about the company. - Sharran Srivatsaa

We used a fancy recruiting firm to hire a CTO.  They charged us $140,000 to find the right person. On the first day, this executive was late to 2/3 meetings.  On the second day, he was late for multiple meetings again. When I called him to ask what was happening he said "I have trouble figuring out Zoom." Keep in mind... he was a "CTO" - yes a Chief TECHNOLOGY Officer. Yet he was late to multiple meetings and his reasoning was "I don't know how to use Zoom." 1. You're an executive. You shouldn't be late to any meetings.  2. You're a technical executive. You should know how to use Zoom. We let him go on his first week.  Once you know with certainty that you've made the wrong hire... put your ego aside and have the courage to let them go. If you keep them knowing that you've spent $xx,000 and x amount of hours, it will only compound your loss.

Hot take: You shouldn’t sell advice for things you haven’t done.

I prefer no meetings...

Obsession is the antidote to mediocrity.  Action the antidote to anxiety.  Purpose the antidote to laziness. We aren't broken. We just need something to live for.

Your ideal customer isn’t everyone.  Your pricing isn’t for everyone.  Your service isn’t for everyone. And if you haven’t pissed someone off today, then it’s worth reminding yourself you’re not for everyone either.

14 life lessons I wish I learned earlier. I hope these help you as much as it would've helped me. 1) You make better decisions and learn more by assuming you're dumber than everybody else. 2) The hardest respect to earn is one's own. 3) If you want to control what people think, control what they say. 4) You get more out of reading one book that great 5 times, than out of reading 5 mediocre books. 5) Most champions do not have something you do not have. They lack something you have. 6) Goodwill compounds faster than money. 7) You're going to die, if anybody cares then, nobody cares now. Do what you want. 8) Extraordinary accomplishments come from doing ordinary things for an extraordinary period of time. 9) If it's worth doing, it's worth doing well. 10) Be willing to negotiate everything except for your values. 11) Humility does not come from lowering your regard for yourself but from increasing your regard for others. 12) The happy man has a thousand wishes. The sad man has one. 13) Failure leads to learning. Learning leads to success. Success leads to complacency. Complacency leads to failure. 14) I would pay any amount of money to make obvious truths real for me.

Decisions that can change your life: 1. Sticking to anything daily for an entire year.  2. Moving cities.  3. Upgrading romantic partners.  4. Eliminating drinking & drugs.  5. Saying no to 'shiny objects'.   6. Going to bed at 9pm daily. If you don’t like where you’re at, try one.  Life can change fast. You're one good decision away.

Most people don't change.  They live the same 6-months of their lives 100 times in a row. They go to the same places, they make the same jokes, they tell the same stories, they only talk about the past, they work the same job... you get the point. They live this on repeat because they were never willing to live in uncomfortable situations. They were never willing to change. A lot of people get very uncomfortable when I talk about this but this is the truth. The average person gets stuck in the same patterns for their entire lives. If you want to have a different outcome you have to walk a different path.

She has 6000 followers. Her average post gets 19 likes.  Takes home $1,000,000 a year. True story. This is a real friend of mine. Her entire client acquisition comes from her 5800 Instagram followers. Her average post gets 19 likes and 1 comment. Her business? She helps registered dietitians bill insurance correctly. Super niche market. She doesn't need 5M followers. She doesn't need to "hack" the algorithm. She understands one simple rule. There is a real person on the other side of those views and treats them that way. Engages with them that way. Some businesses don't need more followers. They need the right followers on their accounts.

If your business isn't making $100,000 a month.  Follow these 2 steps. Grab a kitchen timer. Set it to 4 hours. And advertise until the timer is up. You can do warm outbound, cold outbound, content, or paid ads. Don’t do all of them. Just pick 1 until you get to $100k a month. I would start with warm outbound or content because they’re the cheapest to get started (aka free). When the 4-hour timer is up, and the day is done? Do it again tomorrow. Repeat.