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Google Ads and lead gen specialist with a background in database admin and analysis. ➤ 15+ years gathering market intelligence and generating leads through targeted long-tail paid search campaigns. ➤ Previously in IT for 15+ years, including 10 years as a database administrator building data warehouses and supporting mission critical systems. ➤ Led a team of 35 Google Ads specialists managing €120k/day ad spend. ➤ Helped a startup build 120 million long-tail keywords and ads, resulting in 15,000 daily signups. ➤ Worked with large brands such as Groupon, The AA Ireland, and DoneDeal/Daft - two of Ireland's top online marketplaces. On a mission to demystify Google Ads and lead generation. Drop me a DM if you need any help.
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