Armand Farrokh

30 Minutes to President's Club

While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever read:

- Step-by-Step Breakdowns & Talk Tracks. You'll learn how to win the first 60 seconds, overcome any objection, and land the meeting.

- Audio Clips to Master Tone. It's not just what you say, but how you say it. Listen to over 31 voiceovers embedded in QR codes.

- Examples for Every Industry. Learn from interviews with 200+ elite reps who sell Saas, real estate, and everything in-between.

- Backed by Gong Data on 300M+ Cold Calls. Every tactic is supported by results from real cold calls so you know it actually works.

If you embrace the suck of cold calling and master the frameworks in this book, you'll reach the top 10% of reps who book 1 meeting for every 3 cold calls that connect.

Author, Cold Calling Sucks (And That's Why It Works)

Building the #1 revenue media platform in the world off of hyper-actionable sales tactics from the most elite sellers in tech. Today, that platform consists of 4 products:

- Podcast: The #1 sales podcast in the world that started it all.
- Tactic Teardowns (Not Webinars): Live 30 minute breakdowns of real sales tactics in action.
- Toolkits: Templates, scripts, and playbooks you can steal and use in sales cycles today.
- Newsletter: The most value-dense sales newsletter, stuffed with actionable tactics from elite sellers.

Founder

Clay

Sequoia-Backed. You can manually prospect 50 accounts in 5 hours. Or Clay can do it in 5 minutes.

Series A Investor

HeyGen

Benchmark-backed. You can record 3000 videos with a bad ring light or use HeyGen instead.

GTM Advisor

Covey

Accel-backed. Recruiters can manually screen 5000 resumes or use Covey to surface the top 10.

Mesh

YC-backed. Accountants can manually count all the beans or use Mesh instead.

Practice

a16z-backed. If you charge per session and lose track pretty often, just use Practice instead.

Caffeinated Capital-backed. Missing renewals or buying software you don't need? Use BRM instead.

Hathora

Founders Fund-backed. If you game crashes in peak matchmaking hours, use Hathora instead.

Equals

Stellar AI (YC S22)

Founder of 30 Minutes to President's Club | ex-VP Sales & EE #9 @ Pave | ex-Carta

I led Pave from $0-10M ARR as VP of Sales, moved to Hawaii to live in a hut, then landed in NYC to build the #1 media company in sales, meet cool people, and make crazy memories 🤙🏽

This is what I've learned about myself along the way --> https://armandfarrokh.substack.com/

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