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Selling with buyers (not to them), by creating deal champions is my jam. You'll read a lot about that if you follow me here 🤟🏼 More long-form writing at fluint.io/blog. ___ The backstory, if you're curious: B2B sales has been my whole career, and I love it. Sometimes, I’m founding the products I sell. Other times, building teams to sell. I used to think sales reps close deals. Over time, I realized they don’t — buyers do. That’s because the make-or-break moments in a complex deal happen without sales reps in the room. Buying decisions are made during internal meetings — when champions pitch their own team, in their own words — yet AE's don't have a great way to help their champions in those moments. It's why I founded Fluint. To help AE's sell with their buyers, not to them, and stop losing deals when they're not in the room. I send out long-form content and templates/frameworks on this approach, Buyer Enablement, 2X per month. Signup for that email here: fluint.io/newsletter 💌
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