GTM-focused SaaS Advisor and Board Member

I am a go-to-market-focused technology executive and board member with over 20 years experience leading SaaS companies.  

I have led product, marketing, sales, and customer success, and twice I have run companies as CEO.  Along the way I have served formally on 4 boards of directors (including one public company), 7 advisory boards and 3 non-profit boards.

As part of these roles, I have helped to:

* Sell 5 companies (to Oracle, Amazon, Aurea, Maritz, and NonProfitEZ)
* Secure over $100M in equity financing (series Seed, A, B, C)
* Acquire and integrate 5 companies
* Manage small and large quotas (up to $300M)
* Launch dozens of products
* Get two products to profitability on a pure PLG / self-serve basis
* Grow multiple companies at 50%+ growth rates
* Restructure / downsize multiple companies
* Hire hundreds of people
* Create over $1B of shareholder value

I am now 100% focused on teaching, writing, investing and advising.  

As the Executive Chairman of Winning by Design, I work with leadership teams to optimize go-to-market strategies, product development, and customer success.  As an active board member and advisor, I focus on product development and corporate strategy.  As a professor at BYU's Marriott School of Business I teach Product-led Growth, B2B Sales & Marketing, and Career Strategy.

I recently published my first book with Stanford University Press:  FREEMIUM, available from all book retailers.

I am proud to serve as a formal advisor to Mercato Partners, Pledge, Terrett, and ProAI, and an informal advisor to other entrepreneurs and business leaders changing the world.

My mission is to empower the next generation of software leaders and entrepreneurs to create value for their customers and for society.

The year was 2000.

➡️ I had never sold a company.
➡️ Never sat on a board.
➡️ Never sold a 7-figure deal (or 6, or 5)
➡️ I had raised funding and started two companies, both of which folded.

We lived in Boston--an expensive place, far away from family.  We had two kids (pictured), so I joined a company that could pay me a salary (ProfitLogic (Acquired by Oracle), and we buckled down.

25 years, 6 kids, 8 houses, 3 cities, and 7 exits later, and we are still doing it--life, career, faith, family, fun... 

Here's to those on the front end of the journey.  I see you. You are squinting, trying to see your successful future. The current circumstances seem impossible, and the road ahead is fuzzy. You will do it! Buckle down, work hard, take some calculated risks, pick yourself back up, put yourself back in the game, and you will do it! 

Don't do it for the rewards (they will come), do it for the journey. Do it for the adventure. Do it for the chance to make an impact. Care for the people in your life, keep your head up and eyes forward, and be grateful for the opportunities you have.

XOXO,

-db

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