Brian Berkenstock's Linkedin Analytics

You’re a coach with an offer that works. But too many sales call feel like a 30-minute explain-athons that end in ghosting. You're paying the Language Tax... The hidden cost of vague, forgettable messaging that drains revenue AND confidence. Here's what it looks like: - Content with views but no conversions. - Ghosted sales calls and endless explaining. - Weak referrals – even fans struggle to explain what you do. Every unclear phrase costs you... - trust - time - and $3K–$10K per lost client This isn't just a marketing problem; it's a revenue leak. I help coaches, creators, and experts eliminate the Language Tax and recover lost revenue by transforming your expertise into a Signature Language System™. This isn’t copy polish; it’s a revenue rescue mission to ensure your words work as hard as you do. We'll build language that: - Commands premium prices (no over-explaining). - Converts without convincing (value is undeniable). - Makes you impossible to confuse, overlook, or undersell. Here's how my Signature Language System (30-day 1:1 engagement) systematically builds your market-ready language toolkit: ✅ Architect Core Language Develop a stand-out program name and proprietary Signature System (your unique, easy-to-explain method). ✅ Forge Unstoppable Differentiation Craft a Positioning Glove and Memorability Matrix to make you uniquely unforgettable and immune to price comparison. ✅ Master Sales-Ready Content Get a high-converting tagline, key phrases for those "So what do you do?" moments, and a Sales Copy Kit to attract ideal clients. ✅ Activate Your Rollout Playbook Launch new language across LinkedIn, offer docs, and sales calls, seeing results from week one. Proof It Works: Brian Martinez, a top fitness coach, transformed his sales, booking multiple $500–$1,000 clients in 30 days. His secret? Not changing his funnel, pricing, or service — just his words. My background ghostwriting for Fortune 100 execs, doctors, and top-tier coaches taught me this... Brilliant ideas often get buried in jargon. The problem isn't expertise; it's weak language. I help ambitious experts stop explaining and start enrolling by shaping brand language that sells as if your next client is already convinced. If your message isn't pulling its weight, you're paying a silent tax. Let’s fix that. DM me "LANGUAGE TAX" today. We'll find where your message is leaking money and permanently close that gap.