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Hi! I'm Matt Fried. I've been a customer service and sales leader for 25+ years. With Ace Natural since 2015, I lead our organic food service ingredient sales division. I'm responsible for our top food service accounts, new client acquisition, & launching new brands into the market. Prior to my current business development role here, I was the Customer Service Manager. Prior to Ace Natural I led Customer Service and Operations for Eli Fried Inc., a food service distribution company specializing in dried fruits, nuts, & gluten-free bakery supply. My experience selling healthy food and working with clients runs deeper than my professional life; these values are the backbone of my personal life. I've been writing daily about healthy living since 2013, with over 4000 posts to date. I coach people who are struggling with their nutrition & fitness inside an digital community and 1:1. I am an avid chess & soccer player, father of 2 amazing teenagers, and husband to a woman who continues to make me better every day. While I carry a pen, paper, and a physical book with me everywhere I go, I am also a power user of many different software & technical tools, using systems, AI, & automation daily.
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