Autonomy Agency

Scale your marketing agency to 7 figures in 30-hour workweeks

Founder

Agency Jet - Digital Marketing, SEO, Pay Per Click & Website Design veterans. 

Consultant

Agency Jet is one of the premier providers of all things digital marketing in the United States with a range of services to help companies improve their presence online locally, regionally or nationally. As the SEO Director I:
•Create and facilitate custom plans for each and every client in SEO, Web Development & Design, Social Media and more
•Continuously improve on internal process to provide superb service
•Offer transparency, education and results to each client no matter the scope of the project
•Put the client first, the employee second and the investor third in all business decisions
•Manage multiple projects at any time with flexibility
•Maintain structure with all team members in planning and strategy
•Regularly provide contact with clients via phone or in person meetings to achieve outlined goals
•Manage a team of some of the most talented SEO project managers on earth
•Lead our inbound marketing team and strategy testing

Partner + SEO Director

Colby Wegter Ventures

Owner

Exley Co.

Exley Co. is a boutique digital marketing agency in Milwaukee whose team boasts some of the strongest client retention numbers and results in the United States. As the owner of Exley Co. I:
•Build strategic partnerships with vendors and clients to deliver world-class digital marketing services
•Coordinate free and educational audits by Exley Co.’s talented staff for clients in the United States
•Ensure digital marketing campaigns provide all deliverables, communication expectations and results expected by our incredible clients
•Utilize and organize the talents of some of the most creative and talented professionals the digital marketing industry has to offer
•Offer fully transparent and results-oriented SEO, Digital Advertising and Web Design services
•Maintain some of the highest client retention rates in the United States

A Look Into

Writing the stories of the people behind the products we love is the core belief of A Look Into. Knowing their story takes it from simply a product into a worthwhile experience that needs to be shared. As Founder I:
•Craft relationships with business owners in the Twin Cities
•Develop featured items and posts on alookinto.com
•Expand visibility to local community initiatives and those who foster them
•Photograph, publish and edit all visible content on alookinto.com and corresponding social media

Nagios Enterprises, LLC

Nagios Enterprises is the industry standard in enterprise-grade IT infrastructure monitoring. Our products enable organizations to take their data and make successful business decisions. As a Marketing Specialist I:
•Worked with team members in strategic planning initiatives to increase visibility to the Nagios brand
•Contributed in internal process building to increase workplace efficiency and effectiveness
•Created high-quality digital content for web pages, blogs and video
•Managed the social media department exclusively and created content across all major social platforms

Marketing Specialist

InterActive Circle

InterActive Circle offers development, PPC services, and SEO services for businesses both locally and nationwide.  In the SEO Department I:
•Worked with team members and leaders to execute best practices for communicating and managing the scope of SEO Projects
•Contributed to ongoing improvement of internal processes
•Worked directly with all teams from sales to marketing to IT
•Developed, maintained and executed workable project plans
•Managed multiple projects across multiple clients with flexibility
•Proactively enhanced client relationships
•Coordinated internally and with the client to ensure effective exchange of project requirements, information and deliverables

SEO Project Manager

BrandYourself

BrandYourself provides opportunities for individuals to begin controlling their online presence using professional website design and personalized search engine optimization (SEO) tactics. As a HeadStart Specialist I:
•Educated clientele on SEO terminology and best practices for their personal online reputation
•Designed custom and professional websites to client's specifications
•Created social media properties to enhance client's online presence
•Offered outstanding customer service from introduction to final correspondance

HeadStart Specialist

BrandYourself provides online reputation management (ORM) for a number of clients by creating unique and relevant content on the web. As Concierge Search Representative I:
•Worked directly with the client to glean information and create truthful and unique content
•Built custom websites, web 2.0 profiles, and web applications
•Designed monthly strategies tailored to each client specifically
•Maintained activity across sites and web 2.0 profiles including blogging and social activity
•Worked with clients to achieve their goals

Concierge Search Representative

Bed-Stuy New Beginnings Charter School

Bedford Stuyvesant New Beginnings Charter School is an elementary and middle school proudly serving the students in our neighborhood, affectionately known worldwide as Bed Stuy. As an Instructional Associate I:
•Designed and conducted differentiated reading, writing, and social studies instruction
•Created Writer's Workshop for over 100 fifth and sixth grade students
•Collaborated with grade level learning coaches in grading, pacing, instruction, and field trip coordination
•Enacted "Whole Brain Teaching" to deliver instruction and manage behavior
•Contacted students' parents on a weekly basis for performance and behavior progress
•Designed visual aids, resources and materials used in the classroom to enhance learning

Instructional Associate

Hills Bank and Trust Company

Hills Bank and Trust Company has grown to become one of Iowa's largest independent banks. As a Bank Teller I:
•Handled between 80-100 transactions a day working directly with the customer
•Employed cash handling skills
•Offered services based on customer's needs
•Ensured drawer was properly balanced every closing time
•Ensured bank vault was properly balanced
•Offered superior customer service at all times

Bank Teller

Solopreneurs making over $10K/mo don't need to add. They need to eliminate. I help with that. • Bootstrapped $3M agency owner • Creating custom (and easy) systems is my love language. ☕

"This is how I die."

👆 Burnout #1 - April 2022

"Will I wake up tomorrow?"

👆 Burnout #2 - December 2022

Here's what the surface looked like:

→ Owner of a Global Top 1000 digital marketing agency
→ Managing over $1M in revenue
→ Inbound leads coming in
→ Hiring and managing

Here's what the inside looked like:

→ Growing workload I couldn't manage
→ Saying yes to "opportunities" that didn't align
→ Believing working more would yield more results

So, I changed everything. No one was coming to save me.

Here's what I did:

→ Eliminated 90% of meetings with one email (saved 75 hours/mo)
→ Stopped saying yes to poor-fits and raised prices
→ Doubled down on existing clients (upselling)
→ Increased client retention (predictability)

I got addicted to systems and removing myself. And got from 70 hours a week down to 8 hours a week...and we increased revenue by 150% in 12 months.

And I networked with 150+ marketing agency owners in 22 months.

→ 50%+ were actively burning out
→ 70%+ had big goals and dreams but were falling short
→ 90%+ were working over 40 hours a week and wanted less stress

I saw my past.

I asked them all, "Do you have someone who's been where you want to go helping you?"

Not one said yes.

So, despite having gotten my challenging agency into an amazing place, I left.

I was in a unique position to help people stuck in six-figures, working over 50 hours a week for their marketing agency, to help them scale revenue without scaling hours.

I created Autonomy Agency with the promise that you'll:

→ Increase revenue
→ Get to a 30-hour (or less) workweek
→ In 16 weeks with 1:1 help and unlimited async access to me with a money-back guarantee if I fail

It on January 1, 2025.

Here's what's happened so far:

→ Brady fired a poor-fit client and signed $16K in new business within a 2 week period
→ Bob added $51K from his existing clients in the first 30 days
→ Kevin added $50K/mo recurring to his agency in 16 weeks

So, if you're a six-figure marketing agency owner working over 50 hours a week

With a desire to get to 7 figures but have no idea how you're going to do that without working more

And want personalized 1:1 help from someone who's been there...

Drop me a DM

If I know I can help, we'll put a customized plan together for you, with a no-risk guarantee.

Not ready yet? Get as much free value from me that you can in these places:

→ https://www.youtube.com/@colby-wegter (I post twice a week)
→ https://colbywegter.com/ (Newsletter: Twice a week)
→ https://autonomyagency.com/ (Select spots available)

I’ve done a 180 on what I think value actually is.

It’s a damn near daily evolution in my mind.

But the evidence is stacking up.

WHAT I THOUGHT:

→ Doing it all
→ Filling the space
→ Keeping things humming

WHAT I NOW BELIEVE:

→ Doing it all → 180 → Stepping aside

It’s not about me. It’s about the mission.

For instance, people join AC because they believe in me.

They stay because they learn how to believe in themselves.

→ Filling the space → 180 → Shutting up

My clients like GPTs, and roadmaps, and systems.

But they love other people’s perspectives.

We had Tas Bober share her story for an hour and everyone in the room decided they wanted to be Tas when they grow up.

No interview. No agenda.

Just letting Tas be Tas. And letting my clients soak up what’s possible.

→ Keeping things humming → 180 → Slowing down

Speed was an obsession for a long time.

Now going slow is.

The slower I go, the deeper I get.

The deeper I get, the more lives I’ll change.

It’s why Autonomy Club is going to get 5X to 10X (we’ll see, my brain’s fuego right now) more valuable in the next few months.

It didn’t come from, “I need to deliver this module this week!”

It came from, “What do I really want to make my life’s work?”

WHAT’S NEXT?

That’s my story. What about you?

Do you deliver more value for you and others when you…

→ Do it all
→ Never shut up
→ Never slow down

or the other way around?

If you made it to the end, you want to…

→ Do less but better
→ Get paid to exist
→ Find peace

Here’s the fun bit.

Choosing one allows the others to arrive.

Which one you picking?

🍯

Colby Wegter

⨀ I help agency owners, solopreneurs & freelancers scale with flow ⨀ 2X 7-fig offers ⨀ Scaled and exited $2.5M agency ⨀ How it works 👉 autonomymodel.com

If you’re on LinkedIn to get off LinkedIn 🙋 🙋‍♀️ 🙋‍♂️

It’s you ‘n me.

Because I’m on social to do three things…

[1] Provide value
[2] Express myself
[3] Hang with dope people offline

And what makes me unique? **You’re asking, right?

Coffee.

Not only do I use the DMs + comments to get outta the DMs + comments.

I buy coffee for people who also don’t like hanging in DMs + comments.

People who prefer to share stories, advice, and opinions live.

That you? Cool.

Here’s your opportunity to hang with a Favikon Coolest Person with a Small Audience Gold Medalist 2025.

Instead of rocking the traditional 1:1 convo in the DMs and then grabbing a cup…

I’m sending up the Coffee Bat Signal.

Ya wanna hang?

I don’t pitch. I don’t pounce.

I smile a lot. I’ll have coffee in hand and ask fun questions (← Top 5 skill 😉).

Comment or DM something like “I’m in” if ya like conversation, coffee, and want a free cup for your time.

I just have some rules:

→ Vibes required
→ Timeliness appreciated
→ Don’t you dare pitch me
→ And message me quickly

I got a retreat coming up in two weeks and a whole lotta loops to close to make it stellar.

(IE: I’m gonna take like 5 of these. First requested, first filled.)

- - -
[QUICK PERSONAL CONVO BETWEEN ME & THE LINKEDIN GODS]: It’s not personal. I like you. I just like talking to people more. Don’t be selfish and actually let a few people see this, yeah? There’s FREE COFFEE on the line.

People overcomplicate lead gen. I just treat the internet like a local coffee shop.

8 easy install systems. A few minutes a day. Cash in the bank.

Welcome to the anti-complication station.

If you’re wrestling with thoughts like…

I need to get my website done
I should create a low-ticket product
I want to automate XYZ

Quit it.

That’s complexity disguised as progress.

The most profitable ability that doesn’t require any of that is the ability to create one conversation a day.

No selling in the DMs.
No scripts.
No send 100 messages a day to make it happen.

Nah, dog.

With no staff, I’ve generated 5 conversations every week spending about 4 minutes a day to do it.

It’s resulted in well over 300 calls in the last couple of years with pre-qualified people.

But you’ve waited long enough for the systems.

Here ya go:

→ Inbound like or comment to DM
→ Survey
→ Beta tester / Feedback
→ Coffee Chat Funnel
→ Good vibes for the sake of it
→ Outbound comment to DM
→ Contact List Scan
→ Book a sales call

The Coffee Chat Funnel has delivered a 214X ROI since June [see screenshot].

All it cost me were a few cups of coffee and my time to chat with dope people.

If you want to spend money on ads, hire an appointment setter, or spend time perfecting a website no one sees, g’head.

But I’d rather you make money that feels light and fun.

🤝

If you want all the systems I’ve used for 3+ years now, I’m doing the deep dive via my newsletter in two days.

In it, I share how I turned $170 of coffee into 10 new clients.

No tricks. No special skills.

Silver bullets don’t exist but it’s hard to argue with the stats.

I’m dropping the full breakdown (plus how I turned $170 of coffee into 10 clients) in my newsletter Wednesday.

Get it here → colbywegter.com

No one builds an empire with an exit plan.

If you run your own business but look at job postings, read this:

Hernán Cortés has something to say to you.

__

BACKSTORY: I asked GPT what Cortés would say as a modern-day entrepreneur if he was up on stage and heard someone from the crowd say…

“It’s hard, scary, and I’m thinking about going back to the job market.”

Old Fire Starter himself didn’t hold back 👇

__

Hard? Scary?

You say that like it’s news.

You didn’t sign up for safety — you signed up for sovereignty.

You thought building something that belongs to you would feel like an HR orientation?

The problem isn’t that it’s hard. The problem is that you keep fantasizing that it shouldn’t be.

You’re standing on the beach, staring back at the ships — wondering if you should paddle home — when you haven’t even set foot in the jungle yet.

And you know what’s waiting for you if you turn around? A paycheck. Predictable hours. Permission slips to dream small.

You think that’s safety? It’s just a slower death.

You say it’s scary — of course it is. Every inch of freedom you gain is wrestled from the part of you that would rather be liked, approved of, or told what to do.

You’re not fighting the market — you’re fighting your own comfort.

So burn your damn ships.

Stop pretending there’s a way back.

Because the moment you truly believe there’s no rescue party coming…
that’s the moment you’ll finally start acting like the captain you were meant to be.

__

You’re fear of failure isn’t holding you back.

It’s that you’ve given yourself options.

If you’re gonna make it you gotta go all in.

There is no job waiting for you in your mind.

You’ll make it work no matter what.

Believe that and watch what happens next.

🍯

P.S. If you need help burning boats and stepping into the jungle. I’ve got a machete to help.

You know where to find me.

“Stop f**king around.”
—My journal entry from last week.

A result of me realizing something.

I’ve turned business into play, but the play isn’t as focused as it could be.

Don’t get me wrong, it’s going incredibly well.

But, like you, I look at what there is and think…’It can get better than this.’

But not by wanting it to get better.

By focusing up.

One of the first ways I’m doing that?

Giving my clients (and you) exactly what you want.

AC clients have told me for months they want me to teach them how I use ChatGPT.

But I played too much, and put it off.

So, I’m done f**king around.

They asked, and I delivered.

First up? A GPT that lets you create any GPT you want.

I call it The Captain.

If you want The GPT Captain ⚓ , the full training I gave clients, and a one-sheet to get you creating your own world-class GPT in minutes, drop the word ‘Captain’ in the comments and I’ll send it your way.

Yours truly,
Colby ‘focused up’ Wegter

Happiness is your current situation minus expectations.

-Jimmy Carr

“Congrats! Another day has gone by where your investment in our strategy hasn’t worked.”

“We didn’t work that hard really but want to thank you for hiring us a few months back because our marketing promised that your business would be a cash machine.”

“The truth is, we didn’t really care about your business. We just needed to deliver it with the least expense to us. And, to be honest, you didn’t have your hands on the wheel and let us get away with it.”

👆 If careless marketers followed up…honestly.

We’ve all made mistakes.

The biggest one is thinking that it’s the other person’s problem.

Honestly, I only have amazing relationships in life now.

Know why?

Because, I take ownership.

I’ve learned if it goes poorly, it’s not on them.

Here’s what I mean/do [THE 3 Rs]:

REFLECT

Was the first convo intuition/vibes rich or forced?

No? That’s on me for ignoring the signal.

RESEARCH

I don’t say yes to anyone in the moment anymore (even people offering to pay me).

I research like a crazy person because I know the best way to grow is by only letting a select few share your time.

REQUIRE

Those minutes you’re spending on bad relationships, investments, etc.

Those are markers.

You can’t avoid bad stuff. You can learn from it, yeah?

I’ve got the best people in my life now because I created requirements based on past experience.

Be rigid.

Hope this helps ya choose more wisely.

- - -
P.S. Maybe it’s harder than it should be because you don’t believe it can be easier.

Belief first. Then results. [convo with me and an amazing client last month👇]

Unexpected downside of being in flow daily…

Your creator brain ditches spelling and grammar.

You doing this with AI? Please don’t. 🙏

A story…

WHAT: Someone I respect wants to give more value to their clients.

HOW: Creating an AI version of themselves to answer questions for them so the client doesn’t have to wait for them to respond to a message.

Ok, cool. I get the idea. Speed. Who doesn’t like speed?

OUPUT: Generic advice with a deadpan delivery.

Ok, got some kinks to work out. I get it.

BUT…: The questions will be people in need of depth.

AND…: A deadpan generic delivery device isn’t gonna help with that.

SO…: The product has more ‘value’ but it goes against why people buy from this person.

And six months from now, they’ll wonder why churn’s gone up.

Hmmmm

Maybe this AI thing is doing exactly what social media did.

Exactly what fast food, delivery, and streaming have done.

It’s replaced depth with convenience.

And convenience has a glass ceiling.

Here’s what I do instead:

I give everyone 1:1 access to me BUT, I put boundaries on it.

Members get a response within 48 hours M-F. Often same day.

1:1 clients get a response within 24 hours Su-Sa.

My belief? Depth beats convenience every time.

Convenience encourages you not to think. To have others do for you.

Depth trains you to do for yourself.

To be supported, not controlled.

I use AI every day. But I won’t use it to replace me.

You are the best GD asset you have.

Don’t give it away like candy on Halloween.

🍯

P.S. My big bet? Humans will pay 20X for depth that forces them to ESCAPE convenience.

What do you think?

Yoko Ono + John Lennon are in bed together.

Yoko flips through a magazine. Sees an ad for a pool.

“I wish we had a pool to enjoy next summer.”

John puts down his book. Grabs a pen and notepad. And says…

“Let me write one.”

He writes the lyrics to a hit song.

The album creates millions in sales.

Yoko gets her pool.

ELITE THINKING

Let me be clear:

Money
Isn’t
Yours

So, stop trying to own it, get it, acquire it.

F all that.

GO CREATE IT.

Want a true story?

With $0 saved up, I decided to throw an in-person retreat for my clients.

It’s happening in 10 days and will be be fun, valuable, and memorable.

I heard this Yoko + John story the day after I decided I would do it.

Perfect timing.

Retreats are expensive. But by simply thinking actively “How do I create it?” instead of passively “How do I get it?” I covered expenses.

It was fun. It was easy. It was light.

You want more money. Don’t earn it.

Create it.

Anything beyond that is passive complexity.

Create your pool 🏊‍♂️

- - -
DISCLAIMER: I heard this story from someone else. And true or not, it sparked action in me. What’s it going to do for you?

📸: imaginepeace

Just had a meeting cancel for tomorrow.

Anybody want to hang for 15 mins at 2P Eastern tomorrow (November 6)?

DM me if you want to hang. No pretense. I'll give value where you need it.

P.S.

I'm back!

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