Colby Wegter's Linkedin Analytics

We don’t need more strategy. We need more stillness. One line in a song hit me in the spine recently: “You have to stop thinking to find out what life is about.” It got me thinking about how I made more money in March than any month of my life… → By taking fewer calls. → By ignoring Slack for hours. → By listening inward, not optimizing outward. Stillness isn’t a productivity hack. It’s the only way I know how to build in alignment now. Most agency owners are brilliant but burned out. They're always listening to someone else’s voice: → Podcasts → Courses → Their own anxiety But not their own truth. I created something called The Stillness Protocol—5 tiny shifts to help you hear your business speak again. Inner work yields outer results. 👇 Grab it here (short and sweet) https://lnkd.in/eFi8nVN9

In the last 4 years, I received 1123 job applications for positions I advertised. Here are 4 things they had to have to get interviewed [DON’T INTERVIEW PEOPLE WITHOUT THESE]: The ultimate leverage for any business owner is A-players on their team. So few actually have these in their companies. You shouldn’t have to siphon through hundreds of applications, have dozens of interviews, and still not be dead certain if they’ll work out. Stop hiring resumes. Start hiring ownership. This is a no-nonsense way to find a perfect hire in a fraction of the time (do these in order): [1] Coffee Clause The last job I posted had 500 applicants. You bet your booty I didn’t read each one. The Coffee Clause made this easy. Poor applicants don’t read the full description. They’ll read the first two lines and the bottom two lines, and then apply. I put the Coffee Clause somewhere in the middle. It goes like this: “You have attention to detail. For instance, you’ll put your coffee order in your application to be considered for an interview.” No coffee order, no attention given. [2] Personality > Skills If I got Tinder-vibes (not that I’ve ever been on Tinder), it was an automatic no. An amazing hire stands out. If you skim and they don’t jump off the page, pass. [3] Questions If they ask questions right away, I’m interested. The best hires I’ve ever made required convincing on some things. This shows me they don’t want a job, they want ownership of a role. If your hires aren’t asking you hard questions, you’re hiring order-takers. [4] Above and beyond It’s 2025. A resume and cover letter don’t cut it any more. My favorite story was a guy who applied to The Social Chain by creating an entire FIFA (video game) squad where he was every player on the team. He provided commentary about his ability to “assist” and help The Social Chain “score”. Cheesy? Sure. Memorable? Absolutely. Above and beyond? 100% If that got sent to me, automatic interview. [TL;DR] To get an A-Player in a fraction of the time: → Coffee Clause → Personality > Skills → Questions = Good → Above + Beyond = Expected [STILL HERE?] My favorite hire? My VA who I brought on day one. The time she’s given back to me has accelerated my business. It wasn’t an accident. I used a proven VA Hiring Process. Comment “VA” and I’ll send it your way. It won’t be an automated message. I’ll send it manually. 🤝

I spent $2K and 46 hours of my time on ads. Then shut them down in 4 days. Here’s why: When I got my first few sales in the door, I wanted to keep momentum. I hired a coach to help with ads. Then I spent 46 hours in Meta Business trying to figure it out. Meta banned me because I’d been an admin on a client’s page that got flagged from back in my SEO days. And because I couldn’t do it myself, I dropped some cash to get ads live. Four days later, I shut them down. I barely avoided the sunken cost theory, but here’s how I did: ○ A long hard look The business I’d generated came from chatting a mile deep, not a mile wide. The ads I made were top quality but pitching someone in 90 seconds. I wouldn’t have bought from me. I’m not made for short-form pitches. ○ Alignment No amount of money lost will change my core. I took an action that didn’t align with my values—plain and simple. In short, I got distracted. When I woke up from my shiny object nap, I killed them. ○ Reputation I put a bit of scuff on my reputation by doing these. To those who use them, I respect the hell out of you. When you realize something isn’t for you, it doesn’t mean you’re judging the process. You're an objective thinker. I wasn’t willing to continue because I didn’t like how I felt about it. That’s enough to pull the plug on anything. So, I spent some money. And a ton of time. But it served me. It got me closer to alignment. And building a brand I’m proud of. Most of this stuff is failure. If you see this as a failure, that’s OK. I see it as illumination. Stop chasing tactics. Start chasing alignment. Know who you are and build accordingly. I documented everything. The costs, the mindset spiral, the decision to kill it—it's all inside a no-fluff breakdown I'm sending to my list. If you’re considering ads—or just want to see how I think through tough calls—get it here: 👉 colbywegter.com/#ads

I’ve had a vision board for 2 years. Here’s why I’m ditching it And what I’m doing instead 👇: We change so much. Years ago, all I ever wanted was a six-figure year. The year I got it, I burned out (twice). It felt hollow. Nothing. Dead. It was a goal. And I didn’t learn my lesson. I got into a coaching program and created a vision board. I checked it daily, committing the vision to my soul. But something felt off. After awhile, I started asking, “Why do I want this?” And I couldn’t answer it. I realized something, and I hope this helps you. A goal without alignment isn’t worth going after. I created goals because you’re supposed to. I never evaluated if they aligned with who I am and who I want to become. So, I ditched them and went all in on alignment. Now, I look at this every day (👇 PHOTO) The alignment, purpose, and clarity I feel from this is insane. I call it my Identity Alignment Board. I’m embracing the woo woo. So, maybe you are feeling adrift not because you have don’t have goals. You have them. But is it possible they aren’t aligned? Is it possible they’re pushing you away from clarity instead of pulling you into abundance? Worth an evaluation. P.S. Not feeling aligned? Wondering what it’s all for? HMU in the DMs with ☕ and I’ll help you build a board of your own in Notion.

I’m so in alignment that I’m buying strangers coffee. Here’s why… I’ve never felt more magnetic in my work. So here’s what I’m doing about it: Inviting you to hang over coffee (I'm buying). Instead of trying to take my brain power and ascend upwards. I'm learning my ethos and ascending inward. I've spent so much time learning myself and challenging myself. Forcing discomfort. Smiling alone. Writing. Becoming who I want to be. It's magnetic. It's empowering. It's me. I want to share this energy with anyone who needs vibes. You're trying to build legacy. You wonder what this feeling is like... Because you haven't felt aligned since the first month of your business. Being buried. Creating something that feels boxed up instead of creatively designed. I've been that. Out of alignment. It was all the outer work that got me there. The systems. The frameworks. The plug-and-play hustle. Exciting ways to get out of alignment and lose your purpose. Now, I'm overflowing. My love language is buying a cup of coffee for someone I believe in. So, I have only two criteria for me to get one in your hands: [1] You grab 20 minutes with me to share this energy [2] You believe in yourself (or want to) One of the most powerful energies on earth is two people chatting without an agenda. Since LinkedIn kills any post that has an external link in it, drop a comment or DM me this emoji ☕ and I'll send you a Calendly invite. I want to give my time (and coffee) freely. I'd be honored to buy you a cup. Drop a comment or DM me ☕.

I stopped hard selling and used this one phrase to close at 58% instead [STEAL IT]: No lead up. No story. Straight to the heart of it. I say this on every sales call. It’s helped me close at 58%. And when they sign, so far, it’s guaranteed they’re an amazing client. Within the first 2 minutes, I say: “I want to be clear. If I know I can help you, I will pitch to you. If I am not 100% certain I can, I won’t. So, if it’s a ‘hell yes’ from me, I’ll let you know. But it needs to be a ‘hell yes’ from both of us to move forward.” I’m convinced it’s created a power vacuum of amazing people. Those who don’t vibe with it don’t become clients. Those who do and sign have the perfect foundation on how I deliver results. I want my work to be: → Honest → Useful → Direct This phrase checks those boxes. If you read it and vibe with it, use it. BTW, I’m putting on an Anti-Suck Sales Workshop on April 30 at Noon Central USA. Keeping it small and intimate. 60 mins (40 mins formula + 20 mins Q&A). If sales feels like proving yourself, or you’re still attracting low-fit leads… This’ll help you fix that—without needing to “sell harder.” Details here 👉 https://lnkd.in/emfZNJRf Running live next week. No replay. Come if you’re ready to flip how you sell.

Why managing humans (not AI) is the real cheat code in 2025: AI doesn't buy. Humans do. Neglecting the human element for the sake of innovation is the biggest mistake you can make. The world's richest man for years, Andrew Carnegie, understood this. He called the minds of his people irreplaceable capital. And before you say, "He didn't have AI available to him..." understand something: Your success is determined by your ability to communicate value in an authentic way. I use AI every day. But I use it to solve human problems. I still surround myself with people more clever than me. And develop them like crazy. [Check the last slide 👇] Here are the lessons I learned from Carnegie and adapted them to my business... To put humans first, stack cash, and build something in total alignment. This is how you achieve autonomy and impact in years, not decades.

This one's for the version of you that closes the laptop and wonders what's missing. Before you die, there's one regret I implore you to avoid. Taking too little risk. Your success is directly related to the amount of risk you’re willing to take. Too many people are waiting for a moment to come when the risk feels, well, less risky. It’s never coming. An Australian study talked to people on their death beds and asked them their biggest regret. The overwhelming answer… “I wish I had more courage to be true to myself.” That’s called risk. Courage to: → Start and fail → Lean into something new → Work in the dark like a crazy person → Pick up the side thing that makes you happy → Spend more money than your head feels comfortable with If you avoid risk, you’re avoiding your potential. It’s not easy. Nothing worthwhile is. I've never once regretted taking a big risk. The larger the risk, the more valuable it's been to me. But no one will make that leap for you. The push comes from within. Do you agree? 📣 Who's taking massive risk you admire? Tag them in the comments to let them know. And follow Colby Wegter for more LinkedIn content like this.

I thought I was dying in 2022 Thankfully, burnout didn’t ruin me. It rebuilt me. There’s no one-size-fits-all when it comes to getting help. But the debate isn’t “Is there qualified help out there?” There is. You simply have to find it. Be rigid. Don’t compromise. I’m grateful as hell for the burnouts I had in 2022. Yes, plural. I burned out twice in one year. And yes, I genuinely thought I was going to die. Anxiety does wild things to your brain. But that year cracked me open. It’s the reason I do what I do now. If I hadn’t hit that wall, I’d still be in my agency. Comfortable. Stagnant. Slowly fading. Discomfort became my compass. And I’d rather be 100X more uncomfortable now because I know I’m going deeper. Helping others avoid the pit I barely crawled out of. They say business isn’t personal. I disagree. It’s only not personal if it’s not personal to you. If you think you’re about to burn out, you already are. If you're concerned but still alone…you’re headed straight for it. It is avoidable. A little vulnerability. A little discomfort. Far better than collapse. Speaking from experience. Power to you. P.S. If your agency owns you instead of frees you, read this twice. Then act.

My business adds clients every month and I’ve never had a viral post. How I sign perfect-fit clients with a tiny audience: TL;DR — Scroll to end if you want my breakdown of the system. [1] Private Signal [2] TOP - MID - BOTTOM [3] Grade 3 [4] Honey Content (with my GPT content buddy) You wish you had more and better leads. More isn’t better. Better is better. After playing the game of using other people’s → frameworks → templates → hooks I opted out. Everything works. The point is finding something that works for you. I do this with Honey Content. Content that is sweet to my ICP’s ears and sticky to prompt action. QUICK DIVE 👇 [1] Private Signal Hundreds of thousands of words and months and months of conversation with ChatGPT, 200+ humans, and hundreds of surveys to enter into the conversation my ICP is already having in their head. [2] TOP - MID - BOTTOM (+cadence) I tackle limiting beliefs twice a week (TOP). I lean into fears + aspirations four times a week (MID). I show case studies + testimonials once a week (BOTTOM). [3] Grade 3 HemingwayApp keeps my content punchy and direct (it’s free). [4] Honey Content With 1M words for context, I’ve created an elite GPT that rates each post of mine on the following: → HOOK → OPENING → UNIQUENESS → PACING → CONCISENESS → SHAREABILITY → VIRALITY → POSITIVITY All specifically speaking to my ICP. My audience is tiny, but I’m adding clients every month. I’m clear on my vision + values and use Honey Content to talk about them. NEED THIS? Drop ‘HONEY’ in the comments and I’ll send you a breakdown so you can copy and adapt this and start getting clients even if your audience is tiny.

The formula that creates ready-to-buy prospects before we even speak: Most agency owners waste 90% of their marketing efforts on the wrong platforms. Here’s the formula I’m using instead: Value Content Nurturing is the only way I plan on marketing for the next 10 years. This one formula is what will help my business (and my client’s businesses) hit $50K to $100K in profit in the next 12 months. If you nail this, you will, too. THE 7 - 11 - 4 FORMULA From the beautiful mind of Daniel Priestley, it goes like this: To be memorable and PRE-suade your prospects before they speak to you, allow them to: Binge 7 hours of your content Have 11 interactions with you On 4 different platforms You can use any combination of platforms you want to do this. I recommend: → One long-form platform → A short-form platform → A private platform Here are mine: → Long-form = YouTube + podcast guest appearances → Short-form = LinkedIn + IG Reels → Private = My newsletter You only need one for each. I have multiple because I love creating. Do what works for you. But the days of short-form to sale are dead. Strangers don’t buy. Familiarity converts. [NOW WHAT?] A few people have asked me what happens after someone binges your content. I’m thinking of running a 60-min workshop: 👉 30 mins on my exact sales process after the 7-11-4 is complete 👉 30 mins for live Q&A If sales still feel like a slog and you want to fix that, drop a “7” below or DM me. If I get 3+ replies, I’ll make it happen. I’ll likely make it $1 to attend—not because that’s the value, but to make sure you show up with intention. If sales and leads are easy, continue on with your life haha.

LIFE UPDATE (+ 40-day vibes) DISCLAIMER: There’s no lesson in here. I’m writing this to look back on it a year from now and think…”Golly!” Stay if you want. LFG! I’ve never been more present. The biggest black hole in my life? Becoming a dad during COVID. I remember nothing of my son’s first year of life. But our 18-month-old twins get a present dad every day. They’ve always been F’ing cute. But now? They’re getting funny. PEEP my daughter stuffing ham in her pocket like Napoleon Dynamite stuffs tots 👇 Listened to the following songs on repeat: → Burgs by Mt. Wolf → when the party’s over by Billie Eilish Shoutout to Jodi Hoberg for both of these. Clients dropping straight vibes music recommendations = new favorite thing. Joined up with Dan Bolton. Dan’s got a business I deeply admire. Excited to be a student. Obsessing over quality right now. → Bought a Sony FX3. (check that buttery look 👇) → Created something called Autonomy Protocols (← get excited, clients!). It’s how I’m systemizing audience growth. Spending more time ideating than anything else. Creating ‘Pure Inevitability’ I’ve turned ChatGPT into a business partner who records my progress. I told her (ChatGPT is a her to me 🤷‍♂️) that I have a deep-rooted feeling that the next 40 days will be the highest glow-up in my life thus far. She agrees. Branding and positioning Falling in love with the following people’s content around this subject: Jason Vana, Morgan Ratcliffe, Brady Patterson, MONICA KADE Straight cohesion on socials, my site, client resources, and more. Hella proud of the brand’s journey so far. So much more to learn. And it’s insane how much I undervalued the importance of this. Don’t sleep on branding *pleads awkwardly 🙏 Thanks for stopping by. [QUICK THING] Realizing as I type this—my ChatGPT Business Partner process might be valuable to you. DM me if you want me to shoot it your way. *Still a work in progress

My business is 3 months old today. And I’m nervous. March was wild. Taking the leap to run my own thing, my first question was: “Can I even make money?” Quicker than I expected, that answer arrived. This month, I brought in $21K to the business. I didn’t pocket any of it. I even had ramen noodles a couple times. The reason? Since I answered the “Can I make money?” question, my mind shifted. The current question is this: How do I create something immensely valuable? To me, it means three main things: → Become a better student. I pulled the trigger on a coach I’ve always wanted to work with. → Take risks Colby 10 years from now would be proud of. I bought a Sony FX3 camera to up the production. [Cameras ain’t cheap, lol] → Add more intention. No more shooting from the hip. My content has been ready, fire, aim. Now, I’m going all in on powerful ideas. 👆 this last point is why I didn’t post for a few weeks. I looked at my body of work and thought, “You’re way better than this.” And that’s valuable. I share this story to help you with one thing: I believe wealth is far deeper than money. True wealth is the momentum you feel knowing you’re reaching out at your full potential. I left a multi-7-figure agency because the answer to “Can I reach my full potential here?” was a no. Not because the agency and its people aren’t amazing. Because when I look at myself. Oftentimes with clarity in short supply. I know I’m made for more. It's all right to be nervous about it. Hell, you should be. But I challenge you to look at yourself and ask: “Am I made for more?” Because if the answer is yes, you’re very f**king welcome here. P.S. I'm still learning to be open about this stuff publicly. But for some reason, I'm a GD open book to my email list. It's like a cool little community in there (with clear value) 👇 colbywegter[dot]com Every Saturday, I'll give you a proven method to help you increase your autonomy as you scale.

98% of people are running their calendar all wrong. Three changes to start owning your time. OPINION: Your calendar should be your number 1 life tool. People will say all the time, “I run my whole life out of my calendar.” But their booking link has open slots every day. They say yes to meetings they don’t want. They put hollow tasks on it. It’s all one color. → No leverage → No control → Prison Do these three changes today and watch white space appear. [1] Calendar Curation System Change event types in Google Calendar to: RED: Tasks/stuff you hate YELLOW: Needle Movers GREEN: Personal BLUE: Meetings More green and yellow = high-leverage. More red and blue? Move to step two. [2] Booking Boundaries People talk about your ideal week like it’s some aspirational thing. Do it now. FOMO is a myth. The right opportunities will come to you. If you don’t want meetings every day, don’t have daily availability in your booking software. Simple. I only had 2 hrs/wk in meetings and my agency made $208K/mo. [3] Flow = Cash Optimize for flow. Mornings are for flow. Afternoons for tasks/meetings. Evenings for planning your empire. I only take calls in the morning one day a week (hang with my Philippine team). That’s it. You thought about your ideal week years ago, and you still don’t have it. Thinking about it doesn’t make it happen. Optimize for it, like today, and you’ll start living it. P.S. Want a deep-dive on this? I created a workshop that’s helped dozens add white space, flow, and do so while adding profit and freedom. Comment “IDEAL” and I’ll send you the link.

Coaching feels expensive… until burnout costs you everything. You’ve thought about coaching but haven’t pulled the trigger [A STORY]: I’m so pissed at my past self for not doing this sooner. I spent 15 years of my life not investing a single dollar. Not one. I had to burn out (TWICE, LOL ← actually not funny though) to learn this. I stumbled into my first mentor by accident. Saw a LinkedIn post, dropped him a comment, got into his funnel, the end. But thank the higher powers above for that serendipity. Because just being in his community—the caliber of people—was an immense boost. I got in there with no motive or plan. I just liked what I was becoming, so I stuck with it. It took a couple of years but now I’m in perfect alignment with: → Who I help → How I help them → When I help them But none of this would have happened if I didn’t suffer the pain of paying a sh*tload of money. The amount is only important in that it creates a deep enough pain inside of you to ensure you don’t screw it up. To go all in. To learn about yourself. To become who you’re meant to be. But faster. I couldn’t have achieved clarity on my own. Alignment? Nope. Happiness? Unlikely. I needed help. So, if I haven’t been direct enough, let me be now: If you’ve ever considered coaching/mentorship and haven’t done it because it sounds expensive… That’s a really good indication that it’s worth it. Here’s what you do: → You already follow them, right? → Ask them more → They’ll tell you → If you vibe, do it. If you don’t, keep looking. I’ve grown 100X faster in the last 2 years than the last 15. The obstacle is the way. See you over there. P.S. If you vibe with me, chat me up. I don’t pitch until I KNOW it’s gonna work. No strings. Vibes only.

Why I stopped waiting to be rich to act like it. Would you work 80-hour weeks for 3 years without a single reward? Someone told me entrepreneurship is signing up to get kicked in the shins over and over again. But if you only do that, you’re living one miserable life. Don't build a business you'll resent by the time success rolls in. I set reward markers for myself (and you should, too). Without the little wins, the big wins are hollow. So, I know that when I: → get a pay-in-full client, my team gets a raise [Already done] → pay off my last credit card, I’m buying a book → hit a 6 months in the business, I’m getting a tattoo → create another lesson for my clients, I’m taking a bike ride Big. Small. Doesn’t matter. You don't buy a car to only maintain it or keep it in the garage. You buy it to take you places. To experience things that matter to you. Entrepreneurship is hard as hell. You're in control. Make it more fun. So, my advice, pepper in more actual rewards, no matter how small. When was the last time you rewarded yourself? What was it? Tag a founder in the comments who needs to hear this today.

This is how I say no—without guilt. We all have people pleasing tendencies and FOMO. Opportunities come up all the time. But few light us up that they're a no-brainer. So, we waffle and agonize. Fear of disappointing someone takes the lead. We know we should say no but don't know how to effectively. I said yes to so much in my life that I needed a mechanism to politely pass. Last week, a client told me she felt sick saying no to a collab she didn’t even want to do. She didn’t want to hurt feelings. We've all been there. Here's what I told her. I want to share them with you. → 2 Mental reframes → 1 Effective way to deliver it REFRAME 1 Will this be something I regret not doing in 1 year? If it's not an obvious yes, it's a no. REFRAME 2: Will this person be at my funeral? No? Use REFRAME 1. Still no? Don't do it. DELIVERY: When someone asks you to do something, don't commit in the moment. Tell them you'll circle back after you've given it thought. Be clear when you'll let them know. Evaluate what's already on your plate in your own time. No pressure. Then tell the truth when you circle back. It might look like this: "I've given a lot of thought to this and it looks like I've got 5 current items that are taking my time. I'd be able to get back to this in 6 weeks. Will that work for you then?" Most often it won't. And many times, they asked because it's easy to ask. It's hard to commit. Chances are they didn't NEED it anyway. It's never easy. But this makes it easier. What’s something you’ve said yes to recently… that probably should’ve been a no? Safe space in the DMs—or feel free to drop it here so others can learn from it, too. And if you liked this, you'll like my newsletter [Visit my website @ the top of this post]. I share reframes and actionable advice like this every week.