C17 Lab

Founder & Chief Executive Officer

Clay

Certified Enterprise Partner

Smartlead

Instantly.ai

Square

Head | Channel & Product Partnerships

SIXT

Director

Booking.com

Head | Portfolio Acquisition

CEO at Morning Leads | We make it unreasonable for prospects to ignore you • Top Certified Clay & Smartlead Agency •

To make an ungodly amount of money, you’ve got to grow your business. 

You can only grow your business in two ways.

1. Get more customers

2. Make them worth more

To get more customers, you need to get more leads.

Getting leads is simpler and easier than you think.

1. Make really good stuff ➜ Your offer

2. Give it away for free ➜ Your lead magnet

In short, you want to increase someone’s conviction that they will receive value in the future if they respond to the message you send.

All things being equal, when you double your leads, you double your business.

C17 Lab’s whole mission is to get prospects to show interest in what you sell and double your business.

This was my face when Alex Hormozi said that to me:



“You are the affiliate that generated the most revenue for $100M Money Models, no affiliate worked harder than you ”. 

This was the fastest-selling non-fiction book in history with over 2.9 millions copies sold within 24 hours.

I just applied what he keeps saying. 

1. Do More. Better (Volume negates luck)
2. Don’t write better copy, make better offers
3. Having a brand is the highest converting mechanism for outbound

No secrets or complex tech stack.

- 1.8M cold emails sent in 5 weeks with Prospeo.io as email finder
- 1M+ leads sourced and segmented using Icypeas 
- All emails verified by LeadMagic 
- 36k+ dials made with BetterContact 

That’s it. That was my post. Back to work now. 

I will share the recording most likely end of November/beginning of December.

Enzo Carasso 🧲

Founder @ C17 Lab | We Engineer Unstoppable Pipelines | c17.ai

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