Michel Lieben 🧠's Linkedin Analytics

I’ve reviewed more AI GTM tools than any sane person should. These are the categories I’m excited about in 2025 ↓ (In no particular order) 1/ AI Agents Why? ↳ They execute actions like an assistant would. This means shifting your thinking from “Let me find someone that can do X” to “Let’s see if AI can do X for me” Examples include: - Relevance AI - Artisan - Unify - n8n - Claygent - Attention - Roomie AI (by Common Room) 2/ AI Workflow Builders Why? ↳ They facilitate building complex workflows for your lead generation activities (including outbound & inbound) Examples include: - Freckle (freckle.io) - Default - AirOps - Cargo 🧱 - Clay 3/ AI Content Ideation Sofware Why? ↳ They help you come up with high-performing content ideas for social medias & SEO Examples include: LinkedIn: - Kleo - Taplio - Scripe YouTube: - vidIQ - Spotter Studio SEO: - Ahrefs - Semrush General: - Perplexity 4/ AI Video Tools Why? ↳ They help you edit, repurpose or even generate videos in little time. Examples include: - Pika (editing) - Arcads AI (ads) - Runway (generation) - Synthesia (generation) - OpusClip (repurposing) 5/ AI Attribution Why? ↳ They help you track, measure & attribute where your conversions came from. Examples include: - HockeyStack - InfiniGrow - Hyros 6/ AI Intent Signals Why? ↳ They monitor buying signals that help you reach leads at the right moment. Examples include: - Common Room - Warmly, - Unify - Clay 7/ AI Notetakers Why? ↳ They record, transcribe and compile relevant insights from your visio conversations. Examples include: - Attention - Fireflies.ai - Cockpit - Fathom - Sybill - tl;dv What category of AI tools are you currently watching?

The SDR role is changing because of AI. What used to take hours, now takes minutes. But does that mean they are any less valuable? I don’t believe so. But I believe GTM teams need to adapt to this shift. The Old Way: A) An SDR is given a list of accounts. B) They reach out across email, LinkedIn and the phone. The New Way: A) Specialists own a channel. B) Systems sync prospecting across channels. What does that mean for the SDR? In my opinion, one of 2 things: 1/ You double down on ‘human skills’. AI isn’t coming for people who are great at cold calling anytime soon. But also, it means more time spent on: - Working complex deals - Account planning strategy - Building relationships & multithreading 2/ You lean into the technical side of outbound Learn how to use AI and technologies such as Relevance AI, Clay, Instantly.ai, lemlist, Common Room & others to build GTM Systems. The best SDR teams have both: → GTM Engineers build systems, create large scale prospecting campaigns and feed laser-accurate data to SDRs. → SDRs book meetings through manual outreach and phone prospecting. That’s what we do for ourselves. That’s what our clients who get the best results do. That’s what Dan currently implements for $1B+ organizations. Are you seeing the same shift?

I spent 300 hours researching 1,500+ software. Here's how to upgrade your tech stack with AI: 1️⃣ Use AI apps for building leads lists Your ability to put the message in front of the right person is the biggest predictor of your outreach campaign's success. Some AI applications make the process easier by helping you: - Build lead lists - Deeply research prospects - Segment & score prospect Examples include: - Relevance AI Prospect Researcher and Enrichment agents - Clay’s AI Agent and Integration with 100+ data platforms. - Exa’s AI Research & Data Sourcing Agent 2️⃣ Use AI to orchestrate complex workflows Running cold email campaigns used to be fragmented across several platforms and involved moving around .csv files from one tool to another. Workflow builders & AI agents now help you: - Build a list  - Score your leads - Find their Emails - Verify these Emails - Personalise your messaging with AI - And import to leads to a sales engagement platform … all that from a single tool. Examples for these tools include Clay, Relevance AI, Common Room & Unify. 3️⃣ Use AI to improve your deliverability A message that doesn’t get read, doesn’t get replied to. Every year, deliverability is getting harder to crack. Thankfully, a few sending platforms are leveraging AI to help with: - Secondary domains & mailboxes setup - Automated Spintaxxing - Email warm-ups Examples include: Instantly.ai, lemlist & Woodpecker.co. 4️⃣ Use AI to help close your deals We’re still far from seeing AI successfully replacing humans in Google Meet. But the AI bots are already listening to these sales conversations. They already help by: - Taking notes from convos - Surfacing insights from individual conversations - Surfacing aggregate insights from MANY conversations For example, one thing I like to do is ask Attention what our prospects have asked most in our latest 100+ sales conversations. Once I know that, I can address these points in our messaging. P.S: Any unheard-of use case you’ve seen with AI applied to go-to-market?

These 10 LinkedIn tools helped me gain 38,000+ followers: (and book 1,200+ meetings in the process) Here's how I'm using them 👇 1/ Taplio Taplio has a suite of features to help you grow on LinkedIn, including stats, analytics, AI content generator, content calendar & scheduler & more. Most importantly... they have an in-app feed that let you visualise viral content in your niche. You can scroll through it, find posts that perform well… and then reverse-engineer them to reproduce their performance. 2/ Kleo Kleo is my favourite free extension to find viral posts from specific creators. Browse the LinkedIn profile of your favourite content creator... and Kleo will sort their posts by: - number of likes - or comments - or reposts - or by recency Same idea as with Taplio, but applied to a specific person instead of a niche. 3/ Grammarly English isn’t my native language, so I make many grammatical mistakes in my writing. These get corrected in real-time, thanks to Grammarly’s extension. (Including the sentence you just read right above!) 4/ OpusClip Opus repurposes long-form video into short-form videos with AI. The output isn’t as good as when a professional editor does it. But it’s very effective. And I had plenty of these short-form videos reach 40,000+ impressions (they only took me 5 minutes to do) For the remaining 6 tools I use, as well as a video walkthrough of how I’m using each of these 10 software tools... You can view the 15-minute video right here: taap.it/wUIhAn P.S: Any LinkedIn software you'd recommend to help me reach 100,000 followers?