Scott Martinis's Linkedin Analytics

Be honest - how many Linkedin posts have you seen this year saying that XYZ tech/playbook/widget is absolutely essential to your GTM this year? Probably a lot We now have thousands of sales and marketing technologies on the market And all of them are pitching their solution as best in class With playbooks, agencies, influencers to sell them And yes, we have preferred tech vendors Here's the difference We don't throw you in canned playbook, we actually look at your Go to Market model before making recommendations Let me tell you a funny story I talked with an SDR team that was booking 80 meetings a month with parallel dialers and 10k emails per SDR per month But 60% of their meetings got disqualified Why? They didn't qualify target accounts before doing outreach Tech and playbooks don't save you deploy the wrong one at the wrong time So what do we do different? When you work with us, we start with an assessment We look at your funnel metrics, your best customers, your messaging/copy, and get input from your team on detailed attributes that make up a great customer That you CAN'T find in an off the shelf tool After that we use our knowledge of best practices and tooling to identify the biggest opportunities to unlock more revenue per headcount in your team This could look like > Customer analysis > Serviceable Addressable Market Mapping (because TAM is where you lose deals not win them) > Target Account Lists > Automated Contact Prospecting & Enrichment > Pipeline Validation (we build out a script, test it to book meetings for you, help you take the meetings through completed discovery with next steps, then give you a completed call framework, email sequence, and discovery framework) > Outbound Sales Team Coaching (Phone first) > Sales Process Optimization > Managed Cold Emails & Cold Calling > Inbound Lead Flow Optimization > AI Business Case Building (which we used to open a $300k+ opp at UPS) > Implementation of Nooks, Clay, Evergrowth, and other sales tooling Yes, we do that under one roof Yes, it was very hard to find a team good enough to do all of this in one place If you want to learn more, book a time here: https://calendly.com/b2bcatalyst/your-gtm-system-audit-linkedin > Cold Email Infrastructure