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Scott Martinis

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Outbound doesn’t work unless you can find the right prospects and answer all their questions We help you find the right prospects and create demand with content delivered through data driven outbound Tech sales teams are spending up to $1500 on average to generate a single sales opportunity 💡The average SDR has 3.6 meaningful conversations a day, 55% less than 2014 💡Despite completing 104 activities per day, with 55% more attempts per prospect 💡Only 7% of tech founders got outsourced BDRs to work (Jason Lemkin) (Bridge Group SDR Report) More work, less output And it gets worse! Once reps do finally talk to prospects, ❌82% of buyers think reps are underprepared ❌15% less deals were won ❌32% increase in time to close ❌32% reduction in ❌29% of reps made quota (Thanks Rory Sadler) Why is this happening? Tech sales teams aren’t talking to real buyers And when they do, they aren’t answering the questions the buyers need to buy So where do you go to solve this? Simple - your customers! Who are they? What does their team look like? What technology are they using? What questions did they have before they were ready to buy? What pain did they experience before working with you? Why did they buy? Imagine interviewing your top 20% customers. Turning those interviews into quality Linkedin posts, lead magnets, and cold email campaigns. And delivering that content to data driven lookalikes of your best customers. Then meetings supported with sales collateral that tells your story The result? Buyers that know your story and want to work with you If you want to install and outbound demand engine in your business Book a call with me below https://calendly.com/b2bcatalyst/discovery-call-li

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