Cynthia H.

Stealth Startup

Non-Invasive Medical Device (Pain Relief)

• Led SDR team to outperform quota: 145% in Q1, 150% in Q2, 175% in Q3-driving record-breaking pipeline growth
• Recruited, trained, and coached 7 SDRs and 1 Event Manager, instilling a high-energy, accountability-driven culture
• Built all outbound infrastructure from the ground up, including:
 – Cold call talk tracks
 – Email and SMS sequences (Instinct-based & triggered)
 – Social prospecting playbooks (LinkedIn & Instagram DM strategies)
• Created and executed new Events Strategy, managing logistics, pre/post-show messaging, and onsite lead capture
• Collaborated closely with Marketing and C-Suite to align outbound messaging with brand and revenue goals
• Set up and managed SDR workflows across tech stack: list building, sequencing, lead routing, and meeting handoffs
• Established KPIs, dashboards, and weekly reporting for performance tracking in Salesforce & Monday
• Contributed to product-market fit feedback loop by capturing objections, trends, and clinical interest points
• Developed SOPs for call reviews, EOD tracking, follow-up strategy, and event lead follow-through
• Maintained email deliverability and lead health using tools like Instantly and Apollo

Tech Stack: Salesforce, JustCall, Instantly, Monday.com, Zapier, Chilipiper, Calendly, Apollo, Slack, LinkedIn Sales Navigator, Google Suite

Head Outbound & Sales Development

Parakeet 🦜

Helping build infra + advising on cold email strategy!
Content creation for Parakeet
Creating Youtube + LinkedIn content.
In the nest Series- monthly webinar on cold email
Want to learn more about Parakeet? DM me!

GTM Advisor

Simera

Highlights:
• Founding Sales Team Member: First hire in the sales department; built Simera's outbound engine from the ground up
• $10MM+ pipeline generated and 3,500+ demos led over 2 years targeting U.S. businesses hiring LATAM talent
• Quota : 140% in 2022, 102% in 2023, 102% in Q1 2024, and 110% in Q2 2024

Leadership & Strategy:
• Built and scaled the BDR team (28 reps), 4 Team Leads, 6 AEs, and support team (Sales Academy + Retention) to a 40-person org
• Developed cold outbound strategy, email & call playbooks, talk tracks, and full GTM for U.S. expansion
• Created a Cold Email Infrastructure with 100+ domains and 1,000+ inboxes using tools like Instantly and Smartlead
• Drove demand generation and business development strategy while aligning marketing initiatives with sales pipeline goals
• Led strategic partnerships and served as Simera’s brand ambassador, ensuring consistent positioning across all channels

Coaching & Development:
• Launched and scaled the Simera Sales Academy – trained 300+ LATAM professionals; 75% placed in U.S. roles within 18 months
• Promoted 14 internal team members to leadership roles in under 12 months
• Coached global BDRs in social selling, sales process execution, and team diversity best practices

Tech Stack: HubSpot, Apollo, ZoomInfo, Sales Navigator, Kixie, Slack, ClickUp, Crunchbase, Notion, Instantly, Smartlead, Clay, Sendspark

Chief Marketing Officer

Head of Global Sales

Instantly.ai

Instantly turns leads into clients with Automated Outreach, Deliverability Network, Sales Engagement, B2B Lead Database & AI-powered CRM.

Brand Ambassador + Content Creator

Washify Services LLC

Core Responsibilities & Impact:
• Sales Execution & Revenue Growth: Closed $2.2M+ in sales within 12 months through outbound prospecting and full-cycle deal ownership
• Lead Generation: Built pipeline through cold calls, inbound lead conversion (Google Ads, drip campaigns), and strategic outreach
• Product Engagement: Conducted 500+ live demos showcasing core product lines; managed follow-ups, proposals, and custom solutions
• Appointment Setting & Order Management: Converted inbound and outbound leads into booked demos and closed deals
• Territory Management: Owned sales strategy and execution across assigned regional markets, presenting directly to prospects
• Customer Migration Success: Led transition of 103 out of 152 customers from Ez Wash to new platforms (Washify and DRB) in under 8 months
• Team Leadership: Supervised a blended team of SDRs, Research Specialists, and Inside Sales Reps; reported directly to SVP of Sales
• Event Marketing & Representation: Represented the brand at industry events and trade shows to boost product awareness and lead flow
• Sales Reporting: Delivered weekly and monthly reports on pipeline, conversion rates, and revenue impact
• Quota Attainment: Exceeded weekly, monthly, and annual sales targets consistently

SDR Manager + Full Cycle Sales DRB/Washify

Account Executive Southwest and Central Region

Sales Development Representative

Corporación Lady Lee

Key Achievements & Responsibilities:
• Client & Tenant Relations: Built and maintained strong relationships across a portfolio of 1,200+ national and international clients
• Full-Cycle Leasing: Led end-to-end sales efforts—from prospecting and negotiations to lease execution and account management, with a regional focus on Costa Rica and Honduras
• Sales & Marketing Oversight: Directed marketing strategies and leasing campaigns for commercial spaces across multiple properties
• Occupancy Strategy: Designed and executed tenant mix plans for shopping centers and projects, optimizing revenue and foot traffic
• Revenue Analysis: Reassessed income projections, discounts, and special lease cases, driving profit-maximizing decisions
• Budget & Reporting: Managed marketing budgets using SAP Marketing, and reported KPIs and sales metrics at executive meetings
• Team Leadership: Managed and developed a cross-border team of 8 professionals across Honduras and Costa Rica
• Trade Show Representation: Represented the brand across LATAM and the U.S. (Chile, Colombia, Mexico, Peru, Panama, Guatemala, El Salvador, USA) at real estate expos, networking events, and market research visits
• ICSC Events: Oversaw ICSC (International Council of Shopping Centers) trainings, workshops, and internal events to stay current on industry trends
• Target Compliance: Ensured regional sales and leasing efforts met or exceeded annual revenue targets and occupancy KPIs

Director of Sales & Business Development/ Real Estate Division

Sales Leader @ Simera | Building High-Performing Teams

I’m a passionate Sales Leader who thrives in the trenches with my team. Building and leading SDR & BDR teams isn’t just my job, it’s my calling. I love business development—opening doors, creating opportunities, building pipeline, and driving growth.

Originally from Honduras, I broke into tech sales during the pandemic and recently made the move to Miami. Since May 2022, I’ve been sharing my sales journey and insights here on LinkedIn. That decision has been life changing, connecting me with an incredible community that motivates me to show up, learn, and share every day.

If you want to talk GTM strategy, outbound team building, business development, cold calling, social selling, or content creation, I’m your person 🎯

My DMs are always open. Let’s connect! 😊

Brand Ambassador and GTM Community Founding Member

Member at Rev Genius

A new season, a new chapter.

There’s something about Q4 that always gets me fired up!

 It’s the final sprint, the time where discipline, consistency, and mindset matter most.

I’m excited about what’s ahead, new opportunities, new conversations, new wins. MONEYYY!🤑🫰🤑🫰

But most of all, I’m excited about the growth that comes from showing up every single day, no matter what.

Seasons change.

 Energy shifts. 

But one thing never changes: the people who keep going are the ones who win.

Who else feels it?

Sales & Outbound Leader | Building High-Performing BDR & SDR Teams| LinkedIn Content Creator|

In 2015, I was 30 years old and felt on top of the world.
 I had just been promoted to Director of Sales.
I had savings, no debt.
 I was leading the promotion for a huge new project the biggest in the region.

On paper, it looked like I was crushing it.

But little did anyone know, I had been ignoring red flags for months.
 I was sick all the time.
 I felt constant pain in my chest and was out of breath every day, panic attacks and anxiety.
 My habits were terrible.
 My energy was low.

It was so obvious I was headed straight for burnout.
 And I didn’t even realize it.

All the signs were there: too much stress, built-up anxiety, and a toxic work environment.

I started therapy and went in and out for years.
 Then, when we got laid off five years later during the COVID-19 pandemic, it all came crashing down.

I was exhausted.
 Mentally drained.
 I had PTSD from years of stress and trauma I had put myself through.
 I was diagnosed with depression.

It was one of the hardest times in my life.
 In fact, I was more mentally fragile than I had ever been.

It took three years of therapy with two doctors to rebuild myself and get back to where I needed to be.

Don't let this be your story: I learned the hard way that success means nothing if you’re running on empty.

 Now I choose peace over pressure, and purpose over burnout.

I’m sharing this because I wish someone had told me sooner to pause, listen, and protect my peace.

 No job, title, or paycheck is worth losing yourself.

 Your health isn’t replaceable, guard it like it’s gold. 💜

In sales, there’s one truth that never changes:

 Activity creates opportunity.

The pipeline doesn’t build itself.

 Opportunities don’t just “show up.”

They’re created by:
 📞 The extra dial you make when you’re tired.

 📧 The email you send after everyone else logs off.

 💬 The DM you drop that turns into a booked meeting.

Every touch is a seed. Some sprout today, some in 6 months, but if you don’t plant, you’ll never harvest.

High activity = more conversations.

 More conversations = more opportunities.

 More opportunities = more revenue.

Because activity doesn’t just fill your calendar...

 It fills your pipeline, your commission check, and your future.

Taplio

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