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When I first moved to London, I knew very little about tech sales. I quickly realized that the fast-paced environment was exactly what I was looking for, and soon found myself immersed in the BDR world. Bit by bit, I learned the sales process and developed strategies that helped me succeed. I studied the craft of sales relentlessly, learning from every conversation, every win, and every loss. Patterns started to emerge, and I developed a framework — a blend of data-driven strategies and personalized engagement — that helped me consistently exceed my targets. As my framework solidified, I transitioned into a new role: sharing what I’d learned with others. My shift from individual contributor to management came when I realized I could not only drive my own success but also empower others to do the same. In this new chapter, my focus shifted from pipeline generation to people development. I don’t just want my teams to hit their numbers — I want them to build meaningful, sustainable careers. I work closely with each team member, tailoring coaching to their individual strengths, and I’ve watched them grow into high performers. It wasn’t long before I was recognized as one of the top Sales Leaders for FY24 at LaunchDarkly and earned a spot in the President's Club. Today, my leadership is driven by the same principle that took me from BDR to manager: with the right framework, support, and guidance, anyone can achieve their full potential. Connect with me if you're new to tech sales and want to learn more, or if you're seasoned and eager to share best practices.
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