Redom Syed's Linkedin Analytics

Most businesses don’t fail overnight. They fail slowly because no one stops to check what’s broken. About 18 months ago, I took a hard look at mine. And I didn’t like what I saw. We were moving too slow. Deals were dragging. Clients weren’t getting the experience they deserved. And deep down, I knew something was off. So, I made a tough call. ➝ I audited everything - every process, every system, every role. ➝ I had to part ways with people - some of whom had been with me from the start. And I won’t lie, that decision kept me up at night. ➝ I rebuilt from the ground up - making sure every single decision served one goal: delivering a world-class customer experience. And I realized this couldn’t just be a one-time thing. It had to become part of how I lead. Now, I audit our business every few months. No matter how good things feel, I ask: ➝ Are we serving customers the best way possible? ➝ What needs to change? Because the hard truth is, great businesses aren’t built once. They’re built, rebuilt, and refined - over and over again. It’s not easy. It never will be. The alternative? Watching your business slowly fall apart because you were too afraid to adapt. I refuse to let that happen.

Playing it safe is the worst thing you can do for your future. God, I really wish someone told me this at 21. Because there are certain windows in life where going all in changes everything. And when it comes to property? Those windows definitely don’t stay open forever. Looking back, if you were bold enough to invest in 2020 or 2021, you probably crushed it. But if you told yourself you were ‘waiting for the right time’ and tried to do it in 2025... It’s a different game. Returns are thinner. Risk is higher. A lot higher because now you’re competing with a hoard of “data driven” buyer’s agents. I’ve seen more and more investors going regional and thinking creatively. And all up, there’s more hard work being done for the same result. So here are the 3 lessons I’d drill into my 21-year-old self: 1. When the opportunity is hot, don’t tiptoe. ➝ Front-load your effort ➝ Timing matters more than perfection ➝ Bold moves at the right moment will change your whole trajectory There’s another lesson I wish I knew earlier... 2. Income is the backbone of successful investing. You can’t build real wealth without creating income at scale. Because although you might be the best saver out there, your borrowing is capped at your income. That means you need to upskill or build that business you’ve been dreaming about. Because yes, property stores your wealth. But income generates it. So if I were starting again? I’d build something that prints income and I’d pour every spare dollar into the right property moves when the market gives me a green light. The last lesson I’d tell young Redom (apart from cutting back on chocolate) is: 3. Things feel impossible at the start. But once you crack your first 100k, it snowballs. ➝ Momentum takes over ➝ Compounding kicks in So, if you’re in your 20s or 30s and just getting started - I know how hard it is for you right now, but I promise you, it gets easier. (You might still have that sore back, though. I can confirm, this part hasn’t improved with age.) So go hard early and bet on yourself. Your future self will be so damn glad you did.

Everyone’s watching the data. I'm studying the people. Because here’s the truth. Buyer’s agents and investors are predictable. And that’s exactly how we called Darwin— 6 months ago on Australian Property Talk, when it was ranking dead last in growth rates. Today? 📈 Darwin tops the country for annual growth at 1.0%. While the rest of the market waited for confirmation, the sharp operators had already moved. Because if you know what frameworks buyer’s agents use—you don’t need to wait for the data. ➡️ They chase yield. ➡️ They hunt affordability. ➡️ They follow momentum—and each other. Once you see the pattern, it’s obvious. This is the new edge in property: Study the people. The data will follow. We’re tracking behaviour. Watching the play before the scoreboard updates. 🎧 If you’ve been listening, you weren’t surprised by Darwin. You were prepared for it. Want to get ahead? Stop watching the headlines. Start watching the humans. Tag someone who was early—or who will be next. 👇

I’ve always loved watching others succeed. Especially when it’s watching a vision come to life. A few months ago I met Emma Stephens. She kindly shared a big picture vision about growing SheInvests - a community designed to empower women financially. Her plan was meticulous, clear, and driven by a strong purpose. I remember feeling inspired by her passion, her energy and how much she’d thought about it. At Flint, we’re proud to back people that create real change. This is just the start of an amazing story that’ll help thousands in the years ahead.

This week has been WILD Uncertainty everywhere. What does it all mean for property? I was featured in a national piece by view.com.au, weighing in on this big question (Humbling to be called an expert next to these whizzes too 🤓) https://lnkd.in/gWHcXTrk

Some things just make you smile. This is one of them. There’s nothing more energising than seeing the people around you win. Thank you Matthew Wilson 🙏

Your bank hopes you never meet a broker. Because that’s when they stop making free money. You may think your loyalty to one bank will reward you. But really, it’s the opposite. Here’s why: ➝ Banks can differ by as much as 10 - 15% in property valuations. We recently helped a customer who got a low valuation from their current lender on their investment property. Instead of accepting this as fact, we: ➝ Ordered valuations from multiple lenders. ➝ One was 5% higher. ➝ Another was 15% higher. ➝ And one was 20% higher than the original. That 20% unlocked equity to buy another property and saved tens of thousands in mortgage insurance - that’s life changing. Because that money can be reinvested and potentially be worth hundreds of thousands one day. This is the power of working with a broker, which is why I fell in love with the idea of becoming one over a decade ago. I’ve spent that time building a team where we have a shared mission. ➝ We review your loans regularly, to make sure you’re still on the best product. ➝ We talk to multiple lenders to see which one suits you the best. ➝ We find every financial advantage - because we work for your best interest, not the bank’s. In property investment, finance can be your make or break. And a great broker knows how to make it work for you. You might think you've done all the research and found the best deal - but I want you to ask yourself one question? “How do I compete with someone who does this every single day?” If you’re honest with yourself, you’ll know the answer.

People misunderstand leadership all the time. Leadership isn’t about having all the answers - or being the best. Instead, I’ve built a career focused on bringing out the best in the people I lead. That’s something I’ve had to remind myself a lot lately. Because right now, my team at Flint is navigating massive change. ➞ Every decision I make doesn’t just affect me - it affects my people. ➞ The weight of responsibility isn’t just about strategy - it’s about the lives and careers of those who trust me to lead. ➞ And if I get it wrong, the cost isn’t just financial - it’s the trust and culture we’ve worked so hard to build. I’ve seen leadership done wrong time and time again. ➞ Where teams are kept in the dark, left guessing about their future. ➞ Where people feel undervalued, unheard, and easily replaceable. ➞ Where leaders protect their own interests first, instead of lifting up the people around them. I refuse to lead that way. My job isn’t to be the best mortgage broker, the best credit analyst, or the best processor. It’s to align the best people, create an environment where they can thrive, and take them on a journey worth being part of. That means having the hard conversations, making the tough calls, and staying present when things don’t go to plan. I don’t have it all figured out - I’m still learning, still making mistakes, still growing. But I will always lead with care. Because at the end of the day, leadership has nothing to do with a title - and everything to do with the people you serve.

I don’t need a flashy life, but I won’t live an average one. Because there’s no greater waste than untapped potential. For me, success has never been about expensive cars, a big house, or the number of zeroes in my bank account. None of those things have ever made me genuinely happy. But do you know what has? ➝ Waking up next to my wife, knowing we built a life we love, not one we just tolerate. ➝ Playing with my kids and realizing how quickly time disappears when I am with them. ➝ Building businesses that are fun to grow, with amazingly talented people by my side. This may seem simple, but they mean everything to me. That does not mean I do not push myself. That does not mean I am content with being average. When it comes to the work I do and the impact I make, I refuse to settle. I have built my life to be simple, but my ambitions are anything but small. Success to me comes down to 3 things: ➝ Having absolute clarity on what truly matters. ➝ Staying focused on the things that move the needle instead of distractions. ➝ Refusing to settle for less than what I know I am capable of. Because success is not just about personal achievement. It is about how we shape the lives of the people around us, the legacy we leave behind, and the way we show up every single day. You can live a simple life and still make a massive impact.

They say never go into business with friends. I completely disagree. I’ve done it before, and I’ve done it again - gone into business with a friend, despite all the warnings. It was risky. It could have gone horribly wrong. But today, I can confidently say it was one of the best decisions I’ve ever made. Here’s what I’ve realized: ➝ Business success isn’t just about strategy - it’s about staying in the game long enough to succeed. ➝ It’s about consistency, resilience, and passion even when things get tough. And things always get tough. ➝ It’s about having fun - because if you don’t enjoy the process, what’s the point of doing it at all? And all of that? So much easier when you’re doing it with the right person. I get why people say not to mix business and friendship. I’ve seen partnerships crash and burn because of misaligned goals, poor communication, and unchecked egos. But when it works, it’s an absolute game-changer. I’ve always thrived on connection. I don’t like doing things alone - not dinner, not TV, and definitely not business. There have been moments when I would’ve completely burned out if I were doing this alone. But having a business partner meant I always had someone to lean on. And when we hit a big win? It’s twice as rewarding because I get to share it. If I had to choose again, I’d always pick partnership over going solo. Because whether it’s a win or a lesson, it’s always better when you’re not in it alone.

My secret happiness ingredient? Building my life around the people I love spending time with. Not just outside of work. Through it. That’s why hitting 100 episodes of Australian Property Talk feels so special. Because it’s not just a podcast. It’s 100 real conversations with two of my closest mates—Adi and Curtis. 100 episodes of: → RBA chaos, interest rate calls, and inflation meltdowns → Rental stress, migration spikes, and housing affordability → Where Aussies should actually be buying—and what everyone’s getting wrong We started this with no grand plan. Just a few random guys who cared about the property market—who were sick of the noise, and wanted to give people something real. And somehow… people kept listening. (Still no idea why—but shoutout to my mum, who thinks I’m famous and makes up half our audience) We still talk over each other. Still record late. Still laugh mid-episode like we’re not being filmed. But we keep showing up. Because this thing we’ve built? It matters. Not just to the people tuning in—but to us. It’s what happens when you build something with love, curiosity, and deep friendship at the centre. Here’s to the next 100. (Yeehaaw to more time ‘hanging out with my boys!)

I can tell in 1 min if someone will never be successful. I can see it in how they move, talk, and make decisions. It’s not about luck, intelligence, or even hard work. More often than not, it’s their mindset that keeps them stuck. I see it all the time. People who say they want to be wealthy but hold on to habits that make sure they never will. ➝ They play it safe because "what if something goes wrong?" Meanwhile, the biggest risk is doing nothing at all. ➝ They overthink everything, telling themselves they need more research, more time, more certainty - until the opportunity disappears. ➝ They blame others for why things aren’t working out instead of taking control and making a change. ➝ They roll their eyes at successful people instead of asking, "What can I learn from them?" ➝ They never push themselves to grow because that would mean stepping into the unknown. These things don’t just stop you from building wealth - they keep you stuck in every part of life. Meanwhile, the people who actually build wealth? They see the world in a completely different way. ➝ They’re insanely curious. They don’t wait around for opportunities - they go hunting for them. ➝ They’re decisive. They take action, knowing that even a wrong move gets them ahead faster than standing still. ➝ They take full ownership. No excuses, no blame - just control over what happens next. The thing that will get you closer to wealth isn’t the market, the economy, or some “perfect” opportunity. It’s how you think. Because once you start thinking like a creator, you stop waiting for wealth to come to you - you start building it yourself.

March felt like a year. In the best way possible. Turns out if you move at 12x the normal speed, everything feels like it's happening quickly! (DUHHH.) Here’s some crazy highlights: 🇻🇳 We kicked of March with the Strategic's conference in Vietnam with AFG, my first international conference...ever. Got to know an amazingly talented group of people as their newest member (thanks Haley Bellamy Them Lam Christa Malkin!) & met so many industry greats. Together, we grow. 👥 Hired another 8 legends to join the Flint rocket-ship. The vision is starting to take shape, and a series of new 'WTF" just happened moments are incoming. 🏢 Moved into our new office — and yes, the view is unreal. 📈 FlintInvest just recorded it's highest lodgement, highest enquiry & highest settlement month… ever. Three new records. (thanks to my all star team behind the scenes!) 🎙️ Our podcast has officially blown up. Thanks Adi Chanda (adding in a prettier face definitely helped). Over 40,000 downloads this month alone. Running at 500+ new subscribers a month. Wild stat: 80% of our new business is now youtube driven! Never thought we’d say that when we started Australian Property Talk for fun. 📹 3 back-to-back content days. I was stupid enough to book 3 content days in a row. For anyone who's given this a crack - it's MENTAL. (so many chocolate bars in between to get through!) I watched Hormozi tell me to quadruple down on what works...so i did. ❤️ Friday night date nights. As great as all the above is, I want to celebrate life with one person. Always. 💡 Highlight of the month? A 1-hour power session with Frank Greeff & a dinner with Emil Juresic — two of the the sharpest business minds I’ve ever sat down with. Never been more pumped after meeting wildly successful people. Step by step, making big strides. Let’s go April. 🔥

60 is the new 20… if 20 comes with power steering. My mum just turned 60. And she got her very first car. Because she just got her license. Not her first car in a while. Not her license renewed. Her first car. Her first license. Ever. This has been over a decade in the making. And it’s been brutal. She’s failed. She’s panicked. She’s cried. She’s said “maybe I’m just not meant to drive” more times than I can count. She’s felt small. But she kept trying. Because somewhere deep down, she still wanted it. There’s no viral motivation speech in this story. No “age is just a number” TED Talk. Just a quiet woman, in her 60s, proving to herself that she could do something she was terrified of. And now she’s about to start doing grocery runs. In her own little hatchback. Blasting her favourite Bengali songs with the windows down like a teenage girl. It makes me feel 6 years old again, watching my mum win an award at assembly. I’ve achieved some things I’m really proud of in life. But this? This makes me cry-smile in a way nothing else has. The best gift I’ve ever given, and received. Happy birthday Mum. You’ve still got a lot of road left. And I’ll always be in your corner, cheering at every traffic light. (Also please, for the love of god, stay in the left lane.)

I’m teaching my daughters that “sharing is caring.” Meanwhile, a bunch of buyer’s agents are acting like I just kicked their dog. Why? Because Adi Chanda & I are sharing where the big money is going. Where the next investor wave is heading. And some people in the industry are… not coping. You’d think I leaked nuclear codes the way they’re carrying on. Forcing clients to use their network, signing up NDA’s to see suburbs & legal threats to any client daring enough to speak up… Some of the bigger players are building cults, not companies. They want secrecy. They want to be seen as oracles. They want you to pay, before you get told where they’re actually buying. But here’s the truth… You can see it. It’s predictable. If you’re looking closely enough. Because patterns always leave footprints—and the giants leave big ones. So in the spirit of transparency (and teaching my kids the values I actually live by)—here’s exactly where the big players are circling right now: Q1 2025, Investor Hunting Grounds 1. Darwin – Palmerston City specifically → Investor lending commitments have doubled from the usual mid-200s to over 420 in Q4 2024 → That extra 170 buyers? Big BA’s. 2. Regional VIC – Mildura, Shepparton → Supply’s tight, demand’s up, and prices are shifting fast. 3. Regional NSW – Griffith → Ridiculously low unemployment + strong growth = mini boom energy. 4. Regional QLD – Townsville, Mackay, Gladstone, Rocky, Cairns → It’s been hot, still is, and will be for a while. 5. Melbourne – select suburbs → The sleeping beauty is starting to stir. Quietly heating up. This isn’t a flex. It’s not about clicks or clout. It’s about cutting through the noise and giving you the info you deserve. P.S. I’ll keep sharing. And soon enough, they will too. (Just with a paywall and a funnel.)