WeClick Group

Founder

Knight Capital Funding

Created Engagement Programs (Drip Campaigns) and List emails, one to one emails and autoresponders in Salesforce Pardot. This included Welcome Series emails, Re-Engagement Programs, Top-of-Mind Programs and transactional emails. 

Performed A\B testing and optimization for open rates and CTR. 

Determined the circulation plan, segmentation strategy, cadence, sequencing and dynamic content rules for emails.

Created strategy and content for all brands across all social media sites including creating and editing graphics, encouraging interaction and growth. Set up social media brand pages and measuring effectivity by focusing on data analysis via Facebook Insights and performing constant competitive analysis. 

Creating paid social campaigns including setting up audience targeting, coordinating with development team to ensure proper installation of Facebook pixel to create assets and
testing ad creative for optimal performance. 

Assisted in the creation of SEO strategy by performing keyword research, researching competitor backlinks and creating content that included long-form blog posts and coordinating with designers to create infographics. 

Created content for landing pages, website, company blog and newsletter as well as editing and revising content for guest authors.  

Responsible for selecting artwork, uploading content, HTML and proper styling using CSS\Bootstrap within Wordpress.

Email and Content Marketing Associate

WeClick Anytime

Managed the creation of custom Wordpress themes between UI\UX designer, Developer and content creators. 

Optimized website and created all digital marketing strategies for independent pre-owned auto dealer. 

Implemented on page SEO techniques and created content for off page SEO that led to increased traffic and profitability.

Performed keyword research for PPC campaigns. 

Implemented re-marketing campaigns and coordinated with creative staff to successfully create banners that reflected company brands and images. 

Created & managed content for social media pages for companies. 

Created digital ad campaigns and performed A\B testing to produce maximum return on lead generation. 

Created a 12 month digital marketing calendar and plan. 

Full production of testimonial videos used to market via Youtube and Facebook.

Digital Marketing Manager

Creative Propulsion Labs

Designed e-mail flows and e-mail marketing campaigns. Created flow charts to illustrate campaigns.  Planned yearly calendar for e-mail campaigns. Wrote copy for e-mail promotions. Coordinated with designers and hand coded e-mails using HTML and CSS.

Social Media Manager for 5 organizations. Daily content creation for social media networks for all organizations across 4 major networks using Hootsuite. Researched trending hashtags across influencers and other sources to gain engagement in niche markets. 

Researched influencers in different industries and niches. Communicated with influencers for product support and promotion.

Created Facebook Giveaway to increase Likes and engagement for fashion company. Included launching, designing and promoting the campaign. 

Project Management of template creation for Shopify with a team of developers. Setup filters for Shopify store using Power Tools Filter Menu. Run QA tests and configure Shopify store.

Freelance

Developed leads and assessed customer needs. Recommended products to meet those needs; negotiated terms and contracts.

Website discovery process and coordination with UI\UX Designers.

Website and  e-commerce development using Wordpress, WooCommerce, Shopify, Mailchimp, HTML, and CSS. Implemented best SEO strategies. 

Ad Campaign creation, management and analytics using Facebook Audience Insights, Google AdWords and Mailchimp. 

Created buyer personas and identified unique selling propositions.

Created Lead Magnets and Calls to Action. 

Technologies: Wordpress, WooCommerce, Shopify, Mailchimp, HTML, CSS

CMS (Wordpress) Administrator & Digital Marketing Manager

Ironhack

Full Stack development using MEAN Stack: Mongodb, Express.js, Angular & Node. Additional experience with HTML5, CSS3, Bootstrap and JQuery.

Jr. Web Developer

Mercedes Benz of Cutler Bay

As one of the first employees for new store location, developed and led the store’s overall fleet management strategy including creating promotional marketing strategies to stimulate fleet sales growth.  Built business from the ground up and exceeded industry average closing ratio within 5 months .

Identified and cultivated relationships with 10 new corporate accounts resulting in 200K total gross revenue. 
   
Act as a liaison between Mercedes Benz U.S.A. Fleet department and Mercedes Benz of Cutler Bay
Engage customers through the full life cycle sales process which consistently resulted in 30% referral business, 90% customer retention and highest Customer Service Index scores among the sales department.

Awards include May 2010 Sales Associate of the Month.

Fleet Specialist\Sales Associate

Mercedes Benz of Sarasota

Engaged high net worth individuals through the full life cycle sales process.  Played a key role in increasing retention as well as customer satisfaction rates by achieving a cumulative Customer Service Index score of 98.6%. 

Cultivated positive relationships with customers and established a large customer base in a minimal amount of time.

Assessed customer needs and recommended products to meet those needs; negotiated terms and contracts.

Won the 2007 Mercedes Benz of Sarasota Bright Future Award for gross sales profit and being an effective team member.

Sales Associate

Commerzbank AG

•	Managed team of 8 level I and II Support Engineers for 300+ user trading floor and operations support.
•	Interviewed candidates for positions such as Systems Support Engineer and Network Engineer.
•	Reviewing annual budget of hardware, software, and maintenance expenditures.
•	Coordination with Chief Information Officer to meet the needs of end users.
•	Responsible for user maintenance, software maintenance, software license management, desktop operating system maintenance, hardware and software purchasing and tracking.
•	Evaluated new information system products or services to better aid the end user. Managed relationships with vendors and service providers
•	Responsible for the implementation and procedures associated with Business Continuity &  Disaster Recovery including the successful operation of a Disaster Recovery site. 
•	Addressing I.T. audit points and resolving security issues with Data Security Department.

VP Information Technology

•	Responsible for coordinating global operating system and application upgrades from Windows NT to Windows XP including resource management. Upgrades included automating desktop builds for Windows XP Professional and automated installation of all software.
•	Streamlined build and install process by implementing Altiris Products into a Windows 2000 Server environment with Windows NT Clients. Included Rollout and Quality Assurance of all software installation, upgrades and operating systems patch management. 
•	Developed automated installation of all client software using Altiris RapidInstall and Wise Installer and was responsible for documentation and training of Support Engineers.
•	Implementation of AntiVirus software on all servers and desktops.

Associate Vice President Information Technology

Helping direct to consumer Beauty & Wellness brands reach their goals by improving the customer journey | Podcast Host | Seven Figure Agency Mentor

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