Jason Greenwood

Greenwood Consulting

📦 𝗚𝗿𝗲𝗲𝗻𝘄𝗼𝗼𝗱 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮𝗻 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁, 𝗴𝗹𝗼𝗯𝗮𝗹 𝗕𝟮𝗕 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆.

We help B2B suppliers achieve technical, operational and customer experience excellence through our unique & highly effective ‘Fit for Commerce’ Framework.

We specialize in complex B2B (Business to Business) commerce environments for manufacturers, wholesalers & distributors.

After many years in the industry, my goal with Greenwood Consulting (GC) is to completely upend the traditional consulting and advisory model via a novel subscription service accessible to a wide range of B2B brands.

Many businesses have realized they simply are not prepared for digital commerce as their primary go to market model.

GC helps ambitious startups and established brands address these issues and supports them as they seize this opportunity to re-imagine themselves from the ground up for the digital age.

We can help establish omni-channel strategy & requirements, select & architect a back/front office commerce tech stack + partners and help ensure the final solution is implemented properly and leveraged fully.

GC helps ensure that people, processes, technology & data are aligned to deliver outstanding, digitally led B2B customer experiences.

We also offer consulting and advisory board services for B2B agencies, software vendors & investors.

✅ 𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝗼𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗲𝘅𝗽𝗹𝗼𝗶𝘁 - 𝗴𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵, 𝘄𝗲’𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽!

🅴 jason@greenwoodconsulting.net
🆆 greenwoodconsulting.net

Founder & Lead Consultant

THE ECOMMERCE EDGE Podcast

📲 A podcast that gives you the EDGE you need to survive and thrive in the world of eCommerce!

🎙 Find and follow the ‘THE ECOMMERCE EDGE’ (Formerly, the At the Coalface Podcast) wherever you get your podcasts, including:

       🍎 Apple Podcasts
       🟢 Spotify
       🟥 YouTube

WE TYPICALLY DROP 3 NEW EPISODES A WEEK: 

MON | 🎓ECOMMERCE MENTORSHIP (SINCE AUG 2022)

WED | 📦B2B ECOMMERCE (SINCE MAY 2023)

FRI | 🎙️ECOMMERCE/OMNI/RETAIL TECH (THE OG - SINCE 2016)

Host & Producer - THE ECOMMERCE EDGE Podcast

B2B eCommerce Association

I am a B2B eCommerce Association Certified B2B eCommerce Coach. This means I am qualified and approved to develop and deliver B2BEA courses and training in person or online.

B2BEA Certified B2B eCommerce Coach

Jason Greenwood - MC / Panelist / Keynote Speaker

I have brought my unique, unmistakable and irreverent style of education, inspiration and entertainment as an MC and featured speaker at numerous conferences, events (physical and virtual), webinars, podcasts and lectures.

Reach out if you would like to feature me at your next event or conference!

International MC, Panelist and Speaker - Business, eCommerce, Digital

Moustache Republic

As a company director, member of the senior leadership team and senior solution architect, I helped advance and lead the solutions practice, responsible for architecting the solutions delivered to client merchants and their businesses.

Moustache Republic are a premier digital commerce strategy, design, development and technical agency based in Auckland and Sydney.

MR are Shopify Plus and BigCommerce Elite partners delivering full stack Omni-Commerce solutions leveraging these best of breed SaaS platforms.

🥇 In conjunction with DevOps and the wider team, the Solutions practice helps deliver award winning 'New Retail', digitally led, SaaS based commerce solution consultation (B2B/DTC/B2C), architecture, design and development that is both world class and instrumental to the success of the incredible merchants MR are privileged to work with.

❤️ The term ‘partner’ gets bandied about a lot in our industry but MR strives daily to be a mission critical extension of clients' teams to deliver meaningful, lasting, consistent and valuable brand experiences for DTC and retail merchants and their customers.

🙏🏻 I helped the business achieve and maintain this goal.

Director of Solutions

Bold Commerce

Bold is a developer of cutting edge apps and technologies that enhance and extend Shopify and BigCommerce functionality for merchants.

I worked with Bold in an advisory capacity helping ensure product>market fit for the ANZ region.

Partner Advisory Board Member

HealthPost Ltd.

As eCommerce Manager at HealthPost, I led all eCommerce operations, reported directly to the CEO & worked closely with the Marketing Manager.

✅ Major Projects Architected & Delivered:

📍2018 - April 2019 - Replatformed all front end, customer facing commerce technology to SaaS based systems (BigCommerce Enterprise core system) with full omni-channel systems integration. Implementation included enterprise site search, loyalty, UGC, marketing automation, personalization, SSO authentication and payment systems.

📍2017 - Replatform entire back office to SaaS technologies (NetSuite ERP & CRM core system), including omni-channel systems integration. Also replatformed loyalty, marketing automation and OMS/WMS systems and implemented an omni-channel PIM platform.

📍2016 - Merged two separate Magento instances (one Community, one Enterprise) into a single Magento Enterprise multisite instance.

——————————————————————

HealthPost are New Zealand’s largest online retailer of natural health products.

My remit was to help ensure that cutting edge, scalable and flexible omni-commerce technology, best practices, innovation & a superior customer experience were implemented and maintained across the business and in all channels & markets. 

It was my mission to help the business achieve its brand, social, commercial and other key goals by leveraging my skills and experience in digital commerce and communications.

I believe I achieved this during my time with HealthPost (see LinkedIn recommendation from HealthPost CEO, Abel Butler).

I am very proud to have been part of a business doing such great things in a field that I have been passionate about my entire life - natural health and wellness.

eCommerce Manager

Exceed Online

In this role I helped to assess a client's online goals and made it my mission to help them achieve them. I had the opportunity to dig deep into businesses to see what was web ready, what wasn't, what was working and what needed improvement.

I believe in operational excellence and helped my clients to see where they could improve every facet of their online presence to ensure they were executing consistently well in the modern omni-channel world.

Areas of specialisation included:

- B2B/DTC/B2C eCommerce Consulting
- Digital Transformation Consulting
- Digital/channel strategy & competitor analysis
- Personalisation/adaptive experience
- Technical pre-sales & commerce solution consultation and design/architecture
- Needs, systems & business analysis
- Process analysis & re-engineering
- Data/content analysis & BI
- Technology search & select + roadmapping and 'Cloudification'​ planning
- Information Architecture (IA)
- Systems integration consultation
- Marketing automation
- Commercials negotiation and planning

Exceed Online specialized in both the Magento Enterprise & Bigcommerce Enterprise eCommerce platforms, as well as other omni-channel commerce technologies.

While with Exceed, I also consulted on and worked across several NetSuite SuiteCommerce Advanced (SCA) projects.

Senior eBusiness Consultant

As a member of the Digital Marketing team, I helped clients get the most out of their online presence through strategic consulting and I managed all account resources.

In this role I was effectively a highly consultative post-live Project Manager with a special focus on Digital Marketing services. I used my Analytics experience to tease insights out of the data to present back to the client, driving additional work and revenue through existing key client relationships.

Key Account Manager

Flashcards.co.nz

Co-founder of this successful NZ based pure play online business, started in 2003.

We specialized in sourcing memory cards and other digital products internationally, importing and e-tailing them online (B2B & B2C). We warehoused our product locally and shipped direct to our customers.

I was responsible for architecting, delivering and maintaining our entire digital commerce stack.

I was also responsible for digital marketing strategy and implementation.

We successfully sold & exited the Flashcards business in early 2011.

Co-founder & eCommerce Manager

Diggy Internet

Diggy Internet was an Australia based eCommerce, web development & web hosting agency. They also offered one of the very first true SaaS eCommerce and CMS platforms.

Working out of their Christchurch (NZ) satellite office, this is where my career in digital began.

Although I certainly wasn’t a digital expert when I started, I did have one thing going for me - I was a super fast learner.

Soon I was consulting on (and in some cases, delivering) CMS and eCommerce site development, web marketing and hosting solutions.

Diggy was also one of the first local providers to develop eCommerce websites on osCommerce - a leading open source eCommerce platform of the day.

Business Development Manager

Your Go To B2B eCommerce Specialist📦| eCommerce Consultant | 🎙️Host of THE ECOMMERCE EDGE Podcast - 350+ Episodes!

🔔 If you're a mid to large manufacturer or distributor and you're excited to explore how eCommerce can drive significant revenue and sales efficiency in your business - we should talk.

With 25+ years working in eCommerce, I spend my days helping mid/large wholesale brands ($20M+) sort out their people, process, tech, ops and data challenges so they can execute on the huge opportunity that is eCommerce.

I also have the privilege of consulting to B2B eCommerce software vendors, agencies/SI's and investors, helping them get the most out of their businesses.

Through THE ECOMMMERCE EDGE Podcast I also get to chat with some of the smartest minds in our industry and share those learnings with you along the way.

🌏 Having been born and raised in the US, then living in New Zealand for 28 years and marrying a Kiwi-Asian, to now living in Mexico - I see the world through a very diverse lens.

I’m a passionate mentor, commentator, keynote speaker and content producer that loves giving back to an industry that has given me so much over the years.

Oh - I also love traveling the world, like fast cars, motorbikes & jetskis, scuba diving and generally having fun as often as I can.

Lover of fine Bourbon. 🥃

Thanks for dropping by and I look forward to chatting if you believe I can help drive your business forward.

Email me anytime: jason@greenwoodconsulting.net

📦 𝗚𝗿𝗲𝗲𝗻𝘄𝗼𝗼𝗱 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮𝗻 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗕𝟮𝗕 & 𝗗𝗧𝗖 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆.

We help brands achieve technical, operational and customer experience excellence through our unique & highly effective ‘Fit for Commerce’ Framework.

We specialise in complex B2B (Business to Business) and DTC (Direct to Consumer) environments.

After many years in the industry, my goal with Greenwood Consulting (GC) is to completely upend the traditional consulting and advisory model via a novel subscription service accessible to a wide range of B2B/DTC brands.

Many businesses have realised they simply are not prepared for digital commerce as their primary go to market model.

GC helps ambitious startups and established brands address these issues and supports them as they seize this opportunity to re-imagine themselves from the ground up for the digital age.

We can help establish omni-channel strategy & requirements, select & architect a back/front office commerce tech stack + partners and help make sure it’s implemented properly and leveraged fully.

GC helps ensure that people, processes, technology & data are aligned to deliver outstanding, digitally led brand and customer experiences.

We also offer outsourced/fractional CTO/CDO and advisory board services for ISV’s and VC’s.

✅ 𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝗼𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗲𝘅𝗽𝗹𝗼𝗶𝘁 - 𝗴𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵, 𝘄𝗲’𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽!

🅴 jason@greenwoodconsulting.net
🆆 greenwoodconsulting.net

✈️ I'll be heading out Sunday for B2B Online Atlanta!

🍀 Wish me luck with lingering ATC/TSA issues following the US government reopening.

🎤 I look forward to helping with Chairing & Panel Moderation duties over the 3 days of the event!

🔁 I'm also keen to chat to folks in the community and make sure I'm across any exciting things you've got going on in your manufacturing and distribution businesses - so don't be shy, come up, say hi and let's chat B2B while I'm there!

🕺🏻 My daily 'after event' dance card is also filling up fast, so if you know of anything that is a MUST attend, make sure and let me know thanks (slide into my DM's).

See ya'll there!

greenwood-consulting-nz

the-ecommerce-edge-podcast

at-the-coalface-digest

at-the-coalface-live

jason-greenwood-conference-mc-panelist-keynote-speaker

Talks about #b2b, #digital, #ecommerce, #omnichannel, and #learnwithjason

📦 Helping the B2B eCommerce Industry EXCEL w/ Strategic Consulting & Expertise |🎙️THE ECOMMERCE EDGE Podcast Host: 600+ Episodes! | Dark Matter Top 25 for 2025 eCommerce Voice

🎯 Just on my way back home from B2B Online Atlanta and reflecting on the last few days of fun & connection...

Panels & presentations are all fine and good and of course I love participating in them but as is my usual schtick, I always encourage our industry to go DEEPER.

Join in industry associations, make friends - even with your competitors, have chats outside events, mentor, train, teach, coach, support, encourage and build.

Get outside your comfort zone as often as possible - that's where you'll find personal AND professional growth!

We're all in this together remember? Haha.

Thanks to Ryan Kulp & Crew for putting on a great 3 days and creating a space for us all to do our thing!

Always love being with my B2B peeps, thanks for being your awesome selves as usual.

Can't wait to see you all again soon!

⛓️‍💥 5 years ago I chose freedom...

✅ Location Freedom

✅ Financial Freedom

✅ Personal Freedom

Being the elite eCommerce trend spotter I am (😉), I knew B2B eCommerce (+ Mexico) was the vehicle to get me there...

Many know my story.

Many do not.

I tell it as often as I can.

To inspire others....

And inspire myself - to keep pushing, growing and getting out of my comfort zone as often as I can.

One of the friends that has been there, supporting me from day 1 has been Joe Fox.

He sat down recently and interviewed me for the Growave Podcast.

We discussed many things - from the evolution of eCommerce over the last 25+ years, to hiking in the Atlas Mountains in Morocco, to Agentic AI...

Hopefully it inspires YOU to create the life YOU dream of!

🔗‍️👇🔗‍️👇

🚨 Heads up, commerce-ecosystem friends! 😏

I just dropped a 40 minute video deep dive into the much-anticipated Gartner Magic Quadrant for Digital Commerce for 2025 - so bring your popcorn. 🎬

I unpack the major shifts, wild vendor moves, and what it really means for B2B+B2C platforms (you know who you are).

▶️ So grab your coffee, let YouTube (this one's a YouTube exclusive) run in the background, tuck in, and press play!

The verdict?

Many platforms that looked like they were going to ROCKET in 2025 failed to launch and some that were almost unheard of last year are making MOVES this year!

Don’t blame me if you miss your afternoon sun-break because you get sucked into quadrants and SaaS vs PaaS rabbit holes. 😉

🙏 PS - thanks to the vendors that shared early releases of the report with me so I could start putting together my thoughts - ya'll rock!

😮 PPS - I'm SHOCKED that this report is still not at least broken out into separate reports for B2C/DTC and B2B - if not also by SMB vs Mid-Market vs Enterprise...not my circus, not my monkeys though, so....

🎙️ If you’ve ever told yourself “Let’s ask the AI guy” and meant someone from a tech vendor, think again...

Episode 593 of THE ECOMMERCE EDGE Podcast - “Talking to ‘Mr AI’ for Wholesale Distribution” - is live.

In this episode:

 🔹 Nick Pericle (VP Technology Strategy & Solutions at ProfitOptics) shares what’s keeping wholesale distributors from really unleashing AI.

 🔹 The phrase “once we digitise our spreadsheets…then AI magic happens” gets more sarcastic air…than real-world tactical moves.

 🔹 Spoiler: it’s less “robot takeover” and more “robots helping you find the missing SKU that Excel lost under the sofa”.

Want to skip the half-baked hype?

This episode delivers: practical insights, wholesale focus (not your average D2C fluff), and more than a few eye-rolls at outdated B2B practices.

📌 Key takeaway: If your distribution operation still treats AI like a luxury “future project”, you’re already behind.

🔀 Time to pivot from “someday we’ll…“ to “today we use…”.

✌️ Why I do what I do right here!

The sheer number of kind, thoughtful, insightful messages I have received since B2B eCommerce World Scottsdale has been overwhelming.

People were clearly craving the 'connection and community' we were all striving to create as members of the B2B eCommerce Association.

❤️ The level of engagement and open, vulnerable conversation is what made this possible.

Being part of something bigger than yourself is where fulfillment often lies.

I consistently advocate for sending the ladder back down to help your industry thrive.

🙏 And trust me, the positive vibes will come back 10x!

💡 Home Depot reported revenues of US$159.5 billion in 2024.

Most analysts estimate pro/trade/b2b to constitute around 25% of HD's revenues - or roughly $40B.

✅ Lowe's reported revenues of US$83.7 billion in 2024.

Most analysts estimate pro/trade/b2b to constitute around 30% of Lowe's revenues - or roughly $25B.

In other words, Lowe's is playing catch up on the B2B side of the proverbial building supply fence.

Thus it made sense for them to acquire (all cash) Foundation Building Materials (deal closed in October, 2025) - despite the steep price tag of $8.8B (over 10% of Lowe's 2024 revs).

Foundation Building Materials (FBM) had pro forma 2024 revenue of about US $6.5 billion, which means Lowe's would expect to be repaid pretty quickly given the synergies they will also realize through the deal.

🎯 Notably:

FBM “brings digital tools that will strengthen Lowe’s B2B ecommerce capabilities.” (DC360)

FBM distributes construction materials and interior-building products to a network of 370+ branches serving ~40,000 professional customers, supporting a hybrid model of physical distribution + digital ordering for pros.

B2B IS the biggest growth opp for physical goods sales for the foreseeable future.

Retail often has WILD swings based on consumer sentiment.

B2B is the calm in middle of the storm, consistently notching up win after win, especially where digital enablement is a key focus.

🤩 Grateful to work in B2B eCommerce that's for sure!

🏆 What it takes to win at the 'independent consultant' thing:

Can you keep your pipeline full?

That's it.

That's the game.

Of course you have to be able to deliver, with value and a unique offering but if you cannot keep your pipeline full then you're toast.

Maybe that's why I see around 50% of the 'independent consultants' in the circles I run in head back to full time industry work within 12mo or less.

It's MUCH harder to keep your pipeline full AND deliver client work simultaneously than most realize.

And if you do not have a VERY strong personal brand, with an excellent network backing you up, it's probably not going to work out too well for you, no matter HOW good you are at your craft.

And if you do not want to do cold outbound (I refuse to), it's even harder because you not only need a very well established personal brand but you also need a strong referral network: happy customers, technical & SI partners all ready and willing to recommend you in the scenarios where you're a fit.

So yeah, consulting might look glamorous at times but if you can't sell yourself consistently well in the marketplace (without being 'salesy'), forgeddaboudit!

Have you considered consulting and if so, what held you back?

🎁 I love Spotify wrapped for creators!

🫶 They always manage to make you feel like a superstar somehow, haha.

Thanks for everyone that contributed to THE ECOMMERCE EDGE Podcast as a guest or listener this year!

I literally could not do this without you.

Yes, we've experienced unprecedented growth but honestly, even with 610+ episodes released, we're JUST getting started - I've got so much cool sh*t in store for you...

Bring on 2026 and 700+ episodes by the end of it!

💪 LFG!!!

⬆️ Want to know the 'Magic' prompt that will help 10x the quality of your Lovable apps?

After struggling with building out my first Lovable app over the last couple months I discovered something...

You CAN prompt Lovable to build things the right way.

With near production grade scalability and security.

But it's not easy and takes trial and error.

And a good understanding of the full SDLC and dev best practices.

And working around some of the inbuilt foibles and limitations of Lovable.

So here's the prompt (simple version):

-------------------
Perform a COMPLETE pre-deployment security and reliability audit of the XXX process (or function, or front end component, or whatever you need audited).

You must use lov-search-files to find EVERY edge function, then read EACH ONE completely checking for: timeouts on all RPC calls, timeouts on all external APIs, retry logic, error handling, rate limiting, and race conditions.

After checking edge functions, search for ALL custom SQL functions and verify: statement_timeout is set, work_mem for heavy ops, search_path = public.

Then check ALL tables for RLS policies.

Provide findings with file:line and actual code.

Continue until a complete pass finds zero new issues.

Rate as production-ready only if 95%+ confident.
-------------------

I have developed even more bulletproof and detailed audit prompts for the specific app I'm working on right now by iterating through issues, conversing with Lovable agent and then adding the extra items and test/validation steps to the basic prompt.

My app currently has 34 DB tables and 197 Edge Functions, so it is by no means a simple app...

But.

My basic prompt above will usually get you 90% of the way there, especially for basic apps.

Are you building apps in Lovable and if so, what's your 'go-to' prompt to help ensure good results?

❤︎ Anyone who knows me knows I'm REALLY into B2B.

Know who else is REALLY into B2B?

Jeff Bezos.

Yep, THAT Jeff Bezos.

You've probably never heard of Project Prometheus.

But it's Jeff's new B2B focused AI startup (with $6.2B in funding, whoa) that he is going be Co-CEO of.

"The company is focusing on A.I. that will help in engineering and manufacturing in a number of fields, including computers, aerospace and automobiles."

It will be his FIRST active executive role since he stepped down from running Amazon.

The opportunity is that big.

And if Jeff thinks it's that big, maybe we all should TBH...

B2B FTW!

🔥 "The holy grail of data has always been autonomous decision making"

📢 Louder for those in the back!

What if your next hire isn’t human but rather an AI agent that doesn’t sleep, complain… or ask for ping-pong tables?

Turns out, that’s exactly what E606 of THE ECOMMERCE EDGE Podcast makes the case for.

🤖 Cotera founder Tom Firth walks through how “Agentic AI” - not just analytics, but actual autonomous agents will reshape eCommerce from the ground up.

Here’s what that means for you:

👌 Cotera-style AI agents don’t just monitor feedback, they act, ship, adjust, respond - minimal babysitting, maximum output.

👌 Brands still relying on spreadsheets and human eyeballs for post-sale ops? That’s yesterday’s bottleneck.

Tomorrow’s leaders will let AI run the routine while humans handle the strategy.

⚙️ The future isn’t just data overload - it’s meaningful automation.

🛠 When your tools move from “tell me what’s wrong” to “fix it”, you gain speed, scale and sanity.

🚫 If you think “AI” = fancy dashboards, you’re underestimating the coming AI Agent wave.

E606 shows that “AI employees” are here NOW.

Either you build them - or your competitors will...

💩 Well, looks like Deloitte's at it again with the fake AI BS in another expensive report for the government - of Canada this time.

🤦🏻‍♂️ Remember back in early October when Deloitte was SLAMMED for using fake AI data in a report for the Australian government?

Sadly, this looks set to continue with the major MBB type consultancies. 

Why?

So they can make more profit of course!

And because there haven't been and likely won't ever be any meaningful repercussions when they get caught out.

🦘 In the Australian case, Deloitte agreed to repay part of the contract: the firm will refund the final installment on the roughly AU$440,000 report after errors including fake citations and a bogus court quote.

🚫 What has not happened (yet):

- No evidence of formal legal or regulatory penalties (fines, disbarment, or loss of license)
- No public record of broader restrictions on Deloitte’s ability to bid for government contracts due to these issues
- No known class-action lawsuits or regulatory investigations (AU or Canada) tied to these reports

People, this is NOT the right way to be using AI!!!

You should be treating it as an inexperienced junior researcher and give it STRICT prompts that require real, direct citations with links that you can and must verify before using ANY data it produces in any work product.

The silver lining?

The more of these crazy stories that come out and the more I continue to use AI daily myself - the less I am worried about AI killing my business any time soon...

I am 100% convinced that REAL, DEEP, HUMAN domain expertise + experience and knowing the questions to ask, as well as the answers to question are going to be HYPER valuable for many years to come...

🟥 Think YouTube is just for cat videos and vibing?

Think again, unless you’re okay leaving your growth on ‘pause’.

In episode E595 of THE ECOMMERCE EDGE Podcast with guest mentor Nate Woodbury (CEO of Be the Hero Studios), we’re unpacking what just may be the perfect YouTube marketing strategy. 

If your YouTube channel is collecting dust and your marketing budget is quietly sobbing in the corner, this one’s for you.

🔥 What you’ll get out of this episode:

🍃 The “Leaf Strategy” - yes, it’s a thing, and yes it’s worth your attention. 

🧪 Nate Woodbury’s formula for YouTube domination.

🚫 Why doing YouTube isn’t the same as doing YouTube WELL — and what the difference costs you in conversions, attention, and lost brand momentum.

📝 The checklist you’ll want to rip out, paste on your whiteboard, and never let your content team forget.

🎯 Why this matters...

Because while everyone talks about “content marketing,” few understand the mechanics of platform-specific dominance.

YouTube isn’t just “upload and pray” - it’s “strategy, system, scale.”

Brands ignoring this channel are basically leaving it up to chance.

📍 Your action plan:

✅ Revisit your YouTube presence: what’s your funnel, what’s your hook, what’s your end-game?

✅ Integrate the Leaf Strategy: story, structure, platform optimisation.

✅ Track not just views - but subscriber growth, engagement pattern shifts, and conversion pathways off YouTube.

If you’re serious about elevating your brand into “attention magnet” mode - this episode is your muse.

Press play, then act.

After watching, what's your next step?

🚨 If your eComm biz is growing slower than a sloth on sedatives, Episode 598 of THE ECOMMERCE EDGE Podcast just handed you the cheat code - and it's not "more TikTok dances." 😈

Picture this:

You're Joshua Marsden, serial entrepreneur extraordinaire and CEO of ARM5 Formula, the eComm aggregator that's snagging DTC brands like they're Black Friday doorbusters.

In our latest Mentoring Moments (#159 - for those that are counting), Josh spills the beans on turning acquisitions into growth rockets. 

From dodging aggregator pitfalls (RIP Thrasio - overcommitment is the new "oops, forgot the parachute") to spotting unicorn brands (profitable, no-drop-ship drama, and zero "founder secret sauce" dependency), it's pure gold-dusted wisdom.

Hits that'll have you rethinking your exit strategy:

✅ Quick-win hacks: Slap on a promo funnel + SMS reactivations = $1,500 ad spend → $132K revenue. Boom. 💥

✅ Seller glow-up: Ditch single-channel roulette; build subs, teams, and systems that scream "Buy me!" (Higher multiples, smoother handoffs – no more "Wait, where's the magic?")

✅ AI moat alert: Josh's brewing agentic AI sorcery to automate ops and rocket toward an $80M public valuation by mid-2026. (Elon who?)

😂 And the laughs?

✅ We drop Dave Ramsey's brutal partnership zinger ("The only ship that don't sail is a PARTNERSHIP") and bond over our freakish shared Halloween birthdays - because nothing says "eComm edge" like plotting world domination in costume. 🎃

If you're scaling, selling, or just surviving eCommerce chaos, this ep is your wake-up call.

What's YOUR craziest acquisition near-miss?

Spill in the comments - best story gets a shoutout. 👇

🤠 Me and my good buddy Jeremy Gryder (AKA: 'The eCommerce Redneck') recently sat down for one of the most genuinely fun conversations I've had on the Pod!

Jeremy is what I like to call 'The Matthew McConaughey' of eCommerce.

A down home, genuine Texas country boy that really knows how to spin a yarn around tales of eCommerce!

In Episode E604 of THE ECOMMERCE EDGE Podcast, we give you the lowdown on how eCommerce’s past shapes its future.

We ramble through the good, the bizarre, and the “oh-that’s-why-that-works” moments in digital commerce history. 

🔥 Why listen:

- You get context: the history of eCommerce (the wins, the fails, the “what-were-we-thinking” bits) that built today’s playbooks.

- It helps you avoid the “been there, been burned by that” traps.

- Page-turners of hindsight = fewer repeat mistakes.

- It refocuses your strategy: rather than chasing every shiny new trend, sometimes the OG rules, timing, patience and fundamentals still win.

🚨 So strap in and...

- Reflect: how many of your current tactics link back to legacy commerce logic vs. future-proof thinking?

- Audit your “strategy foundation”: not just tactics or tools, but origin, context, value.

- Use that rear-view mirror: history is a cheat-sheet for smarter, sharper decisions.

✨ If you think eCommerce is only about fresh hacks and flashy tech, this episode pulls the hood back.

Listen. Learn. Build smarter...

🤯 Your website speaks English. Your customers don’t. Mind blown? 💥

Okay, marketers and eComm warriors - we’ve been chasing personalization like it’s the Holy Grail right?

Pop-ups, dynamic banners, product recommendations, surprise gifts…but guess what?

We might be speaking the wrong language. Literally.

In episode E594 of THE ECOMMERCE EDGE Podcast, Bryan Murphy (yes, the Smartling CEO) drops this bomb: translation isn’t just localization - it’s the HIGHEST form of personalization.
 ⁠
 Here’s the reality check:

 • You launch globally, but your site still speaks only “English brand voice”.
 • A buyer in Mexico or Germany glances at your offer, sees gibberish (to them), clicks away.
 • Meanwhile you’re scratching your head wondering: “Why no conversion this quarter?”
 ⁠
Bryan argues - if you don’t adapt language + context, you’re not personalizing. You’re broadcasting.

Massive difference.
 ⁠
Takeaways from the podcast that you can action TODAY:

 •  Stop treating “translate page” as an afterthought. Insert it at the front of your global roadmap.

 •  Think workflow, not just “add Google Translate”. Your tech stack should handle versioning, cultural nuance, regional relevance.

 •  Measure it like creativity & CRO: localization = conversion tool.

If you ignore it, you’re leaving $$$ on the global table.
 ⁠
Final word - If you’re serious about personalizing for every customer, you need to ask: Are you speaking their language, or just shouting in yours?
 ⁠
Give the episode a listen. Then: translate. Not tomorrow. Now.

😬 One thing I hear way too often from wholesale distributors is:

'More is Better'

They often focus on having the BIGGEST catalog vs the most optimized or profitable one.

Ranging and merchandising are often just NOT a distributor's strong suit, so they leave BIG money on the table as a result with dead stock languishing in warehouses, tying up precious operating capital in the process...

In E605 of THE ECOMMERCE EDGE Podcast, I talk to Alison Metcalfe - merchandising wizard - about how a sharp B2B product-merchandising strategy turns a bland catalog into a profit engine.

💡 Why this episode matters even if you sell nuts and bolts:

😭 Many B2B sellers treat their catalog like a spreadsheet - Alison explains how to build it instead like a storefront: curated, categorized, contextual. 

✅ Proper merchandising isn’t cosmetic - it drives conversion, cross-sell, discoverability, and helps turn “just another SKU list” into a buying experience.

😭 Ignoring merchandising means leaving money on the table...especially when selling to distributors, wholesalers, or complex buyers who value clarity and relevance over chaos.

📍 What to do next as a B2B supplier:

🚀 Review your catalog: is it a flat list or organized with buyer mindset (tiers, bundles, use-cases)?

🚀 Restructure a section as a “mini-storefront”: clear titles, attributes, logical hierarchy, cross-sell suggestions.

🚀 Monitor: track whether enhanced merchandising improves conversion, average cart value, or reduces buyer friction.

🥩 If your B2B catalog still looks like raw data instead of a curated shopping experience, this episode gives you a crystal clear plan to fix it!

Enjoy!

⭐ What if your eCommerce ratings & reviews platform morphed into a Digital Marketing Swiss Army knife?

Spoiler: it can.

Brand builders, listen up...

Episode E597 of the THE ECOMMERCE EDGE Podcast features the one and only Tomer Tagrin. (Co-Founder & CEO of Yotpo) unpacking how Yotpo evolved from “just reviews” to “eCommerce experience marketing platform”
 ⁠
Here are the highlights you’ll actually use:

✅ Yotpo’s pivot from ratings & reviews to a full-suite commerce marketing platform (UGC, loyalty, referrals).

✅ Why reinvention isn’t a board-room buzzword - it’s survival for brands in hyper-competitive eCommerce.

✅ The operational blueprint for “Platform 2.0” mode: integrate, automate, scale

✅ How to LEAD with empathy - and operationalize it
 ⁠
 Make this your TODAY move:

 🔍 Audit your tech stack. If a tool is still “just reviews” in 2025, it’s past its best-before date.

 🔧 Ask: “Does this system pull loyalty, referrals and UGC into the same loop?”

 🚀 Prepare to reposition your brand from 'just another retailer' to a brand customers ADORE and advocate for.

⚠️ Bottom line:

If you think reviews were IT, you’re likely game-over.

Think instead: reviews were step one - what comes next is the entire customer engagement lifecycle.

Learn from Tomer & Yotpo - they rebuilt their OWN brand - Yotpo 2.0

You can do the same.

Tune in - evolve fast.

💡 CMR instead of CRM: Customers Managing the Relationship!

🔍 Tracking what your website users do isn’t enough - unless you also track why they do it.

👨‍🦯 And if you’re not, you’re flying blind...

In Episode E603 of THE ECOMMERCE EDGE Podcast, I sit down with Rob Garf (Head of Strategy & Insights at Cordial) to unpack why top-tier digital experts have shifted their focus beyond behavior to intent.

🎯 Key take-aways you’ll actually use:

✅️ Behavior tells you what the user did. Intent tells you why. Without the second, you’re optimizing blind spot by blind spot. 

✅️ Data stacks that treat everything as “actions” fall short: the future is unified profiles that infer intent and send the right message, right channel, right moment.

✅️ If you keep applying yesterday’s marketing tactics to today’s consumers, you’ll get today’s mediocre results, not tomorrow’s dominant ones.

📍 Your action points NOW:

👉 Map one user flow where you currently only capture behavior (clicks, opens, conversions) & ask: “Are we capturing intent behind the action?”

👉 Identify one channel where your segmentation still reads “did X” instead of “wants Y”. Update it.

👉 Choose one message you send that treats every user the same, then rewrite it for at least two different intent-segments. Test the difference.

This episode hands you the expert guide to start optimizing based on intent and that’s where the next wave of digital ROI lives!

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