Josh Steimle

Pando Partners

It took me over 20 years to figure out why I'm an entrepreneur. I used to think I wanted money, or stuff, or for people to see me as successful. But chasing all of that left me empty, and it didn't seem to work out well business-wise, either.

Instead, what seemed to align everything in my business and personal life was a desire to help others progress, to see them maximize their potential. I started Pando Partners as a way to create businesses as vehicles to help people get unstuck and keep learning and growing.

Of course, we care about money—a business can't survive without profits, just like a person can't survive without food. Money matters like food matters. But if all you live for is to eat, and all your business exists for is to make money, what kind of existence is that?

At Pando, our first core value is people. Our other core values are purpose, abundance, partnership, and stewardship. Through Pando's multi-business system (MBS), I can partner with great experts, leaders, and creators to find unlimited opportunities. At other companies, you compete against your own team to move up the corporate ladder. At Pando, there is no limit to the number of companies we can create, which encourages collaboration and loyalty. 

The Pando plan involved two phases. Phase I is to create several self-managing businesses related to marketing and promotion. During Phase II, we'll use those companies to help larger, more scalable companies grow quickly.

Interested in joining the team? Shoot me a message.

Founder

MWI, a marketing agency, is the first "real" business I started, way back in 1999. Today, MWI has offices on multiple continents and works with clients like Marriott, Sony, LG, Hotels.com, and Orangetheory Fitness. 

MWI is actually more than a single company, it's a collection of marketing agencies. We grow by diversifying ourselves across geographies, services, and industries. 

Geography: We're always interested in opening or acquiring offices in new locations. If you currently run a marketing agency and want to be part of the MWI network, please reach out.

Services: We started out as a web development agency but then moved into services like SEO, paid search, social, PR, content, and video. We start subsidiary agencies focused on these services, while MWI HQ acts as the coordinating hub for clients who need multiple services. If you run a firm that focuses on a particular marketing service and are interesting in partnering with us, I'd love to talk.

Industries: We launch subsidiary marketing agencies that focus on niche industries such as self storage, dentists, hospitals, and hospitality. If you have a marketing agency that focuses on a particular industry and would like to discuss a potential acquisition, let me know.

For more info visit www.mwi.com.

Published Author

Want 1-1 book coaching? Contact me at josh@publishedauthor.com. Published Author helps entrepreneurs write, publish, and leverage business books to grow their businesses.

Canvas PR

In 2013, I published my first article in a major publication (FastCo). Then I was invited to write a column for Forbes. Then I got into Entrepreneur, Insider, Fortune, TIME, Mashable, Techcrunch, and ultimately I wrote hundreds of articles for more than two-dozen publications.

However, the more I wrote and published articles, the more I got on the radar of PR firms. At first, it was just a few pitches each month. Then it was dozens, then hundreds, and some months I'm pretty sure it neared 1,000 pitches. 

The pitches came from all types of PR firms, including big NYC PR firms, and yet they were all the same. "Hey, I've got big time CEO so and so available, would you like to talk to them?" It was almost like every PR firm gave their people the same "How to Pitch PR" book that included a single template which everyone copied and then mass-emailed to everyone they could find on MuckRack.

I knew there had to be a better way.

I looked at the pitches I actually read, the ones that were customized so I knew they were only sent to me and no one else. I saw how they reached out to me because they knew what I wrote about, and had a client they thought would fit well with my swim lane. And they didn't just say, "Hey, I've got so and so!" they would also give me ideas for headlines and offer to help me put together the article by gathering data, quotes, other interviews (even though not clients), etc.

Actually, no one ever pitched me that way, I only wished they would.

We started offering PR services through my marketing agency, MWI, using this type of pitch, but then we launched Canvas PR as a standalone agency. Because of our process and the relationships we've developed, we are able to offer our clients guaranteed PR placements for a flat fee. Finally, there's accountability in PR.

If you're interested in learning more, reach out to Logan Derrick at logan@canvaspr.com.

Harvard Business School

Since 2007 I've harbored an interest in doing academic research, primarily on the intersection of government policy with entrepreneurship/startup hubs globally. I've done light work with a number of professors, but to get more hands-on experience I've taken on contract work at HBS writing case studies.

Research Assistant

BlueMethod

While writing for Forbes circa 2014, I began testing whether my articles got more attention on Forbes.com or LinkedIn, and found that LinkedIn did 10x as much for me when it came to connecting with the right people and spreading my message.

The more I experimented with LinkedIn, the more I saw it as a powerful platform for content marketing and personal branding. I began providing LinkedIn services to others, helping them optimize their profiles, add lots of high-quality connections, and create compelling content, which led to the founding of BlueMethod, an agency that provides these services to clients at scale.

AuthorVoice

Should every business book author also host a podcast? Maybe not, but at least 100,000 of them should, so we launched AuthorVoice to serve this niche audience. We work exclusively with nonfiction, business book authors to help them launch audio and video podcast shows to promote their book, connect with collaborators, and grow their audience.

7 Systems

I believe most people in the world are good and if I can help people become more influential, they'll use that influence to make the world a better place. That's the "why" that led me to create 7 Systems, a publishing, training, and events company that helps clients increase their influence using The 7 Systems of Influence framework.

The 7 Systems framework is used by executives, entrepreneurs, educators, marketing and PR professionals, parents, and government leaders to zero in on their objectives, identify their ideal audience, and create compelling content that moves their audience to action.

Freelance Writer

I'm the author of Chief Marketing Officers at Work, 60 Days to LinkedIn Mastery, The 7 Systems of Influence, and I've written over 300 articles for print and online publications including Forbes, Fortune, Mashable, TechCrunch, VentureBeat, TechinAsia, TIME, Entrepreneur, CMO.com, Fast Company, ClickZ, CBS, Fox Small Business, Asia Trail Magazine, and The Salt Lake Tribune. 

Chief Marketing Officers at Work (http://amzn.to/2lK6t4q) contains 29 exclusive, in-depth interviews with chief marketing officers like Jeff Jones of Target, Linda Boff of GE, Brian Kenny of the Harvard Business School, Trish Mueller of The Home Depot, and Seth Farbman of Spotify.

Writer/Author

Entrepreneur Media

I always have and always will see myself as an entrepreneur, which is why I loved writing for Entrepreneur Magazine. It's where I connect with my tribe. Check out my articles about entrepreneurship, marketing, and personal influence at https://www.entrepreneur.com/author/joshua-steimle.

Contributing Writer

WSJ & USA Today bestselling author. Book coach, speaker, multi-entrepreneur. I'm here to maximize human potential.

I love starting businesses but I'm not good at running them, so I find partners who love running and growing businesses but don't love the risk of starting them. This allowed me to create Pando Partners, a holding company where I can do what I truly love, which is to start businesses, see them succeed, and see individuals learn and grow within those businesses as they maximize their potential.

If you're interested in partnering with me, I am currently looking for partners in the following spaces:

- Self storage
- Public relations
- Marketing
- Book coaching
- Web and app development
- Design
- Streetwear/fashion
- Retail/online retail
- Education

I'm a husband, father, skater, Dinosaur Jr. fan, political news junkie, ultra trail runner, triathlete, adoptive parent and active advocate for adoption, aspiring academic researcher, and member of The Church of Jesus Christ of Latter-day Saints.

Originally from LA, I lived in Utah from '98-'13, then moved to Hong Kong, and then to Shenzhen, China in 2016. In Jan, 2019, I moved to Boston, where my family and I lived on a farm with 21 horses, 3 guinea pigs, and 1 dog, before moving to Arizona in 2021, without the horses. 😥

I would LOVE to connect with everyone, but LinkedIn maxes out accounts at 30K. Sorry, it's not you, it's me (actually, let's blame it on LinkedIn). But please click that "Follow" button above so we can stay in touch!

A friend of mine went swimming at the gym pool. He's a stickler about people showering before they enter the pool, so when he saw another man get in the pool without showering first, he called him out.

"Hey! You're getting in the pool with all your filth on you? What's wrong with you?! Take a shower next time!"

My friend kept swimming. He got to the end of the pool and as he turned back, he saw the guy standing in the pool where he had been, looking down. As he swam back, he started to get a sinking feeling.

As he finished the lap, he looked at the stranger he had just yelled at. The man was doing nothing, just standing in the water, shaking.

"Are you crying?" my friend asked.

The man was indeed crying. Convulsing with silent sobs.

"Dude, I'm so sorry, what's up?" my friend asked.

"I've just...I've just had a hard time lately," the man said. "I normally shower before I get in, but I haven't been thinking clearly this week since...since my wife died of cancer."

My friend's perspective shifted in an instant.

Henry B. Eyring told of a friend who advised him, “Hal, when you meet someone, treat them as if they were in serious trouble, and you will be right more than half the time.” Then Eyring added, "Not only was he right, but I have learned over the years that he was too low in his estimate."

How often do we assume everyone around us is doing better than we are? How often do we find out someone is going through something difficult, but we assume it can't be all that bad? Certainly not as difficult as what we're going through?

The more I work with people, the more convinced I am that everyone is going through something difficult. Some are going through things that are tremendously difficult. If it's not a spouse dying of cancer it might be a child dying from a fentanyl overdose, a parent developing Alzheimer's, or a friend becoming a victim of sexual assault, severe mental illness, or physical or emotional abuse.

We can support each other during tough times by being patient, kind, and extending grace where it's needed.

Come to think of it, we should do those things whether or not we know someone is going through tough times, because chances are that even if we can't see it, they are.

Maximizing human potential through entrepreneurship. I start businesses and find partners to run them. WSJ + USA Today bestselling author. Book coach. Trail runner. Skater. Husband. Dad.

Note to LinkedIn spammers: When your assistant gives you your new spam script, remember to remove "This is the new script" before you start spamming people.

What is the impact of spamming on LinkedIn?

Humility is perhaps the most underrated professional skill.

When I'm scoping out new hires, partners, or vendors where a personal relationship is required, I'm always asking myself how humble the person is that I'm dealing with.

If someone is humble, I know they are willing to listen and learn.

If they're humble, and I'm humble, then we can communicate effectively, build trust quickly, and get big stuff done faster.

Humility gives one an edge.

Humility in teams and partnerships produces tremendous advantage.

If I'm dealing with someone who is proud, I have to wonder what they've missed out on learning.

I have to wonder if it will be difficult to communicate openly with them.

Trust is slower to develop, and that means progress is slow.

Sometimes people mistake humility as the opposite of confidence. They think confidence means knowing all the answers. 

What takes more confidence...saying you know when you don't know, or openly admitting you don't know? It takes confidence to be humble, and since humility leads to greater learning, it's humble people who actually end up knowing more and having more answers.

How can you know if you're humble enough? They say that as soon as you think you're humble, you aren't.

I disagree.

I think those with higher levels of self-awareness can measure their humility well enough to know when they're out of bounds and need to be more humble.

Here's a quick humility test for you:

- Do people ever tell you you're wrong? If they don't, it may be a sign you're perceived by others as lacking humility or openness to feedback.

- When's the last time you changed your mind on something substantial? If you can't think of anything, how open-minded are you, truly?

- Do you practice gratitude? Do you say "Thank you" a lot and mean it? Sincere gratitude is a sign of humility. Proud people have an entitlement mentality and don't feel they owe thanks to anyone.

People do business with people they know, like and trust. People like and trust people who are humble enough to get to know them and then they like and trust them even more.

Want to get ahead in your career? Practice humility.

How can one measure their own level of humility?

What is the relationship between humility and trust?

At MWI (in our US offices) our minimum salary is $60K.

"That's stupid. What if you want someone and you could get them for $40K?"

The main reason we have a minimum and that it's as high as it is (not that it's all that high) is it forces us to hire the right kind of people. 

Our brand is high-end and we sell on value, not cost. A $60K minimum makes us hire $60K people rather than $40K people.

"But Josh, I really want to hire so and so, but they're not a $60K hire..."

Then don't hire them.

"But I really want to, and we really need them..."

Then hire them, and turn them into a $60K hire.

"But I'm not sure they'll ever be a $60K hire..."

Then they're definitely not the right fit for MWI, because $60K is just the starting point. Someone who is a $60K hire today should be a $80K team member a year from now, and a $100K team member a year after that.

Personally, I don't think there is such a thing as, "They'll never be a $X hire..." Everyone has the ability to progress. Everyone has 10x more value to offer. The trick is figuring out how to work together to release it. For now, potential starts at $60K. Next year, it's going to $65K.

What is the main reason for having a $60K minimum?

Jeff Bezos is famous for asking not what would change over the next 10 years, but what WOULDN'T change. Here are a few things for entrepreneurs that will never change:

1. There will always be bad economic times.

2. There will always be good economic times.

3. There will always be opportunities to start new businesses and thrive, even in bad economic times.

4. It will always be hard to start a new business and thrive, even in good economic times.

5. It will always appear that things are easier for everyone else.

6. You will always feel late to the game.

7. No one will ever understand you.

8. Some people will understand you more than others, but even they won't totally get you.

9. No matter what you do, someone will complain.

10. No one will really care what success you have in business, no matter how big that success is. How much do you really care about the success JP Morgan or Rockefeller achieved? They're interesting to study, for sure, but I bet you care more about the time your mom, dad, spouse, child, or friend did something nice for you. 

Act accordingly.

Will people care about my business success?

Are there always opportunities to start new businesses?

What are some things that will never change for entrepreneurs?

My test when hiring leaders: Do they scare me because they're smarter than me, and I'm afraid they'll see me with all my faults and limitations? If I'm not scared, then I'm probably aiming too low.

Organizational psychologist at Wharton, #1 NYT bestselling author of HIDDEN POTENTIAL and THINK AGAIN, and host of the TED podcasts WorkLife and Re:Thinking

Narcissistic leaders are threatened by talent. They want to be the smartest person in the room.

Humble leaders are drawn to talent. They surround themselves with people who make them smarter.

Great leaders grow talent. They strive to make everyone in the room smarter. 

Have you ever outsourced web dev overseas? 

I have, and that's why I'm launching Built, a WordPress agency where 100% of our team is US-based.

The first time I ever tried outsourcing overseas was around 2005. 

It was a nightmare.

Missed deadlines, terrible results, ultimately everything was scrapped.

But I probably just hired the wrong team, right?

So I tried again.

Same results.

Ok, maybe I was trying to hire people who were too cheap?

I tried again, with more expensive people.

Same results.

Maybe it's the country?

I started out with Bangladesh. Then I tried India, the Philippines, China, Russia, and a host of other countries I can't even remember.

Same results.

Sidenote: One of my "favorite" negative experiences was when I hired a team in Bulgaria and they told me, "We're going to a party, we'll be out of the office temporarily." They didn't show up for three days and when I asked them where they had been, they said it was a three-day party. 🤷‍♂️ 🤯 I told them they could make the party permanent because I didn't have any more work for them.

So then I thought "Maybe I'm the problem? Maybe I shouldn't be hiring people directly and trying to manage them myself?"

I tried again, this time hiring a company, US-based, that hired and managed teams of developers. Substantially more expensive, but they guaranteed their work and I knew the founder.

Same results.

I've tried outsourcing overseas almost 20 times. I've tried outsourcing dev work, SEO, design, and virtual assisting.

I've read books on how to hire and manage overseas talent, I've talked to people who ran outsourcing companies to get their suggestions, I've researched and studied and tried over and over again. 

Same results—Every. Single. Time. Except the one time I paid a guy a bunch of money and he disappeared and didn't do anything at all. That was different. 😂 

So over the past 10 years I built an in-house team of developers at my marketing agency MWI. Now we're splitting it off into its own company, Built, to focus 100% on web and app development, starting with WordPress.

Everyone is US-based. No issues with language, culture, or time zones.

The quality is high. The speed is fast. It looks like it costs more at first, when you're looking at $5-20/hr for someone overseas, but you get your work done right, the first time, rather than having it take 10x as long and in the end you scrap it all anyway and start over.

I wish outsourcing overseas worked for me, I really do. I've lived overseas and I'd like nothing more than to help my friends there build up their economies and skills. But I haven't been able to make it work.

If you've tried outsourcing WordPress overseas and come away frustrated, let's talk about what you need built.

Why is outsourcing web development overseas not always successful?

What are the benefits of using a US-based team for web development?

What are some of the challenges of outsourcing web development overseas?

I've compiled/summarized my top physical and mental health tips based on the research I've done since 2007, consuming numerous academic studies as well as content from more trendy "health" experts like Andrew Huberman, Benjamin Bikman, Peter Attia, James Nestor, Dave Asprey, and Michael Pollan, to name a few. Here's what I've come up with.

What would you add? What's missing?

What would you remove or modify?

What do you disagree with?

If you ever need an ego boost, bear in mind that simply scrolling through LinkedIn and commenting on posts would, to your ancestors of just a few decades ago, make you appear like a tech wizard or a worker of dark arts.

How has technology changed the perception of expertise?

How has technology changed the modern workplace?

Some people think entrepreneurs don't want to have a boss. 

Some people think entrepreneurs want to get rich. 

Some people think entrepreneurs like to have control. 

Some people think entrepreneurs want to be famous. 

I didn't become an entrepreneur because of any of these reasons. 

I became an entrepreneur because I saw someone doing something and I thought, "Hey, I could do that. Maybe I could even do it better. Seems like that would be fun to try."

I can't speak for other entrepreneurs, but for me it was that simple.



What is the significance of entrepreneurship?

I never, ever, ever, send a message to someone and merely say "hey." If I receive a message from someone I don't know, and all they say is "hey," I block and report them. If someone I know sends me a message and all they say is "hey," I ignore the message. I assume if they have something to say they're going to say more, and then I'll actually have something to respond to.

Why is sending 'hey' on LinkedIn discouraged?

How important is proper messaging etiquette on LinkedIn?

What role does effective communication play in professional networking?

Someone asked me for my top books on professional networking. Here are four I recommended:

The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg. Especially good for those who don't like the word "networking" and love serving others. Also good for those who hate serving others since it might just change your mind about that 😁

Superconnector: Stop Networking and Start Building Business Relationships that Matter by Scott Gerber and Ryan Paugh 

What's in It for Them?: 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want by Joe Polish 

Give and Take: A Revolutionary Approach to Success by Adam Grant

Got any others you would recommend?

As Arthur C. Brooks writes in the Atlantic, the Swiss psychoanalyst Carl Jung "left us a surprisingly practical guide to being happier." This guide is summarized in five "pillars."

1. Good physical and mental health

2. Good personal and intimate relations, such as those of marriage, family, and friendships

3. Seeing beauty in art and in nature

4. A reasonable standard of living and satisfactory work

5. A philosophical or religious outlook that fosters resilience

Do you feel like any of these are missing from your life? 

Where do you feel like you have the most work to do? 

Do you have an experience improving one or more of these areas and seeing a tangible impact on your life? 

In 2007, I began to work on my physical health. I was 33 years old at the time, and I had never run over a mile in my life. I did not think of myself as a runner, because the times in my life when I have run a mile, numbered a total of three, and I only ran a mile because I was forced to as part of school classes. But a friend of mine inspired me to get into triathlon, so I had to start running. 

Long story short, I ended up losing 60 lbs, running multiple marathons, and eventually doing trail running ultra marathons going up and down mountains. 

Do I feel happier? Absolutely. 

But the benefits went beyond just feeling better. getting my physical health in order led to tangible improvements in my work, finances, and interpersonal relationships. 

By improving one of Jung's pillars, they all improved. Substantially. That was magic I wasn't expecting. 

If you're struggling with any of the other pillars, consider working on your physical health. It's relatively easy to do, compared to the others, because you know when you're doing it or not doing it. And you might be surprised not only at the improvement to your physical health, but how everything else improves at the same time.

How can physical health improve overall happiness?

How can a philosophical outlook foster resilience?

We're already doing it at MWI. We work a M-Th, 32-hr week. I think most companies are already tolerating a 4-day work week, whether they know it or not, based on the fact that my inbox goes virtually silent on Fridays.

What are the benefits of a 4-day work week?

Open article: Barry Diller thinks companies will move to a standard of four days in office with Friday flexible by cnbc.com • 1 min read

Barry Diller thinks companies will move to a standard of four days in office with Friday flexible

There's a workplace leadership lesson in the biblical story about the shepherd who leaves the ninety-nine sheep to go after the one that is lost. 

If you're in a leadership role, you may sometimes feel like a certain member of your team is taking up all your time. 

Bear in mind that when you're working a lot with one team member, you're not just working with one team member. 

Other team members are affected by that one team member, so helping the one helps many. 

in addition, other team members will see you working a lot with that team member, and they'll know that if they encounter challenges, you're going to take the time and make the effort to help them in the same way. This may actually prevent certain issues from ever arising in the first place. 

This is all part of creating an "I've got your back" culture in your company or organization. 

If you've got one team member who requires a lot of attention, don't get frustrated, consider doubling down and spending even more time with them. You may be doing more good for the rest of your team than you know.

How can helping one team member benefit the rest of the team?

I'm going to be in Utah the week of May 6th. Any events I should be aware of?

When I'm recruiting for MWI the first thing I look at is a candidate's LinkedIn profile. Depending on what I see there, it can make not only the difference between yes/no on interviewing them, but the salary $$$ I start to develop as a starting point for an offer. Here's what I look for...

1. How many connections do they have? 

If it's < 500 then that's not exactly a red flag, but it's definitely not a plus. This depends a bit on the role, however. A programmer with < 500 connections I can chalk up to engineers sometimes being a bit antisocial or pragmatic ("What difference does it make how many connections I have on LinkedIn?!"). However, if it's an account manager, an inherently social role, then < 500 connections does become a red flag for me.

2. Does their bio/about section tell me a story? 

If it's empty, short, or just a repeat of their work experience...again, it's not exactly a red flag (unless I'm hiring a copywriter or storyteller), but it's a missed opportunity. I want to know who the person is, what makes them tick, what they love/hate, and why they do what they do and where they want to go. Throw some drama in there about overcoming and learning from challenges.

3. Are they sharing their expert opinion?

Regardless of their role, when I see people posting their expert opinion regularly, that's a HUGE plus for me. When I hire someone who posts a lot, sharing what they know with others, that becomes a marketing tool for my business, not just for clients, but for future recruitment.

How much of a difference does it make for people to be doing a good job in these three areas?

Often, for me, it's the difference between "Yeah, I'd love to talk to this person," and "Meh, maybe?"

It also translates to cash. Someone doing a great job in these three areas on LinkedIn is someone I might offer $10-50K more than I would otherwise. That's partly because of the value I see in hiring someone who's active on LinkedIn, and partly because of my perception of their skill level if they are active on LinkedIn.

As an employer, I don't think I'm alone. So go and spend a few minutes a week on LinkedIn, it might be worth tens of thousands of dollars.

Some of the best books for your business aren't "business" books. Here are some of my favorite books I use to improve my businesses, even though you wouldn't think of them as business books:

1. Good Inside: A Guide to Becoming the Parent You Want to Be by Dr. Becky

A lot of my fav "business" books are parenting books. Maybe that's because parenting books are basically psychology books, we're all basically kids, and so what applies to dealing with kids is often what applies to dealing with adults.

Read this one a few months ago and absolutely frickin' loved it. Great for parents, entrepreneurs, managers, and everyone else.

2. Ikigai: The Japanese Secret to a Long and Happy Life by by Hector Garcia and Francesco Miralles

A great, quick read on how to find that Zen state of mind about what you're doing with your life. Lots of "genius zone" related stuff, for those who are familiar with the 7 Systems of Influence.

3. Bad Therapy: Why the Kids Aren't Growing Up by Abigail Shrier

I changed how I dealt with a difficult situation with a team member this week because of this book. 

Whether or not you love, hate, or are "meh" about therapy, this is also a great commentary on relationships and modern society and how we often don't hold each other to a high enough standard.

4. The Ghost in My Brain: How a Concussion Stole My Life and How the New Science of Brain Plasticity Helped Me Get It Back by Clark Elliott Ph.D.

Two years ago, my daughter fell off a horse and got a concussion and has suffered ongoing issues from it. However, there are reasons to read this book aside from if you or someone you know has had a concussion. It's really a book about how our brains work, or don't work, and I'm convinced none of us has a perfectly functioning brain, which means this book will help you understand how you think, how others think, and have more empathy and understanding for yourself and others when our brains aren't quite working properly.

5. Tattoos on the Heart: The Power of Boundless Compassion by Gregory Boyle

I'll admit it—I cry a lot. My kids laugh at me because I cry during silly kids movies. I generally don't cry while reading books, but I cried a lot reading this book. Sad but tremendously inspiring. It will help you find ways to make your work mean more.

What non-business books do you use for business purposes?

BTW, if you want to stay up with all my mini book reviews, follow me on Instagram @joshsteimle. 

How can Good Inside help me become a better manager?

What is the Japanese secret to a long and happy life?

In NY, it costs ~$1M per year to educate ~30 public school students. It doesn't take a math wizard or entrepreneurial genius to figure out that something is not right with government schools and that this is an industry ripe for disruption.

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