Oyinkro K 🎥's Linkedin Analytics

When the brief is everything and nothing at the same time 😆 The truth is, clients know what they 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘧𝘦𝘦𝘭 —but not how to get there. That’s where strategy comes in. So how do you take a contradictory brief and turn it into something that 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 works? How to simplify the chaos: ✅ Focus on the real goal—engagement, awareness, or conversion? ✅ Pick a clear creative direction—fresh or retro, not both. ✅ Define what ‘bold but subtle’ actually means – Is it tone? Visuals? Delivery? Get specific. ✅ Prioritize storytelling over selling—so it connects, not just promotes. A great video isn’t about cramming in every idea-it’s about making the right ideas land. There’s a simpler way. And that’s exactly what we do. 😉

Most B2B videos don’t fail because of bad production. They fail because they’re built on a weak strategy. Here’s the reality: 🎯 𝗛𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆? It’s just expensive guesswork. ↳ Over-produced brand ads and cinematic videos might look impressive—but if they’re not solving a business problem, they’re a waste. ⚠️ 𝗪𝗲𝗮𝗸 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗮 𝗴𝗿𝗲𝗮𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆? Missed potential. ↳ You might have powerful ideas—but rushed editing, generic formats, and sloppy delivery will make your audience tune out. 💡 𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝘄𝗶𝗻𝗻𝗲𝗿𝘀? B2B brands that combine strong strategy with sharp execution—customer-led stories, targeted demos, and thought leadership that actually 𝘭𝘦𝘢𝘥𝘴. In 2025, the smartest brands know that video isn’t just about what you create—it’s about how well it drives real business outcomes. P.S I share how we’re building a top creative agency & teach you how to use video to elevate your brand, own your market, and drive results. Follow for more

Salesforce Just Showed Us How to Make AI Marketing That Actually Works. Why it works—and how you can use the same strategy. 1️⃣ – They Tap Into a Familiar, High-Stakes Narrative This ad isn’t just about AI—it’s a Western showdown. The message hits immediately: Your data is under attack. You need protection. By choosing this setting, Salesforce doesn’t need to explain the problem—it’s felt. 2️⃣ – They Visually Represent the Hidden Danger of AI Bad AI is a silent thief—and the ad brings that to life. The thief isn’t just stealing gold—he’s hoarding customer data. Why does this work? It forces the viewer to ask: Is my AI robbing me too? This isn’t an abstract cybersecurity problem anymore—it’s a tangible threat that must be stopped. 3️⃣ – The Ad Creates an Emotional Turning Point Tension peaks when the thief is exposed. This is the “oh snap” moment for the audience—realizing bad AI is a real problem. Why is this important? Because ads that create a tension → release cycle stick. The brain remembers stories that trigger an emotional shift. 4️⃣ – They Sell Trust, Not Just a Product Salesforce doesn’t bombard you with features. Instead, the message is simple: “We don’t steal or share your data.” Why does this work? Because trust is the #1 concern with AI—and they make it their entire pitch. Instead of listing features, they take a stand. And in a market full of AI skepticism, that’s what sells. 5️⃣ – The Final Shot Reinforces Power & Confidence McConaughey walks out, gold in hand, unbothered. Salesforce branding appears only after the problem is solved. Why does this work? The final image is certainty. Confidence. Security. No lingering doubts. No last-minute sales push. Just the feeling of being protected. 👀 Want to use this strategy in your next campaign? See the pinned comment below. P.S. We create B2B tech ads that convert. Follow for more strategies.

Your Campaign Won’t Wait—So What’s Your Plan When Things Go Wrong? Our lead actor fractured his hip. The morning of the shoot. ↳ 9 days of prep. ↳ Post-acquisition campaign. ↳ Zero room for error. At that point, you have two options: ❌ Panic, postpone, and let the deadline slip. ✅ Adapt, execute, and make it happen anyway. Here’s what went down: → Scrambled to find a replacement—fast. → Got them up to speed in hours. → Shot the entire thing in ONE room—flawlessly. No excuses. No wasted time. Just problem-solving at speed. That’s what separates the brands that grow fast from the ones that fall behind. Your marketing won’t wait for the perfect conditions. You need a team that moves fast, adapts faster, and still delivers at the highest level. The result? The campaign launched. The acquisition made headlines. And now? Onto the next. 🚀 P.S The Orginal Actor is ok and in full recovery P.P.S. Who wants to See the full video?

When they say tight deadlines, try fitting 5 shoots in one space... But this isn't about complaining. It's about what happens when a team comes together under pressure. Let me take you behind the scenes... We had one location, multiple setups, and a schedule that made my heart race. The kind of project where every minute counts. Here's what it really looked like: ↳ Zero room for mistakes 🎯 ↳ 2 cameras running ↳ 5 different people ↳ 5 unique setups The space was so tight we had to transform it like clockwork. Break down, set up, shoot, repeat. No breaks, just flow. 𝗕𝘂𝘁 𝗵𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗺𝗮𝗱𝗲 𝗶𝘁 𝘄𝗼𝗿𝗸: ⚡ A team that moved like one unit ⚡ Coffee that never stopped flowing ⚡ Pizza that kept us going ⚡ Pure adrenaline doing its thing These are the days that define us. Not just the final product we delivered, but HOW we got there. Together. In sync. Making it happen 🔥 Because at the end of the day, it's not just about what ends up on screen. It's about the crew that makes impossible deadlines possible. What's your craziest production story? Drop it below ⬇️ P.S. Want more behind-the-scenes content about video production and creative direction? Follow along for the journey.

🚨 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲'𝘀 𝗽𝗹𝗮𝘆𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗴𝗮𝗺𝗲, 𝗯𝘂𝘁 𝗻𝗼𝗯𝗼𝗱𝘆'𝘀 𝘄𝗶𝗻𝗻𝗶𝗻𝗴. Look around. Every SaaS company claims they're "revolutionary" while showing the exact same feature lists. 𝗕𝘂𝘁 𝗵𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝘀: ⚡ Show real people solving real problems ⚡ Focus on one core message ⚡ Keep it simple and clear 𝗪𝗵𝗮𝘁 𝗭𝗮𝗽𝗶𝗲𝗿 𝗴𝗼𝘁 𝗿𝗶𝗴𝗵𝘁: ↳ They focused on solutions, not features ↳ They made complex ideas simple ↳ They showed actual customers 𝗧𝗵𝗲 𝗵𝗮𝗿𝘀𝗵 𝘁𝗿𝘂𝘁𝗵 𝗮𝗯𝗼𝘂𝘁 𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝘂𝘁: ✅ Features don't sell products ✅ Complexity doesn't equal value ✅ Clear messaging beats fancy jargon Your potential customers don't care about your AI-powered, blockchain-enabled, machine-learning features. They care about solving their problems. 𝗧𝗵𝗲 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝗳𝗼𝗿𝗺𝘂𝗹𝗮: → Real solutions → Creative delivery → One clear message Ask yourself: Are you truly different, or just saying you are? The answer will determine whether people stop scrolling or keep moving. P.S. Are you ready to actually make video work for you? Book a call below. Let’s talk. 🚀

This HubSpot ad is a masterclass in emotional storytelling. Here’s why it works—and how you can do the same. 𝟭 – 𝗧𝗵𝗲𝘆 𝗔𝗺𝗽𝗹𝗶𝗳𝘆 𝘁𝗵𝗲 𝗣𝗮𝗶𝗻 𝗣𝗼𝗶𝗻𝘁 (𝗩𝗶𝘀𝘂𝗮𝗹𝗹𝘆 & 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆) The first 10 seconds don’t just 𝘵𝘦𝘭𝘭 you that marketers are overwhelmed—they 𝘮𝘢𝘬𝘦 𝘺𝘰𝘶 𝘧𝘦𝘦𝘭 𝘪𝘵. 🚀 Frantic scrolling before even getting to work 🚀 One person duplicated, spinning in circles, losing control 🚀 Literally sinking into the ground under the weight of meetings This is 𝘦𝘹𝘢𝘨𝘨𝘦𝘳𝘢𝘵𝘪𝘰𝘯 𝘥𝘰𝘯𝘦 𝘳𝘪𝘨𝘩𝘵. The chaos is extreme—but still painfully relatable. Your brain immediately recognizes: “𝗧𝗵𝗶𝘀 𝗶𝘀 𝘂𝗻𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲.” 𝟮 – 𝗧𝗵𝗲𝘆 𝗩𝗶𝘀𝘂𝗮𝗹𝗹𝘆 𝗗𝗲𝗽𝗶𝗰𝘁 “𝗧𝗵𝗲 𝗕𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗣𝗼𝗶𝗻𝘁” 💥 A HIGH PRIORITY task list stacking up 💥 The laptop literally catches fire 💥 Water sprinklers activate—complete overload This scene is the emotional climax. 𝘚𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘩𝘢𝘴 𝘵𝘰 𝘤𝘩𝘢𝘯𝘨𝘦. Every great ad follows a tension → resolution structure, and here, the tension peaks right before the shift to the solution. 𝟯 – 𝗧𝗵𝗲 𝗛𝗮𝗿𝗱 𝗖𝘂𝘁 𝘁𝗼 𝗥𝗲𝗹𝗶𝗲𝗳 𝗶𝘀 𝗪𝗵𝗮𝘁 𝗦𝗲𝗹𝗹𝘀 𝘁𝗵𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 The marketer steps out of the chaos into: 🌿 Nature. Fresh air. Serenity. 🌿 A desk emerges from the ground. 🌿 Her laptop opens, everything is organized. This is a 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝘀𝗲𝗻𝘀𝗼𝗿𝘆 𝘀𝗵𝗶𝗳𝘁—a stark contrast that feels like stepping into another world. By making peace feel 𝘷𝘪𝘴𝘤𝘦𝘳𝘢𝘭𝘭𝘺 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 from the stress, the ad 𝘴𝘦𝘭𝘭𝘴 𝘵𝘩𝘦 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯 𝘣𝘦𝘧𝘰𝘳𝘦 𝘦𝘷𝘦𝘳 𝘴𝘩𝘰𝘸𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵. 𝟰 – 𝗧𝗵𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗼𝗲𝘀𝗻’𝘁 𝗜𝗻𝘁𝗲𝗿𝗿𝘂𝗽𝘁—𝗜𝘁 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝘀 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀𝗹𝘆 Unlike typical ads that position the product as a game-changing hero, HubSpot takes a different approach. 📊 The dashboard doesn’t 𝘥𝘪𝘴𝘳𝘶𝘱𝘵 the moment—it 𝘦𝘧𝘧𝘰𝘳𝘵𝘭𝘦𝘴𝘴𝘭𝘺 𝘢𝘱𝘱𝘦𝘢𝘳𝘴. 📊 The transition from chaos to order feels *natural,* not forced. 📊 Everything—the tasks, campaigns, and workflows—𝘧𝘭𝘰𝘸𝘴 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 𝘪𝘯 𝘰𝘯𝘦 𝘱𝘭𝘢𝘤𝘦. The message? 𝗛𝘂𝗯𝗦𝗽𝗼𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗱𝗲𝗺𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻—𝗶𝘁 𝗾𝘂𝗶𝗲𝘁𝗹𝘆 𝗿𝗲𝗺𝗼𝘃𝗲𝘀 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻. 𝟱 – 𝗧𝗵𝗲 𝗙𝗶𝗻𝗮𝗹 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗛𝗼𝗼𝗸 𝗟𝗼𝗰𝗸𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 The last few seconds show: 💡 A genuine moment of *shock and relief* 💡 People literally floating overhead (*her new normal is effortless*) 💡 A final CTA with the HubSpot branding The ad ends on an emotional high—𝗻𝗼𝘁 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗽𝘂𝘀𝗵, 𝗯𝘂𝘁 𝗮 𝙛𝙚𝙚𝙡𝙞𝙣𝙜 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗰𝗿𝗮𝘃𝗲. It’s not just about 𝘣𝘦𝘵𝘵𝘦𝘳 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘰𝘧𝘵𝘸𝘢𝘳𝘦. It’s about finally getting your life back. P.S. We create B2B tech ads that convert. Follow for more strategies.

The Most Productive Week Starts by Breaking All the Rules. I always thought more structure = more output. Turns out, breaking patterns is the real cheat code. Change of pace, change of location → I’ve been optimising while island-hopping. 🌍 ⚡ 𝗥𝗲𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗳𝗼𝗿 𝗚𝗿𝗼𝘄𝘁𝗵 ↳ Notion overhaul = streamlined systems & scale-ready workflows ↳ New HR & security policies = future-proofing for bigger projects ⚡ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 & 𝗦𝗮𝗹𝗲𝘀 𝗦𝘆𝘀𝘁𝗲𝗺 𝗨𝗽𝗴𝗿𝗮𝗱𝗲𝘀 ↳ Faster editor collaboration = quicker video turnarounds ↳ Refining our sales playbooks = closing bigger deals, faster 📍 Where I’ve Been ✅ Barbados ✅ St Vincent (lived here as a kid - love to be back) ✅ Bequia ➡️ Currently in Antigua—scaling while travelling and prepping for a big month on BD & Sales. But here’s what matters most: While growing KV, I’m also volunteering, training for my first half marathon, learning to be more present and prioritising family & friends. ⚡ 𝗠𝘆 𝗢𝗻𝗴𝗼𝗶𝗻𝗴 𝗟𝗲𝘀𝘀𝗼𝗻? Productivity isn’t just about working more - it’s about creating space for better thinking, sharper execution, and real fulfilment. How do you mix business with adventure? Let’s hear it.