Rupa Chaturvedi

Reforge

Co-created the "Generative AI Products: How to get from Idea to MVP" course for product managers, design and user research leaders, consultants and founders. Understand AI by getting hands-on with this practical course taught by industry experts.

Partner

Uber

Head of Merchant & Ads Design

Stanford University

Adjunct Lecturer (Product Design)

Miraj Sustainable Racing Club

California's first sustainable racing club

Founder & President

First Round Capital

Product & UX Design Mentor

Google

UX Design Manager

Amazon

I manage and lead a team of UX and Personality designers focused on Conversational AI within the Alexa Shopping group in Amazon. Collectively, my team and I conceptualize, deliver design and strategy to help launch customer experiences that span upper funnel, inspiration and product discovery; product evaluation and research, and post purchase needs of our customer. We are fierce advocates for our customers and leverage multiple sources of data from qualitative to quantitative to guide our intuition and measure our efficacy. The impact we have generated is a combination of customer experience vision, strategic frameworks and mental models as well as design systems for interaction with Alexa by voice and devices in the context of shopping.

Sr UX Designer, Alexa Shopping

Lead UX Designer for Augmented Reality (AR) experiences at Amazon

Sr UX Designer

Sentient Technologies

Helped launch an AI-enabled shopping product that will change the way shoppers shop online. 
Conceptualized and designed multi-channel user experiences for a breakthrough visual search technology product - redefining how consumers shop online.

Helped launch a breakthrough AI enabled online shopping product within 5 months.
Contributed from conceptualizing the UI and product strategy/features to final implementation through whiteboard sketches, wire-frames, high fidelity prototypes and design specifications.

Followed a thorough user centered design process to gather insights into shopper behavior and expectations as well as iterative design based on feedback from user testing.

Head of Design - Visual Intelligence

WorkSpan

Conceptualized and designed user experiences for a new category of collaborative marketing product. Led the design research process through to conceptual explorations, iterative prototyping and design deliverables.

Head of Design and UX

Samsung

Concept and UX design for strategic projects for Samsung's award winning consumer app - MILK Music such as Social, Gear (wearables) and Contextual Recommendations. 
Contributed through conceptual and interaction design to an extremely unique and beautifully designed interface.
Introduced the team to user centered design thinking and conducted several user tests to validate concepts and designs.

Sr Conceptual and Visual Designer

Head of Merchant & Ads Design at Uber, Adjunct Lecturer at Stanford University

AI & UX Leader with experience at Amazon, Google, and Uber. Adjunct Lecturer at Stanford University. Equipping Product & Design leaders in thoughtfully embracing AI, and investing in shaping the Future of Food.

What is your legacy? It’s a question we need to reframe.

To many, legacy is tied to achievement. Earning the award, developing the patent, coming up with the breakthrough discovery. Those are worthwhile pursuits, to be sure.

But to me, legacy is something different. 

It’s tied to people, relationships and long-lasting impact.

I think back on the last several years and the challenges we all faced during the pandemic. 

I had several reports with difficult personal situations at home, and they needed to see their family. I’d let them take the leave (even if they had already used up their allotment) or work out of their location for as long as needed so they could fulfill their obligations and have peace of mind.

Or I reflect on team members in the past who struggled with confidence.

Maybe they felt less of themselves because their work wasn’t as good. Maybe they weren’t comfortable speaking up because English wasn’t their first language. I would go out of my way to encourage and support them in channeling their energy towards improvement and growth. I saw magic happen as a result – the level of personal growth and their capacity to perform reached new levels. It was a thrill for me.

To be clear, I am not “special” because of these moments. None of them are particularly noteworthy.

I share these simply as examples of what “legacy” can look like in practice, and to shine a light on the opportunities we all have.

Consider the times when you can:

• Support a direct report through a tough time
• Encourage someone to believe in themselves
• Prevent someone from making an avoidable mistake
• Help elevate someone’s career and life to a new level

Yes, big achievements are nice, but ultimately they don’t compare.

Small acts of kindness, being human and sometimes bending the corporate norm is what builds long lasting relationships. These won’t show up in performance reviews and your manager may never notice, but do them consistently over the years and you’ll earn trust, respect and eventually a legacy you can be proud to leave behind.

I'm excited to share that I'll be participating in an amazing remote event on July 9th starting 1pm (GMT-3), dedicated to the Product community!

Even better, 100% of ticket sales revenue will be donated to NGOs in Rio Grande do Sul in Brazil to help the victims of the catastrophic flood that impacted that region.

It's a unique opportunity to learn, connect, and make a difference all at once. I can't wait to share valuable insights and support such a noble cause.

You can help to share this event so more people can participate and buy the tickets at https://lnkd.in/gPJeKCDB Join us!

A study by MIT found that AI adoption is happening unevenly across industries, which directly impacts the job market for young grads.

Large companies and startups with young founders are embracing the tools more readily than small businesses and established organizations.

It’s likely because these leaders recognize AI as a potential tool rather than a threat.

Here are 4 reasons for recent graduates to embrace AI:

𝟭. 𝗜𝘁 𝘄𝗼𝗻’𝘁 𝗿𝗲𝗽𝗹𝗮𝗰𝗲 𝘆𝗼𝘂

Many companies resist AI out of fear of “being replaced.” In reality, most implementations of AI will eliminate tasks, not people.

The time saved can better allow workers to do what AI can’t do. Soft skills like decision making and emotional intelligence are, at this point, exclusively human. Young leaders understand the importance of working with other people, across generations and backgrounds, to make best use of the available tools.


𝟮. 𝗔𝗜 𝗰𝗮𝗻 𝗯𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗲𝗱

Unlike traditional softwares, AI-backed programs can be customized for any industry or organization. The flexibility allows for streamlined solutions without unnecessary fluff.

Enterprising leaders will seek tailor-made solutions instead of finding workarounds with existing options. The market for AI development will continue to grow rapidly.


𝟯. 𝗠𝗮𝗰𝗵𝗶𝗻𝗲𝘀 𝗱𝗼𝗻’𝘁 𝘁𝗶𝗿𝗲 𝗲𝗮𝘀𝗶𝗹𝘆

In industries like manufacturing and product delivery, AI can do physical work—such as sorting packages or assembling products—with little to no downtime.

The clear advantage over human workers allows people to focus on higher-level functions of the business, such as design and sales. Being willing to put AI to work on mindless tasks shows good stewardship of valuable time.


𝟰. 𝗔𝗱𝗮𝗽𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘀𝘁𝗮𝘆𝘀 𝗮𝗵𝗲𝗮𝗱

Companies that embrace AI put themselves in a better position to adopt future iterations of AI technologies. 

In other words, it will be easier to go from 1.0 to 2.0 than to adopt a second-gen product from scratch. While other companies play catchup, the companies that adopted AI early on can continue to widen the gap.


Employers are slowly adjusting their approach to hiring. A familiarity with AI has inherent value in fields such as tech and healthcare, where the adoption rate is proportionately higher than others.

However, some companies won’t be as comfortable with employees using AI to augment their skills and output. Imagine a product manager using ChatGPT to write their PRDs. How many companies will go for that?

Still, the larger point stands. AI will help define the future, and potential employees need to show a curiosity for it and a willingness to treat it as a tool in their expanding toolbox.

Archilochus said “We don’t rise to the level of our expectations, we fall to the level of our training.” 

In other words, the best intentions don’t mean sh*t.

Here’s a 4-step method to create good habits and level up your life:

James Clear, the author of Atomic Habits, explains the four “stages” of a habit, as well as the science behind each. We humans are remarkably consistent in our behavior patterns.

Every habit goes through the same four general stages:

1. Cue

Something “cues” or triggers us. It could be a smell, a sight, a sound—anything that grabs our attention.

2.Craving

The cue then reminds us of a reward we enjoy. For the moment, with the reward out of our grasp, we crave that outcome. 

3. Response

The response is the habit. It’s the measurable action we take toward the reward we crave.

4. Reward 

This is the payday—the food or relief or distraction we wanted so badly. 


Habits form when a reward sates our cravings. Our subconscious mind understands X (the craving) + Y (the response) = Z (the reward) and then looks for the cues to trigger that equation again and again.

Some habits are incredibly helpful. We typically wash our hands after using the restroom. We buckle the seatbelt when we get in a car. We eat regular meals.

The results of these habits are essential: health, safety, and nutrition. 

Using the same four-stage approach intentionally, we can create habits.

Identify a reward—whether you want to get in better shape or secure a promotion.

Then, follow the habit cycle:

1. Cue

Make it obvious. If you want to run more, put your shoes by the door. If you want to stay off social media, put a note on your computer.

2. Craving

Make it attractive. Don’t set your sights on something you don’t actually want. If you want a Camaro, don’t plan on saving for a Corolla.

3. Response

Make it easy. Take short runs, or set screen time limits, or use automated apps.

4. Reward

Make it satisfying. Give yourself something to look forward to. Track your runs or your weight or deals closed or dollars saved.


The people who do something about their good intentions separate from those who only talk a good game.

Take advantage of our natural wiring and build habits to get better.

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