LinkedIn

Building inspirational products that help millions of people find jobs and learn new skills. Motivated to advance LinkedIn's mission to help people be more successful at work!

Product Lead

Creating educational content to help learners and members level up their skills in Product Management

LinkedIn Learning Instructor

Drive global sales performance by scaling sales technology, analytics and processes. We work together to help reps globablly across all lines of business to sell easier, and smarter, at scale by delivering solutions that help to unlock their full potential. We are relentless in our desire to improve ourselves, our company, and the world. #Scale4Sales

Promoted to Senior BPM position within first 8 months

Senior Business Product Manager | Sales Technology

Business Product Manager | Sales Technology

Product Management Reimagined

Featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, “Reimagined” offers an extensive guide for integrating generative AI into product strategy and careers.

👉 Buy now:  https://a.co/d/btmnJfu

Co-Author - Reimagined: Building Products with Generative AI

Northwestern University - Kellogg School of Management

Kellogg Alumni Club of San Francisco Bay Area has a strong membership of 4,000+ members. It is the third largest Kellogg Alumni Club in the world. Our club was named the Best Alumni Club in 2012 and 2017, and it is the fastest growing Kellogg Alumni Clubs in the world with a 38% YoY increase in engagement. Our club members are interested in professional networking, mentoring, and continuous education. Please reach out if you are interested in partnering with us or volunteering for the Club!

President - Kellogg Alumni Club of San Francisco Bay Area

PeakPioneer LLC

Shyvee has organized and led various leadership coaching circles to equip women with the mindsets and tools to pursue more powerful and purposeful careers with confidence and clarity.

Shyvee is also a prolific public speaker who has delivered talks and workshops to leading Universities (Harvard, Columbia, Northwestern, NYU, UWashington, UC Riverside) and world-class organizations (LinkedIn, Microsoft, Deloitte, Snowflake Coupang, and many more). 

Past topics include: 
- Building responsible gen AI products
- Product management fundamentals
- Finding product-market fit
- Defining a winning product strategy
- Leading through influence & saying a positive ‘no’
- Transitioning into Product Management
- Building a Career Brand
- Navigating the PM/tech career
- Thriving as women in product/tech

Shyvee is the host of the popular and highly praised “Product Management Learning Series”, and she was nominated as the "Top Product Influencers of 2022" by Scale/Outpace.

InMail via LinkedIn to enquire about speaker engagements.

Leadership Coach, Workshop Facilitator, Public Speaker & Live Show Host

First Round Fast Track

Mentor, Edtech startups

Miro

Helping the product community craft a compelling strategy that wins team buy-in with a proven template. Simple to understand, ready to use, immediate benefit.

Miroverse Ambassador

Deloitte Digital

Product Management, Digital Strategy, Experience Design, and Project Management

Product Manager

Pagoda Red

Developed a comprehensive integrated product / digital marketing strategy, tactical execution/measurement plans, and analytic benchmarking for customer acquisition and retention in the high-end segment

Product Consultant

The Field Museum

Advised the CMO team on how to better engage with the local ethnicity groups leveraged HCD principles; conducted user research studies with 30 visitors and assessed competitive offerings to refine value propositions and go-to-market strategies for target segments to improve visits and engagement

User Experience Researcher

A Better Chicago

Refined the ROI model to evaluate efficiency and performance of non-profits using a rigorous results-driven approach; aimed to improve educational opportunities for low-income Chicagoans

Impact Consultant 

Product @ LinkedIn | Author of “Reimagined: Building Products with Generative AI” | “PM Learning Series” Host | Sharing insights about building products and leading innovative teams

Shyvee is a product management and corporate innovation expert, currently serves as a Product Lead at LinkedIn and an instructor on LinkedIn Learning. She has impacted over 100K followers and her content has reached 40M views. Her PM Learning Series has featured esteemed guests including the cofounders and Chief Product Officers at top Silicon Valley startups. As President of the Kellogg Alumni Club in San Francisco, Shyvee is a popular speaker and has influenced digital strategies at VMware, Disney, Cisco, YMCA, Toyota, HSBC, Telstra and many Fortune 1000 companies.

Shyvee is the coauthor of Amazon bestseller “Reimagined: Building Products with Generative AI”, an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by leading AI and product executives, inventors, entrepreneurs, and researchers. Learn more: https://a.co/d/btmnJfu

I’m excited to partner with Miro to offer an exclusive 🌟 Product Strategy Map + a 10-minute mini masterclass 🌟 to help the product community craft a compelling strategy that wins team buy-in! 

It’s a distillation of knowledge gained from devouring over 30 strategy books, conducting more than 10 workshops, and the success of 400 copies of a sister strategy kit.

🎁 Grab it today for FREE: https://lnkd.in/gqXSiRrg

#ProductManagement #Strategy


Shyvee Shi

How to write a Product Requirements Doc (PRD)? ✍️

A “Good” PRD usually contains the following sections:

- Problem & Opportunity Statement
- Goals & Success Metrics
- Users 
- User Story
- Concept mocks
- Roadmap & Go-to-market plan
- Open Questions

A “Great” PRD adds more thoughts and depth:

- Where should we play in this problem space?
- Why are we uniquely positioned to “win” this?
- Why now? What drives the urgency?
- What user insights give us the conviction? 
- What are some product principles we follow?
- What are the key trade-offs & decisions?
- What are the risks & their mitigation plan? 
- What are the riskiest assumptions? What must be true for this idea to work?

👉 Here are additional tips to ensure the PRD lives to its fullest potential: 

[1] Use the writing process to clarify your thinking.

[2] Make it easy to read and understand, including diagrams and charts, use bullet points, move as much as possible to an appendix, and highlight the controversial bits that need feedback/alignment.

[3] Use the doc as the focal point for feedback. Writing PRD isn’t about handing your perfect plan over to the team - it’s about making the plan better! The final spec isn’t as valuable as the process you go through to write and collaborate on the doc.

[4] Judgment > template. Don’t get overly-focused on picking the right template, focus on understanding the purpose of each section of the template, and how it may help drive desired outcomes for your product.

[5] Focus on outcomes > output. Don’t overspend your time perfecting the PRD; your job isn’t to deliver a spec. You want to use it as a conduit to guide the team towards a concrete outcome. 

***

💬 What other tips or examples you have about writing a great PRD? Share them to inspire the Linkedin community!

***
📌 If you are interested to learn more about generative AI product strategy, download a FREE gift giveaway based on content from my book, “Reimagined: Building Products with Generative AI” AND other PM career / job search guides and resources: https://lnkd.in/gRP_KNjz

#ProductManagement #Careers

Check out these FREE courses by LinkedIn Learning, curated by Chris Donnelly:

1. Generative AI Microsoft & LinkedIn
https://lnkd.in/dYkYWUPd

2. Communication with EQ
https://lnkd.in/dzgXfJDU

3. How to Build Resilience
https://lnkd.in/deVyCkWv

4. Mastering Problem-Solving
https://lnkd.in/dGYqMZpV

5. Speaking Confidently & Effectively
https://lnkd.in/dy55VqsW

6. Thinking Strategically
https://lnkd.in/dVUXB2EP

7. Listening Effectively
https://lnkd.in/dBWTmMEK

8. Task Prioritization & Time Management
https://lnkd.in/dM7JPsw7

9. Foundations of Communication
https://lnkd.in/ditQE3J3

And the best part about these courses?
They each can be completed in a day.

So start building your soft skills today.
And get paid more tomorrow.

***
💬 Which course are you planning to try?

📌 If you are interested to learn more about generative AI, download a FREE gift giveaway based on content from my book, “Reimagined: Building Products with Generative AI” AND other PM career / job search guides and resources: https://lnkd.in/gRP_KNjz 

#ProductManagement #AI  #GenerativeAI

What is the generative AI development process?

I partnered with Sri Laxmi, AI Product Manager, to illustrate a 7-step generative AI product development process with a case study.

In this article, Sri shared:

[1] How to define objectives and scope
[2] How to collect data for model training
[3] how to process and label data ready for training
[4] How to choose the right foundational model
[5] How to train and fine tune a model
[6] How to evaluate and refine a model
[7] How to deploy and monitor a model 

Happy learning and leading ✌️

***

💬 What questions do you have about the generative AI product development process?

#ProductManagement #GenerativeAI

Shyvee Shi on LinkedIn • 8 min read

The Generative AI Product Development Process

Product @ LinkedIn | Author of “Reimagined: Building Products with Generative AI” | “PM Learning Series” Host | Sharing insights about building products and leading innovation teams

What are some best practices for generative AI product development?

What is Sri Laxmi's background in AI product management?

What are some key skills for a product manager in AI?

Welcome to the latest issue of the Product Management Learning Series - a series of live streaming events and newsletter articles to help you level up

Open article: The Generative AI Product Development Process by Shyvee Shi • 8 min read

5 powerful visuals to upgrade your thinking this Friday✌️

Check out these powerful visuals from Liz Fosslien

1. When you step out of your comfort zone
↳ See it as an invitation to stretch yourself
↳ Take a deep breath and keep going; you *are* doing it

2. Success is rarely a straight line from goal to gold
↳ Both ups and downs are part of the process
↳ Share your lows as much as you share your wins

3. Giving yourself more grace help you perform better
↳ What am I trying to prove that I’m doing more?
↳ What advice would I give a friend in this situation?

4. We don’t always start at the same place
↳ Tell others’ progress as inspirations
↳ Don’t compare your step 3 to someone else’s step 10

5. Figuring out the future but don’t forget to look back
↳ Give yourself credit for all that you’ve accomplished
↳ You‘re starting over with valuable experience

5 powerful visuals that will change the way you think.
Let your mindset be your strongest ally 💪

Which visual is your favorite?
Share in the comments below ⬇️

———
📌 If you are interested to learn more about how AI may impact your work and life, download a FREE gift giveaway based on content from my book, “Reimagined: Building Products with Generative AI” AND other career / job search guides and resources: https://lnkd.in/gRP_KNjz 


5 Powerful Visuals to Upgrade Your Thinking

A survey showed that 64% of knowledge workers believe communication is THE most important skill for their job.

Communicating the RIGHT message at the RIGHT time with the RIGHT audience is the key to unlocking opportunities and getting seen as the top 1% in your job. 

And yet, most of us do it WRONG. 💢

Most of us start with crafting the RIGHT message...

The right thing to do is start backward from WHO you need to convince, making sure you engage them at the right time and forum with the right messaging. 

1️⃣ RIGHT audience

If you are leading a large project, this often involves multiple layers of stakeholders:

- The decision-makers who can approve resourcing
- The partner teams you need to influence to get buy-in
- The working team you need to motivate 
- The customer you desperately want to close the deal

Making YOUR message land often starts with tailoring the message to THEM. 

Get to know your stakeholders: their goals, hopes, priorities, needs, and concerns. 

So, when you are finally ready to ask, it becomes a no-brainer for them to say yes!

2️⃣ RIGHT time

This involves assessing your audience’s readiness to hear what you can say. 

- How much does this person know about X?
- What potential resistance may this person have? 
- Am I offering options to help ease their resistance? 
- Do I have ‘social currency’ to convince this person?

This also includes speaking at the proper forum, where you will have all key stakeholders in the room.

3️⃣ RIGHT message

Now, finally, is the “meat” of how we craft the actual content of our message. 

- Framing: Does the message speak to the intent and mindset of my audience? 

- Clarity: Is the message clear? 

- Supporting evidence: Do I have the data and voice of the customer to back up my argument?

- Emotional resonance: Can I connect with my audience emotionally by telling an engaging story to win their minds and hearts? 

- Co-creation: How do I make them feel they are co-creating this idea with me?

- Social proof: How do I show if I’ve gotten endorsements from other influential leaders?

- Robustness: Can I present both the pros and cons of my idea so I invite them to have hard conversations and build confidence in my proposal?  

It’s nearly impossible to remember so many pieces and know what to do each time… which is why I appreciate a solution like Grammarly. I’ve been using it to improve my writing.

I’m excited to partner with Grammarly on the launch of their new strategic suggestions feature: it proactively helps me be more rigorous with my messaging. 

Grammarly’s AI predicts how my readers will respond before I hit send. It helps me tailor the messaging to my audience and suggests ways to make it resonate better with them. Wow!

No more copying and pasting into GPT and crafting a long message to improve my writing. I can get help right as I write!

Try Grammarly for free; see link in comments. 


Join Shafqat Islam (CMO) and Rupali Jain (CPO) from Optimizely and me to discuss how product and marketing teams can work better together and learn why aligning product and marketing teams is essential to unlocking growth and efficiency! 🚀

👉 Register now: https://lnkd.in/e-di_k9t

Top 10 AI Hot takes:

[1] Competition over Access to Power
[2] Scarcity of High-Quality Data
[3] Proprietary vs. Open Source Battle
[4] Smaller LLMs Gaining Traction
[5] Rise of Multimodal AI
[6] ROI Realignment
[7] Shift towards profitability vs. growth at all costs
[8] Evolving AI UI/UX Patterns
[9] From Chatbots to OS
[10] AI Friendships and Romance

#ProductManagement #Marketing #AI


Shyvee Shi on LinkedIn • 3 min read

Join conversations about better collaboration between product and market teams & Top 10 AI Hot Takes

6️⃣ Generative AI superpowers

[1] Generate Creative, Multi-modal Content

Generative AI excels in producing diverse content - be it text, image, audio, video, code, or 3D design. This is transforming everything from automated marketing to website design.

[2] Data Generation for Simulation and Prediction

Generative AI can create synthetic datasets to bridge knowledge gaps. This supercharges decision-making and future scenario forecasting, giving businesses a crystal ball for market trends.

[3] Task Generation, Planning, and Execution

Plan, execute and refine tasks.

[4] Adaptive Personalization

This allows us to tailor experiences to individual needs, from product recommendations to educational pathways.

[5] Real-Time Interactivity

AI’s ability to analyze and update in real-time sets a new standard for system responsiveness.Whether it’s rerouting traffic in real-time or adapting a video game to a player's actions, it’s always in the moment.

[6] Democratizing Expertise

Generative AI levels the playing field by making expert-level resources accessible to novices, driving a growing suite of tools for non-technical users.

***
💬 How is generative AI impacting your industry and what possibilities are you most excited to explore?

***
📌 If you are interested to dive deeper, grab my book, an Amazon best seller, “Reimagined: Building Products with Generative AI”, featuring over 150 real-world examples, 30 case studies, and 20+ frameworks: https://a.co/d/btmnJfu

Kudos to Grace Guan for visual and branding support!

#ProductManagement #AI #GenerativeAI


6 Gen-AI Superpowers to Transform Your Product Experience

Many busy bee PMs often get stuck in local maxima. 

We focus a lot of our energy improving our initial idea incrementally, without realizing that these incremental changes won’t move the needle for the business.

How can we push ourselves to think bigger and rally teams to create a more ambitious and ideal vision? 

✓ If we were starting a new company from scratch, what would “ideal” look like?

✓ What’s the slowest part, and how could we make it 2x or 10x faster? 

✓ How could we remove the most frustrating part?

✓ What would a 11-star magical experience be? 

✓ How may some new cutting-edge technologies open up new possibilities? 

✓ If customers could wave a magic wand, what would they ask for? 

✓ Who is not using our product? Why not and what would it take to win them over? 

✓ How could we 10x the impact this product makes for our customers? 

✓ What would Elon Musk or Steve Jobs (or swap names with leaders you admire) do to improve the product? 

✓ If we have unlimited resources, what would we build differently? 

✓ What are the market trends, and where do we think the market will be in 10 years? 

✓ How are the user tastes and behaviors evolving that open up new possibilities? 

***

💬 What are some other questions you have to think outside-of-the-box and create an ambitious vision? 

---
📌 If you are interested to learn more about generative AI, download a FREE gift giveaway based on content from my book, “Reimagined: Building Products with Generative AI” AND other PM career / job search guides and resources: https://lnkd.in/gRP_KNjz 

#ProductManagement #AI #GenerativeAI

7️⃣ stages of the AI Revolution

Can you believe that we are still in the early 'childhood' phase of AI evolution? 

This is because existing models are specialized without the broad cognitive abilities of human intelligence. 

But where are we exactly? 

Let’s recap some of the AI technologies that currently exist:

[1] Narrow AI (Weak or Traditional AI)

The most common AI today includes Siri, Roomba, and chatbots like ELIZA and A.L.I.C.E. These models perform specific tasks well but their capabilities are limited to their training data and set rules.

[2] Reactive Machines

Think IBM's Deep Blue, a chess-playing AI. These machines lack a “memory” of past actions and make decisions based on real-time analysis.

[3] Limited Memory

These AI systems, like self-driving cars, apply past experiences to make future decisions, but their learning is limited. They can’t generalize this learning to new, unforeseen problems.

👉 [4] Generative AI (we are here)

Generative AI excels at generating new content, like text, images, and code. Though still early in commercial development, It shows promise in offering dynamic and adaptable solutions.

Where can we go? 
Here are some potential future stages of AI:

[5] Artificial General Intelligence (AGI) or Strong AI
 
AGI can think, reason, and learn across any intellectual activity. While Sophia and AlphaGo offer glimpses of this potential, we're still far from realizing it.

[6] Artificial Super Intelligence (ASI)

This theoretical future state of AI would not only match human intelligence but exceed it in every way, including creativity and social interactions.

[7] Theory of Mind and Self-Aware AI

This theoretical AI model would be capable of comprehending emotions, beliefs and even have self-awareness. We are nowhere close to achieving this and experts continue to debate whether it's even possible.

***
💬 What AI technology do you think will have the biggest impact on our daily lives in the next decade, and why?

***
📌 If you are interested to dive deeper, grab my book, an Amazon best seller, “Reimagined: Building Products with Generative AI”, featuring over 150 real-world examples, 30 case studies, and 20+ frameworks: https://a.co/d/btmnJfu

Kudos to Grace Guan for visual and branding support!

#ProductManagement #AI #GenerativeAI


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