Kurogo

Content Writer

We create thought leaders through personal branding

Post-Grad Survival Guide

Took over the publication from my friend Tom. With 44K+ followers on Medium, we're one of the biggest publications on Medium. We help 20-somethings live happier & healthier lives.

Editor in Chief

FinGhost.io

Helping finance and real estate professionals build their audiences on LinkedIn

Writer

Foundry 

Writing content for world-class professionals and industry leaders across niches such as Law, Tech, AI, Business, and more.

Kohort

Head of Content

Building the copy for the website, creating eye-catching LinkedIn posts for the founder, and writing informative articles, among other things.

Ghostwriting & Copywriting Consultant

Mobco Media

Helped build the CEO's personal brand through LinkedIn and writing articles on highly reputed websites like Forbes.com and Entrepreneur.com.

Ghostwriting Consultant

LinkedIn

The LinkedIn Creator Accelerator Program is an initiative designed to invest in creators. In India, 200 creators were selected from all over the country and given financial grants, resources, and mentorship from the country’s leading creators and executives. I was one of the youngest people selected for the program and worked alongside thought leaders from various industries.

LinkedIn Creator Accelerator Program India 2022

upGrad

I was a part of the Business Intelligence team for most of my tenure at the company. Among other things, I also worked in Talent & Acquisition, helped organize and manage the National Sales Meet 2021, and worked on researching colleges and subject matter experts in the course-building process.

Business Intelligence

WellnessCalendar.ai

Wrote, edited, and published content, based primarily in the niches of Health, Wellness, and Fitness. I also wrote captions for Social Media, emails, and posts for the Founders’ handles.

Torrey Pines Foods

Responsible for designing, creating, and publishing all of the company’s Social Media content, campaigns, and generating leads through Social Media platforms and other online mediums.

Social Media Strategist

Dropped out of a Masters degree at my dream uni to write online.

The clients I work with are multi-millionaires dominating their industries.

I write content at Kurogo, the go-to personal branding agency in the UK. We create thought leaders.

I also head The Post Grad Survival Guide, a Medium publication focused on navigating your 20s, started by my friend Tom. We're one of the biggest on the platform.

In 2022, I was 1 out of the 200 people selected by LinkedIn in the India edition of the Creator Accelerator Program.

On my personal LinkedIn, I create content about habits that work for me and the harsh lessons life has taught me. I've garnered 10M+ views so far.

My interests outside work are Football, Badminton, and Gaming.

If you'd like to get in touch with me, email me at varunkhadri@gmail.com.

Gen Z’s biggest problem:

We’re too used to chasing artificial dopamine.

S*x
P*rn
Fame
Drugs
Booze

All of these things are more accessible today than ever before in history.

An average person can get them faster and easier than the richest people were able to just a few decades ago.

The result?

A culture based on quick swipes and lightning-fast delivery of anything we buy has spoilt us.

Human brains are terrible at distinguishing.

We’re so used to not having to be patient that we think EVERYTHING should come fast.

We don’t understand that building anything of meaning takes time.

If you’re always choosing instant gratification, you’re conditioning your mind to expect the wrong things.

Tomorrow when you need to put a f*ck ton of effort into building an actual life, when you actually NEED to grow up, you won’t be able to.

We’re always chasing the next hit.

You can only numb and distract yourself from reality for so long.

The best advice I’ve ever gotten:

Seek real dopamine. 

The kind that comes from:

Building knowledge and skills
Meaningful relationships
Professional fulfilment
Moving our bodies
Finding stillness

Most people I used to be tight with are still perpetually chasing the next high — still partying and getting wasted every other day.

‘YOLO’.

If we only live once, shouldn’t we be even more mindful and selective of the finite time we have left?

The future will be kind to those who make the hard choice of choosing right in the present.

#personaldevelopment #growth #genz

Varun Khadri

Content @ Kurogo | LinkedIn Creator Accelerator

I spent Rs 70,000 on people last month.

It's easily the best money I've ever spent.

I used to blow cash on shiny objects like there was no tomorrow.

It never made me any happier.

Everything changed when I started investing in people instead.

I have limited energy and lead a busy life.

40+ hours at work and 20+ hours a week working on my content...

So I've outsourced everything else I can:

- CA
- Cook
- Editor
- Therapist
- Driver/Cabs
- Personal trainer
- Maid (househelp)

The dumbest thing you can do is try figuring out everything yourself.

Work with professionals and leverage their expertise.

If you’re paying less than your hourly rate for a chore, you’re making money.

Buy back your time.

Focus on the ‘who’, not the ‘how.

#people #work #money

5 years ago, I was a college dropout making Rs. 6000 a month.

Living at my parents’ house in a tiny bedroom that I shared with my younger sister.

One afternoon, my manager called me asking me to work while I was on vacation, on the weekend.

I was drunk on a beach so I just hung up after listening to what he wanted.

I quit on Monday.

And decided I would do whatever it took to never find myself in a similar situation again.

A dozen side hustles, countless early mornings, a useless degree, and many failed experiments later…

I’m at a point where I don’t even think about money. I focus on what I enjoy doing.

I’m in an industry where my work involves creating content for some of the most successful people in the world.

While also building a large audience for myself!

My younger self dreamed of earning a living through creativity.

Even when I was doing mindless data entry work sitting in a depressing cubicle, I knew what I wanted from my life.

I didn’t know if and how I’d get it, but I always knew I would eventually.

I had ridiculous self-belief way before my reality ever caught up to it.

But never in my wildest dreams did I expect it to pay off so massively.

I’m lucky and grateful I get to do this everyday ❤️

#growth #personaldevelopment #storytelling

The best revenge:

Irrelevance.

No hard feelings.
No ill intentions.
No arguments.
No bitterness.

Just pure self development.

You don’t have to make them feel bad.
You don’t have to get back at them.
You don’t have to prove anything.

Focus on yourself and they’ll regret what they did someday without you ever trying.

But that should never be your aim.

Massive success isn’t just the best payback, it’s the ONLY payback.

Get so busy growing that you have no time to worry about other people.

The best thing I ever did was have high standards for people.

I stopped being friends with people just because I was already friends with them.

I stopped being around people just because it was convenient and easy.

My whole life changed when I put myself in the right environment.

The traits I now value, admire, and seek in people:

- They're loyal
- No white lies ever
- They have hobbies
- Drive and ambition
- They accept their mistakes
- They don't gossip frequently
- They take care of themselves
- Their actions match their words
- They're up for doing hard things
- They don't numb themselves often
- They never stop seeking what they love
- Their idea of a good time isn't just intoxicants
- Good at having and maintaining communication

You can't get where you want to go if you're making the journey with the wrong people.

The right people will energize you and be the launchpad to growth and fun.

What do you look for in a person?

#people #personaldevelopment #growth

My favourite part about the Internet is that you’re never alone.

There’s literally nothing in the world that can happen to you that’s completely unique.

My biggest traumas and most specific pains are all shared by at least a few other people in the world. 

If they can get through it and thrive, why not you?

graphical user interface, text, application

I just don't do zero days.

Not in my DNA.

If you love something, you do it every day. Period.

That's the way I'm wired anyway.

Whether it's:

- Posting here
- Client work at my job
- My exercise routines
- Creating content daily on IG

I genuinely feel like showing up even on bad days.

Rest ≠ doing nothing for me.

I can't wrap my head around why someone WOULDN'T want to stay on track daily.

I'm very lucky, I love doing what I do enough to do it even when I don't HAVE to.

People would understand if I missed a day.
Nobody would blame me.

But I'm not trying to impress people.

How I see myself is all that matters.

Never stop having high standards for yourself.

I work at one of the largest personal branding agencies in the world.

These are the 3 brutally honest personal branding truths I’ve learned:

Kurogo, based in the heart of London, we work with some of the UK’s biggest names, in case you’re curious.

1. Presentation is just as important as substance

If you don’t package yourself and what you’re saying well, nobody will care.

2. The biggest advantage of building a personal brand is that you don’t have to go to anyone

Opportunities, networking, and money will come to you.

3. A large following is the result of providing a lot of (perceived) value

You can say the most generic things and still build an audience whose lives you're genuinely impacting.

Don’t fight these unpleasant facts.

Embrace them to start building a personal brand today.

#personalbranding #socialmedia #storytelling

The best gratitude exercise in the world:

Imagine your loved ones dying. 

Imagine losing your job.

Imagine your partner cheating on you.

Imagine the worst-case scenario in every arena of life.

Your parents are likely going to die in your lifetime.

You’re going to get your heart broken at least once.

You’ll be miserable at a job at some point.

“Fear-setting” (picturing your worst fears coming true) also gives you confidence that you’ll survive whatever comes your way.

You’ve already imagined going through it — so nothing will ever be a shock.

Don’t obsess about it.

Just think about how you’d feel, picture it in as much vivid detail as possible.

You suddenly start appreciating everything you have when you see how bad life would be without it.

#gratitude #personaldevelopment #lifelessons

This week in early-20s hood:

- I met one of my biggest idols and had 41 takeaways from listening to him speak for one hour (see past posts)

- I played Badminton once, Football once, and worked out at the gym 3 times, I also went on countless walks

- For my mental health, I had my weeklyone therapy session, read 23 pages of e 2 books, and journaled twice too

- I worked 5 days a week at my job and spent 7 hours working on my content

- I ate 3 pizzas, met two friends, and screen time was up 16% 

Inspired by blakeoftoday liamdotoce on IG (btw I’m posting there everyday)

#storytelling #personaldevelopment #advice

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I complain a lot.

But I used to be an even bigger complainer.

It’s a weird addiction.

Understanding that literally nothing gets any better if you complain and you only invite further negative emotion has helped me deal with it.

Every time I complain now I also force myself to vocalise the brighter side of the situation.

Every single circumstance has a silver lining if you look hard enough.

Nothing is happening ‘to you’, everything’s happening ‘for you’.

#complaining #personaldevelopment #growth

Most networking events are useless.

The kind of people I want to be around don’t have the time to attend a networking event every week.

Which high performer do you know that DOESN’T spend all they have to practising their craft?

Spend your energy building, and you’ll naturally attract people who help you grow.

99% of the people you meet at events will be useless for your career.

But that 1% will open 99% of future doors for you.

So network but use it as a means, not as an end.

#networking

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