Kurogo

Content Writer

We create thought leaders through personal branding

Post-Grad Survival Guide

Took over the publication from my friend Tom. With 44K+ followers on Medium, we're one of the biggest publications on Medium. We help 20-somethings live happier & healthier lives.

Editor in Chief

FinGhost.io

Helping finance and real estate professionals build their audiences on LinkedIn

Writer

Foundry 

Writing content for world-class professionals and industry leaders across niches such as Law, Tech, AI, Business, and more.

Kohort

Head of Content

Building the copy for the website, creating eye-catching LinkedIn posts for the founder, and writing informative articles, among other things.

Ghostwriting & Copywriting Consultant

Mobco Media

Helped build the CEO's personal brand through LinkedIn and writing articles on highly reputed websites like Forbes.com and Entrepreneur.com.

Ghostwriting Consultant

LinkedIn

The LinkedIn Creator Accelerator Program is an initiative designed to invest in creators. In India, 200 creators were selected from all over the country and given financial grants, resources, and mentorship from the country’s leading creators and executives. I was one of the youngest people selected for the program and worked alongside thought leaders from various industries.

LinkedIn Creator Accelerator Program India 2022

upGrad

I was a part of the Business Intelligence team for most of my tenure at the company. Among other things, I also worked in Talent & Acquisition, helped organize and manage the National Sales Meet 2021, and worked on researching colleges and subject matter experts in the course-building process.

Business Intelligence

WellnessCalendar.ai

Wrote, edited, and published content, based primarily in the niches of Health, Wellness, and Fitness. I also wrote captions for Social Media, emails, and posts for the Founders’ handles.

Torrey Pines Foods

Responsible for designing, creating, and publishing all of the company’s Social Media content, campaigns, and generating leads through Social Media platforms and other online mediums.

Social Media Strategist

Content @ Kurogo | LinkedIn Creator Accelerator

I just moved from Bangalore to London on a fully sponsored writing job. Here's my story so far:

Age 17: did 4 internships in a gap year before my undergrad
Age 18: started writing online on Instagram, Medium, and LinkedIn
Age 19: signed my first ghostwriting client
Age 20: graduated uni with first-class distinction
Age 21: one of the youngest members of LI's creator accelerator, got paid lakhs to write here (wild)
Age 22: beat 700+ people to get my dream job in personal branding
Age 23: dropped out of a Masters degree from KCL
Age 24: moved back to London for work

I've had quite the unconventional story. 

The fact I'm the proudest of isn't any of the "achievements" but that I did it all my way.

I write mostly to my younger self. 

My journey is an example of how your life can change if you refuse to conform and earn the right to play your own game.

Today, the clients I work with at my job are multi-millionaires dominating their industries. I'm lucky I get paid to learn from them everyday.

If you'd like to get in touch with me, email me at varunkhadri@gmail.com.

I’ve written on LinkedIn every day for the last 1461 days.

Thousands of hours and tens of millions of views later, this is what works here:

1️⃣ A personal brand must be PERSONAL.

What you’re posting about should be based on YOUR experiences, knowledge, opinions, and work.

2️⃣ Make it useful to others.

This isn’t a journal though, if you’re blindly documenting your life but in a way that doesn’t make your audience feel anything/get anywhere, nobody will care.

3️⃣ Packaging matters.

Like it or not, personal images and carousels work on LinkedIn, no point in fighting it if you want your account to grow.

—

I really don’t like to post about LinkedIn on LinkedIn but thought I’d give you some insider tips.

Let me know if you want more of these.

📷 - in true LI fashion, here's a pic of me that in no way relates to the post

Varun Khadri

I was making a full-time UK salary in India.

Here’s why I still left to move to London 👇🏻

- I didn’t want to spend a lifetime wondering “what if”.
- I wanted to experience living, working, and surviving abroad.
- In my mid 20s, I want to optimise for growth, not convenience.
- I got too comfortable back home and wanted more discomfort.
- Working globally for 3 years allowed me to save/invest enough.
- Remote work is convenient but in-person connection is unmatched.
- I’d hit a ceiling for growth, there was nothing I had to aspire to in BLR.

This will either be the wisest decision of my life or the dumbest.

Time will tell - but I have a gut feeling it’ll be the former.

This is the first Rakshabandhan my sister and I have ever spent apart.

We've never given too much importance to this day.

But today - when we can't spend the day together for the first time in 20 years, it's hitting me hard.

Your relationship with your sibling is the only truly permanent relationship you'll have.

Your parents will pass in your lifetime. 
Partners will come and go.
Friends come and go too.

But your sibling and you will (hopefully) have each other for your whole lives.

I remember the day my sister was born so clearly, it was two decades ago but feels like yesterday.

It's been such a pleasure watching her grow up and go through different seasons of life.

I can't wait for the next 40 years of having her as my baby sister ❤️

My flatmate is someone I met at the uni I dropped out of.

One of my best friends today is a random guy I met through mutual friends 9 years ago.

My journey at the company I work at started when I cold-texted the founder on LinkedIn.

You can never predict what tiny action is going to change your whole life.

It pains me to say this as an introvert, but:

Put yourself out there more - it will pay off in ways you can’t foresee right now.

Weird reasons why I’ve unfollowed creators over the years:

- They’re overly positive/happy, always pretending to live an amazing life
- They’re too vocal about social issues (that’s all they post about)
- They keep breaking into random dance moves mid video
- They post too many selfies, read: thrist traps
- I don’t like their accent

Nothing personal, I just don’t like seeing things that annoy me :)

You don’t have to be logical about who you allow into your digital space 🤷‍♂️

Not fixing jetlag gave me a morning routine I've been loving.

My 5 am London mornings:

- Not check my phone for first 30 mins
- Text my mum to let her know I'm alive
- Make myself an Americano and drink it slowly
- Go on a walk to get some sunlight and fresh air
- Listen to an audiobook or podcast or just some YT
- Have breakfast, meditate for five mins, and start work

I used to wake up at 10 am in India because I've always worked UK timings.

So when I moved here, I thought it'd be a smart move to stay on the same schedule.

At the ripe old age of 24, I go to bed by 9 or 10 pm max.

Not complaining though as I love my slow, early mornings 🌅

How do you start your day?

7 unusual habits that have had a high rate of return for me:

- Calling my parents every day
- Delegating anything I'm not good at
- Short walk of 1000 steps after every meal
- Building my personal brand across platforms
- Saving and investing at least 10% of my income
- Not checking my phone for the first 30 mins of the day
- Saying no to events, parties, or "quick coffees" I don't fancy

I graduated on this day 3 years ago.

If I could go back and give career advice to my 21 y/o self, this would be it 👇

- You don’t have to impress everyone at work. Try to get along with everyone obviously, but it’s impossible to impress every single person you work with. Identify key stakeholders within the company and invest in building a relationship with them.

- You can’t build wealth through hard work alone. Even the people with the highest-paying jobs get rich not by working harder but by making their money work for them (investing, starting a business, creating content, etc). You need to find ways to make more money that don’t involve doing more work.

- Be someone who just gets things done. People will fight for you if they know they can rely on you. Don’t underestimate the power of being consistently good instead of occasionally great. When the stakes are high, the economy is down, or the pressure is on, people will always turn to those they can trust, be that person.

➡️TLDR: not everyone’s going to like you, invest early for asymmetric returns, and build a reputation of someone who gets sh*t done.

What would you tell your younger self at the start of their career?

I moved to the UK alone at 24 for work.

But what I’m really proud of is that I did it my way.

- I have no debt
- I didn’t study here
- Have no family in the UK
- Took no financial help from parents

I made the move on my terms, when it felt right to me.

The flex isn’t getting a sponsored job or moving to London, 
It’s doing all this exactly the way I wanted to.

This week, I found myself cribbing about things I once prayed for.

I’ve been exhausted setting up my first flat in London. But I’ve wanted to live in this city for as long as I can remember so how dare I complain about it now?

Working in person with my colleagues energises me but the commutes kill me. But this is literally exactly what I moved to the UK for!? (in person connection.)

It’s been a long workweek and I’m dead tired so I caught myself wishing for a lighter workload. But wait - nobody’s forcing me to do this, I literally put my hand up for it and beat crazy odds to be even doing what I do for work.

Today, I’m spending all day on an uncomfortable af coach to Manchester and back - to watch United play. It’s going to be so draining, I can’t carry anything except my phone, and trains are unaffordable. BUT I’M GOING TO BE AT OLD TRAFFORD.

I’ve dreamt of this life for years. I’ve worked so hard to make it a reality.

Yet now I’m moaning about the very things I once prayed for.

Get it together man, these are the days you’ll look back on someday and wish you’d enjoyed.

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Struggling to come up with LinkedIn content ideas? I get it, creating content about your work isn't easy.

I've written 3560 LinkedIn posts in total.

9 questions to ask yourself to create viral LinkedIn content:

- What advice would I give to my younger self from 2 years ago?

- What’s one costly mistake I’ll never make again?

- If I was starting my career again, what would I do differently?

- What’s the biggest myth in my industry I wish more people questioned?

- What lesson did I learn from my best boss and my worst boss?

- If my career was a movie, what would the audience be screaming at me to do next?

- What do I know now that I wish I’d known before I took my current role?

- What’s an unpopular opinion I hold that actually works?

- What’s one small daily habit that’s made the biggest difference to my success?

Each of these can be a post. 

Answer them honestly, tell a story, or share a lesson - that’s where the best LinkedIn content comes from.

Which one are you going to try first?

📷 - with some of the best LinkedIn writers I've ever met

“Money doesn’t buy happiness”. 

Sure - but it buys you a way out of misery. It gives you the luxury of options.

Money has helped me:

- Afford more flights home to see my fam
- Not sweat unexpected medical expenses
- Get out of situations I didn’t want to be in
- Spoil my loved ones with gifts
- Eat comfort food regardless of where I am
- Not do work I despise
- Splurge on my hobbies
- See more of the world
- Avoid booking red-eye flights and sleep more
- Invest in professionals (editor, therapist, etc)
- Ubers after a day/night gone wrong

Money only solves money problems. 
It cannot make you happy.

But it can certainly help you build a more comfortable life,
And buy things that make you HAPPIER.

I wish more people admitted that money does matter a lot 💷

The best thing I’ve done for my mental health 👇🏻

Being ruthless about my attention diet.

I’m unreachable af. 

I ignore most emails I get. 
I don’t respond to most DMs. 
I don’t pickup random phone calls.

Nobody can reach me unless I want to be reached.

Remember - your social accounts exist for YOUR convenience. 

It sounds selfish but it’s actually common sense.

Someone having your contact isn’t a good enough reason for them to access you at all times.

An honest letter to myself:

You cannot build an extraordinary life with ordinary effort. 

You want to become world-class at what you do, but you don't want to make sacrifices. 

You want to become the best damn writer you want to be, yet you don't want to stare at a blank screen. 

You want to get in shape, yet you want to go for a pint every Thursday night. 

It doesn't work like that, my friend. 

Your actions are mediocre, and you expect the top 1% results. 

Become worthy of the things you want. 

There is always a price to pay. 

But you get to choose whether you want to pay the price of regret or the price of putting in the work and sacrificing balance in the short run. 

Upto you bro - don't complain about not getting what you want if you don't do what it takes.

August was full of little wins.

- Started playing Badminton in London
- Moved to my first flat in the city
- Co-worked with colleagues 2x
- Went to Old Trafford again
- Hit 17k followers on IG
- Complained lesser

September will be an important month:

• I turn 25
• Get my health back on track
• I'll plan travels for the rest of the year

Crazy that 2/3 of 2025 is already over.

What are your goals for Sep?

Bad news: nothing lasts forever.

Good news: nothing lasts forever.

5 quotes that changed my life:

(promise these are quotes you’ve never heard before)

1. “Being the best in the world requires you to set your standards higher, and to demand more of yourself than anyone else ever would.”

2. “Sometimes, you outgrow your comfort zone even when it still fits.”

3. “If you find yourself in a hole, stop digging”

4. “I learned writing by writing”

5. “Ordinary effort does not achieve extraordinary outcomes”

Happy Monday, and hope these quotes give you a reality check like they gave me.

5 Life Changing Quotes

I always want to be the dumbest person in the room.

I always want to be the worst player on the court.

I always want to be the poorest friend in the group.

Putting yourself in places you don’t belong is how you level up.

Being around better forces you to grow. 

Feeling like the least successful pushes me to work harder every day.

I’d rather be a small fish in a big pond than a big fish in a small pond.

11 hard choices I've made that I'll never regret:

- Accepting that certain parts of the journey will be lonely
- Showing up to therapy, especially when I don't want to
- Saying no to things that don't align with my values
- Refusing to do work that makes me miserable
- Investing a chunk of change monthly
- Putting myself out there online daily
- Distancing myself from toxic people
- Exercising for 30 minutes minimum
- Moving across the world
- Waking up early
- Drinking lesser

The decisions that will help you build the life you want long-term,
Often feel boring in the present.

If you can endure boredom and show up consistently...

It's impossible you won't win eventually.

What's been the most impactful hard choice you've made in August?

Things I wouldn’t care if my loved ones said at my funeral:

- He worked hard
- He was the smartest
- He was always available
- He was the person I had fun with

Things I’d want them to say instead:

- He was the hardest working person I know
- He was curious and loved learning
- He was busy but still made time
- He pushed me to get better

I don’t want to be the most empathetic or most loved or nicest guy.

I want my friends and family to respect me and be proud of me instead.

Taplio

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