Adam Knorr's Linkedin Analytics

Make your writing 10% better by remembering this 1 sentence: "When in doubt, cut it out." If it ever so much as crosses your mind to delete: • A word • A sentence • A paragraph • A punctuation mark Delete it.

Here's a (free) 26-page blueprint on how I built a 6-figure annual freelance writing business from scratch in under 2 years: https://lnkd.in/gMaEDU86

I have a client who started with <1,000 followers. Hit 126,870 impressions on our 3rd post. Algorithms are so sophisticated now, only one thing matters: "How good is your content?" Tomorrow's email is the longest and most detailed I've ever written. It breaks down EVERYTHING I know and suspect about how the LinkedIn algorithm works. Stop wasting time guessing what works. Sign up here to get the email directly in your inbox: https://lnkd.in/gsVEUE_M

Hinge dates when you tell them, "I used to work in finance but now I write LinkedIn posts for a living."

Please stop writing sentences like this. Imagine talking to your friend at the bar and speaking the way you're reading this right now. They would call the paramedics who wouldn't be able to save you because they wouldn't be able to follow what you were saying.

"I have to make $10,000 a month." "I have to get to 100,000 followers." "I have do to 1,000,000 cold plunges." Nah. It's important to set lofty goals. It's more important to survive. In your 1st year of entrepreneurship, every decision should be made under a simple framework: "𝗪𝗵𝗮𝘁 𝗱𝗼 𝗜 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗱𝗼 𝘁𝗼𝗱𝗮𝘆 𝘀𝗼 𝗜 𝗰𝗮𝗻 𝘀𝘁𝗶𝗹𝗹 𝗱𝗼 𝘁𝗵𝗶𝘀 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄?" 99% of entrepreneurs fizzle out. Why? - Unrealistic expectations - Unrealistic timelines - Unrealistic goals You think you have to shoot the moon when really you can just play out the hand and wait for the dealer to give you new cards tomorrow. Don't set yourself up for disappointment. Just focus on making it to tomorrow 365 times in a row. (And do 1,000,000 cold plunges.)

Blogging is dead. Stop wasting your time with it. Over the last 365 days: My LinkedIn impressions: 16,680,978 My blog views: 41,114 That's 406x more reach on LinkedIn. The paradox is that while blogging has never been less impactful, writing online has never been more important. In an AI world, idea execution and implementation is getting easier. The moat is going to be distribution. How many people can you reach? Do those people trust you? Will they buy from you? Social media algorithms have built-in distribution mechanisms that blogs never had. If you're good at writing on LinkedIn, the algorithms push your content to your ideal audience. With blogs, you're responsible for driving all traffic yourself. Social media also gives you immediate feedback loops that blogs can't match. I can write a post that tells people to take a specific action. 10,000+ people are going to see that post. If they take action, I double down on it. And I can do that a dozen times a week. In the last year, my ideas have been seen 16 MILLION times. Genuine question: If you aren't writing online, why? What are you waiting for?

In 2022, I abandoned the finance career I had spent 6 years building. Literally went from $150K+ to $0 overnight because I "wanted to be a writer." 4 months before I quit my job, I wrote a 1,933-word brain dump discussing my thoughts and rationale. Here it is. Maybe it'll help someone in the same position: -- P.S. I don't do this much, but repost ♻️ this if you're willing. This is the sort of thing that I wish I would've seen when I wanted to quit my job — and maybe it'll help someone else who needs to hear it.

Here's how I've helped clients raise $20MM+ and make over $650,000 in sales through LinkedIn: I've written for 15+ accounts on LinkedIn. Most clients *tried* to create content before hiring me, but couldn't get traction. 99% of the time, they were making the same mistakes: • Writing content that was too technical. • Writing content that showed zero personality. • Writing content that could be DuckDuckGo'd. • Writing content that spoke to logic, not emotion. • Writing content for their peers, not their ideal clients. This results in content that goes straight to DVD and sits in the $2.99 bin near the Target checkout. Yeah, maybe before Netflix existed you would've checked it out. But now you wonder why they're still even bothering? So when I start working with a new client, here's how we change things up: 1. Triggering emotions This is the biggest thing non-writers struggle with. Your ideal clients do not care about your logical arguments (at the top of the funnel). They care about how you make them feel. 2. Focusing on stories, not searchable facts. "Tell me about your client conversations this week" is the fastest way to get 2 weeks of content. 3. Speaking to ideal clients (and ignoring everyone else) Half of my job is convincing clients that we can delete like 90% of the technical context they want to include. Most people are too close to their situation to understand what their ideal clients understand, care about, and want to hear. 4. Writing like a human being. Sure, you're passionate and committed and full of solutions, but I can't quite tell if you're selling donuts or consulting on international politics. 5. Helping people get to know you. "Why do people on LinkedIn use unrelated personal photos with their business content?!?!?" Because it works, dawg. Why do people do anything? -- P.S. What questions do you have about working with a ghostwriter or being a ghostwriter? Ask me. In the comments. Right this instant.

I am not here today. I am at the Detroit Tigers home opener. (Didn't have to ask anyone for the time off.) Eat 'em up!