Alex Llull's Linkedin Analytics

We recently took our first flight with our 6-month-old. I won't lie, we were stressed (like really stressed): → What if he cried nonstop? → What if people got annoyed? → What if we became that family on the flight? But you know what happened? No one cared. People were watching Netflix, scrolling their phones, sleeping. The plane noise drowned out the few cries he did let out. He did great on his first flight, I'm very proud :) And that’s when it hit me: Most people are way too busy minding their own business to notice yours. And it’s the same with social media. When I first started posting online, I hesitated a lot. “What will people say?” “What if I sound dumb?” “What if nobody engages?” It literally took me 3 years to make the decision to start posting. But nobody’s paying that much attention. And ironically, posting consistently has become one of the best things I’ve done for my career. It led to job offers, consulting gigs, inbound leads, and an entire network of smart people. So if you’ve been holding back on sharing online, think again. Most people aren’t watching. And that's a good thing (early on)! PS: I usually chat about b2b influencer marketing but today I felt like sharing a more personal note. Have a good weekend :)

“I’ll happily pay $2K for a post...if you can convince me why it’s worth it” I’ve paid more than that for LinkedIn posts, newsletter ads, and other partnerships. The issue was never the price. It’s when the creator drops a number but can’t justify it. If you’re asking for $2K (or any sizeable amount), brands will naturally ask: ➝ What results have you driven for past sponsors? ➝ Do you have data on clicks, conversions, or ROI? ➝ Can we see examples/case studies? Too many influencers wing this part of the conversation. And that’s where deals fall apart. My advice? If you want to charge premium rates, be ready to back it up. ➝ Share testimonials. ➝ Show proof of past wins. ➝ Have your numbers clear and on hand. It makes negotiations so much easier, and gets you paid what you’re worth. PS: Made this meme in less than a minute with memelord.tech (got the idea from them too). If you’re not using memes in your LinkedIn marketing, you’re missing out! Plus it's very fun

The difference between a "meh" influencer campaign and a great one often comes down to this one thing: A clear brief. I’ve run many influencer integrations as a brand (300+) but also as the "influencer" with my newsletter and social media profiles. The biggest difference between campaigns that performed and ones that flopped: Not a script. Not a full-blown playbook. Just a solid, well-thought-out brief that sets direction without micromanaging. Here's my recommendation to craft a good one: → Explain your goal as a brand → Clarify why you’re partnering with them → Share examples of messaging that worked before → Be clear about any “must haves” or “avoid this” → Then get out of the way Let them create in their voice. That’s the whole reason you’re working with them in the first place. Trust the creator or don't work with them at all. If you’re going to dictate every word, you might as well just run paid ads.

Still using ‘macro’ vs ‘micro’ labels to evaluate influencers? That’s a B2C mindset—and it doesn’t hold up in B2B Sure, we still track follower count as a useful indicator. But it’s far from the most important one. What actually matters to us: niche authority. In some B2B verticals, 5K can already position you as a leading voice. That’s why I don’t care much about size labels anymore. When we assess influencers, we look at: → The creator’s trust and positioning in their space → How relevant their audience is to our ICP → Comment quality and engagement type → Average impressions per post No audience size. No macro or micro labels In B2B, it’s all about Authority > Reach

Here’s what separates great B2B influencer campaigns from the rest. They are: → Multi-channel → Clear and actionable → Not overly polished → Goes beyond one-off posts → Speaks directly to the ICP’s pain points → Uses storytelling tied to the influencer's story → Integrates the brand naturally into the content → Feels authentic, delivered in the influencer’s usual voice When brands and influencers collaborate like this... 💰 Who is doing the best influencer marketing right now on LinkedIn? My vote goes to Clay ✋

“What’s your rate?” vs. “What’s your budget?” I saw a heated discussion about this recently on my feed, and based on my experience managing influencer deals, here’s what I’ve learned: → If you lead with your budget, 3 out of 4 times, the conversation stops right there. Some influencers may come back with a number out of your scope, but most just ghost you. → If you ask for their rates first instead, you get insight into their expectations. Most of the time, that initial number isn’t set in stone. Now that you know what to work with, you can adjust deliverables accordingly and play with other elements like long-term potential and free tool access. A good negotiation isn't only about pricing; it’s about finding the right balance. What team are you on? Budget first or rates first?

Two weeks after joining Perspective, and my experience has been… unexpected I joined the company knowing there was a big project ahead: building the Partnership Squad and launching influencer & partner programs from scratch. Naturally, I expected to dive straight in, hands-on, from day one. But that’s not what happened. Instead, my first two weeks were entirely focused on onboarding. ➝ Week 1: Deep dive into the company—its vision, strategy, internal processes, and even a full day dedicated to company culture. ➝ Week 2: Understanding the marketing strategy, my squad’s role, and setting the foundation for what’s ahead. They weren't rushing me to execute. And honestly? This has been the best onboarding experience I’ve ever had. I haven’t even fully started my role yet, but I already feel more equipped to do it at the highest level. To me, it's a huge green flag when a company takes employee onboarding this seriously, and it reassures me that I made the right decision to join. I want to thank especially Niels Klement for the detailed attention during the onboarding and big kudos (or should I say Tacos 🌮 ) to Michael Bogner, Robert Ludwig and the rest of the team for building such a good company culture. PS: Plus, the merch looks 🔥

Most creators leave money on the table after their first brand collab. Here’s how not to. 5 tips to make brands come back (and pay more next time): → Send a quick recap message with all post links + key metrics. Don’t make them chase you for it. Brands do care about performance. → Offer a discount for a second booking You’ll get less per post but more predictability. → Reply to DMs and emails within 24h/48h You’d be shocked how many creators ghost after a collab. Don’t be one of them. Be communicative and if you can't, be open about why. → Pitch a longer-term collab “Hey, want to turn this into a series?” is something you should be asking every collab. Or pitch your own idea! Brands love proactivity. → Be honest when things underperform. It builds way more trust than pretending everything went great. Most creators don’t do this. Which is exactly why you should. Any other tips you would add? PS: This meme started as a still image of a monk. I animated it in seconds using memelord.tech (all inside the platform). The feature is bonkers. gg Jason Levin

This is a bit hard to admit but I used to envy my competitors’ success. Now, I reverse-engineer it. Here's how I got there: Early in my influencer marketing career, I kept comparing our campaigns to what the competition was doing. → Saw their campaign blow up? F*ck → Watched them partner with an influencer we wanted? Imposter syndrome kicked in. I was too focused on what *others* were doing, and it made me bitter. Then it clicked: These brands weren’t just getting lucky. They were laying out their playbooks in real time. So, instead of comparing, I started analyzing. - What type of influencers were they working with? - What angles and narratives did they use? - How were they structuring their partnerships? Then I took all that insight and adapted it to our strategy. And guess what? It worked. → Our results improved. → Campaigns started performing better. → The right influencers came inbound. The lesson? Comparison drains you. Instead of getting caught up in what others are doing, study it, break it down, and apply what makes sense for you. It’s a way better use of energy. This mindset impacted me so much that I made a quick visual and framed it in my home office as a reminder. How cool does it look?

Not so hot take anymore: Meme marketing belongs on LinkedIn too. 57,000+ impressions. 170+ comments. But more importantly: 25+ connection requests from relevant people in the industry. These are the results of one of my most popular posts ever: a meme. But not just any meme. A niche-relevant one. It was tied to influencer marketing and hit a specific pain point: how hard it is to find good influencers. It wasn’t a deep dive, sure. But it was timely, relatable, and resonated with the right people. So, how does this relate to B2B influencer marketing? Because I get this question a lot: “Is someone who posts memes a good influencer pick?” Answer: It depends. If that’s all they do, probably not. But if they use memes intentionally—aligned with their audience and your brand—it can be a powerful content format. So don’t be afraid to play around with memes in your campaigns. Not every post needs to be a deep framework to create impact, even in B2B. Sometimes, all it takes is a well-placed meme to start the right conversation. PS: I made that meme using memelord.tech. The key and why I like the tool so much: they have a trending meme section that is gold if you want ideas that actually feel current.

Some of the biggest influencer profiles on LinkedIn are actually worthless. (at least from a brand’s perspective) Here’s why: I've been managing brand sponsorships for years, so I get pitched by all kinds of influencers wanting to work with us. And one particular type of account always raises a red flag: ✅ Huge follower count ✅ Impressive engagement numbers ❌ Surface-level content that could be written by anyone You know the type: “Top 5 quotes to boost your Monday Mood” Sure, it gets likes. But if you swapped the creator’s name and face with someone else’s, would it feel any different? I don't think so. And that’s a problem. Because in good influencer marketing (at least B2B), engagement ≠ influence. What I actually look for in creators: → Authority. Does their audience trust their opinion? → Personality. Do they have a unique voice? How does it fit my brand? → Authenticity. Do people actually engage with them beyond just “🔥Great post!” comments? I’ve learned this the hard way (with $$$ wasted on the wrong partnerships). Next time you see an account with big numbers, ask yourself: Do they actually move people? Or are they just content factories? PS: Meme made in less than 10 seconds (literally) with memelord.tech. And yes, I swapped my face into it with their "Face swap" feature (I'm having too much fun with it 😂 )

I got a $35,000 quote for a 5-minute YouTube video. (From someone who averages ~10,000 views per post.) Here’s what I did: This week, I reached out to a YouTube creator for an upcoming campaign with Perspective. The ask? A sponsored video showcasing the tool to their audience. The reply? A super polished media kit… with a $35,000 price tag. Now, I won’t get into whether that rate is fair or not. Every creator has the right to price their work how they see fit. But based on our internal benchmarks and their average views, $35K didn’t make sense for us. So I had a few options: → Lowball them and risk ruining the relationship → Ghost and move on → Or… respond with transparency I went with the last one. I explained: → That we’re early-stage with this campaign → What our actual budget is → That we fully respect their time, but can’t go higher right now → And that we’re open to other formats, ideas, or affiliate-based models The creator appreciated the honesty. We’re still chatting. And who knows, we might even find a creative way to work together after all. Lesson learned from this (and many other negotiations I've been a part of): You don’t need to win every negotiation. But you do need to keep the relationship intact. Because today’s “not now” might become next quarter’s “let’s do it.” PS: I'm still looking for creators to partner with Perspective here on LinkedIn (or YouTube as well). If you have an audience of agency owners, marketers, funnel builders...send me a DM!