Alex Llull's Linkedin Analytics

We didn’t just pay this creator for a video… We helped him make $50,000 with his own product. Here’s what happened: One of our recent creator partners runs an online course and drives traffic with paid ads. His funnel was performing okay, but nothing crazy. As part of our collab, he rebuilt his funnel using Perspective (our SaaS funnel builder). He ran the new version… and made $50,000 in sales in under 10 days. Same course. Same ad budget. Just a different (better) funnel tool. The best part? He made a case study video breaking it all down, including the exact results. That’s now part of our campaign. This is the kind of creator content I love doing: ✅ Real product use ✅ Real results ✅ Real credibility The brand wins. The creator wins. The audience wins. Want to do something similar? DM me if you think your audience would be a good fit for Perspective. Always happy to explore new creator collabs.

I’ve been digging a lot into AI lately, specifically for influencer marketing. Here’s what I’ve tried so far: → Influencer sourcing with AI (ChatGPT mainly, also other chatbots) The results were trash. Too generic, not reliable enough. Got outdated or incorrect data. → Outreach message writing (emails & DMs with ChatGPT) Not bad. Decent base to start from, but still needs human editing. → Campaign performance analysis Great. I gave it an spreadsheet with campaign data and it helped uncover some strategic insights faster than I ever could. Still needed some manual checks on some specific data. → Strategic thinking / sparring partner Surprisingly helpful. Not perfect, but great for breaking out of tunnel vision. → Finally I decided to test building an AI sourcing agent with Lovable Mixed results, but I had a ton of fun with it. It’s early days, but I see a lot of potential there. So here’s where I’ve landed (for now): I love the idea of using AI in general and agents in particular to scale specific parts of the influencer marketing workflow. But at its core, influencer marketing is a relationship game between the brand and the influencer, and between the influencer and their audience. And no AI should ever replace that. Just my 2 cents today. Ask me again in 6 months, I might’ve changed my mind by then 😂

I left my 8-month-old for the first time… To spend a week in Serbia with teammates I’d never met. I’ve been at Perspective for just 3 months. Last week, we had our first offsite in a forest near Belgrade. We worked a lot. But more importantly, we connected. → Taught some Spanish swear words → Survived nearly 24 hours without running water → Discovered who’s a great gamemaster (s/o Elliot Walker) → Played Olympic games, hiked, did an AI hackathon → And got some very cool Perspective merch We also ran deep strategy sessions (watch out for some new ads soon). And even some late-night fussball. In my experience, when you meet your team in person, work just gets better. The vibe shifts and the trust builds. Don’t get me wrong, I love remote. But meeting up once or twice a year is a game-changer. Super pumped for what we’ve got coming at Perspective. PS: This was my first time away from the baby since he was born. I did sleep more… but I missed him a lot. S/o to mum too because she did amazing 🙏 PPS: This is the super talented marketing team (and me). We got a toooon new stuff cooking 👀

My boss is 22 and leads marketing for a €10M ARR SaaS. My teammate is also 22 and building our entire agency partner program solo. I’m 30 (with a baby at home) and learning from both of them. It's fair to say we’re in completely different life stages. People sometimes ask, “Isn’t it weird reporting to someone so much younger?” And to be honest, in the past it might have been an issue. But today, not at all. One thing I learned since joining Perspective and working with these two is that age doesn't really matter. Attitude does. Curiosity does. Work ethic does. And they’ve got all of that. Leon Wosko is a machine (we literally call him Leon "the machine" Wosko 😂 ) Relentless, creative, full of energy, figuring things out as he builds. The Agency Partner Program is going to crush for us (btw DM him if you want to learn more) Then there's Niels Klement, running the whole marketing org at just 22 (and bringing it to €10M+ ARR). He knows his stuff and the results show it. He also leads with amazing clarity and no ego. Other 22 y/o would brag way more, I'm sure (or would be clubbing in Madrid, like I was at 22 lol) Working with people this driven lights a fire under me. This experience has been very refreshing. Can't wait to see what we build, but it's bound to be good. P.S: I'm also learning a ton of GenZ slang (don't ask me though, I won't say). LFG

Big audience ≠ big results. Here’s what happened (aka the $7,500 mistake): I recently spoke to a SaaS founder who learned this the hard way. This is what he did: → Hired a LinkedIn influencer with 500K+ followers → Paid $7,500 for a single post → Got a few hundred website visits → And just 3 signups For $7,500 😅 After digging in, a few things became clear. In his own words: “We went for the biggest guy we could find” “We trusted him to write everything” “He had tons of likes and comments” 💀💀💀 Here’s what I told him for next time: → Audience fit > follower count 500K followers mean nothing if they’re not your ICP. This creator was popular, but way too generalist. → Give them freedom but not a blank slate Creators know how to write for their audience, but they still need guidance. A good brief = a better chance at a successful campaign → Engagement ≠ credibility His likes came from viral carousels, and selfies. The content was optimized for views, not conversions. The takeaway? It's almost never about the biggest name, but the right one. Who's that person in your niche that has real authority? That same founder is now working with smaller, niche creators and the results are already better.