Ramli "RJ" John's Linkedin Analytics

Product tours are dead! Or are they? 🤔 (Hint: the top 1% are crushing it) Everyone thinks product tours are outdated, annoying conversion-killers. But here's the truth: The top 1% of product tours are CRUSHING IT. The secret? It's not what you add—it's what you strip away. I dove into the latest onboarding benchmark data from Chameleon, and what I found might surprise you. Here are the insights that matter: 𝟏. 𝐋𝐞𝐧𝐠𝐭𝐡 𝐢𝐬 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 • Ideally, four steps, but five steps max (non-negotiable) • Anything longer = watch your completion rates nosedive 𝟐. 𝐓𝐢𝐦𝐢𝐧𝐠 𝐜𝐡𝐚𝐧𝐠𝐞𝐬 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 • Self-triggered tours = 2-3x higher completion rates • No more random pop-ups 𝟑. 𝐄𝐦𝐛𝐞𝐝 𝐭𝐨𝐮𝐫𝐬 𝐢𝐧 𝐜𝐡𝐞𝐜𝐤𝐥𝐢𝐬𝐭𝐬 • Checklist-driven tours are seeing 67% completion rates • That's the highest in ALL the data 𝟒. 𝐏𝐫𝐨𝐠𝐫𝐞𝐬𝐬 𝐢𝐧𝐝𝐢𝐜𝐚𝐭𝐨𝐫𝐬 = 𝐢𝐧𝐬𝐭𝐚𝐧𝐭 𝟏𝟐% 𝐛𝐨𝐨𝐬𝐭 • Everyone likes to know how far they've got to go • Add an indicator like "Step 2 of 5" or "2/5" 𝟓. 𝐀𝐜𝐭𝐢𝐨𝐧 𝐛𝐞𝐚𝐭𝐬 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 • Tours that get users to DO something see higher completion • Let users build, create, and achieve (vs. just learn) The truth? Users don't hate tours. They hate being FORCED into tours. Smart product teams are already shifting to: • Shorter tours • User control • Context-aware triggers • Modular segments ♻️ Share this if you're tired of bad product tours! And check out Chameleon’s 2025 user onboarding benchmark report for more details. Thanks to their team for putting it together: Pulkit, Kirsty, and Giulia. — ✅ PS. Want more onboarding benchmarks like these? I've included these insights—plus data on activation rates, time-to-value, and more—in my upcoming book EUREKA - The Product Onboarding Playbook for B2B Companies. I share frameworks, examples, and case studies to help you improve your B2B onboarding experience. It’s coming in June 2025. 🎉 Want the first chapter + early access to pre-order bonuses? Get it on my profile's Featured section.

Want to learn how to build an AI agent but don't know where to start? I'm hosting a "Build an AI agent with me" live session this Wednesday, April 9th at 12:30 pm ET with Jacob Bank. For this session, we'll be building a really important use case: personalized user and customer onboarding. We'll create an AI agent using Relay.app in 60 minutes that will automatically: ✅ Research new users and their company (e.g. company size) on LinkedIn ✅ Send a personalized email based on user/company attributes ✅ Trigger a human task to connect with the user on LinkedIn ✅ Integrate with sales and CS systems to flag high-priority leads ✅ Detect high-value users (e.g., senior leaders at large companies) and trigger a more personalized onboarding experience    If you'd like to attend, let me know, and I'll send you the information.

No, I don't want to book a meeting to find out your pricing... Sure, I get why some do it. • Reduce sticker shock • "Qualify" prospects first • Customize complex solutions Still, as a buyer, forcing me to do a demo to find the pricing is frustrating. Here's why having a pricing page is non-negotiable in 2025: It's 2025! Having a pricing page should be non-negotiable. It's actually good for growth—here's why: 1. Trust = Transparency Your prospects are googling "[Your Company] pricing" anyway. Own that conversation. 2. Time = Money Why waste 30 minutes in discovery calls with leads who can't afford you? 3. Self-Service > Sales Calls 68% of B2B buyers prefer zero sales contact when deciding. Even for enterprise solutions, you can say: "Ideal for companies with $10M+ revenue and 100+ employees." That's pricing info without pricing. Amazon shows pricing. Stripe shows pricing. Salesforce shows pricing. Even I show my $15K consulting rate on the Delight Path site. Scary? Maybe. Smart? Absolutely. Simple truth: Hidden pricing = Hidden problems Do you agree?

Most people are using AI to create onboarding email sequences wrong. Here’s what they do: • Copy/paste basic prompts • Get generic results • Watch their metrics tank • Blame the AI But here's the truth: AI can transform your onboarding emails when you know how to. So I Invited Sammy Krouse (head of Growth at Lex AI) to show how to create an AI-enhanced onboarding email sequence that convert. This Thursday, he’s sharing everything: • How to turn support content into powerful AI prompts • The secret to authentic AI-written emails (no robot speak) • His proven testing framework for email sequences Plus: You'll see exactly how Sammy crafted a sequence that actually converts. The best part? What used to take weeks now takes hours. Join us Thursday, March 27, at 12 pm ET. Can't make it live? Register anyway—you'll get the recording. Save your spot here: https://lnkd.in/gzKp6AN3 PS. Spaces are limited. This is your chance to master AI email sequences before your competition does.

Steal this onboarding trick to turn more signups into power users: When you sign up for Duolingo, they don't just throw you into lesson 1. Instead, they ask: "How well do you know this language?" • Complete beginner? • Know some basics? • Can you hold a conversation? Your answer completely changes your experience. Say you know basic Spanish... They'll skip you straight to intermediate lessons. No wasting time on "hola" and "gracias." Smart B2B companies are catching on: HubSpot does this brilliantly with its CRM. They ask: "Have you used software to manage customers before?" ❌ Say no: They guide you through templates and examples ✅ Say yes: They help you import your existing contacts The results? • Beginners don't get overwhelmed • Advanced users don't get bored • Everyone gets value faster Here's the truth: One-size-fits-all onboarding is dead. Your users aren't all the same. Your onboarding shouldn't be either. — ✅ PS.Speaking of personalized onboarding experiences that scale... I'm writing a new book: EUREKA - The Product Onboarding Playbook for B2B Companies (coming June 2025). In it, I break down how B2B companies like Fullstory, Appcues, and HubSpot create personalized experiences that convert. Want the 1st chapter + pre-order bonuses? Get them on my profile’s Featured Section.

Want to see a great product onboarding experience? Join a CrossFit gym! When you join, here's what happens: • A coach welcomes you personally • They learn about your fitness goals • You get a detailed gym tour • You practice with each piece of equipment • You meet the community It's human. It's personalized. It works. Now compare this to most software onboarding: • Here's your login • Good luck finding your way around! • Oh, and here's a 47-step product tour 🤦‍♂️ The irony? We spend countless hours optimizing our products but miss the most important part: Making people feel welcomed, guided, and part of something bigger. The best offline experiences nail this. Maybe it's time our online products did too. — ✅ PS. Speaking of creating exceptional onboarding experiences... I'm writing a new book about exactly this! EUREKA - The Product Onboarding Playbook for B2B Companies launches June 2025. Want early access + exclusive pre-order bonuses? Get them via the Featured section on my profile. 😊 #product #onboarding

Every solopreneur will experience emotional whiplash... It's 10 a.m., and the prospect who gave you a verbal has now ghosted you. Everything feels like it is going to fall apart, and you question why you didn't just get another job. By 12 p.m., you get an inbound lead. You'll never need another job again because this was the best decision you've ever made. It's now 3 pm, and a client sends a message. They need to cancel due to the economy. "Asfghaurvnurwah" flows out of your face. 5 pm, you get an email from another prospect. "Payment sent! Can't wait to get started." Look how good you are at this! You knew everything would be fine all along. This feeling like this will never go away. But your mental tolerance for it does go up I talk more about my journey as a solopreneur with Nick Bennett 🧙🏻‍♂️🏴‍☠️ on the 1,000 Routes pod. Listen everywhere. — PS. Big shoutout to Nick! He helped me refine my productized service. If you're looking to work full-time as a solo consultant, he can help.

"In the first 15 seconds of every new experience, people are lazy, vain, and selfish." Harsh, right? I didn’t say it. Scott Belsky, former CPO at Adobe, did. Hard to hear? Maybe. True? Absolutely. Your users won't: ❌ Read your carefully crafted instructions ❌ Explore your AI-powered features ❌ Care about your help docs Instead, they'll: • Look for instant gratification • Chase quick dopamine hits • Bounce if it takes too long At Behance, Scott learned this the hard way. Their team asked new users to pick their top 3 creative fields during signup. Seemed simple enough, right? Reality check: • 120 seconds to complete • 10% drop-off rate • Countless lost users The solution? They removed it completely. Because here's the truth about product design: You’re racing against impatience. The best products don't try to change user behavior. They work with it. Want users to stick around? Give them a win in the first 15 seconds. What's your product's "15-second win"? — ✅ PS. Speaking of getting users to their 15-second win faster... I'm writing a new book about creating intuitive B2B onboarding experiences that delight. EUREKA - The Product Onboarding Playbook for B2B Companies launches June 2025. Want early access to the 1st chapter + exclusive pre-order bonuses? Get them in my profile's Featured Section. #product #onboarding #design

The AI boom feels like the new dot-com bubble. 6 months ago, every startup added ".ai" to their name. Now? They're adding AI features faster than ever. But here's the truth no one's talking about: Most AI companies are selling smoke and mirrors. Take 11x, a startup backed by Andreessen Horowitz and Benchmark. Last week, a TechCrunch article revealed they've been claiming customers that don't actually exist. ZoomInfo, Airtable - big logos proudly displayed on their website - never actually signed up as customers. Their lawyers are now threatening legal action. The company claims to have approached $10M in annual recurring revenue. But here's the catch: most customers use "break clauses" to exit within 3 months. Sound familiar? Rewind to 1999: Companies adding ".com" to their name and watching their valuations soar with next to zero paying customers. Fast forward to 2024: Companies slapping "AI" on their pitch deck and raising millions. You can't deny the parallels: • Massive investor excitement ✅ • Unproven business models ✅ • More hype than substance ✅ • Speculative valuations ✅ The companies that survive won't be the ones with the most AI features. They'll be the ones solving real problems. Are we in an AI bubble? It seems like it. Thoughts?

When your product team skips User Research… 🤡 I see it time and time again, helping teams fix their product onboarding. Here's what happens: • Slap on new features no one uses • Add product tours that everyone skips • Build "intuitive" flows that confuse users • Wonder why activation rates are dropping 📉 Then comes the emergency meeting: "Why aren't users completing the onboarding steps?" "Why isn't anyone using our new features?" "Why is our churn increasing?" All these problems stem from skipping one crucial step: *** 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐮𝐬𝐞𝐫𝐬 𝐛𝐞𝐟𝐨𝐫𝐞 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠. I hear this pushback a lot: "It takes too much time." That's a lazy excuse. It doesn't need to take a massive budget, months of planning, or 100 customer interviews. I hear this pushback a lot: "It takes too much time." But remember what carpenters say: "Measure twice, cut once." The same applies to product development: Skip research, build blindly = costly rework and fixes. 😵 Research first, build later = saving time and resources. 🏆 — PS. Hey, I’m Ramli "RJ" John ⭐️ I work with B2B companies to double their activation rate and trial-to-paid conversion through UX improvements. If your trial-to-paid is below average (<7%), I have one client spot open for April 2025. DM me if you're interested. #product #onboarding

If I were fixing my product onboarding today, I'd follow these 9 experts to get it right: 1. Andrew Capland - Former growth leader at Wistia and Postscript who's coached 50+ clients - Now coaches Head of Growths through his company Delivering Value - Ha has a great podcast that features the stories of growth leaders 2. Clare Knight 🧪 - Founder of The Onboarding Lab with a weekly newsletter of proven tactics - Has over a decade of experience across high-growth startups and acquisitions - On a personal mission to put world-class customer onboarding on the SaaS map 3. Jamie McDermott - Leads Flow, an agency helping B2b companies create better self-serve SaaS onboarding through data-driven experiences - Helps shape go-to-market strategies and optimize customer journeys 4. Kate Syuma - Ex-Miro Head of Growth Design who scaled from startup (50 people) to $17.5B unicorn - Founded Growthmates to help companies leverage PLG and enhance UX quality (it's also a great newsletter!) 5. Ramli "RJ" John ⭐️ - Author of bestselling "Product-Led Onboarding" with 40,000+ copies sold worldwide - Worked with Zapier, Leadpages, Appcues, and other fast-growing B2B companies - Writing upcoming book "EUREKA - The Product Onboarding Playbook for B2B Companies" (Coming June 2025) 6. Donna Weber - Recognized Customer Success thought leader who wrote the bestselling book "Onboarding Matters" - Helps companies decrease time to first value and increase customer lifetime value - Specialist in turning new customers into loyal champions for high-growth companies 7. Roelof Otten - Learned the hard way when his own SaaS startup failed due to poor onboarding - Now creates product-led onboarding experiences for SaaS brands with $2M+ ARR - Offers onboarding audits, sprints, and coaching to fix user activation challenges 8. Viktoria Kharlamova 🚀 - Drove product growth at Miro for 5+ years from startup to unicorn stage - Helped 30+ companies (Rask AI, Taskade, Hints) implement PLG strategies - Run 200+ experiments on activation, retention, virality, and monetization 9. Yaakov Carno - Founder of PLG consultancy Valubyl - Helps SaaS startups upgrade their product onboarding to convert more users - Former sales and marketing leader specializing in predictable, scalable revenue BONUS: Tom Crossman - Specializes in "Onboarding as a Service" for SaaS startups - An expert in UX, product design, and growth - Created the Onboarding Accelerator program that takes just weeks to diagnose, map, design, validate, build, and optimize your entire onboarding experience Who else would you add to this list? Let me know in the comments! 👇

"Reduce time-to-value at all costs" is killing your product. Here's the data that proves it… I told a SaaS founder to slow down his onboarding. He thought I was crazy. Two months later? His retention jumped 50%. Here's the counterintuitive truth about "time to value:” Rushing users to quick wins is killing your product adoption. InnerTrends analyzed a product and found something shocking: While 64% rushed through onboarding in 9 hours... 36% took their time to learn the product. Common wisdom says these "slower" users were at risk. But the data told a different story: • "Slower" users show 82% Week 1 retention vs 72% average • By Week 12, they retain 50% better (34% vs 22%) • The "quick win" users? Most of them churn Here's why slowing down is sometimes good: 𝟏. 𝐓𝐫𝐮𝐞 𝐦𝐚𝐬𝐭𝐞𝐫𝐲 𝐭𝐚𝐤𝐞𝐬 𝐭𝐢𝐦𝐞. Complex products need deep understanding. Rushing creates surface knowledge and eventual churn. 𝟐. 𝐃𝐞𝐥𝐚𝐲𝐞𝐝 𝐠𝐫𝐚𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐰𝐢𝐧𝐬. The satisfaction of conquering challenges creates deeper engagement than quick wins ever will. 𝟑. 𝐇𝐚𝐛𝐢𝐭𝐬 𝐟𝐨𝐫𝐦 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐫𝐞𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧. Quick wins feel good at the moment. But lasting habits need time to develop. Remember: Quick time to value ≠ Lasting value The most successful products aren't racing to the finish line. They're building for the long game. — ✅ PS. Speaking of finding the right balance for time to value... I’m writing a new book, EUREKA - The Product Onboarding Playbook for B2B Companies (coming June 2025). Want early access to the 1st chapter + exclusive pre-order bonuses? Get 'em here: https://lnkd.in/gp-X5_Q7 Source of vid: @fridtjofjosefsen on IG. #product #onboarding

User research doesn't have to be *this* complicated. I see teams avoiding user research because they think it takes too much time or requires: • Elaborate multi-stage surveys • Sophisticated heatmap analyses • Marathon analytics review sessions The reality? The most valuable insights often come from simply talking to your users. Not hiding behind screens and spreadsheets. Just having real conversations. Last year, I worked with a company to improve their product onboarding flow. We'd spent weeks analyzing clickstream data, running A/B tests, and building complex user flows. Then, I jumped on a Zoom call with 3 customers. In 45 minutes, I uncovered the exact friction point our dashboards had missed. The data showed the problem. The conversation revealed the why. So before you launch that feature or campaign, ask yourself: "Have I actually talked to your users lately?" ❌ Not sent them a survey. ❌ Not analyzed their behavior. ❌ Not watched user session recordings Actually talked to them. Human to human. Person to person. Because sometimes the most sophisticated research approach is also the simplest: Just ask. — ✅ PS. Want to create onboarding experiences based on real user insights? My upcoming book, "EUREKA - The Product Onboarding Playbook for B2B Companies," combines user research methods with onboarding strategies that actually work. Coming June 2025! Want the first chapter + early access bonuses? Get it here: https://lnkd.in/gp-X5_Q7

Big news: The 2nd draft of my new book is done. The launch date is set for June 24! 🎉 46,619 words of B2B onboarding frameworks, exercises, and real examples—made even better through months of invaluable feedback from early readers and experts. I have to give special thanks to some amazing people who shaped this book: • Ben Putano 📚 at Damn Gravity, who helped transform my ideas into reality. As my first book as a solo consultant, I couldn't have found a better guide through the publishing process. • Vivek Balasubramanian (product growth leader at Roofr, Wave, and Shopify) who gave brutally honest feedback that sharpened the book's focus (and made me delete two chapters!) • Dave Rigotti, thank you for the multiple discussions about the complexities of B2B onboarding, or as you call it, account-based onboarding. • Natalie Marcotullio, for contributing valuable case study and feedback on interactive product demos. • Shannon Howard, for helping shape the chapter on education content with thoughtful early feedback. • Chrissy Quiñones from FullStory, who generously shared her story and process, adding crucial real-world perspective. • Auroriele Hans, who went from joining my cohort course to becoming an invaluable member of the early reader's club. Her enthusiastic support helped shape this book. • Stephanie Lauderback, who not only brought the Delight Path brand to life but also created the beautiful cover design and illustrations. To everyone who's provided feedback so far—your insights are woven into every page. Thank you for helping make this book exactly what B2B teams need to transform their onboarding. — ✅ PS. Want to read the 1st chapter for free? You’ll also get first dibs on exclusive pre-order bonuses. Check out the Featured section on my profile! 🎁