Ramli John

Delight Path

I help growth-stage B2B companies fix their leaky and confusing product onboarding experience. Testimonials from B2B leaders:

"Ramli gave our team an actionable strategy and roadmap to reduce the number of steps in SparkToro's entire onboarding flow. Thanks to him, we increased our trial-to-paid conversion rate by 100%! Our team paid thousands of dollars to work with him, and we earned every dollar back tenfold."
Amanda Natividad
VP of Marketing, SparkToro

"Ramli facilitated a workshop for our Zapier onboarding growth team, and he was amazing! He gave us clarity, confidence, and alignment."
Britney Mackey
Growth Product Designer, Zapier

"Ramli has hands down one of the best onboarding roadmaps for customer success. He'll help you reduce your time-to-value from weeks to minutes."
Danny Villarreal
VP of Customer Success, Toolio

"If a company is taking off, Ramli studies its onboarding. Having done so for so many years, he has built up an industry-leading perspective on what does and doesn't work. I couldn't think of a better adviser or consultant to improve your onboarding work."
Aakash Gupta
CPO, Product Growth, and Former VP of Product, Apollo.io

"Ramli provides a step-by-step guide on how to build a proper onboarding strategy. Having worked at Hotjar, Sprout Social, Teamwork, and now Bitly, I appreciate the level of detail and accountability Ramli lays out for the entire organization."
Tara Robertson
CMO, Bitly

Founder

Past speaking appearances: SaaStock, Hotjar's HOTSAUCE Conference, PLGTM Conference, SaaSiest, Traction Conference, and more.

Whether it's for a traditional keynote talk, workshop, or fireside chat, my goal is to "wow" your audience with frameworks, amusing stories, and step-by-step strategies to onboard and delight customers.

Testimonials from event organizers:

"Ramli absolutely rocked it with his high energy. If you want a speaker who's both fun and informative, grab this guy ASAP!"
- Lloyed Lobo, Cofounder of Traction Conference.

"Ramli was an informative and entertaining speaker! I wouldn't hesitate to invite Ramli back to speak at SaaStock Local."
-Katya Ryabova, Organizer of SaaStock Local

"Ramli is a PHENOMENAL speaker, with an energy and enthusiasm that's contagious! Can't wait to work with him again!"
- Thomas Sjöberg, Cofounder of SaaSiest

Keynote Speaker for Product, Growth, and SaaS events

EUREKA - The Product Onboarding Playbook for B2B Companies

I'm writing a new book coming June 2025—a follow-up to my bestselling book, Product-Led Onboarding. Here are the details:

How is it different from my first book?

Product-Led Onboarding is a playbook for building self-serve onboarding experiences that turn your users into lifelong customers.

The problem?

As B2B companies scale, a purely self-serve experience is insufficient. 

They often struggle to:

❌ Scale their onboarding to meet growing demand.

❌ Effectively onboard enterprise customers with complex needs.

❌ Align cross-functional teams around a unified onboarding strategy.

It's why best-in-class product-led B2B companies like Slack, Zapier, and HubSpot have hybrid onboarding experiences.

Enterprise customers demand high-touch onboarding, while mid-market clients need a blend of both.

EUREKA tackles this challenge by providing a playbook for high-growth B2B companies to scale customer onboarding across all segments.

In this book, you'll learn how to:

✅ Build habit-forming hybrid onboarding experiences.

✅ Drive customers to first value within a few minutes.

✅ Personalize the experience for different segments.

✅ Scale customer onboarding and enablement.

✅ Measure and optimize onboarding ROI.

Want to get a book preview and join the waitlist?

Go to https://www.delightpath.com/book/eureka

Author (Coming June 2025)

Product-Led Onboarding

A bestselling book with rave reviews from Sean Ellis, Nir Eyal, Georgiana Laudi, Hiten Shah, Claire Suellentrope, and other growth, design, and marketing experts. Learn how to turn more of your users into lifelong customers.

“Product-Led Onboarding is 𝐚 𝐦𝐮𝐬𝐭-𝐫𝐞𝐚𝐝 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 embarking on the critical activity of improving their user onboarding." ► 𝙎𝙀𝘼𝙉 𝙀𝙇𝙇𝙄𝙎, Founder of GrowthHackers.com

Get the first chapter for free at onboardingbook.com. Available now on Amazon

"This book breaks down everything a product-led business needs to know about onboarding. It's 𝗳𝘂𝗹𝗹 𝗼𝗳 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗮𝗽𝗽𝗹𝘆 𝘁𝗼𝗱𝗮𝘆 𝗳𝗼𝗿 𝗮 𝗯𝗶𝗴 𝗶𝗺𝗽𝗮𝗰𝘁."
► 𝘼𝙉𝘿𝙍𝙀𝙒 𝘾𝘼𝙋𝙇𝘼𝙉𝘿, Head of Growth at Postscript (prev. at Wistia)

"In this book, Ramli shares an actionable, 𝘀𝘁𝗲𝗽-𝗯𝘆-𝘀𝘁𝗲𝗽 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝗻𝗲𝘄 𝘂𝘀𝗲𝗿𝘀 based on years of experience in the field. It's a must-read for founders, product managers, and marketers."
► 𝙅𝘼𝙉𝙀 𝙋𝙊𝙍𝙏𝙈𝘼𝙉, Co-Founder and CEO of Userlist

Author

Siteimprove

As a PLG advisor and consultant, I provide guidance around activation, retention, and expansion for Siteimprove's PLG initiatives.

PLG Advisor

ProductLed

Product-Led Growth Coach

► Taught product-led growth and coached over 300 product, customer success, and growth leaders from Mixpanel, Ubisoft, Microsoft, and more.
► Created thought-leadership content such as podcast episodes for the Product-Led Podcast, free webinars and courses, YouTube videos, and blog posts.

Managing Director

Co-Host of The Product-Led Podcast

Program Manager (Contract)

Appcues

I owned and executed Appcues' market education strategy with a primary focus on scaling the reach and impact of market training and certification programs (i.e, the Product Adoption Academy). 

With a focus on producing multimedia content (video, audio/podcast, GIFs, infographics), my goal was to increase the reach of and engagement with thought leadership, educational programs.

Content Programming Director

First Round Fast Track

First Round Fast Track is a mentorship program that matches seasoned startup leaders with early-stage operators in a unique mentorship community.

I'm a mentor for product adoption, lifecycle marketing, and user onboarding.

Mentor

Growth Marketing Today

► Managed podcast guest interviews featuring growth leaders such as Rand Fishkin (Founder of Moz), April Dunford, Hiten Shah, and more.
► Published weekly podcast episodes with over 100k total downloads.
► Secured paid sponsors such as Ahrefs, LinkedIn Marketing Solutions, and PartnerStack.


Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Download the FREE growth cheat sheet with actionable lessons from the latest episode here 👉  https://growthtoday.fm 👈

Some past guests include:
▷  April Dunford, Author of Obviously Awesome
▷ Andrew Warner, CEO at Mixergy
▷ Georgiana Laudi, Former VP of Marketing at Unbounce
▷ Kieran Flanagan, VP of Growth at Hubspot
▷  Sylvia Ng, former VP Growth and Analytics at 500px
▷  Kent Fenwick, Head of Growth at Hubba, previously at Tilt (Acquire by Airbnb)

Creator and Podcast Host

SkyVerge

► Designed, defined, and implemented cross-functional growth experiments to optimize paid, organic, and content campaigns that contributed to a 3.5x MRR growth in 15 months. 
► Doubled the free-to-paid conversion rate by revamping the in-app onboarding experience, segmenting the onboarding emails, running onboarding group webinars, and launching re-targeting ads to free trial users.
► Created analytics scorecards and dashboards using Hubspot, Google Analytics, Mixpanel, Intercom, and SQL queries that enabled the marketing team to develop data-driven decisions and plans.

Growth Lead (Acquired by GoDaddy Fall 2020)

Ramli Lean Solutions

► Grew online sales and lead generation for small to mid-sized B2B SaaS businesses through inbound marketing, SEO, SEM, conversion optimization, content marketing, and email marketing.
► Led marketing and growth teams on contract as a fractional Marketing Director for VC-funded startups in San Francisco (Cobalt), New York (ListenLoop), and Toronto (Maropost).
► Generated over $1.1MM in closed deals for Digital Agents (a digital marketing agency) using Facebook and Google Ads resulting in 285% return on ad spend.

Various clients, including the following:

Colbalt.io (San Francisco, California)
- Optimized Cobalt's acquisition funnel by making changes to the content, design, and layout of the website, Increased the signup conversion rate by 200% from 1.6% to 3.1% in 3 months
- Organized a 30-minutes webinar focused on online security for Bitcoin companies, which resulted in over 60 new leads for the sales team

ListenLoop (San Mateo, California and New York, New York)
- Generated inbound leads through webcasts, online seminars, Twitter chats, and blog posts.
- Followed up with leads through one-on-one personalized demos to guide them through the sales funnel using a Salesforce-like CRM tool called Streak.
- Designed, coded and deployed a responsive homepage that was optimized for conversion rates.

Tools: Hubspot, Salesforce, Mixpanel, Google Analytics, Wordpress, HTML5, CSS3

Skills: SEO, Demand Generation, AARRR Metrics, PPC, SEM, Analytics, Content Marketing, Email Marketing, CRO, Lead Generation, Wireframing, Design, Growth Hacking, A/B Testing

Growth Consultant

Author of Product-Led Onboarding (+30K copies sold) | First Round Fast Track Mentor | Content Director at Appcues.

⭐️ Follow me for helpful tips to onboard, delight, and keep your customers coming back to your product.
📔 Author of Amazon #1 bestselling book "Product-Led Onboarding." 👉 𝙎𝙀𝘼𝙉 𝙀𝙇𝙇𝙄𝙎, Founder of GrowthHackers.com: "Product-Led Onboarding is 𝐦𝐮𝐬𝐭-𝐫𝐞𝐚𝐝 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 embarking on the critical activity of improving their user onboarding." 


⚡️ I use my multi-disciplinary skills in marketing, design, and software development to help product-led SaaS companies analyze their whole customer's journey and funnel to identify growth opportunities to 2-3X their MRR. 

Often, that means designing and implementing experiments to increase activation rate (trial-to-paid or free-to-paid conversions), decrease churn rate, or increase average revenue per user (ARPU)

If you asked my friends and colleagues how they would describe me, they'd say I'm resourceful, proactive, and entrepreneurial

►► CONTACT INFO
▷ Send a connection request
▷ Write me a note at ramli [at] ramlijohn.com

A weekly show and newsletter for marketers looking to level up their marketing and career. I interview world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things:  (1) a marketing power-up,  (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level.

CEO: "Ship the feature now. We don't have time for more research." 
Here’s what happened next:

That's what our CEO demanded in the all-hands meeting.

The product team begged for just 10 more hours with customers.

"The roadmap is set. We've already promised this to investors."

So we built it. 1000+ development hours. Four engineers. Three months.

Six months later? Crickets.

Less than 2% of users ever clicked the feature.

$200,000 down the drain because we skipped $5,000 worth of research.

This wasn't an isolated incident:

According to Forrester, every $1 invested in user research returns $100 (a 9,900% ROI). In my own experience, it’s often even higher.

I've seen this pattern play out for 20 years across dozens of companies.

The teams that win aren't the ones that build fastest.

They're the ones that learn fastest.

When executives say "we already know what users want," alarm bells should ring.

The most expensive code you'll ever write is the code that solves the wrong problem.

—

✅ PS. This lesson is why I wrote EUREKA - The Product Onboarding Playbook for B2B Companies—to help teams build onboarding experiences based on actual user needs, not executive assumptions. 

Pre-orders are open now with early bonuses.

Check it out at https://lnkd.in/gp-X5_Q7

Ramli "RJ" John ⭐️

Product onboarding for B2B companies. Bestselling author of "Product-Led Onboarding" (+40K copies sold). Founder @ Delight Path.

It's 6 weeks until my new book launches, and I've just started recording the audiobook in my home studio. 🎙️

There's something surreal about reading your own words into a microphone and knowing they'll soon be in someone's earbuds. 

I'm feeling a mix of nervous energy and pure excitement as I count down to the June 24th release.

"Eureka" is the culmination of my work with hundreds of B2B companies on product onboarding. It breaks down:

🔍 Why traditional onboarding fails B2B products
🏆 The hierarchy of B2B user friction (it's not just about UI!)
🧩 A step-by-step system for building onboarding that scales

Whether you're a founder, product leader, or customer success manager, this book will transform how you think about getting users to value.

The pre-order bundle is still available, which includes:

• The complete audiobook (that I'm pouring my heart into right now)
• Physical copy delivered to your door
• Digital ebook for instant access
• All exclusive launch bonuses

These special extras will not be available after launch, so this is your best opportunity to get the full EUREKA experience.

✅ Grab your pre-order copy: https://lnkd.in/gp-X5_Q7

—

PS. I’m throwing a big virtual book launch party on June 24. I’ll be sharing more in a few days. 🎉

Why do new users GHOST your product? Here's why:

Most products show a 10-step welcome tour.

83% of users drop off before finishing. 🤯

After analyzing 100+ onboarding flows, I share in Kate Syuma's Growthmates newsletter the 6 psychology principles to fix this:

1. The memory rule? Miller’s law ⏳
- Brains max out at 7±2 chunks of info.
- 10-step tours get 83% drop-off (!)

2. The finish line? Goal gradient effect 🏆
- Humans accelerate efforts as they near a goal.
- Canva shows “5 Designs = 🖐️ Badge” + next reward tease.

3. Beginner mind? Progressive overload 🏋️
- Start small, then scale difficulty.
- Appcues split the checklist into 2 phases (+25% activation)

4. Show instead of telling? Mirror neurons 🎥
- Text-only guides — low engagement.
- Pitch shows 3-sec GIFs in first presentation.

5. Hands-on effort? IKEA effect 🛠️
- We value what we help build.
- Wave HQ uses logo-to-invoice auto-branding.

6. Fewer choices? Hick’s law 🎯
- More options = decision paralysis.
- Figma 1-email-1-feature rule.

Want the full, in-depth breakdown?

Read it here: https://lnkd.in/gqFn68Xr

––

P.S. What is the principle you DON'T follow yet?

↓ Let me know in the comments.

Repost ♻️ if you think it can help others.

6 Principles for Habit-Forming Onboarding

Just got back from speaking at PLGTM Summit in San Francisco, and my mind is buzzing. 🧠

One message kept coming up:

Data isn't just important—it's everything to unlock PLG.

And it's not about having more data. It’s about having the RIGHT data in ONE place.

Here are 3 game-changing insights I heard:

1. Amplitude's big unlock? They synced their in-product experience with email campaigns. Simple idea, massive impact. When everything speaks the same language, users listen.

2. Sauce Labs cracked the code: They stopped treating all users the same and started sending behavior-based sequences. Result? Activation rates soared.

3. The real PLG secret: Your data needs a single source of truth.Multiple sources = multiple problems. Alignment is impossible without it.

The future of PLG is clear:

Context > Content: Understanding when and how users need help matters more than bombarding them with generic resources.

Behavior-Based > Time-Based: Engaging users based on their actions yields better results than sending predetermined sequences.

Alignment > Speed: GTM teams working in harmony is more valuable than rushing to implement or scale quickly.

Thanks to Dave Rigotti and the Inflection team for organizing the event. 

It's great to see some familiar faces there: Jared DeLuca (sorry I missed your talk the next day!), Auroriele Hans, 🔥 Anastasia Kudrow, Esben Friis-Jensen, Kushaan Shah, Natalie Marcotullio, and more.

—

Bonus: Got to share early copies of my new book, EUREKA - The Product Onboarding Playbook for B2B Companies, with some incredible folks.

It's launching June 24, 2025.

You still have time to get the pre-order bonuses. 

Check it out at https://eurekabook.co/

10 years ago, Uber Eats, TikTok, and AirPods didn’t exist. The world has changed. And so has product onboarding.

In 2012, I started consulting on growth and onboarding.
(Yes, before "product-led growth" was even a term)

Back then:

• Lengthy product tours were the norm
• Users tolerated complex setup flows
• "Time to value" wasn't a metric
• In-app guidance was a luxury

Today?

• Users expect instant value
• Self-serve is non-negotiable
• Personalization is standard
• Using AI is no longer optional

After two published books and countless implementations later, one truth remains: User onboarding is still your product's most critical journey.

That's why I'm excited to join Pulkit Agrawal (CEO at Chameleon) for a conversation about what we got wrong, what works now, and where we're heading.

Join us to learn how modern companies nail their first-time user experience.

Hit attend to join live and get the recording: https://lnkd.in/gZcpNmhy

Users don't abandon products—they abandon confusing experiences that ignore how humans actually behave.

After analyzing 100+ habit-forming onboarding experiences, here are 6 behavioral principles that drive user adoption:

✦ 1: Miller's Law – The human brain can only handle 7±2 pieces of information.

→ When CommandBar switched to 5-7 step "snackable" modules, completion jumped from 17% to 41%.

✦ 2: Goal Gradient Effect – Users accelerate as they approach finish lines.

→ Canva's "High Five" email celebrates 5 designs, then teases the "10 Designs" badge.Users sprint to reach visible milestones.

✦ 3: Progressive Overload – Don't ask users to lift 100kg on day one.

→ Appcues' two-phase checklist boosted activation by 25% by gradually increasing complexity.

✦ 4: Mirror Neurons – Your brain activates when watching others perform actions.

→ Pitch replaced text instructions with 3-second looping GIFs showing the exact workflow.

👉…full breakdown with two more principles on Kate Syuma's newsletter, Growthmates.

The most successful products understand that onboarding isn't a checklist—it's a psychology-driven habit loop.

––

💬 Question: Which principle resonates with you?

🎉 Exciting news! I'll be speaking at the PLGTM Summit 2025 in San Francisco on May 20.

Here's a truth that's costing B2B companies millions:

Your onboarding is broken because your teams work in silos.

• Marketing promises transformation
• Sales sets expectations
• Product builds features
• CS guides implementation

But nobody's talking to each other.

The result?

Confused customers, slow adoption, and churn.

In my session, I'll share:

• Real stories of companies that cracked the code
• A framework for uniting your GTM teams
• Battle-tested templates you can implement Monday morning
• How to build an AI Copilot to improve your onboarding

Plus... I might have early copies of my new book, EUREKA - The Product Onboarding Playbook for B2B Companies, to share. 👀

Want to transform your onboarding?

Join me at PLGTM Conference on Tuesday, May 20, at PLGTM[dot]com.

— 

PS: Want a free pass? The PLGTM team is holding a giveaway. Let me know, and I’ll share where you can enter for a chance to get one.

Pre-orders for my new book are officially LIVE! 🎉

I've created three special bundles for every team size:

📚 Starter Bundle ($29) 
• Digital, Physical & Audio versions
• Private book launch community access with monthly Q&A with me
• Perfect for those just getting started

🚀 Growth Bundle ($99)
• Everything in Starter
• 17 battle-tested onboarding templates
• Complete implementation Eureka video course
• Most popular for ICs and leaders who need onboarding help now

🏢 Scale Bundle ($499)
• Everything in Growth
• 11 copies for your entire team
• Private 30-min Q&A and implementation session
• Best for onboarding or activation teams

Pro tip: Most companies cover this under L&D budgets 😉

You can grab these bundles via EurekaBook [dot] Co or my profile’s Featured Section. 

PS: These bundle prices disappear at launch in June.

Companies are rushing to slap AI onto their products to fix growth problems. (Spoiler: It won’t!)

If users don't understand your core value, AI features are just expensive band-aids.

Here's what I'm seeing:

• "AI-powered" features that don't solve real problems
• Companies adding AI chatbots without fixing core UX
• Massive engineering resources wasted on AI "solutions"

It often results in wasted engineering resources and confused customers.

The real solution is “boring” but powerful:

1. Interview your power users (they'll tell you what's broken)
2. Document their biggest friction points (not what you think they are)
3. Create a clear user journey (most skip this)
4. Fix your core product experience (yes, before AI)
5. Only then, build AI that solves specific problems

Then (and only then) explore how AI can amplify value.

The best products don't win because they have AI. They win because they solve real problems really well.

—

✅PS: The most critical thing to fix is often the onboarding.

AI products often suffer from the "blank page" problem, when there are too many possibilities, not enough direction. Users get stuck before they start.

I wrote an entire appendix about solving this in my new book "EUREKA - The Product Onboarding Playbook for B2B Companies" (coming on June 24, 2025).

Pre-orders available now with special bonuses.

Get it at EurekaBook[dot]co or on my profile’s Featured Section.

Martin Scorcese said it best: “Simple is hard.”
That mantra is WAY more relevant to product experiences more than ever...

Product onboarding is the perfect example.

It's easier to overwhelm new users with every feature, button, bell, and whistle you think will be impressive.

But what do users actually need?

👉 Get the one thing they came for done—FAST.

If people can just take away one thing… understand your users, what is their goal, and get them there as quickly as possible.

Instead of a grand tour, give them a quick win.
• Show them value
• Make your promise real
• Validate their choice to sign up

That’s how you build trust—and reduce churn.

Ask yourself:
➡️ What’s the ONE thing your users are trying to do?
➡️ And how fast can you help them get there?

🎧 Check out the full episode of The Challenger Startup with Justin Thomas—PLUS a companion guide with three examples of dead-simple onboarding flows in action via the link in the comments. 👇

Most onboarding problems are messaging problems, which often start 𝑏𝑒𝑓𝑜𝑟𝑒 users sign up for the product.

It happened to me recently.

The homepage promised to "10x my workflow"...

The sales team said it would "revolutionize my task management"...

Then I signed up.

I discovered it was just another basic to-do list with minimal features.

This happens all. the. time:

• Marketing promises magic
• Sales oversells capabilities
• Product delivers the basics
• Users get disappointed and leave 

Sound familiar?

That’s why the first step I take to fix an onboarding experience is to establish a cross-functional team.

Why?

Because 90% of onboarding problems start BEFORE users even sign up.
Without alignment between:

• Marketing
• Sales
• Product
• Customer Success

Your messaging becomes a game of telephone where everyone tells a different story.

—

✅ PS. Speaking of aligning messaging and expectations...

My new book, EUREKA - The Product Onboarding Playbook for B2B Companies, tackles this exact challenge for B2B companies. 

I share frameworks for creating unified messaging that drives successful onboarding across every customer segment.

Pre-orders are now open at EurekaBook[dot]co or check my profile's [Featured Section].

Early birds can access templates, draft chapters, and my private onboarding community. 🎉

The best product onboarding feels like the Star Wars theme song. Perfect. Memorable. Timeless.

One musician out of tune ruins the entire piece.

Product onboarding works the same way:

• Sales sets the tempo
• Product plays the melody
• Customer Success conducts
• Marketing adds the harmony
• Support keeps everyone in rhythm

But if just ONE of these is off?

The whole symphony falls apart.

Your customers won't hear a masterpiece.

They'll hear noise.

This is why the best B2B companies obsess over orchestrating every touchpoint.

They know: A perfect product with misaligned teams = chaos

A simpler product with synchronized teams = magic

Want your customer experience to sound like John Williams?

Start by getting your orchestra to practice together.

Tune in to my episode in the Unlocked Potential podcast with Jesse Chor on your fav pod player.

—

PS. Speaking of orchestrating experiences...

My new book EUREKA - The Product Onboarding Playbook for B2B Companies launches in 6 weeks!

Pre-order now to get implementation templates, video course, and more: EurekaBook[dot]co 

You can also get it via in my profile's Featured Section.

The goal of onboarding isn't the "aha moment." It's habit formation, which has two key ingredients most teams ignore:

1. Repetition: How many times they perform the action

2. Frequency: The gap between each action

Getting users to that first "aha" is just the beginning.

Real adoption happens when they come back.
Again.
And again.
And again.

Think about trying to build a habit around going to the gym:
• Day 1 = Nice try
• 4 times a week for a month = New habit

Same with your product:
• One great session ≠ Adoption
• Regular use = Success

For example, with Canva:
• Creating your first design? That's an "aha moment"
• Making social posts weekly for your brand? That's a habit

One gets you excited about the tool.

The other turns you into a paying subscriber.

The difference?
Repetition + Frequency.

So let’s make that first moment so great that users repeatedly return.

That's how you build products that stick.

Tune into  Ep. 2 of the Customer Retention Show with Tom Burrell.

—

✅ PS. Want to learn more about building habit-forming products?
I’ve written a new book about it, EUREKA - The Product Onboarding Playbook for B2B Companies.

It launches on June 24, 2025.

Get the pre-order bonuses before launch day at:
→ EurekaBook[dot]CO or my profile’s Featured Section.

Taplio

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