Ramli "RJ" John ⭐️'s Linkedin Analytics

Companies are rushing to slap AI onto their products to fix growth problems. (Spoiler: It won’t!) If users don't understand your core value, AI features are just expensive band-aids. Here's what I'm seeing: • "AI-powered" features that don't solve real problems • Companies adding AI chatbots without fixing core UX • Massive engineering resources wasted on AI "solutions" It often results in wasted engineering resources and confused customers. The real solution is “boring” but powerful: 1. Interview your power users (they'll tell you what's broken) 2. Document their biggest friction points (not what you think they are) 3. Create a clear user journey (most skip this) 4. Fix your core product experience (yes, before AI) 5. Only then, build AI that solves specific problems Then (and only then) explore how AI can amplify value. The best products don't win because they have AI. They win because they solve real problems really well. — ✅PS: The most critical thing to fix is often the onboarding. AI products often suffer from the "blank page" problem, when there are too many possibilities, not enough direction. Users get stuck before they start. I wrote an entire appendix about solving this in my new book "EUREKA - The Product Onboarding Playbook for B2B Companies" (coming on June 24, 2025). Pre-orders available now with special bonuses. Get it at EurekaBook[dot]co or on my profile’s Featured Section.

Martin Scorcese said it best: “Simple is hard.” That mantra is WAY more relevant to product experiences more than ever... Product onboarding is the perfect example. It's easier to overwhelm new users with every feature, button, bell, and whistle you think will be impressive. But what do users actually need? 👉 Get the one thing they came for done—FAST. If people can just take away one thing… understand your users, what is their goal, and get them there as quickly as possible. Instead of a grand tour, give them a quick win. • Show them value • Make your promise real • Validate their choice to sign up That’s how you build trust—and reduce churn. Ask yourself: ➡️ What’s the ONE thing your users are trying to do? ➡️ And how fast can you help them get there? 🎧 Check out the full episode of The Challenger Startup with Justin Thomas—PLUS a companion guide with three examples of dead-simple onboarding flows in action via the link in the comments. 👇

The best product onboarding feels like the Star Wars theme song. Perfect. Memorable. Timeless. One musician out of tune ruins the entire piece. Product onboarding works the same way: • Sales sets the tempo • Product plays the melody • Customer Success conducts • Marketing adds the harmony • Support keeps everyone in rhythm But if just ONE of these is off? The whole symphony falls apart. Your customers won't hear a masterpiece. They'll hear noise. This is why the best B2B companies obsess over orchestrating every touchpoint. They know: A perfect product with misaligned teams = chaos A simpler product with synchronized teams = magic Want your customer experience to sound like John Williams? Start by getting your orchestra to practice together. Tune in to my episode in the Unlocked Potential podcast with Jesse Chor on your fav pod player. — PS. Speaking of orchestrating experiences... My new book EUREKA - The Product Onboarding Playbook for B2B Companies launches in 6 weeks! Pre-order now to get implementation templates, video course, and more: EurekaBook[dot]co You can also get it via in my profile's Featured Section.

The goal of onboarding isn't the "aha moment." It's habit formation, which has two key ingredients most teams ignore: 1. Repetition: How many times they perform the action 2. Frequency: The gap between each action Getting users to that first "aha" is just the beginning. Real adoption happens when they come back. Again. And again. And again. Think about trying to build a habit around going to the gym: • Day 1 = Nice try • 4 times a week for a month = New habit Same with your product: • One great session ≠ Adoption • Regular use = Success For example, with Canva: • Creating your first design? That's an "aha moment" • Making social posts weekly for your brand? That's a habit One gets you excited about the tool. The other turns you into a paying subscriber. The difference? Repetition + Frequency. So let’s make that first moment so great that users repeatedly return. That's how you build products that stick. Tune into Ep. 2 of the Customer Retention Show with Tom Burrell. — ✅ PS. Want to learn more about building habit-forming products? I’ve written a new book about it, EUREKA - The Product Onboarding Playbook for B2B Companies. It launches on June 24, 2025. Get the pre-order bonuses before launch day at: → EurekaBook[dot]CO or my profile’s Featured Section.

Up to 80% of new users churn after one day of signing up. The sad part is this... Your team spent months building features. Hours crafting the perfect pitch. Thousands on acquisition. And most users are gone within 24 hours. 😢 That's not a product problem. That's an onboarding problem. Here's the crazy part: And most founders think they need to hire UX experts or rebuild their entire flow from scratch. Nope. AI can help you redesign your onboarding without writing a single line of code. Tomorrow at 11:30 AM EST, I'm doing a free live workshop with Wes Bush, The PLG Guy, to show you exactly how. We'll cover: → How to find your product's true "Aha!" moment (hint: most companies get this wrong) → The exact framework to redesign your flow to get more users to value → Our AI-powered implementation playbook that requires zero code In just 90 minutes, you’ll have an onboarding flow that’s ready to test. Would highly recommend you bring your team. Without alignment between product, growth, and customer success (CS) teams, even the best onboarding efforts fail. Register via Lu [dot] ma/productled or find it below. — ✅ P.S. I'm giving away a few advanced copies of my new book, EUREKA - The Product Onboarding Playbook for B2B Companies. So be sure to show up early and participate :)

4 weeks. That's all that's left until my new book launches, and holding the advance copy last week made it real. After months of writing, editing, and polishing every word, there it was—real, tangible, mine. "EUREKA - The Product Onboarding Playbook for B2B Companies" launches in exactly 4 weeks (June 24th). And I've never been more excited to put something into the world. Here's the thing about writing a book: You start with this massive idea that feels impossible to organize. You doubt yourself daily. You rewrite chapters. You question if anyone will care. But then you hold that first copy... And suddenly, every late night, every deleted paragraph, every moment of uncertainty was worth it. I managed to snag some advance copies to share with early readers. Their feedback has only made me even more convinced that this book will make a difference. Want to get your hands on "Eureka" before everyone else? If you pre-order within the next few days, I might be able to provide you with an early copy before the official June 24th launch. Plus, there are exclusive pre-order bonuses available. ✅ Check it out at EurekaBook[dot]Co or via my profile’s Featured Section. Sometimes the best ideas come when you least expect them. That's what "Eureka" is all about.

🎉 Exciting news! I'll be speaking at the PLGTM Summit 2025 in San Francisco on May 20. Here's a truth that's costing B2B companies millions: Your onboarding is broken because your teams work in silos. • Marketing promises transformation • Sales sets expectations • Product builds features • CS guides implementation But nobody's talking to each other. The result? Confused customers, slow adoption, and churn. In my session, I'll share: • Real stories of companies that cracked the code • A framework for uniting your GTM teams • Battle-tested templates you can implement Monday morning • How to build an AI Copilot to improve your onboarding Plus... I might have early copies of my new book, EUREKA - The Product Onboarding Playbook for B2B Companies, to share. 👀 Want to transform your onboarding? Join me at PLGTM Conference on Tuesday, May 20, at PLGTM[dot]com. — PS: Want a free pass? The PLGTM team is holding a giveaway. Let me know, and I’ll share where you can enter for a chance to get one.

Why do new users GHOST your product? Here's why: Most products show a 10-step welcome tour. 83% of users drop off before finishing. 🤯 After analyzing 100+ onboarding flows, I share in Kate Syuma's Growthmates newsletter the 6 psychology principles to fix this: 1. The memory rule? Miller’s law ⏳ - Brains max out at 7±2 chunks of info. - 10-step tours get 83% drop-off (!) 2. The finish line? Goal gradient effect 🏆 - Humans accelerate efforts as they near a goal. - Canva shows “5 Designs = 🖐️ Badge” + next reward tease. 3. Beginner mind? Progressive overload 🏋️ - Start small, then scale difficulty. - Appcues split the checklist into 2 phases (+25% activation) 4. Show instead of telling? Mirror neurons 🎥 - Text-only guides — low engagement. - Pitch shows 3-sec GIFs in first presentation. 5. Hands-on effort? IKEA effect 🛠️ - We value what we help build. - Wave HQ uses logo-to-invoice auto-branding. 6. Fewer choices? Hick’s law 🎯 - More options = decision paralysis. - Figma 1-email-1-feature rule. Want the full, in-depth breakdown? Read it here: https://lnkd.in/gqFn68Xr –– P.S. What is the principle you DON'T follow yet? ↓ Let me know in the comments. Repost ♻️ if you think it can help others.

10 years ago, Uber Eats, TikTok, and AirPods didn’t exist. The world has changed. And so has product onboarding. In 2012, I started consulting on growth and onboarding. (Yes, before "product-led growth" was even a term) Back then: • Lengthy product tours were the norm • Users tolerated complex setup flows • "Time to value" wasn't a metric • In-app guidance was a luxury Today? • Users expect instant value • Self-serve is non-negotiable • Personalization is standard • Using AI is no longer optional After two published books and countless implementations later, one truth remains: User onboarding is still your product's most critical journey. That's why I'm excited to join Pulkit Agrawal (CEO at Chameleon) for a conversation about what we got wrong, what works now, and where we're heading. Join us to learn how modern companies nail their first-time user experience. Hit attend to join live and get the recording: https://lnkd.in/gZcpNmhy

Users don't abandon products—they abandon confusing experiences that ignore how humans actually behave. After analyzing 100+ habit-forming onboarding experiences, here are 6 behavioral principles that drive user adoption: ✦ 1: Miller's Law – The human brain can only handle 7±2 pieces of information. → When CommandBar switched to 5-7 step "snackable" modules, completion jumped from 17% to 41%. ✦ 2: Goal Gradient Effect – Users accelerate as they approach finish lines. → Canva's "High Five" email celebrates 5 designs, then teases the "10 Designs" badge.Users sprint to reach visible milestones. ✦ 3: Progressive Overload – Don't ask users to lift 100kg on day one. → Appcues' two-phase checklist boosted activation by 25% by gradually increasing complexity. ✦ 4: Mirror Neurons – Your brain activates when watching others perform actions. → Pitch replaced text instructions with 3-second looping GIFs showing the exact workflow. 👉…full breakdown with two more principles on Kate Syuma's newsletter, Growthmates. The most successful products understand that onboarding isn't a checklist—it's a psychology-driven habit loop. –– 💬 Question: Which principle resonates with you?

Just got back from speaking at PLGTM Summit in San Francisco, and my mind is buzzing. 🧠 One message kept coming up: Data isn't just important—it's everything to unlock PLG. And it's not about having more data. It’s about having the RIGHT data in ONE place. Here are 3 game-changing insights I heard: 1. Amplitude's big unlock? They synced their in-product experience with email campaigns. Simple idea, massive impact. When everything speaks the same language, users listen. 2. Sauce Labs cracked the code: They stopped treating all users the same and started sending behavior-based sequences. Result? Activation rates soared. 3. The real PLG secret: Your data needs a single source of truth.Multiple sources = multiple problems. Alignment is impossible without it. The future of PLG is clear: Context > Content: Understanding when and how users need help matters more than bombarding them with generic resources. Behavior-Based > Time-Based: Engaging users based on their actions yields better results than sending predetermined sequences. Alignment > Speed: GTM teams working in harmony is more valuable than rushing to implement or scale quickly. Thanks to Dave Rigotti and the Inflection team for organizing the event. It's great to see some familiar faces there: Jared DeLuca (sorry I missed your talk the next day!), Auroriele Hans, 🔥 Anastasia Kudrow, Esben Friis-Jensen, Kushaan Shah, Natalie Marcotullio, and more. — Bonus: Got to share early copies of my new book, EUREKA - The Product Onboarding Playbook for B2B Companies, with some incredible folks. It's launching June 24, 2025. You still have time to get the pre-order bonuses. Check it out at https://eurekabook.co/

CEO: "Ship the feature now. We don't have time for more research."  Here’s what happened next: That's what our CEO demanded in the all-hands meeting. The product team begged for just 10 more hours with customers. "The roadmap is set. We've already promised this to investors." So we built it. 1000+ development hours. Four engineers. Three months. Six months later? Crickets. Less than 2% of users ever clicked the feature. $200,000 down the drain because we skipped $5,000 worth of research. This wasn't an isolated incident: According to Forrester, every $1 invested in user research returns $100 (a 9,900% ROI). In my own experience, it’s often even higher. I've seen this pattern play out for 20 years across dozens of companies. The teams that win aren't the ones that build fastest. They're the ones that learn fastest. When executives say "we already know what users want," alarm bells should ring. The most expensive code you'll ever write is the code that solves the wrong problem. — ✅ PS. This lesson is why I wrote EUREKA - The Product Onboarding Playbook for B2B Companies—to help teams build onboarding experiences based on actual user needs, not executive assumptions. Pre-orders are open now with early bonuses. Check it out at https://lnkd.in/gp-X5_Q7

It's 6 weeks until my new book launches, and I've just started recording the audiobook in my home studio. 🎙️ There's something surreal about reading your own words into a microphone and knowing they'll soon be in someone's earbuds. I'm feeling a mix of nervous energy and pure excitement as I count down to the June 24th release. "Eureka" is the culmination of my work with hundreds of B2B companies on product onboarding. It breaks down: 🔍 Why traditional onboarding fails B2B products 🏆 The hierarchy of B2B user friction (it's not just about UI!) 🧩 A step-by-step system for building onboarding that scales Whether you're a founder, product leader, or customer success manager, this book will transform how you think about getting users to value. The pre-order bundle is still available, which includes: • The complete audiobook (that I'm pouring my heart into right now) • Physical copy delivered to your door • Digital ebook for instant access • All exclusive launch bonuses These special extras will not be available after launch, so this is your best opportunity to get the full EUREKA experience. ✅ Grab your pre-order copy: https://lnkd.in/gp-X5_Q7 — PS. I’m throwing a big virtual book launch party on June 24. I’ll be sharing more in a few days. 🎉