Ramli John

Delight Path

I work B2B companies to fix their leaky, confusing, and broken product onboarding experience. Testimonials from B2B leaders:

"Ramli gave our team an actionable strategy and roadmap to reduce the number of steps in SparkToro's entire onboarding flow. Thanks to him, we increased our trial-to-paid conversion rate by 100%! Our team paid thousands of dollars to work with him, and we earned every dollar back tenfold."
Amanda Natividad
VP of Marketing, SparkToro

"Ramli facilitated a workshop for our Zapier onboarding growth team, and he was amazing! He gave us clarity, confidence, and alignment."
Britney Mackey
Growth Product Designer, Zapier

"Ramli has hands down one of the best onboarding roadmap to customer success. He'll help you reduce your time-to-value from weeks to minutes."
Danny Villarreal
VP of Customer Success, Toolio

"If a company is taking off, Ramli studies its onboarding. Having done so for so many years, he has built up an industry-leading perspective on what does and doesn't work. I couldn't think of a better adviser or consultant to improve your onboarding work."
Aakash Gupta
CPO, Product Growth and Former VP of Product, Apollo.io

"Ramli provides a step-by-step guide on how to build a proper onboarding strategy. Having worked at Hotjar, Sprout Social, Teamwork, and now Bitly, I appreciate the level of detail and accountability Ramli lays out for the entire organization."
Tara Robertson
CMO, Bitly

Founder and Product Onboarding Consultant

Past speaking appearances: SaaStock, Hotjar's HOTSAUCE Conference, PLGTM Conference, SaaSiest, Traction Conference, and more.

Whether it's for a traditional keynote talk, workshop, or fireside chat, my goal is to "wow" your audience with frameworks, amusing stories, and step-by-step strategies to onboard and delight customers.

Testimonials from event organizers:

"Ramli absolutely rocked it with his high energy. If you want a speaker who's both fun and informative, grab this guy ASAP!"
- Lloyed Lobo, Cofounder of Traction Conference.

"Ramli was an informative and entertaining speaker! I wouldn't hesitate to invite Ramli back to speak at SaaStock Local."
-Katya Ryabova, Organizer of SaaStock Local

"Ramli is a PHENOMENAL speaker, with an energy and enthusiasm that's contagious! Can't wait to work with him again!"
- Thomas Sjöberg, Cofounder of SaaSiest

Keynote Speaker for Product, Growth, and CX Events

EUREKA - The Customer Onboarding Playbook for B2B Companies

I'm writing a new book coming June 2025—a follow-up to my bestselling book, Product-Led Onboarding. Here are the details:

How is it different from my first book?

Product-Led Onboarding is a playbook for building self-serve onboarding experiences that turn your users into lifelong customers.

The problem?

As B2B companies scale, a purely self-serve experience is insufficient. 

They often struggle to:

❌ Scale their onboarding to meet growing demand.

❌ Effectively onboard enterprise customers with complex needs.

❌ Align cross-functional teams around a unified onboarding strategy.

It's why best-in-class product-led B2B companies like Slack, Zapier, and HubSpot have hybrid onboarding experiences.

Enterprise customers demand high-touch onboarding, while mid-market clients need a blend of both.

EUREKA tackles this challenge by providing a playbook for high-growth B2B companies to scale customer onboarding across all segments.

In this book, you'll learn how to:

✅ Build habit-forming hybrid onboarding experiences.

✅ Drive customers to first value within a few minutes.

✅ Personalize the experience for different segments.

✅ Scale customer onboarding and enablement.

✅ Measure and optimize onboarding ROI.

Want to get a book preview and join the waitlist?

Go to https://www.delightpath.com/book/eureka

Author (Coming June 2025)

Product-Led Onboarding

A bestselling book with rave reviews from Sean Ellis, Nir Eyal, Georgiana Laudi, Hiten Shah, Claire Suellentrope, and other growth, design, and marketing experts. Learn how to turn more of your users into lifelong customers.

“Product-Led Onboarding is 𝐚 𝐦𝐮𝐬𝐭-𝐫𝐞𝐚𝐝 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 embarking on the critical activity of improving their user onboarding." ► 𝙎𝙀𝘼𝙉 𝙀𝙇𝙇𝙄𝙎, Founder of GrowthHackers.com

Get the first chapter for free at onboardingbook.com. Available now on Amazon

"This book breaks down everything a product-led business needs to know about onboarding. It's 𝗳𝘂𝗹𝗹 𝗼𝗳 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗮𝗽𝗽𝗹𝘆 𝘁𝗼𝗱𝗮𝘆 𝗳𝗼𝗿 𝗮 𝗯𝗶𝗴 𝗶𝗺𝗽𝗮𝗰𝘁."
► 𝘼𝙉𝘿𝙍𝙀𝙒 𝘾𝘼𝙋𝙇𝘼𝙉𝘿, Head of Growth at Postscript (prev. at Wistia)

"In this book, Ramli shares an actionable, 𝘀𝘁𝗲𝗽-𝗯𝘆-𝘀𝘁𝗲𝗽 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝗻𝗲𝘄 𝘂𝘀𝗲𝗿𝘀 based on years of experience in the field. It's a must-read for founders, product managers, and marketers."
► 𝙅𝘼𝙉𝙀 𝙋𝙊𝙍𝙏𝙈𝘼𝙉, Co-Founder and CEO of Userlist

Author

ProductLed

Product-Led Growth Coach

► Taught product-led growth and coached over 300 product, customer success, and growth leaders from Mixpanel, Ubisoft, Microsoft, and more.
► Created thought-leadership content such as podcast episodes for the Product-Led Podcast, free webinars and courses, YouTube videos, and blog posts.

Managing Director

Co-Host of The Product-Led Podcast

Program Manager (Contract)

Appcues

I owned and executed Appcues' market education strategy with a primary focus on scaling the reach and impact of market training and certification programs (i.e, the Product Adoption Academy). 

With a focus on producing multimedia content (video, audio/podcast, GIFs, infographics), my goal was to increase the reach of and engagement with thought leadership, educational programs.

Content Programming Director

First Round Fast Track

First Round Fast Track is a mentorship program that matches seasoned startup leaders with early-stage operators in a unique mentorship community.

I'm a mentor for product adoption, lifecycle marketing, and user onboarding.

Mentor

Growth Marketing Today

► Managed podcast guest interviews featuring growth leaders such as Rand Fishkin (Founder of Moz), April Dunford, Hiten Shah, and more.
► Published weekly podcast episodes with over 100k total downloads.
► Secured paid sponsors such as Ahrefs, LinkedIn Marketing Solutions, and PartnerStack.


Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Download the FREE growth cheat sheet with actionable lessons from the latest episode here 👉  https://growthtoday.fm 👈

Some past guests include:
▷  April Dunford, Author of Obviously Awesome
▷ Andrew Warner, CEO at Mixergy
▷ Georgiana Laudi, Former VP of Marketing at Unbounce
▷ Kieran Flanagan, VP of Growth at Hubspot
▷  Sylvia Ng, former VP Growth and Analytics at 500px
▷  Kent Fenwick, Head of Growth at Hubba, previously at Tilt (Acquire by Airbnb)

Creator and Podcast Host

SkyVerge

► Designed, defined, and implemented cross-functional growth experiments to optimize paid, organic, and content campaigns that contributed to a 3.5x MRR growth in 15 months. 
► Doubled the free-to-paid conversion rate by revamping the in-app onboarding experience, segmenting the onboarding emails, running onboarding group webinars, and launching re-targeting ads to free trial users.
► Created analytics scorecards and dashboards using Hubspot, Google Analytics, Mixpanel, Intercom, and SQL queries that enabled the marketing team to develop data-driven decisions and plans.

Growth Lead (Acquired by GoDaddy Fall 2020)

Ramli Lean Solutions

► Grew online sales and lead generation for small to mid-sized B2B SaaS businesses through inbound marketing, SEO, SEM, conversion optimization, content marketing, and email marketing.
► Led marketing and growth teams on contract as a fractional Marketing Director for VC-funded startups in San Francisco (Cobalt), New York (ListenLoop), and Toronto (Maropost).
► Generated over $1.1MM in closed deals for Digital Agents (a digital marketing agency) using Facebook and Google Ads resulting in 285% return on ad spend.

Various clients, including the following:

Colbalt.io (San Francisco, California)
- Optimized Cobalt's acquisition funnel by making changes to the content, design, and layout of the website, Increased the signup conversion rate by 200% from 1.6% to 3.1% in 3 months
- Organized a 30-minutes webinar focused on online security for Bitcoin companies, which resulted in over 60 new leads for the sales team

ListenLoop (San Mateo, California and New York, New York)
- Generated inbound leads through webcasts, online seminars, Twitter chats, and blog posts.
- Followed up with leads through one-on-one personalized demos to guide them through the sales funnel using a Salesforce-like CRM tool called Streak.
- Designed, coded and deployed a responsive homepage that was optimized for conversion rates.

Tools: Hubspot, Salesforce, Mixpanel, Google Analytics, Wordpress, HTML5, CSS3

Skills: SEO, Demand Generation, AARRR Metrics, PPC, SEM, Analytics, Content Marketing, Email Marketing, CRO, Lead Generation, Wireframing, Design, Growth Hacking, A/B Testing

Growth Consultant

Centennial College

▷ MKTG729 - WEB AND CONVERSION ANALYTICS
I developed and designed this new 14-week course as part of two post-graduate programs. This course helps students apply the principles of Web Analytics that Avinash Kaushik (the pioneer of online analytics) put together to extract and derive insights from data to achieve business success, with a focus on Google Analytics.
- Tools/Skills introduced: Google Analytics, Surveys, Usability Testing, Competitive Analysis, Conversion Optimization, A/B Testing

▷ BUS400 - FOUNDATION OF ENTREPRENEURSHIP
I developed and delivered this new course for the four-year PR degree program. It offers a framework for understanding the entrepreneurial process and exposes
students to challenges, problems, and issues faced by entrepreneurs who start new businesses.
- Tools/Skills introduced: Business Model Canvas, Value Proposition Map, Marketing Funnel, Sales Strategy

▷ ENTP700 - INNOVATION AND CHANGE MANAGEMENT
This is a post-graduate course focused on generation of innovation and change in a
business/organizational context. 

►► TESTIMONIALS FROM PAST STUDENTS
"I had the pleasure of being on of Ramli's students in an entrepreneur course. As an educator and mentor, he is an effective communicator, highly motivating and exceptionally knowledgeable in entrepreneurship and marketing. He is very personable and has consistently done above and beyond to support his students and community."
▷ Sara Pivato, Social Media Co-ordinator at Futurpreneur Canada

Professor, Marketing and Entrepreneurship (Part-Time)

Author of Product-Led Onboarding (+30K copies sold) | First Round Fast Track Mentor | Content Director at Appcues.

⭐️ Follow me for helpful tips to onboard, delight, and keep your customers coming back to your product.
📔 Author of Amazon #1 bestselling book "Product-Led Onboarding." 👉 𝙎𝙀𝘼𝙉 𝙀𝙇𝙇𝙄𝙎, Founder of GrowthHackers.com: "Product-Led Onboarding is 𝐦𝐮𝐬𝐭-𝐫𝐞𝐚𝐝 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 embarking on the critical activity of improving their user onboarding." 


⚡️ I use my multi-disciplinary skills in marketing, design, and software development to help product-led SaaS companies analyze their whole customer's journey and funnel to identify growth opportunities to 2-3X their MRR. 

Often, that means designing and implementing experiments to increase activation rate (trial-to-paid or free-to-paid conversions), decrease churn rate, or increase average revenue per user (ARPU)

If you asked my friends and colleagues how they would describe me, they'd say I'm resourceful, proactive, and entrepreneurial

►► CONTACT INFO
▷ Send a connection request
▷ Write me a note at ramli [at] ramlijohn.com

Founder

A weekly show and newsletter for marketers looking to level up their marketing and career. I interview world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things:  (1) a marketing power-up,  (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level.

CEO: "we're product-led! Look, we have a free trial."
What the trial looks like...


This is why having a freemium, free trial, or reverse free trial doesn't mean your org is "product-led."

If I had to define it in 4 words or less, it's this:

"Focus on end-user success."

🌟 It sounds simple, but it has profound implications for your pricing strategy, user onboarding experience, org culture, and beyond. 

And it doesn't mean you don't have sales. 

There are some users who prefer it; that's what "success" looks like for them.

—

✅ PS. I'm writing a new book to help high-growth B2B companies onboard, delight, and keep more customers.

It's called EUREKA - The Product Onboarding Playbook for B2B Companies, and it's launching in June 2025.

I have a whole chapter dedicated to successful human outreach during the onboarding experience.

Want a preview and grab the pre-order bonuses?

Tap "View my website" on my profile.

#growth #product #onboarding

Ramli "RJ" John

Product onboarding for B2B companies. Bestselling author of "Product-Led Onboarding" (+40K copies sold). Founder @ Delight Path.

The biggest competitive advantage in 2025 won't be AI, data, or talent—it'll be breaking down your GTM team silos.

Why?

AI is leveling the playing field. 

Soon, everyone will have AI-powered sales pitches, marketing campaigns, and support systems. All tools will soon become AI-powered.

But guess what can't be automated? 

The human touch.

The winners of tomorrow won't be the companies:
🤑 Hiring armies of salespeople.
💸 Throwing money at marketing.
🤮 Pumping out features users don’t want.
🎟️ Treating customers like tickets in a queue.

The winners will be the ones who tear down the walls between teams and rally around one mission: making every customer interaction delightful and exceptional.

Think cross-functional teams who own the entire customer journey. 

No more "not my department" responses. 

No more dropping the baton between handoffs.

Just seamless experiences that make customers think, "Wow, these people actually get me."

It’s what Josh Kaufman calls the Paradox of Automation: "The more automated the system, the more crucial the contribution of the human operators of that system.”

What do you think?


—

✅ PS. Speaking of breaking down silos and creating exceptional customer experiences... 

I'm writing a new book that shows exactly how to do this in one of the most critical stages of the customer journey: onboarding.

It's called EUREKA - The Product Onboarding Playbook for B2B Companies, and it'll launch in June 2025. 

I dedicate an entire chapter to orchestrating successful human touchpoints during onboarding because, as I mentioned above, that human element will be your biggest differentiator.

Want a preview and grab the pre-order bonuses?

Tap "View my website" on my profile.

#gtm #product #onboarding

When Product and Marketing work more closely together, magic happens! 🕺💃


I'm not just talking about product marketing—that includes demand, growth, and content working with product.

Why?

1. You'll identify customer insights that lead to better products and content.

When your teams share knowledge, you'll truly understand what your customers care about.

2. You'll unlock new growth opportunities by combining in-product and marketing levers. 

By taking a cross-functional approach to problems, you can effectively increase conversion, activation, and retention.

3. You'll create seamless onboarding experiences that actually convert. 

When you align your teams on the user journey, you can design intuitive flows and compelling content that guide users to their "aha" moments faster.

4. Cross-functional perspectives will help you make better decisions. 

Your product team will strengthen your marketing campaigns with technical insights, while your marketing team will help communicate new features more effectively.

When you break down these silos, everyone wins.

Who else thinks that when Product and Marketing come together, magic happens?

—

✅ PS. Speaking of cross-team collaboration...

I'm excited to share my upcoming book about one of the most critical stages of the customer journey: onboarding.

EUREKA - The Product Onboarding Playbook for B2B Companies launches June 2025.

I dedicate an entire chapter to showing how Product, Marketing, Sales, and Customer Success can break down silos and work together to create truly exceptional onboarding experiences. 

Because great onboarding isn't just about the product—it's about orchestrating every touchpoint across teams.

Want early access and exclusive pre-order bonuses?

Tap "View my website" on my profile.



#product #marketing #onboarding

I read 42 books last year. Here are 9 that stood out for me. (PS: Aiming for 50 in 2025—drop your recommendations in the comments!)

1) Unreasonable Hospitality by Will Guidara
- A masterclass in customer experience from the co-owner of Eleven Madison Park
Bonus: Because of this book, I dined at EMP for my birthday last year. It was the first 3-Michelin meal I’ve had!

2) Make it Punchy by Emma Stratton
- Taught me how to write clear, jargon-less messaging for B2B tech
- I love the frameworks Emma shared that helped add "punch" to my content

3) Very Good Copy by 🇺🇦 Eddie Shleyner
- Eddie's newsletter has been my go-to resource for years, and this book distills his best insights.
- What I love about this book is that Eddie doesn’t just give tips about copywriting; he also gives advice about creativity, work, habits, and life.
- It’s my most highlighted book of 2024.

4) Building a Second Brain by Tiago Forte
- This was the last book I read in 2024. I wanted to start my 2025 off with a fresh approach on organizing information. 
- The book taught me valuable systems for capturing and organizing digital notes, which I've since implemented in my daily workflow.

5) The Business of Expertise by David C. Baker
- Two consultants I respect and admire—April Dunford and Georgiana Laudi—recommended this book to me before I made the leap into solo consulting.
- Baker's insights on positioning and expertise have fundamentally changed how I approach consulting engagements and refined my service offerings.

6) The Product-Led Playbook by Wes Bush
- A comprehensive guide to implementing product-led growth strategies in SaaS companies
As I made the leap into product-led growth consulting and advising, this book gave me an actionable system for helping my clients unlock self-serve revenue.

7) Stand The F*ck Out by Louis Grenier
- A refreshing take on differentiation that challenges conventional marketing wisdom
- I love Louis’ no-bullsh*t approach, which helped me rethink how to create a truly unique value proposition.

8) Practical Empathy by Indi Young
- I got a chance to talk to Indi about a book concept I’m working on. I love her approach so much that I bought and read her book.
- Her methods for cognitive empathy interviews have improved how I understand user needs and success.

9) City of Bones by Michael Connely
My wife and I got hooked on the TV series “Bosch." So, I started binge-reading the book series. Love the books. It's fascinating to see how the show adapted the source material. 

What were your fav books of 2024?
What should I add to my 2025 reading list?


#books #goals

My 2024 year in review: I left my full-time job, started my consulting business, and traveled the world with my family.

What was your 2024 like?

I’m excited for what’s in store for 2025. I’m turning 40 next year, so I’ve been reflecting on what this milestone means. 

My priorities are shifting towards building something meaningful and sustainable while maintaining balance in my life. I want to focus on deepening relationships, creating impactful work, and prioritizing health and wellness.

I have five goals so far for 2025:

1. Read 50 books.
2. Have virtual coffees with 50 new people.
3. Run a marathon.
4. Publish my second book.
5. Dine at three Michelin-rated restaurants with my wife.

Here's to a year of growth, learning, and meaningful connections. If you're reading this, thank you for being part of my journey. 🎉

Let's make 2025 extraordinary.

2024 has been a transformative year for me, filled with unexpected challenges and remarkable achievements. Just like last year’s review, I’ll be using

Open article: 2024 in review: highs, lows, and lessons  by Ramli "RJ" John • 6 min read

I got sales slapped the other day. After 5 minutes of signing up, I got a call and VM from their sales team. It's a big turnoff. 


It's probably because it's the end of the year, and they're behind on quota (maybe). 

A better approach would have been to wait until users do some meaningful in the product. Then, use product signals and user behavior to personalize their outreach to trial users

Here are some examples:

🚨 Signal: a user has been trying to do X for a few hours.
🤲 Sales offers personalized help.

"Hey, it looks like you've been trying to do X. Let me know if you need help. Here are some resources _______. Happy to jump on a call and connect you with our technical team."

🚨 Signal: a user successfully set up feature Y.
🎉 Sales congratulates the user and suggests the next steps.

"Hey, congrats on setting up Y! 99% of our most successful customers, just like your company, end up doing A and B next. I'd love to show how to get the most out of it."

🚨 Signal: a user views a premium feature Z. 
🍾 Sales shares the benefits of the feature. 

"Hey, I saw you checked out feature Z. Companies like [INSERT SIMILAR BUSINESSES] use it to [INSERT USE CASE OF THE FEATURE] and achieve these results ___________."

Any other ones you'd add?

Let me know in the comments.


—

✅ PS. I'm writing a new book to help high-growth B2B companies onboard, delight, and keep more customers.

It's called EUREKA - The Product Onboarding Playbook for B2B Companies, and it's launching in June 2025.

I have a whole chapter dedicated to human outreach during the onboarding experience.

Want a preview and grab the pre-order bonuses?

Tap "View my website" on my profile.

#product #sales #onboarding

What do you get when bad UX and onboarding meet Eminem? This song! (Featuring my rap alter ego, “The Notorious PLG.”) 🤣


The chorus nails a crucial UX and onboarding truth: you rarely get second chances. 

When someone encounters a frustrating onboarding experience or a confusing interface, they're likely to bounce and never return. 

Just like Eminem says, "You only get one shot." That initial user experience is crucial. You have to "own the moment" and deliver value immediately because that opportunity to win over a user might only come "once in a lifetime."

Anyway, enjoy! Here are the lyrics I wrote:

[Verse 1]

My palms are sweaty. Eye’s strain. Minds are heavy.
There's clutter on the screens already.
UI’s spaghetti! I’m confused.

Cuz on the screen, it ain’t calm and ready.
I want it. So I just keep on trying.
Where to click down, overcrowd, slow it down.
It’s all going south, the UX won't stand out
I’m so lost, how? Everybody's baffled now
The clock's run out, Time's up, overblow!

Snap back to reality, oh, there goes sanity.
Oh, it’s all vanity. They choked.
I’m so mad, so I won't. Stick around ‘gain no.
I won't have it, I know. Their whole team's on the ropes. 
It don't matter, no hope. They know UI’s broke.
It’s so stagnant. They know. 
When they go back to their Google Chrome, that’s when it’s.
Back to the lab again, yo, a new strategy.
Better go capture these users back ‘gain!

[Chorus]

You better fix your flow, for the users
The moment, you own it, you better never let it go.
You only get one shot, do not miss your chance to grow
This opportunity comes once in a lifetime, yo.

Should I make more parody songs like this?
Let me know below!

—

✅ PS. I'm writing a new book to help product teams create better user experiences and onboarding flows that actually convert.

It's called "EUREKA - The Product Onboarding Playbook for B2B Companies," launching in June 2025.

I have a whole chapter dedicated to first-time user experience and how to nail that "one shot" we talked about in the song.

Want to preview the first chapter and grab some pre-order bonuses?

Tap "View my website" on my profile.


#product #onboarding #song

My sister just had a baby last week, so I got the new dad the ultimate onboarding manual. 🤣

Why I love it: 

1. It's encouraging! 

As a dad who survived those first newborn days with Zane (my 2.5-year-old toddler), sometimes you just need someone to say, "You got this!"

2. It focuses on just the essentials. No information overload here.

3. And those arrows... because sleep-deprived parents need that extra visual guidance. 🤣

I kid! 

But hey, hope this brought a smile to your week.

—

✅ PS. Speaking of onboarding...

I'm excited to share that I'm wrapping up the first draft of my upcoming book this week!

EUREKA - The Product Onboarding Playbook for B2B Companies launches June 2025.

In it, I break down how to create intuitive onboarding experiences that get users to their "aha" moments faster (no arrows needed 😉).

Want early access and exclusive pre-order bonuses?

Tap "View my website" on my profile.

When people hear “remove friction,” they often think about product friction (making it easy to get started). But what about emotional friction?

That’s the fear, anxiety, or doubt that makes people hesitate to try and adopt a new product.

I give an example of it in Navattic's Buyer First Bites review of Demio, a webinar platform.

During onboarding, they tackle emotional friction by:

→ Letting you practice screen sharing before going live

→ Previewing your analytics dashboard through interactive demos (before getting any data. 

This addresses common anxieties, such as "What if I mess up screen sharing during my webinar?" or “How will I know if my webinar gets me leads?” before they become roadblocks.

Are you looking for ways to tackle not just product friction but the emotional friction that's really holding your users back?

—

✅ PS. Want to see my full breakdown of Demio's brilliant onboarding? Check it out via Natalie Marcotullio's bio link.

PPS. Speaking of friction...

I'm excited to share my upcoming book about creating exceptional onboarding experiences for B2B companies.

EUREKA - The Product Onboarding Playbook for B2B Companies launches June 2025.

I dedicate an entire chapter to the three levels of friction companies must overcome:

• Functional friction (making it work)
• Emotional friction (making users confident)
• Social friction (making it easy to champion)

Want early access and exclusive pre-order bonuses?

Tap "View my website" on my profile.

Taplio

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