Ramli "RJ" John ⭐️'s Linkedin Analytics

In 3 weeks, my new book is coming! The manuscript is done. The audiobook is recorded. But here's what makes it real for me: I'm hosting a virtual launch party on June 24 with some of the brightest minds in B2B onboarding. We'll dive deep into what actually works—no fluff, just tactics. Confirmed experts: → Kate Syuma (former Head of Growth Design at Miro) → Dave Rigotti (Co-Founder of Inflection) → Chrissy Quiñones (Digital CS Program Manager at Fullstory) → Wes Bush (Founder and CEO at ProductLed) More names dropping soon. I'll be sharing more details later this week. 🍻 BONUS: I'm also hosting an in-person book signing happy hour on the week of the book launch! Join me for drinks and celebrations. Location details coming next week. Here's the thing: You don't have to wait for these events to get value. Pre-order today and get: → 17 onboarding templates → Complete video course → Early chapter access → Private community access → All the bonuses disappear at launch. Get em here: eurekabook.co Thank you for making this journey possible. These last 3 weeks feel surreal. See you at the launch! 🚀

20 days. That's all that's left until my new book launches, and I'm terrified (in a good way). Why? Because this book challenges everything we think we know about B2B onboarding. Nir Eyal, bestselling author of "Hooked" and "Indistractable," puts it perfectly: "EUREKA provides a detailed, practical, how-to guide to crafting the perfect onboarding experience." Here's the truth about B2B software: The best product doesn't always win. The product with the best onboarding does. Think about it: • Your features don't matter if users churn before discovering them • Your value prop means nothing if teams resist adoption • Your ROI is zero if implementation fails That's why I wrote EUREKA. It's a simple 5-step framework that helps B2B companies: 1. Establish cross-functional onboarding teams 2. Understand true user success  3. Reverse journey map from signup to success 4. Keep new users engaged 5. Apply and scale onboarding across segments Special pre-launch bonuses that won't be available after the launch: • 17 Implementation templates • Video course access • Private community • Launch day extras Want to transform your onboarding before these bonuses disappear? You can pre-order it now.

CEO: our product is simple and intuitive Users: The most expensive mistake I see product teams make? Falling in love with their own assumptions. I've watched teams spend months building features nobody asked for. Why? 🔎 Because research feels safe. 🧭 Making plans feels productive. ✅ Internal consensus feels like progress. But here's the uncomfortable truth: Your customers don't care about your product. They care about their problems. And the only way to understand their real problems is to put something in their hands. Not a survey. Not a focus group. An actual solution they can use. The market is ruthless but honest: • If it doesn't solve a real problem → they won't use it • If it misses the mark → they'll tell you exactly why • If it's too complicated → they'll abandon it This feedback is gold. But you can only get it by shipping. My rule: If you think it'll take 4 weeks to build, ship something in 2. Stop perfecting in isolation. Start learning in public. Your users will guide you to the right solution faster than any amount of pre-planning. What's the longest you've spent planning before shipping something? — ✅ PS. Speaking of shipping early to learn from the market... My new book, EUREKA - The Product Onboarding Playbook for B2B Companies, is now available for pre-order! It launches on June 24, 2025. After working with hundreds of B2B companies, I learned that even the best onboarding plans fall apart when they meet real users. That's why this book focuses on building systems that adapt and improve based on actual user behavior—not assumptions. Pre-orders are live at eurekabook.co

14 days until my new book "Eureka!" launches! Here's what Tara Robertson, CMO at Bitly, said about the book: Most B2B companies are hemorrhaging money in their first 90 days. Not from bad sales or marketing. From broken onboarding. Here's the brutal truth: For most B2B companies, 67% of new users leave after day 1. I've watched companies lose millions because they treat onboarding like an afterthought. But here's what I learned after studying 200+ B2B companies: The ones that nail onboarding don't wing it. They follow a system. That's why I wrote the playbook I wish I had 10 years ago. In 14 days, I'm launching "The B2B Onboarding Playbook." Tara Robertson, CMO of Bitly, said it best: "This provides a step-by-step playbook that can be easily followed. It absolutely nails every step in the process." This isn't theory. It's the exact framework that turns confused new customers into expansion champions. Inside you'll find: → The 5-step onboarding blueprint that reduces churn by 40% → Templates that eliminate guesswork for your team → Scripts that turn onboarding calls into expansion opportunities → Metrics that actually predict customer success Stop losing customers you worked so hard to win. Your future revenue depends on what happens in those first 90 days. Who's ready to transform their onboarding game? Check it out: EUREKA - The Product Onboarding Playbook for B2B Companies

The goal of onboarding isn't the "aha moment." It's habit formation, which has two key ingredients most teams ignore: 1. Repetition: How many times they perform the action 2. Frequency: The gap between each action Getting users to that first "aha" is just the beginning. Real adoption happens when they come back. Again. And again. And again. Think about trying to build a habit around going to the gym: • Day 1 = Nice try • 4 times a week for a month = New habit Same with your product: • One great session ≠ Adoption • Regular use = Success For example, with Canva: • Creating your first design? That's an "aha moment" • Making social posts weekly for your brand? That's a habit One gets you excited about the tool. The other turns you into a paying subscriber. The difference? Repetition + Frequency. So let’s make that first moment so great that users repeatedly return. That's how you build products that stick. Tune into Ep. 2 of the Customer Retention Show with Tom Burrell. — ✅ PS. Want to learn more about building habit-forming products? I’ve written a new book about it, EUREKA - The Product Onboarding Playbook for B2B Companies. It launches on June 24, 2025. Get the pre-order bonuses before launch day at: → EurekaBook[dot]CO or my profile’s Featured Section.

Up to 80% of new users churn after one day of signing up. The sad part is this... Your team spent months building features. Hours crafting the perfect pitch. Thousands on acquisition. And most users are gone within 24 hours. 😢 That's not a product problem. That's an onboarding problem. Here's the crazy part: And most founders think they need to hire UX experts or rebuild their entire flow from scratch. Nope. AI can help you redesign your onboarding without writing a single line of code. Tomorrow at 11:30 AM EST, I'm doing a free live workshop with Wes Bush, The PLG Guy, to show you exactly how. We'll cover: → How to find your product's true "Aha!" moment (hint: most companies get this wrong) → The exact framework to redesign your flow to get more users to value → Our AI-powered implementation playbook that requires zero code In just 90 minutes, you’ll have an onboarding flow that’s ready to test. Would highly recommend you bring your team. Without alignment between product, growth, and customer success (CS) teams, even the best onboarding efforts fail. Register via Lu [dot] ma/productled or find it below. — ✅ P.S. I'm giving away a few advanced copies of my new book, EUREKA - The Product Onboarding Playbook for B2B Companies. So be sure to show up early and participate :)

The BIGGEST mistake I see teams make when improving their onboarding: Skipping the important steps. They end up slapping a product tour that frustrates rather than delights users. Before you add any in-product guides or onboarding emails, ask: 1. What does success look like for my users? 2. What are their goals with my product (a.k.a. JTBD)? 3. What is the minimum number of steps to get them there? 4. Where are they currently dropping off and losing mometum? 5. What are the learning styles (i.e., visual, video, hands-on) of my users? Once you've figured out the fundamentals, you can consider which in-product guides, messages, and emails are appropriate for your users. Do you agree? Any other questions you'd add? Let me know in the comments. ✌️ — ✅ PS. In 15 days, I'm releasing a new book all about B2B product onboarding! Get the deets about it: EUREKA - The Product Onboarding Playbook for B2B Companies

Here's what kills me about AI products: They obsess over their tech but ignore the key question every user asks… "What's in it for me?" I've tested dozens of them. The onboarding is always the same. They promise infinite possibility. You can summarize meetings! Create code! Generate images! Be your AI assistant. The interface loads, a blank canvas stares back, and they ask: "What do you want to do?" Everything, apparently. And when you can do everything, you do nothing. This is Hick's Law at work. The more options you present, the harder decisions become. When decisions get hard, people quit. The irony? For all their artificial intelligence, these products forget basic human psychology. They miss the oldest truth in product design: People don't want infinite possibilities. They want a clear path to something valuable. Until AI products learn this, they'll keep losing users at hello. The fix is embarrassingly simple: Stop pretending there's infinite choice. Show me your top two or three use cases. Guide me there. Make my first experience a win, not a puzzle. Great products don't start with what they can do. They start with why anyone should care. — ✅ PS. If you didn't know, product onboarding is my jam! I've dedicated +10 years of my career to it. I've written a new book about it, "Eureka!" It comes out on June 24. 🎉 It includes a chapter dedicated to some of my fav ways to use AI to improve your onboarding. PPS. What's your favorite AI product's onboarding so far? I know ChatGPT has improved a lot!

12 days. That's all that's left until my book “Eureka!” launches, and I can barely sleep. 😅 Why? Because this book challenges everything we know about B2B onboarding. Here's what Wes Bush, CEO of ProductLed, says about it: "Ramli's extremely creative and has bold ideas to help any B2B company turn its product into a growth engine." And the best part? Wes is joining us LIVE at the Product Onboarding Summit on June 24, 2025, to celebrate the launch! 🎉 The truth about B2B software? The best product doesn't always win. The product with the best onboarding does. Think about it: • Your features don't matter if users churn before discovering them • Your value prop means nothing if teams resist adoption • Your ROI is zero if implementation fails That's why I wrote EUREKA - The Product Onboarding Playbook for B2B Companies Want to join us? ✨ Register for the FREE summit ✨ Get exclusive book launch bonuses ✨ Learn from industry leaders from companies like Miro, Fullstory, Adobe, and more. ✅ All the details are in the Featured Section of my profile. Don't miss this—12 days will fly by fast!

The best product onboarding feels like the Star Wars theme song. Perfect. Memorable. Timeless. One musician out of tune ruins the entire piece. Product onboarding works the same way: • Sales sets the tempo • Product plays the melody • Customer Success conducts • Marketing adds the harmony • Support keeps everyone in rhythm But if just ONE of these is off? The whole symphony falls apart. Your customers won't hear a masterpiece. They'll hear noise. This is why the best B2B companies obsess over orchestrating every touchpoint. They know: A perfect product with misaligned teams = chaos A simpler product with synchronized teams = magic Want your customer experience to sound like John Williams? Start by getting your orchestra to practice together. Tune in to my episode in the Unlocked Potential podcast with Jesse Chor on your fav pod player. — PS. Speaking of orchestrating experiences... My new book EUREKA - The Product Onboarding Playbook for B2B Companies launches in 6 weeks! Pre-order now to get implementation templates, video course, and more: EurekaBook[dot]co You can also get it via in my profile's Featured Section.

Level up your product onboarding with these 4 actionable tactics from Super Mario: 1. Get users to an early, quick win. 2. Teach through doing. 3. Ramp up difficulty slowly. 4. Level up users in stages. Swipe on the carousel to get more details and examples.👇 Anything else you'd add? PS. Who else was obsessed with Super Mario growing up? 🙋🏽‍♂️ — ✅ PS. Speaking of onboarding, I’ve written a new book about it! It's called EUREKA - The Product Onboarding Playbook for B2B Companies, and it's launching on June 24, 2025. Grab the pre-order bonuses before the launch day. Pre-order it now for your team at eurekabook.co

Last year, my 2-year-old son screamed "DADA!" during my keynote. 400 product leaders turned around. 😱 That moment changed how I see success. I was presenting about habit-forming onboarding experiences. Mid-sentence, explaining retention curves, a tiny voice pierced through the auditorium: "DADA!" The entire room turned. There was my 21-month-old Zane, pointing at me as if I were the most important person in the world. In that moment, every achievement faded away. The book deals. The speaking invites. The LinkedIn followers. None of it compared to seeing myself through his eyes. Growing up Filipino, I heard the same career advice every immigrant kid knows: "Be a nurse or engineer. That's stability." My parents broke that script. They told me I could be more. Now watching Zane watch me, I realized: Success isn't what you achieve. It's those who witness your journey. When I doubt myself, I remember his face in that crowd. Which is why I'm bringing him to my first-ever book launch party in Chicago in 12 days! 🎉 Not because he'll understand product strategy or user onboarding at age 3. But because witnessing these moments matters. One day, I hope he'll stand on bigger stages. Write books that change more lives. Scream "DADA!" at his own kids' important moments. For now though? This future world-changer is still mastering potty training. 😂 — ✅ PS. If you're in Chicago on Tuesday, June 24, at 5:30 p.m., please join us for the launch party of my new book at Three Cities Social. Enjoy some apps, drinks, and my toddler screaming "DADA!" at me. DM me for the RSVP. Hope to see ya there!

10 years ago, Uber Eats, TikTok, and AirPods didn’t exist. The world has changed. And so has product onboarding. In 2012, I started consulting on growth and onboarding. (Yes, before "product-led growth" was even a term) Back then: • Lengthy product tours were the norm • Users tolerated complex setup flows • "Time to value" wasn't a metric • In-app guidance was a luxury Today? • Users expect instant value • Self-serve is non-negotiable • Personalization is standard • Using AI is no longer optional After two published books and countless implementations later, one truth remains: User onboarding is still your product's most critical journey. That's why I'm excited to join Pulkit Agrawal (CEO at Chameleon) for a conversation about what we got wrong, what works now, and where we're heading. Join us to learn how modern companies nail their first-time user experience. Hit attend to join live and get the recording: https://lnkd.in/gZcpNmhy

I'm excited to be hosting the Product Onboarding Summit to celebrate the launch of my new book! 🎉 I've gathered the top product onboarding wizards to share what actually works, including: - Kate Syuma (ex-Miro) - Chrissy Quiñones and D'Janai Smith (Fullstory) - Andrew Capland (ex-Wistia) - Wes Bush (ProductLed) In this full-day free virtual event, you'll learn: • How Nylas drove 80% increase in free-to-paid with behavior-driven emails • The framework that gives Miro 2x higher retention • Secrets from analyzing 550M+ user interactions • How Remote and Trainual accelerate user value Plus...you could win: 📔 Copies of my new book Eureka! for your entire team 🔎 $2,500 product onboarding audit 📞 1:1 one-hour strategy call ($799 value) Join 1000+ product leaders on June 24th. It's free. Save your spot here: https://lnkd.in/gXWb4wSR See ya there!

Just got back from speaking at PLGTM Summit in San Francisco, and my mind is buzzing. 🧠 One message kept coming up: Data isn't just important—it's everything to unlock PLG. And it's not about having more data. It’s about having the RIGHT data in ONE place. Here are 3 game-changing insights I heard: 1. Amplitude's big unlock? They synced their in-product experience with email campaigns. Simple idea, massive impact. When everything speaks the same language, users listen. 2. Sauce Labs cracked the code: They stopped treating all users the same and started sending behavior-based sequences. Result? Activation rates soared. 3. The real PLG secret: Your data needs a single source of truth.Multiple sources = multiple problems. Alignment is impossible without it. The future of PLG is clear: Context > Content: Understanding when and how users need help matters more than bombarding them with generic resources. Behavior-Based > Time-Based: Engaging users based on their actions yields better results than sending predetermined sequences. Alignment > Speed: GTM teams working in harmony is more valuable than rushing to implement or scale quickly. Thanks to Dave Rigotti and the Inflection team for organizing the event. It's great to see some familiar faces there: Jared DeLuca (sorry I missed your talk the next day!), Auroriele Hans, 🔥 Anastasia Kudrow, Esben Friis-Jensen, Kushaan Shah, Natalie Marcotullio, and more. — Bonus: Got to share early copies of my new book, EUREKA - The Product Onboarding Playbook for B2B Companies, with some incredible folks. It's launching June 24, 2025. You still have time to get the pre-order bonuses. Check it out at https://eurekabook.co/

When your product team skips User Research... 🤡 The mug may look cute with pointy ears... until it pokes you in the eye when you drink. A perfect example of what happens when we assume we know what users want. But this isn't just about mugs. Most teams rush to build fancy features and "delightful" UI elements... ...while their users can't even complete basic onboarding. Your users aren't "simple." Your solution isn't "obvious." Your assumptions aren't facts. Skip user research, and you might as well be designing mugs that poke eyes. Want to build onboarding that actually works? Start by watching real users struggle. Trust me, it hurts less than drinking from this mug.

4 weeks. That's all that's left until my new book launches, and holding the advance copy last week made it real. After months of writing, editing, and polishing every word, there it was—real, tangible, mine. "EUREKA - The Product Onboarding Playbook for B2B Companies" launches in exactly 4 weeks (June 24th). And I've never been more excited to put something into the world. Here's the thing about writing a book: You start with this massive idea that feels impossible to organize. You doubt yourself daily. You rewrite chapters. You question if anyone will care. But then you hold that first copy... And suddenly, every late night, every deleted paragraph, every moment of uncertainty was worth it. I managed to snag some advance copies to share with early readers. Their feedback has only made me even more convinced that this book will make a difference. Want to get your hands on "Eureka" before everyone else? If you pre-order within the next few days, I might be able to provide you with an early copy before the official June 24th launch. Plus, there are exclusive pre-order bonuses available. ✅ Check it out at eurekabook.co Sometimes the best ideas come when you least expect them. That's what "Eureka" is all about.