DESelect

The Marketing Optimization Platform for Salesforce (and beyond).

Optimize frequency, segment, and search. 
Turnkey, drag-and-drop, and integrated directly in Marketing Cloud.

Join +1000 companies using our products.

#mop

CEO & Co-Founder

Toyota Motor Europe

I had the lead in rolling out Toyota Motor Europe's marketing automation capabilities across 30 markets, using Salesforce Marketing Cloud.

Marketing Automation Lead

As a contractor at 4C, I helped clients define and execute their CRM & Marketing Automation strategy, whether they use Salesforce, Heroku, or another platform.

Project Manager / Lead Consultant Marketing Automation

Waeg

As a contractor at Waeg, I continued to provide large & advice international companies on Salesforce CRM and in addition became specialized in Salesforce Marketing Automation and analyzed Eloqua, Marketo, Selligent, and SalesManago. 

I usually took the role of Lead Consultant or SCRUM Master.

Business & Technology Consultant

Deloitte Belgium

At Deloitte I was involved in several large international transformation projects. I gained hands-on experience with Salesforce CRM and produced broad functional analyses and defined change management approaches.

CRM Consultant

University of Bologna

Focus groups, consultancy, data-analysis, literature research.

Researcher

The Yacht Week

Event Manager

Proud to serve customers like T-Mobile, Volvo, Cornell University, Sanofi,... 🙏

We are on a mission to enable organizations around the world to truly connect with people.
We're doing this by building the Marketing Optimization Platform (MOP), the mission control center that turnkey integrates into your marketing automation platform and optimizes your marketing.
Specifically, we enable Salesforce Marketing Cloud users to optimize send frequency, segment and search.

Over $7 million raised in funding (Adjacent VC as lead investor).

Nominated CEO of the year 2024 finalist by Pavilion.

We love 🐧s!

7 years ago, we started working on DESelect... 🐧
Today, I’m proud to share that UNARIC has acquired us in an 8-figure deal! 👨‍🚀

What began as a simple idea - making segmentation in Salesforce Marketing Cloud easier - evolved into a team, a brand, and a suite of products that now serve leading enterprises around the world.

Well over 1000 companies and organizations worldwide use our software, we serve brands like Volvo, T-Mobile, Sanofi, and Cornell University, and have built something that truly made an impact in the Salesforce ecosystem.

But more than that, it’s been a journey of people.
Our team, our customers, our investors, and everyone who believed in the mission when it was just a slide deck and a dream.

To all of you: thank you! 🙏
This milestone belongs to you as much as it does to us.

As for me, I’ll continue leading DESelect within Unaric, ensuring what we’ve built not only lives on, but thrives in a broader ecosystem where our technology can reach new heights.

DESelect has always been my “CEO school”.
I’ve learned, adapted, and grown more than I could have imagined — across continents, challenges, and chapters. And today feels like graduation day.

To Peter, James, Neil, Moritz, and Kishan, thank you for your trust!

To my co-founder Jonathan, our team, and everyone who walked this road with us: We did it!

Onward to the next chapter! 🚀

🐧 Anthony Lamot

CEO @ DESelect | The Marketing Optimization Platform

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