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Belen Wagaw

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There are two types of B2B CEOs on LinkedIn: (But only ONE uses their personal brand to drive revenue.) 1. The CEO who uses LinkedIn as a GTM channel to drive company demand. 2. The CEO who uses LinkedIn as a nice-to-have online directory. I work with the ones that want to be number one. (And be the 1% on the platform.) How I do this: → Build their personal brand at the intersection of their company goals → Extract their stories/insights/experiences through interviews → Craft content pillars, roadmap, and content strategy → Ghostwrite long and short-form social copy So they can: → Stop spending thousands on declining ad performance → Reach 10x people than through their company brand → Educate their buyer along the customer lifecycle → Decrease their CAC → Attract top talent This is the modern way to do demand generation. This is CEO-led marketing. Why I can do what I do: → Led the communications strategy for +1400 enterprise organization → Advised executives as Chief of Staff for a +$4B business unit (SAP) → Chief Storyteller at a growth-stage B2B SaaS (Siteimprove) → B.A in Communications & MSc in Consumer Science If you’re a Head of Demand Gen or a B2B tech CEO and want to use LinkedIn to generate demand: Book a call or DM me.

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