Product Hunt

• Growing our socials and hosting events in NYC, SF, and more
• Helping our badasss community of makers make more money
• Hunting cool products 😸

Head of Growth

Creator Ventures

• Scouting for $20m fund
• Talking to founders who like creators
• Creating ventures

VC Scout

Jam.dev

• I help Jam.dev's CEO go viral on Twitter/LinkedIn
• I eat jam.

Content Writer

Cyber Patterns

• I write about marketing hacks
• I make subscriber graph go up and to the right
• I'm building a cult

Writer

The Defiant

• I partied at crypto conferences
• I interviewed a bunch of nerds
• I wrote articles 3-5x/week for newsletter to 90,000 in crypto

Staff Reporter

American Express

• Engineered data
• Grew my Twitter in free-time and got writing jobs
• I was making more writing then coding so I quit

Data Engineer

I help startups/VCs go viral 

My social media strategy strategy newsletter Cyber Patterns is read by 12,000+ nerds ranging from best-selling authors and massive tiktokers to founders and venture capitalists.

I cohosted a Product Hunt Demo Night in Ottawa yesterday

Here's 4 tips to host your own Demo Night: 

𝟭. 𝗞𝗲𝗲𝗽 𝘁𝗶𝗺𝗲 𝗹𝗶𝗺𝗶𝘁𝘀 𝗯𝗿𝗶𝗲𝗳 𝗮𝗻𝗱 𝘀𝘁𝗿𝗶𝗰𝘁. 2-4 minutes/demo maximum. Any more and people lose attention. Cut people off at time limit otherwise they will abuse it.

𝟮. 𝗞𝗲𝗲𝗽 𝗲𝗻𝗲𝗿𝗴𝘆 𝗵𝗶𝗴𝗵. One founder I know encourages people to clap and "ooo" and "ahhh" at the big "a-ha" moment of the demo. This creates electric energy! 

𝟯. 𝗘𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗲 𝗺𝗶𝗻𝗴𝗹𝗶𝗻𝗴. Our host here Rami Alhamad did a fun activity where we each put a random number on our nametag and had to meet people with the same number. Whatever ice breaker it is, make sure you leave time for mingling. The point is to get the community to meet each other.

4. 𝗟𝗼𝘄-𝗯𝘂𝗱𝗴𝗲𝘁 𝗶𝘀 𝗢𝗞. Demos don't need to be fancy and rehearsed like you're pitching on Shark Tank—they can be simple low-production value. If it's a good idea, they don't need fancy animations to demo it. If you're hosting a Demo Night, choose the demo-ers based on quality of idea, not production value.

Shoutout to the awesome demo'ers Hai Nghiem, Will Stockdale, 🍉 Mohamed Hatem DIABI, Nam Hyun Cho and more! 

For more Product Hunt related tips, follow me Jason Levin ✏️

Jason Levin ✏️

Head of Growth @ Product Hunt • I write about organic social media growth strategies to 18,000+ readers

Life is not linear: 
 
17: Go to University of Michigan 
18: Drop out to be a digital nomad 
19: Travel to France, Italy, Amsterdam 
20: Go broke, move home 
21: Go to different college  
22: Start writing online 
23: Make more than my professors 
23: Drop out 
24: Do social media for startups for 2 years 
26: Head of Growth at startup 
 
If you're young and confused, enjoy it.  
 
The most important thing is to just try stuff. 
 
Try everything, fail at most of it.  
 
Figure out what you don't like. 
 
Try new businesses. 
 
Go broke before you have kids. 
 
Improve at skills.  
 
Share your ideas on the internet. 
 
Give your parents grey hairs.  
 
Look like an idiot when you can still blame your brain not being fully grown. 
 
You're only young once, so might as well take some chances, right?

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I stopped being friends with people who hate their work

The big divide in your 20s is based on who loves their work v. who hates their work.

The people who hate their work: 

- Are boring to be around
- Refuse to talk about their work
- Get high or drunk a lot to cope

They spend 8 hours/day doing something they hate AND refuse to talk about — so they have no time to have anything interesting to talk about.

I try asking them questions about their jobs because I'm curious about the industry, but they just hate it so much they don't even want to talk about it! 

Meanwhile, the people who love their work:

- Extremely passionate
- Love talking about their work
- Will ask you questions about your work
- None or very little drugs or alcohol

It doesn't matter if you work in tech, non-profit, healthcare, politics, whatever. It doesn't matter if you make a lot of money or not. I don't care.

If you're passionate about your work, you're fun to be around (even if I don't care about the passion!). The passion itself is electric. Curiosity is electric. 

Ex. I have a friend who works for the NYC subway system. His whole life he wanted to work for NYC transport. I have 0 interest in working for NYC transport, but he's an interesting fun person to hang out with! Curiosity and passion is magnetic! 

Follow your curiosity (even if it leads you to the NYC subway!!!)

I’m leading Product Hunt's Meetups program 😸

If you want to host a Meetup, comment with your city!

Huge opportunity for community builders 

I accidentally turned my bachelor weekend into a hackathon.

Friday night: Shane Levine  and I stayed up til 4 AM building site on Bubble and linking Stripe

Saturday night: cigars, OpenAI APIs, and prompt engineering with Jared Zoneraich  at 2 AM 

We built a working MVP in my bachelor weekend.

Ik it’s not everyone’s thing, but this was my ideal bachelor weekend. 

I love making cool stuff with my friends and am happiest when doing it. 

Work-life integration > Work-life balance

What is work-life integration and how can it be achieved?

What are some best practices for prompt engineering?

Your whole team should be making content.

𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗴𝗲𝘁 𝗻𝗼𝗻-𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁:

𝘗𝘢𝘶𝘴𝘦, 𝘸𝘩𝘺 𝘴𝘩𝘰𝘶𝘭𝘥 𝘵𝘩𝘦 𝘸𝘩𝘰𝘭𝘦 𝘵𝘦𝘢𝘮 𝘣𝘦 𝘮𝘢𝘬𝘪𝘯𝘨 𝘤𝘰𝘯𝘵𝘦𝘯𝘵? 𝘐𝘴𝘯'𝘵 𝘵𝘩𝘢𝘵 𝘫𝘶𝘴𝘵 𝘵𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘦𝘳'𝘴 𝘫𝘰𝘣?

It's 2024 - let's be real, everyone is on social media. Hence, 𝙚𝙫𝙚𝙧𝙮𝙤𝙣𝙚 should be making content from the CEO to the engineers if they want the company to win.

Every company member should now be a creator —Yes, even the engineers! An engineer posting about engineering is a great way to show off your company's product and recruit more smart engineers.

Ex. My engineer friend Cyrus Roshan publishes blogs and speaks at conferences — which is a win for the company! Andrej Karpathy grew a massive audience while working at OpenAI and Tesla, which helped boost their prestige in tech.

Alright now the real question.

𝘉𝘶𝘵 𝘩𝘰𝘸 𝘥𝘰 𝘺𝘰𝘶 𝘨𝘦𝘵 𝘯𝘰𝘯-𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘱𝘦𝘰𝘱𝘭𝘦 𝘵𝘰 𝘴𝘵𝘢𝘳𝘵 𝘮𝘢𝘬𝘪𝘯𝘨 𝘤𝘰𝘯𝘵𝘦𝘯𝘵?

You push them out of the plane!!!  

Marketing is like skydiving, being a marketing leader is like being a skydiving instructor.

Sometimes all people need is a good push out the plane!

Let me explain with a story.

A few weeks ago, I was hanging with the Product Hunt team in SF and I decided to take a funny pic of the CTO to get him some followers on Twitter.

One of the engineers saw this and was inspired and started getting on Twitter too. Now our entire team is tweeting up a storm and growing our social medias.

That's how you go from just the marketers making content to the whole team. A modern marketing leader's job is like being a skydiving instructor.

You push your team out of the plane and help them fly!!! 

I hope I can be like a skydiving instructor for you even if we never meet or work together. 

I hope I can inspire you to go make some crazy content on social media!

For more ideas on marketing, follow me Jason Levin ✏️ 

Let's skydive across social media together!

I love saying thank you to founders when I use their products 

Like I will just say “thank you for making this awesome thing”

Most people assume founders should just be thanking customers

But if you’re getting value from a product, then go thank the founder! 

It’s a simple thing to do but a genuine thank you means a lot to a founder 

I swear people think these apps just build themselves

It’s a labor of love 

Be grateful, thank a founder today

What are some ways to show appreciation for founders?

I thought I was too dumb to build SaaS 
 
My brain: "MarKeteRs CaN'T dO thAt" 
 
But over the last couple weeks, I've hacked together a SaaS app. 
 
And I dont think I'm the only marketer who is starting to dip their toes into building. 
 
In fact, I think we're going to see a lot of marketers like me building SaaS. 
 
Here's why:  
 
For most startups, getting distribution (aka marketing) is the main challenge. 
 
Peter Thiel explains, “Most businesses get zero distribution channels to work: poor sales rather than bad product is the most common cause of failure." 
 
Marketing is usually the reason why startups go broke, not bad code. 
 
And now building software is easier than ever thanks to no-code tools, co-pilot, chatgpt, overseas labor, and AI. 
 
That's why I think marketers are perfectly positioned to build SaaS.  
 
40% of unicorn founders are non-technical and I think that number will continue to rise. 
 
Anectodally, I know 1 non-technical founder who bootstrapped a $1M ARR startup off no-code, purely Bubble and Twitter/LinkedIn marketing. I know 3 others who raised a few million in funding off no-code apps. One of my best friends is running a $40k/month SaaS on the side that he bootstrapped with TikTok/Twitter marketing. 
 
We now live in the age where even dumb marketers like me can build SaaS.  
 
So watch out, I may or may not be launching some software soon. 😈 
 
(I've finally decided to bite the bullet and start building software, not just marketing it)

What is the percentage of non-technical unicorn founders?

𝗪𝗼𝗿𝗸 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗻𝗼𝘁 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.

When I heard this idea for the first time, it blew my mind 🙀

"Working 𝙞𝙣 your business" is day-to-day tasks for operations. 

"Working 𝙤𝙣 your business" is long-term strategy and deep thinking.

You need to spend time alone to do. this.

This is why entrepreneurs like Bill Gates go on Think Weeks — to be alone and work 𝙤𝙣 their business, not 𝙞𝙣 it.

"𝘔𝘰𝘴𝘵 𝘴𝘶𝘱𝘦𝘳 𝘴𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭 𝘵𝘦𝘤𝘩 𝘧𝘰𝘶𝘯𝘥𝘦𝘳𝘴 𝘴𝘱𝘦𝘯𝘵 𝘢 𝘮𝘢𝘴𝘴𝘪𝘷𝘦 𝘢𝘮𝘰𝘶𝘯𝘵 𝘰𝘧 𝘵𝘪𝘮𝘦 𝘢𝘭𝘰𝘯𝘦 𝘸𝘩𝘦𝘯 𝘵𝘩𝘦𝘺 𝘸𝘦𝘳𝘦 𝘬𝘪𝘥𝘴 𝘢𝘯𝘥 𝘺𝘰𝘶𝘯𝘨 𝘢𝘥𝘶𝘭𝘵𝘴," explains investor Auren Hoffman 📚 

"𝘈𝘯𝘥 𝘮𝘰𝘴𝘵 𝘰𝘧 𝘵𝘩𝘦𝘴𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘴𝘵𝘪𝘭𝘭 𝘴𝘱𝘦𝘯𝘥 𝘢 𝘮𝘶𝘤𝘩 𝘭𝘢𝘳𝘨𝘦𝘳 𝘱𝘦𝘳𝘤𝘦𝘯𝘵𝘢𝘨𝘦 𝘰𝘧 𝘵𝘩𝘦𝘪𝘳 𝘵𝘪𝘮𝘦 𝘢𝘭𝘰𝘯𝘦 𝘵𝘰𝘥𝘢𝘺 𝘵𝘩𝘢𝘯 𝘮𝘰𝘴𝘵 𝘰𝘶𝘵𝘴𝘪𝘥𝘦𝘳𝘴 𝘸𝘰𝘶𝘭𝘥 𝘵𝘩𝘪𝘯𝘬.

𝘌𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 𝘸𝘩𝘦𝘯 𝘱𝘦𝘰𝘱𝘭𝘦 𝘢𝘳𝘦 𝘨𝘳𝘰𝘸𝘪𝘯𝘨 𝘶𝘱, 𝘴𝘱𝘦𝘯𝘥𝘪𝘯𝘨 𝘵𝘪𝘮𝘦 𝘢𝘭𝘰𝘯𝘦 𝘨𝘪𝘷𝘦𝘴 𝘰𝘯𝘦 𝘵𝘩𝘦 𝘴𝘱𝘢𝘤𝘦 𝘵𝘰 𝘦𝘹𝘱𝘭𝘰𝘳𝘦, 𝘵𝘰 𝘣𝘦 𝘸𝘦𝘪𝘳𝘥, 𝘵𝘰 𝘭𝘦𝘢𝘳𝘯, 𝘵𝘰 𝘪𝘮𝘢𝘨𝘪𝘯𝘦, 𝘢𝘯𝘥 𝘵𝘰 𝘥𝘳𝘦𝘢𝘮." 

Even if you're building with a team, you need time alone to think deeply.

As startup founder Dani Grant told me: 

"𝘔𝘺 𝘣𝘪𝘨𝘨𝘦𝘴𝘵 𝘱𝘳𝘦-𝘗𝘔𝘍 𝘮𝘪𝘴𝘵𝘢𝘬𝘦 𝘸𝘢𝘴 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘱𝘢𝘴𝘵 𝘵𝘩𝘦 𝘣𝘳𝘪𝘯𝘬 𝘰𝘧 𝘦𝘹𝘩𝘢𝘶𝘴𝘵𝘪𝘰𝘯.

𝘐𝘯 𝘦𝘢𝘳𝘭𝘺 𝘴𝘵𝘢𝘨𝘦𝘴, 𝘪𝘵'𝘴 𝘯𝘰𝘵 𝘵𝘩𝘦 𝘨𝘳𝘪𝘯𝘥-𝘢𝘭𝘭-𝘥𝘢𝘺-𝘦𝘷𝘦𝘳𝘺-𝘥𝘢𝘺 𝘧𝘰𝘶𝘯𝘥𝘦𝘳 𝘵𝘩𝘢𝘵 𝘳𝘦𝘢𝘤𝘩𝘦𝘴 𝘗𝘔𝘍 𝘧𝘪𝘳𝘴𝘵; 𝘐𝘵’𝘴 𝘵𝘩𝘦 𝘧𝘰𝘶𝘯𝘥𝘦𝘳 𝘸𝘩𝘰 𝘩𝘶𝘴𝘵𝘭𝘦𝘴 𝘣𝘶𝘵 𝘢𝘭𝘴𝘰 𝘧𝘪𝘯𝘥𝘴 𝘴𝘱𝘢𝘤𝘦 𝘵𝘰 𝘵𝘩𝘪𝘯𝘬 𝘥𝘦𝘦𝘱𝘭𝘺 𝘸𝘩𝘰 𝘨𝘦𝘵𝘴 𝘵𝘰 𝘗𝘔𝘍.

𝘗𝘔𝘍 𝘤𝘢𝘯 𝘰𝘯𝘭𝘺 𝘤𝘰𝘮𝘦 𝘵𝘰 𝘤𝘭𝘦𝘢𝘳 𝘵𝘩𝘪𝘯𝘬𝘦𝘳𝘴."

I hope this is your reminder to take some time to turn off the alerts, be alone, and think deeply today ✌️

Someone at one of Ryan Reynolds's companies cold emailed me.

I’m not taking a call with him until we get Mr. Deadpool Marketing Genius Ryan Reynolds on the phone 

From one marketing hacker to another, Ryan my DMs are open.

graphical user interface, text, application

The drippier that Zuck gets, the more bullish I am on Meta Ai.

To the “writers” using ChatGPT, we see you.

Starting a podcast is the biggest career hack ever.

It's not about getting famous, it's about building long-term relationships.

Even if you have a small audience, people will be more likely to talk to you on a podcast than if you ask "to pick their brain for coffee". 

Instead of taking up their time, you're providing them with something every smart person wants: more distribution. 

Because of having a podcast, I've built friendships with everyone from authors who have sold millions of books to 8-figure startup founders.

If you're thinking about starting a podcast, read this post by Erik.

Then go start the podcast!  

9 reasons on why starting a podcast is a career accelerator:

1. It'll grow & strengthen your network: You’ll meet people you otherwise wouldn't by having them on as a guest, you’ll strengthen existing relationships by having them on the show, and you’ll also build an audience of interesting people from your listenership. 

2. You’ll learn a lot. Having a podcast is a forcing function to learn enough about a topic so that you don't feel dumb talking to an expert about it. You'll also get to have one-way conversations with experts, and instead of it being an "ask", it's partly a "give".  If you want to “pick someone’s brain” at least give something in return (i.e. distribution)!

3. To that end, it'll strengthen your relationship with potential customers. You'll have a much higher conversion rate asking prospective customers to come on a podcast over asking them to chat about your product. All companies selling to enterprise customers should have a podcast interviewing them. 

4. It’ll improve your reputation/brand. You’ll get 'credit' for having a valuable network and expertise. Who has a great VC network/knowledge base? Harry Stebbings. How about product? Lenny Rachitsky. LPs? David Weisburd And so on

5. Podcasting is still super early, so there’s room to break out. Pick any topic or niche you have some expertise in and you can likely have a top podcast in the space within a year if you're half-way decent. We started CFO and HR/CPO shows within the last year & they're already among the best.

6. You can monetize pretty well for high-value niches if you can land sponsorships (we can help). For aspiring startup investors, having a podcast is the easiest way to build a cash-flow machine that makes you money.

7. Interviewing is easier than you think, both in terms of skill-level but also in terms of finding the time. You already do it all the time. Just turn the conversation you were going to have with into a podcast. Don't overthink it. I'm on several shows that all do reasonably well, and I consider it a hobby because it doesn't feel like work. It just feels like having a conversation.

8. Similarly, it’s easier than you think to get started with an experiment: You just need Riverside and a mic. You don’t have to commit indefinitely upfront -- you can start with just a season of 8 episodes to try it out. If you like it, continue. If you not, you've done a season and you can move on.  

9. Podcasts are the only content medium that can be repurposed to every other content medium (newsletter, video, etc). They're also a great wedge into paid communities and conferences--so they're a compliment to whatever your job/business is and they're a good foundation for other things. 

In summary, podcasts are a great way to build (and prove) a network, audience, and knowledge base. If you have some expertise and can get good guests in your niche (which isn't everyone to be clear), you should probably start one, or at least do a season to see if you like it. 

"Viral stunts don't get long-term users"

Wrong. In March 2023, I tweeted that I'd eat a packet of jam for everyone who followed software startup Jam.dev 

13 months later, Jam just hit 100,000 users and a user who onboarded because of that viral stunt is still a user. 

People don't stay 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 of the stunt, but if you have a fantastic product that you believe in, only then viral marketing is worth the time, effort, and money.

In this case, all that meant was 2 boxes of Jam, a few croissants, and a stomachache (when it comes to virality, you gotta risk it for the biscuit!)

How important is having a great product for viral marketing?

Stop chasing degrees, start stacking skills.  
 
I believe we should decrease the # of kids in college and increase # of kids in specialized trade schools 
 
Why? The market doesn’t value degrees, it values skills. College shouldn’t just be the norm for most American kids because that’s what everyone else does.  
 
Whether it’s a 6-month coding bootcamp or a fashion trade school, learning hard skills gets you a job — not a degree. 
 
I say this as someone who did a 6 month coding bootcamp as a job and whose fiancée went to a fashion trade school and has a great job in fashion.  
 
Too many kids go to regular college and end up broke and unemployed because they never got any marketable specific skills. 
 
Stop chasing degrees, start chasing skills.

Why are marketable skills more important than a degree?

What are the benefits of attending a coding bootcamp?

How can attending a fashion trade school lead to a successful career?

This VC firm loves memes. 
 
Andreessen Horowitz has $35B AUM and they use memes to recruit employees. 
 
Investors post memes on social media and then link out to their company's job boards. 
 
Memes aren't just for humor; they're a fantastic way to market your company to new employees and potential customers. 
 
If you think your brand is too prestigious to be using memes in your marketing, you are very wrong. 
 
The firm's namesake Marc Andreessen literally invented the web browser and is a billionaire — and he posts memes!  
 
Laughter is universal.  
 
The smartest, most serious investors in the world still love to laugh. That's why they post memes on social media! 
 
Don't shy away from humor in your marketing — embrace it!  
 
I wrote a book on meme marketing, get it here: https://lnkd.in/eEgE94nK 


You're overthinking your social media. 
 
𝙎𝙩𝙖𝙧𝙩 𝙪𝙣𝙙𝙚𝙧𝙩𝙝𝙞𝙣𝙠𝙞𝙣𝙜 𝙞𝙩. 
 
If you’re a sarcastic jerk sending memes in all your group chats with friends, be that person on social media. 
 
If you’re a happy bubbly smiley person who sends emojis with every text, be that person on social media. 
 
If you’re a Hawaiian-shirt-donning-robotics-genius like Palmer Luckey below, be that person on social media. 
 
Stop overthinking your social media presence—start underthinking. Be unapologetically yourself.  
 
You can build an audience and personal brand and make money with all of these ways. The only thing that matters is authenticity.  
 
𝘼𝙧𝙚 𝙮𝙤𝙪 𝙗𝙚𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙤𝙛𝙛𝙡𝙞𝙣𝙚 𝙨𝙚𝙡𝙛 𝙤𝙣𝙡𝙞𝙣𝙚? 
 
People can sniff out fakeness from a mile away. And in a world full of fakeness, true authenticity is magnetic—even if that means occasionally being a jerk (we still love Elon, sometimes there needs to be a jerk who says the hard things). 
 
I know this goes against everything school taught you about being nice and professional online, but the internet ain’t school. This is the internet and the most authenticity wins.  It’s really that simple. 
 
Stop overthinking, start underthinking, be unapologetically yourself.

Zuck is trying to make Facebook cool again by becoming cool and gosh darn it, it might just work.

How important is the cool factor in social media?

Helpful growth idea for founders: 
 
𝗧𝗵𝗲 𝗣𝗿𝗲-𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 
 
All founders understand the idea of a pre-revenue startup  
 
But they often balk at the idea of spending time and money investing in social media 
 
"It's not making money"  
 
"No one is gonna see it" 
 
"It's at the bottom of priorities."  
 
Like a startup, a social media won't make money immediately  
 
It's a pre-revenue account. 
 
You have to invest time, money, blood, sweat, and tears to make it make money 
 
ex. It took me 6 months, $22,000 for a video editor, and time spent filming 2x/week to see my first $1 on Instagram. Then I saw all $22,000 back and more in the span of 1 month. 
 
Want more growth tips for founders? 
 
I've been ghostwriting for founders for 3+ years and am now Head of Growth at Product Hunt.  
 
I write a free newsletter on organic social media strategies for startups  
 
Subscribe to get it in your inbox: 
https://jlev.work/founders

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