Kevin Jaquith's Linkedin Analytics

Hi there! 👋 As an experienced revenue marketing leader, I’m committed to helping B2B marketing leaders running Hybrid and Sales-led GTM motions at Series B SaaS companies increase qualified opportunities, develop sustainable marketing-generated pipeline, and hit revenue targets while spending less and listening more to customers. The formula for B2B SaaS success: 🤝 People ➕ 📱Product ➕ ⚙️ Process 🟰 Efficient Growth 📈 What are you going to do about revenue? Revenue Marketing's answer: 1️⃣ Efficiently create and capture demand to deliver sales qualified leads to the sales team (low CAC Payback Period, LTV:CAC, etc.) 🎯 2️⃣ Accelerate qualified sales opportunities through the sales pipeline 📈 3️⃣ Design a resilient system to measure marketing based on repeatable, predictable, and scalable contribution to pipeline, revenue, and ROI ⚙️ (not MQLs) 4️⃣ Transform marketing from a cost center to a PROFIT CENTER 💰 What motivates me? 🟢 Help organizations transform their marketing department from a cost center to a revenue center by improving operational efficiency, identifying growth levers, and reducing customer acquisition costs. 🟢 Help bring products and organizations to life by building meaningful connections and trust with humans — find out what they want/need by conducting VoC/market research and analyzing market feedback. 🟢 Help high-performing revenue-focused marketing teams get the respect they deserve as most companies view their marketing department as a cost center rather than a revenue center. What gets me up each day? As an Agile revenue marketing leader, I'm focused on building a repeatable, predictable, and scalable customer-first Revenue Marketing practice. Why it matters? B2B organizations need to stop thinking about the traditional and outdated (oversimplified, company-centric) sales funnel — it's time to rethink their entire GTM strategy and take a holistic approach to customer acquisition by adopting a new customer acquisition model that puts the customer and audience first. It's time to ditch the siloed thinking of the past and rally around one common organizational goal — increasing REVENUE. The Three Pillars: 1️⃣ Revenue Marketing (Strategy) 2️⃣ Operational Efficiency (Agile Marketing) 3️⃣ Insights Factory (Marketing Operations) Marketing's role has changed, and B2B SaaS companies now expect marketing teams to own a revenue number. Let's GO!