Child Action Northwest

Vice Chair

Non Executive Director and Trustee

Kurogo

We turn entrepreneurs into credible thought leaders through personal branding so they can scale their businesses, unlock untapped opportunities and outlast their competition.

It’s not a question of IF you should be building your personal brand, but why you haven’t started yet. 

1️⃣ Customers are willing to pay 13.57x more for those they consider to be elite experts 
2️⃣ 86% of customers trust a company when their senior management team are active on social media
3️⃣ Global executives believe up to 45% of company market value is attributable to CEO reputation

The figures speak for themselves, but if that isn't enough to convince you, check out some of our client results: 

🚀 Jack generated 2.5M views and 6 figures in revenue in 90 days with us 
🚀 Sue generated over 8.3 million views in 4 months
🚀 Olly generated 15,000 newsletter subscribers. 
🚀 Debbie got 1,021,073 views and generated 10,494 profile visits in her first 90 Days!
🚀 James became an Amazon Best Seller 
🚀 Mike won over £13K of new business within 1 Month!

Kurogo is the go-to agency for building powerful personal brands and converting them into meaningful opportunities and real ROI. Our results-driven approach has helped over 150+ founders and CEOs become credible thought leaders and achieve their business goals. 

Ready to become your industry’s go-to thought leader? Find out how we can help you build your personal brand, head to www.kurogo.co.uk or get in touch at hello@kurogo.co.uk.

Director of Growth

BWOWNIES

Supporting the Founder of BWOWNIES, Keelan Waldock, on his mission to be the world’s most-loved brownie company. 

www.bwownies.com

Advisor

Spring North

Spring North's core vision is to develop innovative solutions to create a positive impact on the lives of children, young people, families and the communities in which they live whilst challenging inequality and disadvantage – to enable them to meet their full potential.

Spring North is a member-based organisation which aims to improve the health and wellbeing of residents in the North West - with a focus on addressing inequalities, a target on deprived local communities and a concentration on vulnerable individuals and families. 

Member organisations of Spring North can gain a number of benefits, including: quality improvement, negotiating power and funding prospects, image and profile, strategic capability, business support and bid writing services.

If you’re a grassroots community group, new charitable start-up or an established voluntary organisation, and want to tell us about your work, please email office@springnorth.org.uk or call 01254 503200. 

Registered charity number: 1150126

Armago

Investor and Advisor

Hullo

Hullo is a national not-for-profit organisation born during the pandemic in March 2020. We exist to unlock the power of conversation and create an inclusive, safe and non-judgmental space for people to chat and connect with others. 

Our mission? To connect communities, one conversation at a time. 

Our vision? A world where everyone has someone to chat to.

Since launching, we've built a community of 100+ volunteers, we've connected with thousands of people across the UK and we've unlocked the power of conversation.

Founder

TEDx

Delighted to have spoken at TedX Durham University. The event, titled “Things Left Unsaid, was held on Saturday 8th June 2019 at the Gala Theatre in Durham. 

With 10-days to prepare my TedX talk on mental-health, my first hurdle was to decide specifically on a title. In the end, I chose the title “Mental Health: Where do we go from here?” 

My talk explored my battle with clinical depression in 2015/16, as I explained my symptoms and how my recovery continued well-beyond counselling and therapy. 

I also offered my thoughts on how we can, collectively, move to a better understanding of mental-health as a construct and change the way we perceive it. 

Mental health is being talked about more than ever before. We must build upon the foundations of awareness, and introduce 3 core strategies into our every-day life and society to improve mental-health awareness and support. 
1. Compassion 
2. Connectivity 
3. Community 

My TedX talk is on the official TedX YouTube.

Tedx Speaker

COO @ Kurogo | We Create Thought Leaders Through Personal Branding | x2 TEDx speaker | Advisor, Investor & NED | Law Graduate | I talk about entrepreneurship, agency life and grief

Heyyyy 👋 I’m Lewis. 

Passionate about start-ups and all things charity. Love bright-coloured shirts 👚 and caramel lattes ☕️

- COO @ Kurogo. We create thought leaders through personal branding. Over the last 2 years, we've worked with some of the world's most exciting founders, CEOs and entrepreneurs to build their personal brands. 

- Advisor @ BWOWNIES

- Non-Executive Director at Child Action Northwest and Spring North.

Here’s 3 random facts about me: 

1️⃣ I’ve played the trumpet for 12+ years 🎺
2️⃣ I’m an only child 
3️⃣ I’m scared of rollercoasters and chalkboards

I’ve been the COO at Kurogo for almost 2 years. 

Here are 3 lessons I’ve learned in this role at 25: 👇 


(1) Change is inevitable. 

(Particularly, in the scale-up phase of a company.) 

So, embrace it.

Example: Recently, we outlined Standard Operating Procedures (SOPs) for everything.

From client onboarding and internal communications, to how to claim work-related expenses.

But we know they’ll change again. Why?

Because SOPs should never be 100% set in stone.

They should develop over time and evolve based on team feedback.


(2) I don’t know best — and that’s okay.

As a young COO, I’ve hired people with more specialist expertise than me.

I've hired people who've worked at other agencies or in-house (whilst this is my first job!)

These colleagues bring a wealth of knowledge and insights to the table to fill the gaps I lack.

I learn from them every single day.

Because the fact is you need specialist expertise for a scale-up to grow.


(3) There is no rule book.

Sometimes, you won’t have any external benchmarks to guide your decisions.

So you must be willing to make decisions based on gut instinct...

or based on what you think is right at the time.

Now, it won’t always be the right decision.

But, if it goes wrong, at least you’ll know for next time.

Without making those decisions, you’re never going to learn.


These are 3 of the most impactful lessons I’ve learned in my career so far.

What’s a valuable lesson you’ve learned from yours?

Lewis Alexander Baxter

I’ve been the COO at Kurogo for almost 2 years.

We’ve built personal brands for 200+ people across 20+ countries during this time.

Here’s what happens once you become a Kurogo client:

Week 1:

You’ll meet your:
→ Account Manager
→ Head of Client Services (Jake)
→ Head of Client Strategy (Satwik)

To dive deep into your business, objectives, target audience(s), story, and values.

Week 2:

We’ll research your industry, business, and competitors inside out.

Then we’ll develop a strategy to position you as the go-to thought leader in your industry.

Week 3:

Your Account Manager will work with your:
→ Content Writer
→ Social Community Executive

to build your content and community strategy.

Week 4:

We’ll present your first batch of content for you to review and approve.

After approx. 4 weeks, your first post will go live!

Right now, there’s a lot of noise in personal branding.

A lot of fluff, hot air, and people chasing clouds.

Our onboarding process cuts through that noise.

Because it’s underpinned by positioning strategies, theories, and frameworks.

And most importantly… it works.

Not just for me but for the 200+ people we’ve helped.

P.S. Our onboarding process is so exceptional…

… that some of our clients steal parts of it to use in their business models. 😉 

(kudos to Satwik for all his hard work on this)

24 hours to go. 🚀

We’re on the lookout for a talented Content Writer to join Team Kurogo.

You'll write social media content for industry-leading founders, CEOs and entrepreneurs across the world. 

Sound like you?

Then apply if (1) you want to join a fast-growing personal branding agency and (2) you want a Kurogo bucket hat. 🎩

And if you know someone perfect for this role, spread the word and tag them in the comments.

The deadline is tomorrow (Fri 26th April at 23:59 BST).

Ps. For more details, visit: https://lnkd.in/eE8vHU6u

I've hired 50+ people in my career so far. 

Here are 5 qualities the top 1% of applicants shared. 

--
♻️ Repost this to help your network land their dream job. And follow Lewis Alexander Baxter for more content like this. 

How to be in the top 1% of applicants

I’ve seen countless LinkedIn posts shaming people with the ‘Open to Work’ badge on their profiles.

Here’s my take on it.

I have family and friends on the job hunt who use that badge.

So I know how challenging the job market is right now.

That’s why there’s absolutely nothing wrong with showing you're 'Open to Work'. 

It’s not a red flag. 

It’s not a sign of desperation.

When paired with proactive outreach and applications, the badge on your profile is a sign of drive and dedication.

It can also:
→ Speed up your job search
→ Show you’re serious about finding a new job
→ Give hiring managers a visual signal to check out your profile

You never know who’s looking.

(I’ve scoured LinkedIn looking for that badge when urgently filling roles.)

If you’re the right candidate, it could give you access to unadvertised positions.

So let’s flip the script on shaming the ‘Open to Work’ badge.

Last weekend, I took a little trip to Paris.

Here's why it benefited not only me but also our entire team. 👇

At Kurogo, we work remotely.

This is great because we can attract talent worldwide.

Plus we love the flexibility of remote work. 

But here's the thing…

Remote work can blur the lines between personal and professional life.

The result?

Both myself and the team are finding it harder to disconnect from work.

And we're not alone.

According to Forbes, 69% of remote workers feel burnout from digital communication tools.

That's why leaders need to promote and focus on well-being in the company.

Which is exactly what we do at Kurogo.

How?

(1) The senior team sets the example.

We model healthy behaviours around taking time off to reset and recharge.

(Just like my recent weekend getaway to Paris!)

(2) We genuinely encourage the team to make the most of their time off.

Everyone gets 29 days per year (including their birthdays!) + public holidays off.

We encourage the team to use this time to unwind and do the things they love!

For example:
→ Alessia loves going to live gigs and West End musicals on her days off.
→ Ilaria loves going to the gym, doing yoga, and watching movies.
→ Bruce loves hiking up big ol’ mountains.

(3) We have flexible working hours.

We want the team to work when they work best. 

But we also establish boundaries so no one’s overworking.

Remember:

As a leader, it’s up to you to help your team disconnect and recharge.

So they can feel and perform at their best.

When I joined Kurogo in Sept 2021, there were 3 of us.

Now, we’re a team of ~20.

My number 1 tip for scaling an agency?

Build a feedback culture. 

Here’s how we’ve built one at Kurogo:

→ We promote transparent conversations at our in-person team social events
→ We send out quarterly surveys, inviting every team member to give anonymous feedback
→ We welcome feedback for management during our colleagues’ reviews, reinforcing our top-down, bottom-up, and peer-to-peer approach

And because of this feedback, we’ve implemented some great measures like:

→ Compulsory learning and development one Friday afternoon a month
→ More frequent whole team and role-specific training
→ Our new perks and incentives

The bottom line is: Don’t be afraid of feedback. It’s the key to growth.

One of the best traits of a leader = acknowledging that you don't know best.

Here's my thinking👇

I’ve been COO at Kurogo for almost 2 years.

And it’s definitely a varied role.

- I lead ops and service delivery.
- I oversee people and culture.
- Legal falls under my remit.
- Business development and partnerships add spice to my life.
- And I feed into finance, too.

(In bigger companies, these roles are typically managed by separate divisions with large teams.)

But as a senior member of a scale-up agency of ~20 members, it all falls under my umbrella.

This is why I often say, “I’m a jack of all trades, but a master of none.”

I'm a generalist.

And as the word suggests, generalists don’t know everything.

I certainly don’t.

But there are experts out there.

That’s why I often look inward (to the team + our advisors) and outward (reach out to contacts + to LinkedIn) for input.

Remember: Humility is important in this role, and, in life.

Tomorrow, I’m chatting all things Private Equity. 

LIVE. 

On LinkedIn. 

(It’s been a wee while since I last interviewed someone live!) 

I’ll be speaking with Alexis Sikorsky, who founded New Access in 2000, before exiting the business for 9-figures in 2018. 

Alexis will share his insights and strategies from achieving a $100 million exit. 

If you’re a founder, or someone interested in the PE space, come along. 

We’ll be discussing: 
-> the common hurdles entrepreneurs face and how to overcome them
-> how to steer the ship towards a successful exit 
-> the misconceptions surrounding Private Equity vs the reality 

There’ll be a Q&A session at the end too. 

See you tomorrow. 

1pm-2pm BST. 

Link in comments! 👇 

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